What versus does

versus is a privately held, UK-licensed prediction market platform that enables consumers to take positions on the outcomes of events across pop culture, technology, financial markets, and global affairs. Users discover prediction questions, buy positions on outcomes they believe will occur, track live market sentiment, and are paid out when their predictions resolve correctly. The company is incorporated as versus Inc. in the Isle of Man (Company ID 023191V) with a secondary entity versus International Inc., operates from Douglas with a Dubai office via WORLDORF Ventures LLC, and is positioned as the first legal global prediction market, holding a UKGC Remote General Betting Licence (101143-R-342325-001), a UKGC Remote Linked Gambling Software licence (Account 101143), and a pre-approved Canadian Toubique licence (DLAGD0231).

The platform is built on a mobile-first architecture with a self-serve onboarding flow requiring only an email and date of birth. Core technology includes a prediction market matching engine, versus AI (a text-based assistant for pattern identification, decision refinement, and habit analysis), behavioral analytics and anomaly-detection systems, deep identity verification, and social-circle mapping for fraud and coordinated-activity detection. The product surface extends beyond core trading into versus Leaderboards, versus Rewards & Badges, versus Awards (half-yearly), versus Academy (educational hub launching Fall 2026), and versus Originals (interactive prediction entertainment show launching Fall 2026). Built-in responsibility features include deposit limits, 60-minute reality checks, GAMSTOP integration with a 6-month minimum self-exclusion window, and partnerships with GamCare, BeGambleAware, and betblocker.

The business model is transaction-fee based, monetizing each position traded on the platform. Distribution is product-led: a waitlist campaign offers early-bird users a £200 fee credit and a referral program paying up to $250,000 for 1,000 referrals, with no credit card or commitment required to join. The company has 1-10 employees, is currently pre-launch with the platform scheduled to go live on July 1, 2026, and has one disclosed funding event on 2026-05-29 showing $0 raised. It targets UK and Canadian regulated markets while marketing itself globally.

Name

versus

Legal name

versus Inc.

Website

https://versusapp.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

versus is a UK-licensed prediction market platform where consumers trade positions on outcomes across politics, sports, finance, and culture. The mobile app combines AI-driven decision support, gamified leaderboards, and educational content ahead of its July 2026 launch.

Ownership category

akta.pro rank

Product category

Prediction Markets

NAICS

Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Other Gambling Industries (713290), Gambling Industries (7132)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Peer-to-Peer Financial/Spread Betting Exchanges (MPAEAIAC)

akta.pro secondary industries

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB), Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI), Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

Keywords

• Prediction market platform
• Event outcome trading
• Licensed betting app
• Forecasting exchange software
• AI prediction analytics

Headquarters

HQ city

Douglas

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Prediction Market Trading: Users buy positions in prediction markets based on their forecasts about outcomes. When predictions are correct, positions increase in value and users get paid. Revenue generated through transaction fees on market positions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

versus operates a UK-licensed prediction market platform where individual users discover prediction questions across pop culture, technology, financial markets, sports, and global events, buy positions on outcomes, and earn returns when their predictions prove correct. Revenue is generated through transaction fees on market positions. The platform is supported by an AI-powered assistant (versus AI) for pattern recognition and decision support, alongside responsible gambling infrastructure such as deposit limits, reality checks, and GAMSTOP integration.

Product overview

versus is a prediction market platform that positions itself as the first legal global prediction market. The core offering is the versus Prediction Market Platform where users discover prediction questions, place predictions on outcomes across pop culture, technology, financial markets and global events, and earn rewards when correct. The platform includes versus AI (an AI assistant for pattern identification and decision guidance), versus Originals (interactive prediction entertainment content), versus Leaderboards (competitive rankings), versus Academy (educational learning hub), and a Rewards & Badges system. Users engage through a wallet system with built-in protection tools, deposit limits, and reality checks every 60 minutes.

Differentiator

Problem solved

Functional benefit

Brands

• versus Academy: An educational learning hub to teach users how to spot bias, construct logical arguments, and navigate manipulation — supported by expert tutorials, real case studies, and cross-sector analysis from politics, tech, finance, and entertainment.
• versus Originals
• versus AI

Products and services

• versus Prediction Market Platform
• versus Originals
• versus Academy

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• GamCarecoreOthersLeading UK organization providing support for problem gambling. Versus partners with GamCare to shape ethical standards for the next generation of prediction markets and provides resources for responsible prediction behavior.
• BeGambleAwarecoreOthersUK-based charity providing information, advice, and support for those affected by problem gambling. Versus integrates with their resources as part of responsibility-by-design approach.
• GAMSTOPcoreOthersSelf-exclusion scheme for online gamblers. Versus offers full GAMSTOP integration with a minimum 6-month self-exclusion window for users seeking to limit their platform access.
• betblockerminorOthersTool that helps block access to gambling websites. Versus partners to support responsible gambling and provide additional user protection options.
• WORLDORF Ventures LLCcoreOthersDubai-based entity that bands/registers Versus operations. Located at Bay Square 12, Business Bay, Dubai, UAE.

Recent moves3 records

Expansion highlights5 records

Direct peers

• Kalshi: US CFTC-regulated event-contract exchange offering prediction markets on economics, politics, and culture. Versus competes for the same event-derivative user base outside the US, with comparable regulated-exchange positioning versus offshore alternatives.
• Smarkets: UK-based peer-to-peer betting exchange offering sports and political markets with low commission. Versus is positioned as the UK-licensed evolution of exchange-style prediction trading, expanding beyond sports into pop culture, tech, and finance verticals where Smarkets has limited depth.
• Polymarket: Decentralized prediction market platform on Polygon where users trade on outcomes of politics, sports, finance, and culture. Versus is the regulated, fiat-funded counterpart targeting the same user behaviors and event categories, but with UKGC licensing instead of crypto rails.
• PredictIt: US-based political prediction market operated under CFTC no-action relief. Versus competes for the political-prediction user with broader category coverage (sports, tech, culture) and UK/Canada regulated availability rather than US-restricted access.

Regional players

• Betdaq: Ireland-based betting exchange with UKGC/Malta licensing and peer-to-peer sports markets. Versus's prediction-market platform extends the exchange model into non-sports verticals, sharing the same UK-licensed remote betting regulatory framework.

Emerging players

• Limitless Exchange: Recent crypto-based prediction market exchange targeting similar event categories (politics, sports, crypto). Versus competes with fiat-funded regulated onboarding, AI coaching, and a content strategy versus Limitless's purely trading-focused interface.
• Fliff: US social sports prediction app combining free-to-play and sweepstakes models with prediction-style UX. Versus shares the consumer-friendly mobile-first design philosophy and gamification (badges, leaderboards) targeting retail prediction enthusiasts.
• Augur: Decentralized peer-to-peer prediction market protocol on Ethereum. Versus offers the same event-derivative trading experience but with fiat rails, UKGC licensing, and consumer-facing UX rather than crypto-wallet onboarding.
• Manifold Markets: Play-money prediction market with deep community engagement and custom market creation. Versus targets the same hobbyist forecaster audience but with real-money regulated wagering, AI-driven decision support, and broader category breadth.

Broad incumbents

• Betfair Exchange: The world's largest peer-to-peer betting exchange, owned by Flutter Entertainment, with deep liquidity on sports and politics. Versus is a niche, multi-vertical challenger targeting non-sports event categories where Betfair's coverage is thin, while operating under a UKGC remote betting licence in the same regulatory regime.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/versusapp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about versus