What Thisisme does

ThisIsMe (legally ThisIsMe (Pty) Ltd, registration 2014/136237/07) is a South African identity verification, KYC, AML/CFT and digital onboarding technology company. Conceptualized in 2013 and launched in 2014, it operates a cloud-based ecosystem of 45+ verification and compliance services delivered via a web-based Partners Platform and an API. Its core value rests on integrations with authoritative South African and global data sources — Department of Home Affairs (DHA) records, CIPC business registry, Acuris global AML data, SAFPS fraud intelligence, and NIIS immigration data — enabling businesses to meet FICA (Financial Intelligence Centre Act) and AML obligations. Flagship products include FICA Express (a one-click ID + PEP/sanctions/adverse-media check that reduced digital FICA verification from over three minutes to seconds), Identity Verification, Address Verification, Bank AVS, PEP & Sanctions screening, Business Verification (KYB), AML Monitoring, Biometric Verification (facial matching against DHA with deepfake/presentation-attack protection), Credit Information Services, and Criminal Background Screening.

The company monetizes through a hybrid usage-based and subscription model priced in South African Rand. Three tiers structure the Partners Platform: PrePaid (no monthly fee, standard per-check rates), Partners (R95/month, discounted per-check pricing plus advanced services), and Partners Plus (R495/month, volume-optimized lowest per-check pricing and multiple seats). Individual services carry published per-check prices (e.g., FICA Express R22.00, Identity Verification R15.60, PEP & Sanctions R7.80, Bank AVS R4.40), with discounts via bulk/batch data services and API integration. Go-to-market blends self-serve online sign-up (SMB), subscription tiers (mid-market), and demo-driven direct/field sales with API integration for enterprise clients across onboarding, payments, lending, and claims workflows.

ThisIsMe serves a broad set of regulated verticals — Banking, Insurance, Payments/Fintech, Forex, iGaming, Wealth Management, Crypto, Real Estate, Legal, Motor Vehicle Dealers, and High-Value Goods Dealers — with a named enterprise customer base including Woolworths, Sanlam, Standard Bank, Old Mutual, Capitec Bank, Purple Group, PPS, Marriott, FNZ, Yoco, and iKhokha. The company holds four South African patents (RSA Nos. 2009/07489, 2014/06935, 2018/00549, 2019/07057), is POPIA/PAIA compliant, and was recognized on the 2017 RegTech100 list and with a Best African FinTech award. It employs 11–50 people and is founder-led, with Juan Furmie as CEO and Monty Furmie as CTO.

Name

Thisisme

Legal name

ThisIsMe (Pty) Ltd

Website

https://thisisme.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

ThisIsMe is a South African cloud-based identity verification, KYC, AML and FICA-compliance platform offering 45+ services via web and API to banks, insurers, fintechs and other regulated businesses across Africa and the Middle East.

Ownership category

akta.pro rank

Product category

Identity Verification and KYC/AML Compliance Software

NAICS

Investigation and Personal Background Check Services (561611), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Data, Evidence & Document Verification (IDV) for KYC (FSAMAMAN)

akta.pro secondary industries

Fraud Prevention & Identity Verification (IDV/KYC) (BPAMAEAI), Customer Identity (KYC/CDD/EDD) & Onboarding (FSAMAMAA), Identity Verification & Proofing (IDV, KYC, Biometrics) (HDADAAAF)

Keywords

• Identity verification services
• KYC compliance platform
• AML screening solutions
• FICA compliance tools
• Digital customer onboarding

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Per-Check / Per-Verification Pricing: ThisIsMe charges per verification check for individual services. Each service has a published per-check price on the Partners Contract tier, with discounted pricing available via Partners Plus and API tiers. This is the primary consumption-based revenue stream from both self-serve and enterprise clients.
2. Subscription Plans (Partners Platform): ThisIsMe offers three subscription tiers for its Partners Platform: PrePaid (no monthly fee, standard pricing), Partners (R95/month, discounted service pricing and advanced services), and Partners Plus (R495/month, lowest per-check pricing and volume-optimised rates for higher-volume users). The subscription model provides recurring monthly revenue with upsell potential from PrePaid to Partners to Partners Plus.
3. API Integration Fees: Enterprise clients integrate ThisIsMe's services into their own systems via API, likely with volume-based pricing. Batch data services allow screening of large client databases for rescreening obligations at volume-optimised pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

ThisIsMe operates a cloud-based identity verification and compliance platform that delivers 45+ KYC, AML/CFT and FICA verification services to South African businesses. Its services cover identity verification, address verification, biometric matching, PEP and sanctions screening, business verification, AML monitoring and fraud intelligence, consumed through a self-serve Partners Platform, an API, and batch data feeds. The platform is purpose-built for South African accountable institutions required to comply with FICA and FATF-aligned obligations.

Product overview

ThisIsMe is a South African cloud-based identity verification company offering a unified ecosystem of 45+ KYC, AML/CFT, and digital onboarding services. The platform integrates individual verification services (FICA Express, Identity Verification, Address Verification, Bank AVS, PEP & Sanctions Screening, Business Verification) with comprehensive solutions (Customer Onboarding, KYC, AML Monitoring, Biometric Verification, Credit Information Services, KYB, Criminal Background Screening) and newer capabilities (Immigration Status Check via NIIS, SAFPS Fraud Intelligence). Services are accessible via the web-based Partners Platform or API automation for real-time screening and batch processing. The ecosystem covers South African financial compliance requirements across Banking, Insurance, Payments, Forex, iGaming, Crypto, Real Estate, Legal, Motor Vehicle Dealers, and High-Value Goods Dealers.

Differentiator

Problem solved

Functional benefit

Products and services

• FICA Express One-click FICA compliance service that verifies a South African customer's ID number and screens for PEP, sanctions and adverse media in a single check for businesses that need fast FICA compliance.
• Identity Verification Instant verification of South African ID numbers against authoritative sources to satisfy FICA identity verification obligations, with offline/cached data fall-back and EDD options.
• Address Verification KYC address verification service for residential and entity addresses to enable true Know Your Customer due diligence under FICA.
• Bank AVS Bank Account Verification Service that confirms bank account details are accurate, valid and correctly associated with the customer, supporting natural persons and juristic entities including trusts and NGOs.
• PEP and Sanctions Screening AML screening service powered by Acuris covering PEP/DPEP/FPEP status, sanctions, adverse media, regulatory enforcement watchlists, insolvency and reputational risk exposure across global data sources.
• Business Verification Verification of company details against the official CIPC (Companies and Intellectual Property Commission) databases, returning registration date, tax number, VAT number and director details for KYB purposes.
• Customer Onboarding End-to-end digital customer onboarding solution that lets businesses instantly verify and onboard customers through a FICA-compliant digital flow.
• Know Your Customer (KYC) Comprehensive KYC solution combining 45+ services spanning ID verification, AML, biometrics, contactability, EDD and offline checks to deliver tailored onboarding workflows.
• AML Monitoring Gold-standard AML risk assessment powered by Acuris, screening global sources and databases for PEP/DPEP/FPEP status, sanctions, adverse media, insolvency and reputational risk exposure on an ongoing basis.
• Biometric Verification Advanced facial biometric verification that matches identity documents and selfies against official Department of Home Affairs records in seconds, with built-in protection against deepfake injection, face-swap apps, image tampering and presentation attacks.
• Credit Information Services Credit information services providing credit risk reports on individuals and entities to support onboarding and KYC due diligence.
• Know Your Business (KYB) KYB solution for verifying companies, trusts and NGOs for red flags, including AML screening for sanctions, adverse media and PEP/DPEP/FPEP directorship status.
• Criminal Background Screening Fingerprint-based criminal history screening using SAPS-criminal-database checks, with results returned within 48 hours.
• Immigration Status Check NIIS-powered verification of refugees, asylum seekers and other immigrants without South African ID numbers, returning permit status, refugee ID number, country of origin and application office.
• SAFPS Fraud Intelligence KYC and EDD screening service integrating Southern African Fraud Prevention Service intelligence, exposing fraud listing status, impersonation victim status and Protective Registration flags.
• Partners Platform Web-based user platform providing access to ThisIsMe's full 45+ service ecosystem, with API automation for real-time screening and batch data services for bulk rescreening.

Quantifiable outcome

• Reduced digital FICA compliance time from over 3 minutes to only a few seconds, setting the industry benchmark in 2017
• +2 more outcomes

Named customers18 records

Segments11 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Partnerships

One partnership is on record.

• Picup TechnologiescoreStrategic or Co-development PartnerPicup Technologies has partnered with ThisIsMe from its inception, describing the relationship as a true partnership rather than a typical client-service-provider relationship. Picup utilises ThisIsMe's identity verification and FICA compliance services, finding them reliable, cost-effective, and aligned with Picup's vision and mission. Picup has been using ThisIsMe throughout its growth journey.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Veriff: Identity verification platform offering AI-powered document and biometric verification, KYC and AML compliance. Directly comparable to ThisIsMe in serving regulated industries (finance, fintech, crypto) with similar verification and onboarding workflows.
• GBG (GBG plc): Identity verification, AML/KYC compliance, and location intelligence provider serving financial services, fintech, gaming, and regulated industries. Comparable to ThisIsMe's KYC, AML, and business verification ecosystem, particularly for FICA-style compliance in banking and insurance.
• Persona: Identity verification platform providing configurable KYC, AML, document, and biometric verification for fintech, crypto, and regulated industries. Comparable to ThisIsMe's tiered KYC platform and API-driven onboarding with similar SMB-to-enterprise coverage.

Broad incumbents

• Jumio: End-to-end identity verification, KYC, AML, and account verification platform serving banks, fintechs, and crypto. Comparable to ThisIsMe in serving regulated industries with combined biometric and document verification, enterprise customers, and AML screening offerings.
• Trulioo: Global identity verification network providing KYC/AML compliance, business verification, and document verification across 195+ countries. Comparable to ThisIsMe's global AML data and identity verification services, though at much larger international scale.
• Onfido: AI-based identity verification provider offering document and biometric verification, KYC/AML checks, and compliance workflows. Comparable to ThisIsMe's biometric verification and broader KYC platform, with similar API-driven, customer-onboarding focus.
• Sumsub: Global identity verification, KYC, AML, and fraud prevention platform serving fintech, crypto, gaming, and traditional finance. Comparable to ThisIsMe's full-service KYC/AML ecosystem and FICA Express-style one-click checks, but at significantly larger global scale.
• Mitek Systems: Digital identity verification and fraud prevention provider offering biometric verification, KYC, and document authentication. Comparable to ThisIsMe's biometric and document verification capabilities with similar enterprise customer overlap.

Regional players

• Smile Identity: Pan-African identity verification platform offering KYC, biometric verification, and AML screening across Nigeria, Kenya, South Africa, and other African markets. Directly comparable to ThisIsMe in serving African regulated industries with IDV/KYC workflows, though broader geographic scope.
• Youverify: Africa-focused identity verification and AML compliance platform serving fintechs, banks, and crypto businesses. Comparable to ThisIsMe in delivering KYC/AML services to African regulated industries, though primarily active in West Africa rather than South Africa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ThisIsMeTweets
• Facebookfacebook.com/thisismeposts

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thisisme