Picup Technologies
- Company typePrivate
- Founded2024
- HeadquartersCape Town, South Africa
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Picup Technologies does
Picup Technologies is a Cape Town-headquartered, on-demand last-mile delivery and technology company founded in 2014 that operates across Africa. The company provides door-to-door delivery services enabling online shopping fulfillment for businesses and consumers, operating within the broader African last-mile delivery market that was valued at USD 1.45 billion in 2024 and is projected to reach USD 3.02 billion by 2033. Picup is identified as one of the leading market players in this sector, alongside WumDrop and Kobo360. The company employs 101–250 people and is privately held.
The company's commercial operations center on last-mile parcel pickup and delivery services. Its business model mechanics are not publicly documented — no pricing tiers, no revenue model disclosures, and no customer segment breakdown are available in the input. Picup has raised approximately USD 650,000 in cumulative disclosed funding across three rounds, the most material of which was a 2016 round of approximately USD 510,051 led by Naspers, Africa's most active technology investor. Subsequent funding activity (2017) is documented but with undisclosed investors and zero disclosed proceeds.
No public mobile application, public API, SDK, MCP integration, or detailed product catalog is documented. No proprietary technology stack, partnerships, certifications, patents, or trademarks are listed. Picup's only named executives are founder and CEO Antonio Bruni and Chief Operating Officer Ashley Arendse. The company trades under the DBA "Picup" and is privately held with no parent company or subsidiary structure disclosed.
Picup Technologies firmographics
Firmographics- Name
- Picup Technologies
- Legal name
- Picup Technologies
- Website
- https://picup.co.za
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Picup Technologies industry classification
Industry- Product category
- Last Mile Delivery
- NAICS
- Local Messengers and Local Delivery (4922), Couriers and Express Delivery Services (4921)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Courier, Parcel & Last‑Mile Delivery Platforms (BPAMAHAD)
- akta.pro secondary industry
- Crowdsourced Parcel Delivery (independent driver networks) (TLAAAGAB)
Keywords
Where Picup Technologies is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Markets served
Picup Technologies business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D
Picup Technologies product offering
Product offeringCore offering
Last-mile delivery company operating in Africa, providing door-to-door package delivery solutions primarily for online shopping fulfillment. The Cape Town, South Africa-based company functions as a delivery and technology platform, moving parcels from collection points to end recipients across African markets. The service is positioned for both business shippers and individual senders needing reliable parcel delivery.
Product overview
Picup Technologies is a last mile delivery service provider operating in Africa. The company offers door-to-door delivery services as part of the broader Africa last mile delivery market. As a leading market player in the African last mile delivery sector, Picup Technologies provides delivery solutions to individuals and businesses requiring package pickup and delivery services.
Differentiator
Problem solved
Functional benefit
Products and services
- Last-Mile Delivery Service Door-to-door package delivery service for online shopping fulfillment, operating from Cape Town across African markets. Serves e-commerce businesses and individual senders who need reliable parcel pickup and last-mile delivery to end recipients.
Companies that use Picup Technologies
Customer profileIdeal customer profiles1 record
Picup Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Picup Technologies partnerships and signals
Strategic signalScale indicators2 records
Recent moves2 records
Expansion highlights4 records
Picup Technologies competitors and assessment
Company assessmentDirect peers
- WumDrop: South African same-day and on-demand delivery service explicitly identified alongside Picup as a leading last-mile player in Africa. Directly competes on platform-based crowdsourced delivery to businesses and consumers.
- Kobo360: Africa-focused logistics platform named in the same market analysis as Picup. While Kobo360 has historically focused more on long-haul freight via its asset-sharing platform, it represents a comparable digital logistics provider operating across African markets.
- Pargo: South African click-and-collect and last-mile delivery company offering parcel pickup points and door-to-door delivery for e-commerce. Directly comparable as a tech-enabled last-mile alternative serving African consumers and retailers.
- Droppa: South African on-demand courier platform connecting customers with drivers for same-day deliveries. Operates a similar crowdsourced delivery model as Picup in the same core market.
- Mr D Food: Major South African on-demand food and parcel delivery platform with its own driver fleet. Although primarily food-focused, it competes for delivery capacity and customer mindshare in the same South African last-mile ecosystem.
- Sendy: East African on-demand delivery and logistics platform connecting businesses to drivers and trucks across Kenya and neighboring markets. A comparable tech-enabled last-mile player in the broader African delivery space.
Broad incumbents
- Glovo: Global multi-category on-demand delivery platform (owned by Delivery Hero) actively expanding across African markets including South Africa. A broader incumbent with far greater funding and reach that competes with Picup for last-mile delivery contracts.
- Bolt (formerly Taxify): European-headquartered ride-hailing and delivery platform operating across Africa via Bolt Food. Competes with Picup in on-demand courier/delivery services and shares the crowdsourced driver model.
- Postmates: US on-demand delivery platform (now part of Uber) pioneering the crowdsourced local delivery model Picup operates. Comparable technology and business model, though serving a much more mature North American market.
Regional players
- Lalamove: Asia-headquartered on-demand delivery and van-rental platform. Comparable as a tech-enabled last-mile logistics platform serving businesses with same-day and scheduled deliveries, though primarily operating outside Africa.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Picup Technologies social profiles
Digital presencePicup Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Picup Technologies leadership team
Management profileNumber of profiles
Profiles2 records
Picup Technologies funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Picup Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Picup Technologies
What does Picup Technologies do?
Last-mile delivery company operating in Africa, providing door-to-door package delivery solutions primarily for online shopping fulfillment. The Cape Town, South Africa-based company functions as a delivery and technology platform, moving parcels from collection points to end recipients across African markets. The service is positioned for both business shippers and individual senders needing reliable parcel delivery.
Is Picup Technologies a public or private company?
Picup Technologies is a private company. It is classified as venture growth investor backed and is currently operating.
When was Picup Technologies founded?
Picup Technologies was founded in 2024. It employs 101 to 250 people.
Where is Picup Technologies based?
Picup Technologies is headquartered in Cape Town, South Africa, in the Africa region.
Who are Picup Technologies's main competitors?
Direct peers on record are WumDrop, Kobo360, Pargo, Droppa, Mr D Food and Sendy. Broad incumbents are Glovo, Bolt (formerly Taxify) and Postmates. Lalamove is listed as a regional player.
Does Picup Technologies have an API?
No public API is recorded for Picup Technologies.
What industry is Picup Technologies in?
Picup Technologies's product category is Last Mile Delivery. Its primary akta.pro industry code is BPAMAHAD, Courier, Parcel & Last‑Mile Delivery Platforms, with a secondary code of TLAAAGAB, Crowdsourced Parcel Delivery (independent driver networks). Its NAICS code is 4922 and its SIC code is 4210.