Boldest
Boldest is a Spanish SaaS startup founded in 2020 that provides premium interactive maps and route-visualization tools for tour operators and destination marketing organizations (DMOs). Its platform features 14-day deployment, AI-powered MapCraft AI (PDF-to-storyworld conversion), and APIs for CMS and developer integrations.
- Company typePrivate
- Founded2020
- HeadquartersLugo, Spain
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Boldest does
Boldest (legally BOLD DIGITAL COMMS, S.L.) is a Spanish SaaS startup founded in 2020 and headquartered in Lugo, Spain, that builds premium interactive map solutions for the tourism industry. The platform serves two primary customer segments: tour operators, travel agencies, and destination management companies (DMCs) on one side, and destination marketing organizations (DMOs), tourist boards, business improvement districts (BIDs), and convention & visitor bureaus (CVBs) on the other. Core products include the Boldest Interactive Maps Platform, specialized solutions for tour operators and destinations, the AI-powered MapCraft AI (which converts static PDF tour content into explorable storyworlds in under 10 minutes), Mosaic microsites, Interactive Routes, 3D Immersive Tours, and developer access via a public REST-JSON API and JavaScript widget API. The technology stack integrates with Google Maps (underlying basemap), Google Analytics, CMS platforms via real-time API synchronization, and a React library for embedding, with 14-day deployment that does not require modifications to the customer's existing CMS.
The company operates a SaaS subscription business model with custom/quote-based pricing aimed at being affordable for small destinations, supplemented by professional-services revenue from turnkey implementation projects. Go-to-market is hybrid: product-led growth via a self-serve free trial and demo-driven website conversion, combined with a sales-assisted motion for enterprise DMO customers and event-driven demand generation through presence at FITUR (Madrid), World Travel Market (London), and eTourism Summit (Las Vegas). As of the available data, Boldest had raised €360,000 in seed funding from the Lugo Transforma Fund (managed by TORSA CAPITAL) in November 2023 and benefits from non-dilutive EU/regional capital via the ST3ER programme and IGAPE grants, with a stated team size of 1-10 employees. Named customers include Chile.Travel, Your Tours Portugal, Revista Viajar, Visit Lancaster, Turisme de Lloret de Mar, Vías Verdes (Fundación Ferrocarriles Españoles), Slow Driving Aragón, Singular Places, Turismo de Uribe, and Lancaster City Council (UK), spanning Spain, Portugal, the UK, and Chile.
Boldest firmographics
Firmographics- Name
- Boldest
- Legal name
- BOLD DIGITAL COMMS, S.L.
- Website
- https://boldest.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Boldest is a Spanish SaaS startup founded in 2020 that provides premium interactive maps and route-visualization tools for tour operators and destination marketing organizations (DMOs). Its platform features 14-day deployment, AI-powered MapCraft AI (PDF-to-storyworld conversion), and APIs for CMS and developer integrations.
- Ownership category
- akta.pro rank
Boldest industry classification
Industry- Product category
- Travel and Tourism Interactive Mapping Software
- NAICS
- Tour Operators (561520), Tour Operators (56152), Computer Systems Design Services (541512)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)
- akta.pro secondary industries
- White-Label Booking Engine Platforms (SaaS/Widget) (THALADAN), Tour, Attraction & Experience Dynamic Pricing Platforms (THALAOAF)
Keywords
Where Boldest is headquartered
LocationHeadquarters
- HQ city
- Lugo
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Boldest business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Boldest operates primarily as a SaaS company providing interactive map solutions. Customers pay for access to the platform to create, manage, and embed interactive maps. Pricing is described as affordable even for small destinations, with quote-based/custom pricing.
- Professional Services (Turnkey Projects): The company offers turnkey implementation projects where Boldest works with clients to create initial maps, providing a done-for-you service before handing over autonomy. This white-glove service is an additional revenue stream alongside the SaaS platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on destination/tour operator size and needs |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Boldest product offering
Product offeringCore offering
Boldest operates a SaaS platform that lets tourism businesses create, manage, and embed premium interactive maps with routes, points of interest, multimedia content, and branded experiences. Its primary customers are tour operators and destination marketing organizations (DMOs), with the platform delivered as embeddable widgets requiring no CMS modifications and deployable in 14 days. The company supplements the platform with AI-powered content transformation (MapCraft AI), microsite modules (Mosaic), 3D immersive tours, and REST/JavaScript APIs for enterprise integration.
Product overview
Boldest offers a SaaS platform for premium interactive maps targeting the tourism sector with two primary customer segments: tour operators and destination marketing organizations (DMOs). The core platform enables creation of interactive maps with routes, points of interest, multimedia content, and branded customization. Key products include the main Boldest Interactive Maps Platform, specialized solutions for Tour Operators and Destinations, the AI-powered MapCraft AI for PDF-to-map transformation, Mosaic microsites, Interactive Routes, and 3D Immersive Tours. Developer access is provided through Boldest REST API (for content management) and JavaScript API (for widget control), with documentation at docs.boldest.io. The platform is available in English and Spanish with EU funding support through IGAPE and ST3ER programmes.
Differentiator
Problem solved
Functional benefit
Brands
- MapCraft AI: AI-powered solution that transforms static tour PDFs and content into immersive, explorable storyworlds in under 10 minutes, part of the EU ST3ER programme.
- Mosaic
Products and services
- Boldest Interactive Maps Platform SaaS platform providing premium interactive maps for tourism marketing and sales; enables destinations and tour operators to create, manage, and embed customizable interactive maps featuring routes, points of interest, multimedia content, and real-time navigation.
- Maps for Tour Operators Interactive map solution for tour operators enabling visual presentation of tour itineraries with day-by-day breakdowns, branded points of interest, hotel markers, and hidden gems.
- Maps for Destinations Interactive map solution for Destination Marketing Organizations featuring multimedia galleries with synchronized map navigation, thematic routes (shopping, gastronomy, cycling, hiking), QR codes for print integration, and Google Analytics integration.
- MapCraft AI AI-powered feature that transforms static PDF tour content (itineraries, photo galleries) into immersive, explorable interactive storyworlds in under 10 minutes for tour operators and DMOs.
- Boldest REST API REST-JSON API service providing endpoints for authentication, resources, maps, landings, proposals, and categories, enabling automation of content creation and integration with marketplaces, e-commerce, ERPs, CMS, and CRMs.
- Boldest JavaScript API JavaScript widget API allowing external websites to control visibility of embedded Boldest maps, pass filters, receive filter value changes, and implement custom AND/OR logic.
- Mosaic Microsite solution combining Boldest interactive maps with modular adaptive design for destinations, presented at FITUR 2025 as a new way to present destinations in the digital environment.
- Interactive Routes Digital itinerary solution that transforms static tour routes into captivating interactive digital experiences for destinations and tour operators.
- 3D Immersive Tours Virtual 3D walking experience feature allowing visitors to virtually explore destinations before visiting, showcased as part of Boldest's FITUR 2025 lineup.
Quantifiable outcome
- 40%+ conversion increase reported by clients using interactive storyworlds vs. static content
- +4 more outcomes
Companies that use Boldest
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles3 records
Boldest technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability7 records
Feature6 records
Boldest partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Jupiter (acquired by The Boldest, Los Angeles)minorNote: This appears to be a different entity named 'The Boldest' (a venture studio in Los Angeles) that acquired DTC brand Jupiter. This may be a separate company from the Boldest interactive maps company in Spain. This source references a different entity than the Boldest described in other sources.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Boldest competitors and assessment
Company assessmentDirect peers
- Komoot: Komoot is a route-planning and storytelling platform for outdoor tourism with interactive maps and curated tours — directly comparable to Boldest's Interactive Routes and thematic route maps for destinations.
- AllTrails: AllTrails provides interactive trail maps and route discovery for outdoor enthusiasts, overlapping with Boldest's use cases in hiking, cycling routes, and GPX-based tourism content.
- Outdooractive: Outdooractive provides interactive route and trail maps for hiking and cycling, very similar to Boldest's Vías Verdes and Slow Driving Aragón use cases. Directly comparable in offering interactive greenway/tourism route maps with multimedia overlays.
Broad incumbents
- FareHarbor: FareHarbor (owned by Booking Holdings) provides booking and distribution software for tours, activities, and attractions. Comparable in serving the same tour-operator/DMO customer base with software tools.
- Mapbox: Mapbox is the leading developer mapping platform; Boldest's platform sits conceptually on top of mapping infrastructure. Comparable in offering customizable interactive map experiences to enterprise customers.
- Viator (Tripadvisor Experiences): Viator is a major tours-and-attractions booking platform with supplier tools; comparable in serving tour operators and destination content, with overlapping marketing/visual storytelling ambitions.
- GetYourGuide: GetYourGuide is a global tours-and-activities marketplace with supplier software tools, serving the same operator and destination segments as Boldest from a much larger scale.
- TourRadar: TourRadar is a multi-day tour booking marketplace with operator SaaS, comparable in targeting multi-day tour operators — the same core segment as Boldest's primary customer base.
- Google Maps Platform: Google Maps Platform (which Boldest explicitly uses as its base layer) provides the dominant mapping API plus tourism features; a broad incumbent that could vertically integrate Boldest-style tourism storytelling.
Emerging players
- Peek (formerly TrekkSoft): Peek is a SaaS platform for tour and activity operators with booking, marketing, and content tools. Comparable to Boldest in serving tour operators and DMOs, with overlapping bookings-plus-content functionality.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Boldest social profiles
Digital presenceBoldest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boldest leadership team
Management profileNumber of profiles
Profiles5 records
Boldest funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boldest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boldest
What does Boldest do?
Boldest operates a SaaS platform that lets tourism businesses create, manage, and embed premium interactive maps with routes, points of interest, multimedia content, and branded experiences. Its primary customers are tour operators and destination marketing organizations (DMOs), with the platform delivered as embeddable widgets requiring no CMS modifications and deployable in 14 days. The company supplements the platform with AI-powered content transformation (MapCraft AI), microsite modules (Mosaic), 3D immersive tours, and REST/JavaScript APIs for enterprise integration.
Is Boldest a public or private company?
Boldest is a private company. It is classified as venture growth investor backed and is currently operating.
When was Boldest founded?
Boldest was founded in 2020. It employs 1 to 10 people.
Where is Boldest based?
Boldest is headquartered in Lugo, Spain, in the Europe region.
How does Boldest make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services (Turnkey Projects).
Who are Boldest's main competitors?
Direct peers on record are Komoot, AllTrails and Outdooractive. Broad incumbents are FareHarbor, Mapbox, Viator (Tripadvisor Experiences), GetYourGuide, TourRadar and Google Maps Platform. Peek (formerly TrekkSoft) is listed as an emerging player.
Does Boldest have an API?
Yes. Boldest offers a REST-JSON API service for managing interactive maps, resources, landings, proposals, and categories. The API enables operators to automate creation and management of interactive tourism content, integrate with third-party systems (marketplaces, e-commerce, ERPs, CMS, CRMs), scale content operations, implement real-time updates, create custom menus and filters interacting with maps, manage translations, generate reports and statistics, and centralize tourism information. A companion JavaScript API (widget API) allows controlling map visibility, passing filters from external websites, and receiving filter value changes. Authentication via POST /api/bw/v2/auth with login, token validation, refresh, and logout endpoints. Developer documentation is at docs.boldest.io/index.html.
What industry is Boldest in?
Boldest's product category is Travel and Tourism Interactive Mapping Software. Its primary akta.pro industry code is BPAMAIAJ, Tours, Activities & Experiences Booking Platforms, with a secondary code of THALADAN, White-Label Booking Engine Platforms (SaaS/Widget). Its NAICS code is 561520 and its SIC code is 7900.