Wrap & Roll

What Wrap & Roll does

Wrap & Roll Joint Stock Company is a privately held Vietnamese business founded in 2006 by two entrepreneurial friends in their early 30s, currently headquartered in Thanh Hóa, Vietnam, and led by founder & CEO Nguyen Thi Kim Oanh. Its name and category positioning (single-line firmographic data describes only the bare company facts) are consistent with a consumer-facing food/roll concept, though the source data does not enumerate specific products, menu items, pricing, or service formats. The business is reported to have 11-50 employees (per the firmographic band) and operates from the website wrap-roll.com, which at time of capture returned only a verification/loading page, leaving product, technology, distribution, and customer details unavailable.

The company's only documented capital event is a $6,900,000 funding round on 2016-03-04 led by Mekong Capital, a Vietnam-focused private equity firm with a track record of scaling domestic consumer and F&B brands. No further funding rounds, acquisitions, partnerships, awards, patents, regulatory actions, or leadership changes are evidenced in the input. Business model mechanics — how Wrap & Roll prices its offering, what customer segments it targets, and which geographies it operates in beyond its Thanh Hóa base — are not disclosed in the available data, so the revenue model and go-to-market specifics cannot be characterized.

Information gaps are substantial: revenue, operating geographies beyond the headquarters city, store or outlet count, supply chain, customer composition, pricing, technology stack, and current operating status are all unverified in the source corpus. Investors evaluating Wrap & Roll should treat the firmographic profile as a baseline skeleton and pursue primary-source diligence (management meetings, audited financials, store-level data) to substantiate any thesis on the company's present scale and trajectory.

Name

Wrap & Roll

Website

https://wrap-roll.com

Company type

Private

Founded year

2006

Headcount range

11–50 employees

Short description

Wrap & Roll Joint Stock Company is a privately held Vietnamese business founded in 2006, headquartered in Thanh Hóa and led by founder & CEO Nguyen Thi Kim Oanh. It raised $6.9M from Mekong Capital in 2016 and operates as a small (11-50 employee) firm of unspecified consumer product focus.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Tortilla Manufacturing (311830)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Prepared salads, sandwiches & wraps manufacturing (AFAKAHAE)

Keywords

• Vietnamese restaurant chain
• Casual dining
• Fresh spring rolls
• Vietnamese street food
• Quick service restaurant

Headquarters

HQ city

Thanh Hóa

HQ country

Vietnam

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Core offering

Wrap & Roll is a Vietnamese-based restaurant chain that operates under a Joint Stock Company structure, founded in 2006 by two entrepreneurial friends. The brand name and Vietnamese heritage suggest a focus on wrap and roll-style Vietnamese cuisine (such as fresh spring rolls) served through a chain of physical restaurant locations. Mekong Capital's $6.9M growth-stage investment in 2016 supported expansion of the multi-outlet restaurant concept.

Differentiator

Problem solved

Functional benefit

Products and services

• Wrap & Roll Restaurant Dining

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Broad incumbents

• KFC Vietnam: Yum! Brands' flagship fried-chicken QSR in Vietnam. Comparable as a global incumbent QSR brand competing for share of the same out-of-home meal occasions.
• Jollibee (Vietnam): Philippine-origin global QSR giant with major Vietnam operations. Comparable as a multi-unit, mass-market fast-food chain competing in the same Vietnamese value-meal category as Wrap & Roll.
• Lotteria Vietnam: Korean-brand fast-food chain dominant in Vietnam. Comparable as a scaled international QSR competitor targeting similar price-sensitive Vietnamese consumers with burgers and chicken.

Regional players

• Pho 24: Vietnamese casual-dining chain serving signature Vietnamese dishes. Comparable to Wrap & Roll as a domestically developed, branded Vietnamese F&B concept targeting mass-market consumers in Vietnam.
• Highlands Coffee: Vietnam's largest domestic coffee and quick-service chain. Comparable as a homegrown Vietnamese F&B brand that scaled via PE backing and franchise-style expansion.
• The Coffee House: Vietnamese coffee and F&B chain with a broad grab-and-go menu. Comparable as a modern, brand-led Vietnamese F&B operator competing for the same young urban consumer wallet.
• Bowhead Corporation: Vietnamese casual-dining chain. Comparable as a domestic multi-unit Vietnamese restaurant brand targeting the same mainstream dining occasions.

Direct peers

• Subway (Vietnam franchise): Global wraps-and-sandwich QSR chain. Comparable to Wrap & Roll as a direct wrap-centric concept competing for the same fresh, handheld, perceived-healthy meal occasions.
• Domino's Pizza Vietnam: International QSR chain operating in Vietnam with delivery-led model. Comparable as a scaled, branded chain restaurant competing for delivery and takeaway occasions.

Others

• Mekong Capital portfolio companies: Other Mekong Capital-backed Vietnamese consumer businesses (e.g., Golden Gate, Mobile World). Comparable as co-portfolio companies sharing the same investor lens, governance benchmarks, and Vietnam consumer-thesis framework.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/wraprollVN

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wrap & Roll