Sentral
Sentral is a hospitality-driven flexible living platform that manages approximately 11,000 Class A multifamily units across 22 U.S. cities, offering any-length stays and long-term leases with hospitality-style amenities, while providing property-management services to institutional owners and developers.
- Company typePrivate
- Founded2018
- HeadquartersDenver, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Sentral does
Sentral (legal entity BHI Residential Long Term Corporation, founded 2018) is a hospitality-driven flexible living platform that manages a portfolio of Class A multifamily communities across 22 U.S. cities, totaling approximately 11,000 apartment units and $4-5 billion of assets under management as of August 2025. The company operates two complementary go-to-market motions: a direct-to-consumer booking channel via Sentral.com for any-length stays (one night to multi-year), and an institutional B2B channel in which a real-estate partnerships team secures management contracts with property developers and investors including Strada Investment Group, Bridge Investment Group, PMG, Bond Companies, and Raven Capital/RCM Living. Core products span short-term furnished designer stays, corporate housing for individual business travelers and groups of six or more (handled via RFP), traditional long-term unfurnished leases, family-travel accommodations, and leisure group travel.
Revenue is generated through four streams: nightly and weekly short-term rental rates (transaction-based), monthly extended-stay and long-term lease fees (subscription/recurring), Airbnb homeshare commissions via a partnership enabling residents to monetize up to 150 days annually, and property-management fees to institutional owners anchored by a stated 20% NOI lift. Supporting technology includes the award-winning Sentral Life Resident App (MFE 'Best Use of Proptech' 2024), community-wide 1-gigabyte WiFi, smart-lock keyless entry, and AI-driven property management deployed at the flagship Otonomus Hotel in Las Vegas featuring mobile app-controlled services and Tesla V3 Superchargers.
Customer concentration is split between highly fragmented individual leisure and business travelers on the demand side and a concentrated institutional client roster on the supply side. Distribution leverages organic social (Instagram, TikTok, Facebook, Pinterest, LinkedIn, YouTube), the Sentral Stories editorial blog, earned media in WSJ, Forbes, and Travel + Leisure, and direct bookings via the Sentral.com reservation portal. Leadership draws from premier multifamily (Essex Property Trust, AvalonBay, Greystar), hospitality (Highgate, Knickerbocker, Watergate), and technology (RealPage, Amazon, Airbnb) companies. Ownership is private under Colorado governance with no public ticker; the company has not disclosed institutional funding rounds, although the 2025 Sentral Strategic Partners platform with DivCore Capital and ICONIQ functions as a dedicated growth-capital vehicle.
Sentral firmographics
Firmographics- Name
- Sentral
- Legal name
- BHI Residential Long Term Corporation
- Website
- https://sentral.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Sentral is a hospitality-driven flexible living platform that manages approximately 11,000 Class A multifamily units across 22 U.S. cities, offering any-length stays and long-term leases with hospitality-style amenities, while providing property-management services to institutional owners and developers.
- Ownership category
- akta.pro rank
Sentral industry classification
Industry- Product category
- Flexible Living and Multifamily Property Management
- NAICS
- Services to Buildings and Dwellings (5617)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Serviced Vacation Rentals (Managed Apartments/Aparthotel-Style STRs) (THAGANAE)
- akta.pro secondary industries
- Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI), Coliving (Monthly, Shared Amenities) (THAMAFAL)
Keywords
Where Sentral is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sentral business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Short-Term Rental Revenue: Sentral generates revenue through nightly and weekly rental rates for fully furnished luxury apartments. Properties offer designer-furnished units with premium amenities for travelers seeking flexible accommodations. Revenue varies by location, season, and length of stay.
- Extended Stay / Long-Term Lease Revenue: Monthly rental fees for residents leasing unfurnished or furnished apartments for 30+ days. Extended stay agreements govern longer-term occupancy with monthly Extended Stay Fees covering utilities, WiFi, and amenities.
- HomeSharing Commission: Sentral enables qualified residents to homeshare their apartments on Airbnb, earning extra income while traveling. The company benefits through increased resident satisfaction and retention, though specific commission structures are not publicly disclosed.
- Property Management Fees: Sentral charges property owners and developers for full-service management of their Class A multifamily assets. The company drives 20% lift in NOI for partners through hospitality-inspired services, justifying management fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Short-term stays (≤29 nights) |
| Subscription | Monthly | Extended stays (≥30 nights) |
| Transaction based/ take rate | Multi-year contract | Group bookings (6+ units) |
| Transaction based/ take rate | Pay-as-you-go | Stay More, Save More promotional tier |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Sentral product offering
Product offeringCore offering
Sentral is a hospitality-driven flexible living platform that operates and manages a portfolio of Class A multifamily communities across 22 U.S. cities. It offers any-length apartment stays from one night to multiple years, combining fully furnished short-term rentals, traditional long-term leases, and full-service property management for institutional property owners and developers.
Product overview
Sentral is a hospitality-driven flexible living platform operating a portfolio of Class A multifamily communities across 22 U.S. cities. The company offers a unified platform combining short-term furnished apartment stays and traditional long-term leasing, with core products including Short-Term Stays (flexible night-to-month accommodations), Long-Term Apartment Leases, Corporate Housing for business travelers, Family Travel Accommodations, and Group Travel services. Supporting offerings include the Homesharing Program (Airbnb partnership for resident monetization), Resident Referral Program, Sentral Stories editorial content, and the Sentral Life resident app. The platform differentiates through hospitality-style amenities including resort pools, fitness centers, coworking spaces, and concierge services, targeting both leisure and business travelers alongside traditional renters.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 20% lift in Net Operating Income (NOI) for property owners
- +2 more outcomes
Companies that use Sentral
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Sentral technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Sentral partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major, emerging and minor.
- Strada Investment GroupcoreStrada Investment Group developed multiple Sentral-managed properties including Quincy in San Francisco, Reveal Playa Vista in Los Angeles, and 24Fifty at University Park in Denver. Sentral manages their Class A multifamily assets with full-service hospitality model.
- AirbnbcoreSentral joined forces with Airbnb to launch a homeshare program, allowing qualified residents to monetize their apartments by listing them on the Airbnb platform while traveling. This partnership enables flexible living and provides residents additional income opportunities.
- Bridge Investment GroupcoreBridge Investment Group partnered with Sentral for property management of Sol Modern in Phoenix (747 units) and The Sutton in Portland (236 units). Sentral expanded partnership with Bridge for multiple properties.
- OliverBuchananGroupmajorSentral partnered with OliverBuchananGroup (former OliverMcMillan development team) to build and operate multifamily properties across the U.S., targeting projects in Denver, San Diego, Phoenix, Dallas, Austin, and Nashville.
- PMG (Property Markets Group)majorPMG and Sentral partnered to bring flexible living to Miami's Brickell neighborhood with a 537-unit luxury apartment tower (later expanded to 803 units). PMG developed the project with construction financing from Ares Real Estate and Monarch Alternative Capital.
- Raven Capital Management / RCM LivingmajorRaven Capital Management and RCM Living developed Houston's Museum District property (475 units, 32 stories) managed by Sentral. This marked Sentral's entry into the Houston market.
- LG DevelopmentmajorLG Development co-developed Sol Modern in Phoenix's Roosevelt Row neighborhood (747 units, 28 stories) with Bridge Investment Group, managed by Sentral.
- Growth HoldingsemergingGrowth Holdings developed Otonomus Hotel in Las Vegas, featuring AI-driven property management and sustainability focus. Sentral manages the 60% hotel/40% apartment hybrid property.
- Bond CompaniescoreBond Companies developed Sentral at Inspire Hollywood (200 units) in partnership with Sentral. The property features award-winning design and is Sentral's third LA community.
- Lincoln Property CompanyemergingLincoln Property Company developed The Sutton in Portland, Oregon (236 units) in partnership with Bridge Investment Group, managed by Sentral.
- Retail Partners (Prevail Coffee, Savi Provisions, Sweetgreen, Wagama)minorNational and local retail brands including Prevail Coffee Roasters, Savi Provisions, Sweetgreen, and Wagama operate within Sentral properties, creating integrated lifestyle experiences for residents.
Scale indicators5 records
Recent moves13 records
Expansion highlights6 records
Sentral competitors and assessment
Company assessmentDirect peers
- Sonder: Operates design-forward apartment hotels and short-term furnished apartments across major US and international cities, targeting the same any-length-stay traveler. Closest direct competitor to Sentral's serviced-vacation-rental offering.
- Blueground: Provides fully furnished apartments for month-plus stays across global urban markets, focused on business travelers and relocations. Competitor for Sentral's extended-stay and corporate housing product.
- Kasa: Tech-enabled operator of apartment-style accommodations for short-to-mid-term stays in US cities. Direct competitor in the flexible-stay / aparthotel category Sentral occupies.
- Mint House: Operates tech-enabled managed apartment-style lodging in US cities, blending hotel service with apartment space. Comparable product, customer, and tech-enabled operating model to Sentral.
- Lyric: Serviced-apartment operator (successor to Stay Alfred) providing apartment-style accommodations for business travelers and groups in major US cities. Direct competitor in the corporate/group housing category Sentral targets.
Emerging players
- The Guild: Mid-term-stay apartment operator in select US cities (Austin, Nashville, Miami, etc.), with similar design-forward service positioning to Sentral. Smaller scale and narrower geographic footprint, but overlapping concept and target customer.
- Placemakr: Tech-driven flexible-living operator offering nightly, weekly, and monthly stays in furnished multifamily units. Direct overlap on the any-length-stay, hospitality-meets-multifamily model Sentral pioneered.
Broad incumbents
- Greystar: Largest US multifamily property management and development company, managing over 300,000 units globally. Competes with Sentral for third-party Class A management contracts at much greater scale.
- Highgate: Major hospitality operator and investor. Multiple Sentral executives (CRO, CMO) came from Highgate, and the companies overlap in luxury/hospitality service DNA—though Highgate does not run multifamily communities.
- Airbnb: Dominant short-stay marketplace and Sentral's homeshare partner. Indirect competitor for transient demand and a distribution channel Sentral relies on; relationship is symbiotic but creates dependency.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sentral social profiles
Digital presenceSentral compliance and trust
Trust signalCompliance2 records
Sentral financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sentral leadership team
Management profileNumber of profiles
Profiles10 records
Sentral subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sentral funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sentral M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sentral
What does Sentral do?
Sentral is a hospitality-driven flexible living platform that operates and manages a portfolio of Class A multifamily communities across 22 U.S. cities. It offers any-length apartment stays from one night to multiple years, combining fully furnished short-term rentals, traditional long-term leases, and full-service property management for institutional property owners and developers.
Is Sentral a public or private company?
Sentral is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sentral founded?
Sentral was founded in 2018. It employs 501 to 1,000 people.
Where is Sentral based?
Sentral is headquartered in Denver, United States, in the North America region.
How does Sentral make money?
Four revenue lines are on record. Short-Term Rental Revenue is the primary driver. The others are extended Stay / Long-Term Lease Revenue, homeSharing Commission and property Management Fees.
Who are Sentral's main competitors?
Direct peers on record are Sonder, Blueground, Kasa, Mint House and Lyric. Emerging players are The Guild and Placemakr. Broad incumbents are Greystar, Highgate and Airbnb.
Does Sentral have an API?
No public API is recorded for Sentral.
What industry is Sentral in?
Sentral's product category is Flexible Living and Multifamily Property Management. Its primary akta.pro industry code is THAGANAE, Serviced Vacation Rentals (Managed Apartments/Aparthotel-Style STRs), with a secondary code of BPAJAIAI, Co-Host / On-the-Ground Operations & Guest Services. Its NAICS code is 5617 and its SIC code is 7000.