What Orbital Systems does

Orbital Systems AB is a Swedish clean-tech company founded in 2012 and headquartered in Malmö, Sweden, that develops proprietary water recycling and recirculation technology for domestic appliances. Its product portfolio centers on the Orbital Shower — described as "Earth's first circular shower system" — which captures, purifies, and recirculates water in real time, and the Orbital Tap, which reuses sink water for toilet flushing. These products integrate as the Orbital Bathroom combined solution, with an Orbital Tank add-on enabling water reuse with third-party faucets. The hardware is differentiated by a patented purification system, a Control Dial interface, Wi-Fi and Ethernet connectivity for remote diagnostics, and the My Water App for usage monitoring, filter status, and maintenance notifications.

The company generates revenue across four streams: one-time hardware sales (Orbital Shower and Orbital Tap systems), recurring consumables (filter capsules, UV lamps, quartz glass, mesh filters, cleaning tablets), professional services for warranty and non-warranty support with regional pricing variation (initial service costs USD 400-2,000 plus daily rates), and EU LIFE grant funding under the ReUseWATER project (2022-2026). Go-to-market is multi-channel: direct e-commerce via the company website, retail distribution (Hornbach in Germany), a certified professional installer network, and direct enterprise sales for hotel chains, real estate developers, and residential housing associations. Shipping is global under Incoterms DAP.

Customers span four segments — hotels and hospitality, residential housing, eco-tourism and off-grid facilities, and individual consumers — with named logos including Guldsmeden Hotels, Strawberry Hotels, Miss Clara by Nobis, Berns Hotel, Sturebadet, Treehotel, Hotel Ringkøbing, Eurodan-huse, Lunds Kommunala Fastigheter, and Hornbach. The company has cumulatively raised approximately $70 million across six funding rounds since 2015, led by a $23 million Nordic investor round in January 2022 and prior rounds from Stena Ventures, the European Investment Bank, Sandberg Development, and the Swedish Energy Agency, plus investment from the Amazon Alexa Fund. A London showroom opened in May 2025 and a partnership with Duravit was announced in September 2025, signaling continued geographic and ecosystem expansion.

Name

Orbital Systems

Legal name

Orbital Systems AB

Website

https://orbital-systems.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Orbital Systems is a Swedish clean-tech company that develops IoT-connected water recycling shower and tap systems for hospitality, residential, and eco-tourism customers, generating revenue through hardware sales, consumables, and services.

Ownership category

akta.pro rank

Product category

Smart Water Recycling Systems

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Bathtub Replacement & Tub-to-Shower Conversions (HSAPABAC)

akta.pro secondary industries

Point-of-Use (POU) Faucet-Mount Water Filters (CRAJAJAA), Bathroom Waterproofing & Leak Remediation (Shower Pan, Membrane, Sealing) (HSAPABAF)

Keywords

• Water recycling systems
• Smart shower technology
• Water conservation devices
• Recirculating bathroom fixtures
• Sustainable plumbing products

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Primary revenue from selling smart water recycling products including Orbital Shower and Orbital Tap systems. Products sold directly, through retailers, and installers with prices varying by configuration.
2. EU LIFE Project: EU LIFE grant funding for the LIFE REUSEWATER project (2022-2026) demonstrating water recycling technologies across hotel, residential, and eco-tourism segments with 90 Orbital Bathrooms installed.
3. Professional Services: Service and maintenance including warranty services, non-warranty repairs, and installation support. Service pricing varies by region with initial service costs ranging from USD 400-2,000 plus daily rates.
4. Consumables: Replacement parts including filter capsules, UV lamps, quartz glass, and mesh filters required for ongoing operation. Also includes cleaning tablets and descaling products.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Orbital Systems designs, manufactures, and sells proprietary water recycling hardware for bathrooms, centered on the Orbital Shower (a circular shower that purifies and recirculates water in real time) and the Orbital Tap (a tap system that captures sink water for toilet reuse). These are sold standalone, as add-ons such as the Orbital Tank, or combined as the integrated Orbital Bathroom solution for hotels, residential developments, and eco-tourism facilities. Revenue is complemented by service/maintenance contracts and recurring consumables (filter capsules, UV lamps, quartz glass, mesh filters).

Product overview

Orbital Systems offers a portfolio of water recycling products centered around two core systems: Orbital Shower (a circular shower that recycles and purifies water in real-time) and Orbital Tap (a tap system that captures sink water for toilet flushing reuse). These products work as standalone solutions or together as the Orbital Bathroom integrated system. The portfolio includes consumables (filter capsules, UV lamp, quartz glass, mesh filter), Control Dial interfaces, and companion mobile app for monitoring. The company targets both residential and commercial markets, particularly hospitality (hotels) and eco-tourism sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Orbital Shower Circular shower system that recycles and purifies water in real time, reducing water and energy consumption while maintaining a long, warm shower experience. Features smart recirculation technology, Control Dial interface, IoT connectivity, and integration with the My Water App for monitoring savings.
• Orbital Tap Tap system that captures 100% of sink water and reuses it to flush toilets, preventing water waste. Full experience includes Orbital's faucet, mixer, Control Dial, and Orbital Tank for complete water reuse.
• Orbital Tank Standalone savings-only tank that connects to a Pump for toilet flushing, enabling water reuse without the full Orbital Tap installation when paired with a third-party faucet and mixer.
• Orbital Bathroom Integrated bathroom system combining multiple Orbital technologies (Shower and Tap) into a single comprehensive water-recycling solution targeting hotels, residential developments, and eco-tourism facilities.
• Orbital Service and Maintenance Professional installation, warranty, and non-warranty repair services for Orbital products, with regional service pricing (initial service cost USD 400 in Sweden/Denmark and USD 2,000 in other regions, plus daily rates) and travel/accommodation billed at actuals.
• Orbital Consumables and Replacement Parts Replacement parts and consumables required to maintain Orbital Shower and Orbital Tap systems, including filter capsules, UV lamps, quartz glass, mesh filters, cleaning tablets, and descaling products, available globally.

Quantifiable outcome

• 40,000 liters of water saved in one month at a single property
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Guldsmeden HotelsflagshipStrategic or Co-development PartnerFirst pilot installations of the Orbital Bathroom in commercial hospitality setting at Guldsmeden Hotels in Copenhagen. Partnership demonstrates technology in operational hotel environment.
• Lunds Kommunala Fastigheter ABcoreStrategic or Co-development PartnerResidential installations in Lund, Sweden as part of the EU LIFE REUSEWATER project demonstrating Orbital Bathroom technology in urban residential environments.
• BRF Brunius ResidenscoreStrategic or Co-development PartnerHousing association in Ystad, Sweden participating in EU LIFE project pilot installations of Orbital Bathroom in residential housing communities.
• BRF SkogsnyckelncoreStrategic or Co-development PartnerHousing association on Gotland, Sweden in residential pilot program under EU LIFE REUSEWATER project.
• KlimapatenschaftcoreStrategic or Co-development PartnerPartnership in Germany for off-grid eco-tourism installations in modular facilities located in Osterode am Harz and Harlesiel, showcasing Orbital Bathroom effectiveness in remote areas.
• HornbachcoreChannel Partner/ Reseller/ DistributorGerman DIY retailer serving as distribution channel for Orbital products. Same service policy as Sweden and Denmark applies to Hornbach customers in Germany.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• TOTO: TOTO is a Japanese global leader in bathroom fixtures with extensive water-saving technology, including low-flow toilets and washlet systems. It is a broad incumbent with overlapping sustainability and water-efficiency positioning, and significantly larger global distribution than Orbital.
• Hansgrohe: Hansgrohe is a major German premium shower and bathroom fittings brand with eco-smart water-saving product lines. It is a broad incumbent competing for the same premium residential and hospitality shower customers as Orbital, with substantially greater scale and brand recognition.
• Geberit: Geberit is a Swiss/European leader in sanitary technology, including water-saving toilet flush systems and installation systems. It is a broad incumbent serving the same bathroom/water-efficiency end markets as Orbital, though with a different product focus (cisterns and installation systems).
• Grohe: Grohe is a leading European bathroom fixtures and shower brand with a broad water-saving product portfolio. It is a broad incumbent in the same space as Orbital, with much larger distribution but less specialized recirculation/recycling technology.

Emerging players

• Altered.no: Altered (Sweden/Norway) makes a water-saving shower nozzle retrofit that reduces shower water consumption by up to ~75%. It is a partial-overlap peer in the water-saving shower category, with a retrofit rather than recirculation approach and overlapping Nordic customer base.
• Niagara Conservation: Niagara Conservation is a US-based manufacturer of ultra-low-flow showerheads, toilets, and other water-saving fixtures. It competes in the water-saving shower category that Orbital is positioned in, primarily at the lower price/retrofit end of the market.
• Hydrao: Hydrao (France) is a smart showerhead and connected water-management startup focused on hotels and residential buildings. It overlaps with Orbital's IoT/water-monitoring positioning and shares the same hospitality and sustainability-driven customer base.

Direct peers

• Epic Cleantec: Epic Cleantec is a San Francisco-based water reuse company providing on-site water recycling systems for buildings and hospitality. It is a direct peer in decentralized water reuse serving similar multi-family and hotel customers, focused on building-scale rather than point-of-shower solutions.
• Nebia by Moen: Nebia (acquired by Moen) makes water-saving shower systems using atomization technology to reduce water consumption. It targets the same residential and hospitality use cases as Orbital's Orbital Shower, with overlapping sustainability narratives and a much larger corporate parent for distribution.
• Hydraloop: Hydraloop is a Dutch company that builds residential and commercial greywater recycling systems. It is the most direct functional peer to Orbital, competing on decentralized water reuse for the same hospitality and residential customers, with a different technology approach (decentralized recycling unit vs. in-shower recirculation).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/orbitalsystemschannel
• Facebookfacebook.com/orbitalsystems
• LinkedInlinkedin.com/company/orbital-systems
• Instagraminstagram.com/orbitalsystems
• Xx.com/orbital_systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds6 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orbital Systems