Altered
Swedish water technology company designing proprietary atomization nozzles, faucets, and showers that achieve 85–98% water savings. Hardware sold direct-to-consumer and via global retail and distribution partners serving hospitality, education, F&B, aviation, and residential segments.
- Company typePrivate
- Founded2016
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Altered does
Altered (Altered Stockholm AB) is a Swedish water technology company founded in 2016 that designs, manufactures, and sells water-saving nozzles, faucets, and shower hardware for residential and commercial applications. Its core technology centers on proprietary atomization methods — Dome® and Dual Flow — that achieve 85–98% water savings by increasing water velocity and breaking flow into fine droplets rather than restricting flow, thereby preserving pressure, coverage, and heat sensation. The product line includes retro-fit tap nozzles (Dual Flow Pro, Dome, Spray priced $46–$49), integrated faucets (Altered:Tap One at $257 and Altered:Tap Two Sensor at $757), an Altered:Shower Handle ($209) with Dome and Monsoon modes, and a complementary natural foam hand-wash range ($20–$23). The Dual Flow atomization technology is patent-pending, and the broader portfolio builds on 30 granted patents contributed by co-founder Professor Kaj Mickos.\n\nAltered generates revenue through hardware product sales via direct e-commerce (alteredcompany.com), major retail partnerships (Best Buy, Home Depot, Clas Ohlson, Ace Hardware), professional distributors (Brødrene Dahl, Ahlsells, Dahl), and a network of regional sales partners covering 18+ countries including Sweden, the US, India, UAE, Japan, and South Africa. Customers span hospitality (Taj Palace, RAAS hotels, Imperial New Delhi, Members Club Alma), education (LUMSA Rome, Humanitas University, LAUDE Schools, University of Gastronomic Sciences), commercial food service (Burger King, SOCIAL Café), aviation (Emirates), and energy retail (OKQ8, 740 Swedish gas stations), alongside direct-to-consumer residential sales. Marketing relies on content marketing, verified peer reviews (161 reviews, 4.4 stars), event visibility (Swedish Pavilion at World Expo 2020 Dubai), and quantified sustainability messaging.\n\nThe company has raised approximately $2 million in disclosed funding across three rounds (2016 seed, 2018 Series A led by Almi Invest GreenTech, 2019 EISMEA grant), is privately held, and operates with 1–10 employees from its Stockholm headquarters. Notable recognition includes WWF Climate Solver 2018, 2019 E-prize (Energy Efficiency category), and inclusion in the Swedish National Museum Permanent Design Collection. Altered's brand and design-led positioning targets sustainability-conscious enterprise customers and premium residential consumers seeking measurable environmental impact without sacrificing user experience.
Altered firmographics
Firmographics- Name
- Altered
- Legal name
- Altered Stockholm AB
- Website
- https://alteredcompany.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Swedish water technology company designing proprietary atomization nozzles, faucets, and showers that achieve 85–98% water savings. Hardware sold direct-to-consumer and via global retail and distribution partners serving hospitality, education, F&B, aviation, and residential segments.
- Ownership category
- akta.pro rank
Altered industry classification
Industry- Product category
- Water-Saving Plumbing Fixtures
- akta.pro primary industry
- Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems) (CRACACAF)
Keywords
Where Altered is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Altered business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Hardware Product Sales: Altered generates revenue primarily through the sale of physical water-saving products including nozzles, taps, showers, and hand wash products. Products are sold directly through e-commerce and through retail/distribution partners globally. Pricing ranges from $20-$757 per product.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Nozzle products ranging from $46-$49 |
| Unit Pricing | Pay-as-you-go | Shower handle at $209 |
| Unit Pricing | Pay-as-you-go | Faucet products at $257-$757 |
| Unit Pricing | Pay-as-you-go | Hand wash products at $20-$23 |
Go-to-market motion2 records
Distribution channels9 records
Marketing channels5 records
Altered product offering
Product offeringCore offering
Altered designs, manufactures, and sells water-saving hardware products including retro-fit tap nozzles (Dual Flow Pro, Dome, Spray), integrated sensor and lever faucets (Altered:Tap One, Altered:Tap Two), a water-saving shower handle (Altered:Shower), and complementary foam hand wash products. The core offering is built around proprietary Dome and Dual Flow atomization technologies that achieve 85–98% water savings while maintaining coverage, pressure, and heat sensation comparable to standard fixtures.
Product overview
Altered is a Swedish water technology company offering a portfolio of water-saving products for residential and commercial use. The core product line consists of retro-fit nozzles (Dual Flow Pro, Dome, and Spray) that attach to existing taps to reduce water consumption by 85-98%. The company also offers fully integrated faucets (Altered:Tap One and Altered:Tap Two Sensor) for new installations. The Altered:Shower Handle provides 75% water savings for shower systems. Complementing the hardware products, Altered sells a line of natural foam hand washes (Orange Terracotta, Cashmere Birch, Vetiver Dew) formulated to work optimally with the water saving technologies. All products center on the proprietary Dome technology that atomizes water into droplets while maintaining pressure, coverage, and heat efficiency comparable to standard flow fixtures.
Differentiator
Problem solved
Functional benefit
Products and services
- Dual Flow Pro Nozzle Retro-fit tap nozzle offering dual modes with 98% water savings in mist mode using patented atomization technology and 85% savings in spray mode; features 60-second installation with Ecobrass construction for residential and commercial taps.
- Dome Nozzle Single-flow retro-fit nozzle using Dome technology that creates a water dome diffusing into spray, achieving 96% water savings at 0.4 L/Min, optimized for public washrooms and high-traffic areas.
- Spray Nozzle Single-flow retro-fit nozzle delivering up to 85% water savings with no compromise in user experience or performance, designed for practical and visually appealing installation.
- Altered:Tap One Fully integrated single-lever faucet with hot and cold inlet featuring Dual Flow technology (98% mist mode, 85% spray mode), designed for new bathroom installations with built-in sustainability features.
- Altered:Tap Two (Sensor) Fully integrated sensor faucet equipped with Dome technology achieving up to 96% water savings; runs on both batteries and electricity, suitable for hand-washing areas in commercial settings.
- Altered:Shower Handle Water-saving shower handle using Dome technology achieving 75% less water usage, featuring dual modes (Dome Mode at 3.5 LPM and Monsoon Mode at 6.5 LPM) with aluminum casing and chrome finish.
- Orange Terracotta Hand Wash Natural foam hand wash with orange tree and garden fragrance, containing antimicrobacterial juniper berry extract and free of parabens, silicones, mineral oils, and palm oil; formulated to work with Altered water-saving nozzles.
- Cashmere Birch Hand Wash Natural foam hand wash with soft, light scent and touch of wet wood, containing calming antimicrobacterial juniper berry extract; formulated for use with Altered water-saving technologies.
- Vetiver Dew Hand Wash Natural foam hand wash with vetiver root and damp earthiness scent, containing antimicrobacterial juniper berry extract; complements Altered water-saving product portfolio.
Quantifiable outcome
- 85-98% water savings vs standard fixtures
- +6 more outcomes
Companies that use Altered
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles4 records
Altered technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Altered partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered major, regional, minor and flagship.
- Best BuymajorMajor US electronics and appliance retailer with extensive physical store presence and e-commerce platform. Altered products available through Best Buy's US retail locations and website.
- Home DepotmajorLargest US home improvement retailer. Altered products available through Home Depot stores and website under All Brands category.
- Clas OhlsonmajorSwedish consumer electronics and home goods retailer operating in Nordic markets.
- Ace HardwareregionalInternational hardware cooperative with significant presence in Indonesia and global markets.
- Prism GroupregionalRegional distributor covering UAE, Saudi Arabia, Kuwait, Bahrain, Qatar, and Oman markets.
- Brødrene DahlregionalScandinavian plumbing and heating distributor operating in Denmark and Norway.
- CirculacyminorSales partner covering Czech Republic market.
- Zuen&CominorSales partner covering Netherlands market.
- Red DolphineminorSales partner covering Switzerland market.
- Sino E-tailminorSales partner covering Japan market.
- DacenicaminorSales partner covering Spain market.
- Scandinavian Water Saving ProductsminorSales partner covering South Africa market.
- Sentinel SolutionminorSales partner covering Thailand market.
- Swedish Pavilion World Expo 2020 DubaiflagshipOfficial supplier of water-saving technologies to Swedish Pavilion at World Expo 2020 Dubai. Reached 1.1 million visitors. Water supply in UAE is 50% from energy-intensive desalination, making Altered's technology particularly impactful.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Altered competitors and assessment
Company assessmentDirect peers
- Oxygenics: Oxygenics is a dedicated low-flow showerhead specialist whose core pitch—pressure and coverage via atomized/increased-velocity water flow—directly parallels Altered's Dome and Dual Flow technology narrative. Both target residential and commercial buyers seeking reduced water use without sacrificing pressure sensation.
- Nebia: Nebia develops atomizing water-saving shower systems—a direct functional and technological analog to Altered's Altered:Shower Handle and Dome® atomization concept. Both target residential and commercial customers with premium, design-forward water-saving hardware positioned around forced-breakup droplet technology and substantial water reduction claims.
- High Sierra Showerheads: High Sierra Showerheads is a US-based low-flow showerhead company emphasizing low-GPM performance for conservation and code compliance. Directly comparable to Altered's Altered:Shower Handle product on use case (water-saving shower fixtures) and target buyer (eco-conscious consumers and facilities seeking conservation), though with less premium design positioning.
Broad incumbents
- Grohe: Grohe is a European market leader in water-saving faucets and showers, with EcoJoy and similar low-flow product lines positioned around sustainability. Comparable to Altered in product (atomizing/low-flow showerheads), European enterprise/hospitality channels, and ESG/sustainability narrative, though Grohe is a broad incumbent across the full bath and kitchen portfolio.
- Hansgrohe: Hansgrohe manufactures premium German-engineered showerheads and faucets with water-saving EcoSmart technology achieving flow rates similar to Altered's claim space. Comparable via product category and target verticals (premium hospitality, residential design-conscious consumers) but operates as a broad incumbent across all bath fixtures rather than a sustainability-focused specialist.
- Delta Faucet: Delta Faucet offers WaterSense-certified low-flow faucets, showerheads, and aerators across consumer and commercial segments. Directly comparable on product (water-saving aerators/faucets) and overlap in retail channels, though Delta is a broad incumbent across all faucet categories rather than a sustainability-focused specialist.
- Kohler: Kohler is a global plumbing fixture manufacturer offering low-flow and EPA WaterSense-compliant faucets, showerheads, and commercial fixtures. Comparable to Altered in product category and enterprise/commercial channels (hospitality, education) where both win business, but Kohler operates as a broad incumbent across the full bath/kitchen portfolio.
- Moen: Moen is a major US-based plumbing fixture brand offering low-flow faucets, showerheads, and aerators through mass retail and wholesale channels. Comparable to Altered via product category (water-saving fixtures) and overlapping retail/wholesale distribution, though Moen is a broad incumbent across all fixtures, not a specialist water-conservation brand.
Emerging players
- Phyn: Phyn is a smart-water monitoring company (a Belkin brand) using AI on flow data to detect leaks and consumption patterns, with both consumer and enterprise products. Comparable to Altered as an emerging water-management specialist targeting similar sustainability-driven buyers, though Phyn is software/sensor-based rather than atomization-based fixtures.
- Hydraloop: Hydraloop is a Dutch water-recycling startup selling residential greywater and rainwater reuse appliances under sustainability positioning with measurable water savings. Comparable to Altered in mission (residential water conservation) and ESG/impact narrative, but with a different technological approach (recycling vs. atomization reduction).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Altered social profiles
Digital presenceAltered financial estimates
Financial estimateRevenue estimate
Valuation estimate
Altered leadership team
Management profileNumber of profiles
Profiles6 records
Altered funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Altered M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Altered
What does Altered do?
Altered designs, manufactures, and sells water-saving hardware products including retro-fit tap nozzles (Dual Flow Pro, Dome, Spray), integrated sensor and lever faucets (Altered:Tap One, Altered:Tap Two), a water-saving shower handle (Altered:Shower), and complementary foam hand wash products. The core offering is built around proprietary Dome and Dual Flow atomization technologies that achieve 85–98% water savings while maintaining coverage, pressure, and heat sensation comparable to standard fixtures.
Is Altered a public or private company?
Altered is a private company. It is classified as venture growth investor backed and is currently operating.
When was Altered founded?
Altered was founded in 2016. It employs 1 to 10 people.
Where is Altered based?
Altered is headquartered in Stockholm, Sweden, in the Europe region.
How does Altered make money?
One revenue line is on record: hardware Product Sales.
Who are Altered's main competitors?
Direct peers on record are Oxygenics, Nebia and High Sierra Showerheads. Broad incumbents are Grohe, Hansgrohe, Delta Faucet, Kohler and Moen. Emerging players are Phyn and Hydraloop.
Does Altered have an API?
No public API is recorded for Altered.
What industry is Altered in?
Altered's product category is Water-Saving Plumbing Fixtures. Its primary akta.pro industry code is CRACACAF, Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems).