Jage Media

What Jage Media does

Jage Media Inc. is a privately held B2B media and events company founded in early 2020 and headquartered in Bainbridge Island, Washington (greater Seattle area). The company produces distinctive trade events and focused content for nascent CPG categories, with its primary focus on the licensed U.S. cannabis and hemp beverage industries. Its core property is MJ Unpacked, a national cannabis CPG trade event series launched in October 2021 at Mandalay Bay in Las Vegas and now expanded to multiple U.S. cities including New York, Detroit, Atlantic City, St. Louis, and Atlanta. In 2024-2025, Jage Media extended its model into the hemp-derived adult beverage vertical via the Hemp Beverage Expo, produced in partnership with the 325+-member Hemp Beverage Alliance. A third asset, MJ Brand Insights, is a digital content platform providing industry intelligence and marketing performance data to cannabis brand and retail executives.

The company's revenue model rests on three streams: (1) event registration fees for licensed cannabis operators, brand executives, and accredited investors; (2) sponsorship and exhibition packages — branded activations, booth fees, and exclusive deal-making environments — sold to THC CPG brands and solution providers (with a 50% registration discount for Social Equity Licensees); and (3) recurring media/content revenue via MJ Brand Insights. Distribution is anchored by direct registration websites (mjunpacked.com, hempbeverageexpo.com), PR partnerships (Proven Media), and state trade associations (MoCannTrade, NJ CannaBusiness Association). The Apex Trading wholesale ordering platform is integrated into events to enable on-site transactions. Founding investors include cannabis-focused funds BDSA, CanopyBoulder, Keneh Ventures, Panther Opportunity Fund, and Jay and Diane Czarkowski (Canna Advisors). A 2023 SEC Form D filing targeted up to $1M in exempt securities, of which approximately $140,000 had been sold at the time of filing.

Name

Jage Media

Legal name

Jage Media Inc.

Website

https://jagemedia.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Jage Media produces B2B trade events and digital content for the cannabis and hemp CPG industries, including the MJ Unpacked cannabis trade event series, the Hemp Beverage Expo, and the MJ Brand Insights content platform, serving licensed cannabis brands, retailers, and accredited investors.

Ownership category

akta.pro rank

Headquarters

HQ city

Bainbridge Island

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Event Attendance Fees: Registration fees for exclusive B2B cannabis industry events including MJ Unpacked and Hemp Beverage Expo. Events feature conference programming, exhibit halls, networking receptions, and deal-making opportunities.
2. Sponsorship & Exhibition: Sponsorship packages and exhibit booth fees for brands and solution providers to showcase products at events. Includes branded activations, brand showcases, and brand experience halls.
3. Media & Content: MJ Brand Insights digital content platform providing industry intel for cannabis brands and retailers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Jage Media produces distinctive B2B trade events and focused industry content that accelerates the growth and profitability of nascent industries, with a primary focus on cannabis and hemp CPG categories. Its core offerings are MJ Unpacked (the premier national cannabis CPG trade event), the Hemp Beverage Expo (executive-level event for the hemp-derived adult beverage industry), and MJ Brand Insights (a digital content platform providing industry intelligence for cannabis brands and retailers).

Product overview

Jage Media is a business-to-business media and events company that produces distinctive events and focused content for nascent industries, primarily the cannabis and hemp CPG categories. The company's core product portfolio consists of MJ Unpacked (the premier national cannabis CPG trade event), the Hemp Beverage Expo (executive-level B2B event for the hemp beverage industry), and MJ Brand Insights (digital content platform for cannabis industry intelligence). These offerings work together to provide brands, retailers, and investors with events for networking, commerce, and education, complemented by ongoing industry news and market intelligence.

Differentiator

Problem solved

Functional benefit

Brands

• MJ Unpacked: The first national cannabis CPG trade event designed to drive commerce and integrate access to capital to license holders nationwide. Exclusive to licensed cannabis brands, retailers, and accredited investors.
• Hemp Beverage Expo
• MJ Brand Insights

Products and services

• MJ Unpacked A premier B2B trade event and conference series exclusively for licensed cannabis operators, THC CPG brands, and accredited investors, providing networking, educational programming, brand showcases, and investment opportunities through highly curated conferences and experiential exhibition halls. Events held across Las Vegas, New York City, Detroit, Atlantic City, St. Louis, and Atlanta.
• Hemp Beverage Expo An executive-level B2B trade event and conference produced by Jage Media in partnership with the Hemp Beverage Alliance, designed to drive transactions, expand distribution, fuel investment, and deliver peer-to-peer learning for leaders in the hemp-derived adult beverage industry, including suppliers, distributors, and retailers.
• MJ Brand Insights A digital content platform providing sharp, substantive, and reliable industry intelligence for cannabis brands and retailers, featuring news, analysis, and consumer marketing performance ratings such as state-specific top ten brand engagement lists via partnership with Pioneer Intelligence.

Quantifiable outcome

• Over 2,500 attendees at MJ Unpacked NYC 2023
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• MoCannTradecoreStrategic or Co-development Partner · 26 August 2025Missouri's leading cannabis trade association partnered with MJ Unpacked. Jage Media donated $25,000 to MoCannTrade PAC and association members welcomed to Opening Night Reception. Event highlights Missouri's booming cannabis market.
• GanjierminorStrategic or Co-development Partner · 3 April 2025Partnership for MJU Cannabis Cup at MJ Unpacked Atlantic City. Certified Level 2 Ganjier judges using Systematic Assessment Protocol (SAP) to evaluate entries in flower, concentrates, and digestibles categories.
• Farechild EventsminorStrategic or Co-development Partner · 3 April 2025Farechild Events, former producers of the Dope Cup, partnered for MJU Cannabis Cup production at MJ Unpacked Atlantic City.
• Hemp Beverage AlliancecoreStrategic or Co-development Partner · 13 February 2025Jage Media partnered with the Hemp Beverage Alliance to co-produce the Hemp Beverage Expo, an executive-level B2B trade event for the hemp beverage industry. The alliance has 325+ members across U.S., Canada, and UK. Event designed to drive transactions, expand distribution, and fuel investment.
• New Jersey CannaBusiness AssociationminorStrategic or Co-development Partner · 13 February 2025NJ CannaBusiness Association partnered for MJU Cannabis Cup production at MJ Unpacked Atlantic City.
• Proven MediacoreGTM or Marketing Partner · 4 September 2024Proven Media named public relations agency of record for MJ Unpacked. Proven Media recognized as Top 5 Most Powerful Cannabis PR Firm by Observer. Partnership to amplify success for the cannabis event brand through strategic communications.
• Our AcademyminorGTM or Marketing Partner · 6 April 2023Social Impact Scholarship partnership supporting BIPOC and justice-impacted cannabis entrepreneurs. Provides participation opportunities, fundraising, travel stipends, and administrative support for MJ Unpacked events.
• Oaksterdam UniversityminorGTM or Marketing Partner · 6 April 2023Partnership to support social equity licensees at MJ Unpacked NYC.
• Connecticut Social Equity Council Cannabis Business AcceleratorminorGTM or Marketing Partner · 6 April 2023Partnership to support Connecticut social equity licensees at MJ Unpacked events.
• ABC Brand/DesignminorImplementation/ SI/ Consulting Partner · 28 February 2023ABC Brand/Design provided rebranding for MJ Unpacked, creating fresh new visual identity for the cannabis CPG event.
• Clio Cannabis AwardsminorStrategic or Co-development Partner · 25 May 2022MJ Unpacked partnered with Clio Cannabis Awards to host the awards show at Las Vegas event, celebrating creative excellence in cannabis marketing and communications.
• Pioneer IntelligenceminorGTM or Marketing Partner · 22 February 2021MJ Brand Insights partnered with Pioneer Intelligence for exclusive top ten lists on consumer brand engagement in state-specific markets, providing marketing performance analytics.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MJBizCon (MJBizDaily): The largest U.S. cannabis B2B trade show and daily news property, originally built under CEO George Jage and now owned by Informa. Direct competitor to MJ Unpacked in cannabis CPG trade events for licensed operators, brands, retailers, and investors.
• Cannabis World Congress & Business Expo (CWCBExpo): Long-running B2B cannabis trade show held in multiple U.S. cities, targeting operators, investors, and ancillary businesses. Comparable in audience (licensed cannabis executives) and monetization (registration + sponsorship) to MJ Unpacked.
• Cannabis Conference (by Cannabis Business Times / GIE Media): Annual B2B conference for cannabis cultivators, retailers, and extraction professionals, produced by GIE Media. Closely comparable in audience and trade-show revenue model to MJ Unpacked, with strong content/programming orientation.
• Hall of Flowers: Invite-only B2B cannabis trade event focused on brand-retail buyer connections, primarily in California and select markets. Directly comparable to MJ Unpacked in curating licensed-operator access and deal-making focus.
• NECANN (New England Cannabis Convention): Regional B2B and consumer hybrid cannabis trade show in the Northeast, connecting brands, retailers, and consumers. Comparable in cannabis trade event production model though with broader geographic and audience scope than MJ Unpacked.
• International Cannabis Business Conference (ICBC): B2B cannabis industry conference held in multiple markets (Berlin, Barcelona, San Francisco), with investor-focused programming. Comparable in executive-level audience targeting and trade-event revenue model.

Broad incumbents

• Informa plc: Global B2B events, media, and information conglomerate that owns MJBizCon (the largest direct competitor to MJ Unpacked). Provides a reference point for valuation of trade-event platforms at scale and the strategic ceiling Jage Media faces from a deep-pocketed incumbent.
• Emerald Holding: Operator of large-scale B2B trade shows across multiple industries. While not a cannabis-focused competitor, its trade-show operating model (registration + sponsorship + content) closely mirrors Jage Media's economic structure and serves as a benchmark for the unit economics of a niche B2B events business.

Emerging players

• LeafWire: Cannabis industry networking and deal-making platform connecting brands, investors, and operators. Adjacent competitor to the deal-making and capital-introduction role that MJ Unpacked's curated audience plays.
• Benzinga Cannabis Capital Conference: Benzinga's investor-focused cannabis event series emphasizing capital introduction and public-company investor engagement. Partially overlaps with MJ Unpacked's investor-attendee pillar and competes for sponsor mindshare among cannabis-focused financial events.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/JageMedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jage Media