What Proven Media does

Proven Media is a privately held, founder-owned strategic public relations and marketing communications agency founded in 2014 and headquartered in Carefree, Arizona, with additional offices in Scottsdale, Arizona and Providence, Rhode Island. The agency delivers integrated PR and marketing communications services — including media relations, press release development, crisis communications, content creation, social media management, influencer event production, advertising campaigns, and media buying — to clients primarily in the cannabis and medical technology industries, as well as fast-growing private and public companies more broadly. Proven Media employs a small team (1-10 employees) of professional journalists and communications graduates who produce earned media placements in outlets such as Forbes, The New York Times, AP News, NBC, ABC, CBS, Fox News, Business Insider, USA Today, and NPR.

The agency's business model is project-based professional services with custom, quote-driven pricing and optional multi-year retainer arrangements. Revenue is generated through consulting fees for tailored service bundles, with no public pricing or platform-based monetization. Distribution is purely direct sales via the website's 'Request a Proposal' CTA, phone (480-221-7995), and email ([email protected]). Beyond core agency services, Proven Media operates the Industry Blazers influencer events sub-brand and has founded two national awards programs — the Most Influential Executive of Cannabis Awards and the Most Influential Executive of Med Tech Awards — which function as recurring marketing platforms and community-ecosystem assets. Strategic partnerships with mg Magazine, RW Navis & Associates, Cannabis Marketing Association, and the Marijuana Industry Trade Association extend the agency's reach into events, editorial coverage, and podcasting (MITA Unshackled, 2023 Emjay Award winner). The firm is bootstrapped with no disclosed funding and no parent company; founder Kim Prince serves as CEO.

Name

Proven Media

Legal name

Proven Media

Website

https://provenmedia.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Proven Media is a founder-owned PR and marketing communications agency specializing in the cannabis and medical technology industries. The firm delivers media relations, content creation, crisis communications, influencer events, and two national executive awards programs from offices in Arizona and Rhode Island.

Ownership category

akta.pro rank

Headquarters

HQ city

Carefree

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. PR and Marketing Communications Services: Proven Media generates revenue through consulting and project-based professional service fees for public relations, media relations, content marketing, crisis communications, social media management, brand development, event marketing, investor communications, and influencer marketing services. Pricing is quote-based and tailored to client goals and budgets. The agency offers flexible service bundles allowing clients to choose the exact mix that fits their needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Proven Media is a strategic public relations and marketing communications agency that sells a full suite of earned-media and integrated marketing services to cannabis, medical technology, and other fast-growing companies. Its deliverables include media relations, press releases, crisis communications, brand development, content creation, social media management, advertising campaigns and media buying, custom influencer event production, and targeted media placements across national and industry-trade outlets. Clients buy these as custom project-based or retainer engagements tailored to their goals and budget.

Product overview

Proven Media is a strategic public relations and marketing communications agency offering a unified suite of services centered on earned media strategy and integrated marketing. The core offering combines public relations services (media relations, press releases, crisis communications) with marketing communications (brand development, advertising campaigns, digital marketing). The company operates a specialized influencer marketing sub-brand called Industry Blazers, which creates high-impact influencer events. Additionally, Proven Media has established two industry awards programs: the Most Influential Executive of Cannabis Awards and the Most Influential Executive of Med Tech Awards, both serving as ongoing platforms for recognition and industry visibility. The company also offers content creation, social media management, and custom media lists as key service modules within its integrated offering.

Differentiator

Problem solved

Functional benefit

Brands

• Industry Blazers: Proven Media's signature division dedicated to creating high-impact influencer events that connect brands with the voices shaping today's conversations. Designs curated experiences including intimate dinners, exclusive panels, and larger experiential activations.

Products and services

• Public Relations Services Full-service public relations offering for brands navigating earned media, including media relations, press release development, crisis communications, and strategic messaging delivered to enterprise and mid-market clients across cannabis, medical technology, and other growth-stage verticals.
• Marketing Communications Services Integrated marketing communications services including brand development, communications strategy, advertising campaigns, media buying, and digital marketing management for fast-growing private and publicly held companies and their executives.
• Industry Blazers Influencer Marketing Division Proven Media's influencer marketing division creating curated experiences—intimate dinners, exclusive panels, and larger experiential activations—that connect brands with the creators, thought leaders, and industry tastemakers shaping today's conversations, with custom events from sourcing to execution.

Quantifiable outcome

• Secured placements in top-tier publications including Forbes, New York Times, AP News, NBC, ABC, CBS, Fox News, Business Insider, USA Today, NPR, and industry trade publications

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• RW Navis & AssociatescoreStrategic or Co-development Partner · 13 April 2026Led by veteran executive recruiter Ray Navis, RW Navis & Associates is a partnership collaborator on the Influential Executives of Cannabis (IEC) Leadership Awards Series. Ray Navis's CannaPac executive gatherings provide curated environments for honors to be bestowed among industry peers. The partnership brings C-suite talent insight to the selection process for the IEC awards.
• mg MagazinecoreGTM or Marketing Partner · 1 January 2026Proven Media is proud to partner with mg Magazine for the national 'Most Influential Executive of Cannabis Awards' recognition program. Through this collaboration, each regional honoree receives editorial coverage beyond a simple headline, with mg Magazine providing the 'why' behind the win, detailing the executive's leadership style and industry impact for their national audience.
• Cannabis Marketing AssociationcoreStrategic or Co-development Partner · 8 June 2023Proven Media partnered with the Cannabis Marketing Association to host the 'Meet the Cannabis Press' webinar featuring prominent cannabis journalists including Brian Beckley (Marijuana Venture Magazine), Rachelle Gordon (GreenState), Kate Lavin (MJBizDaily), Jenel Stelton-Holtmeier (Green Market Report), and Kathee Brewer (mg Magazine). Proven Media also serves as the agency of record for the Cannabis Marketing Summit.
• MITA (Marijuana Industry Trade Association)minorStrategic or Co-development Partner · 30 November 2022Proven Media produces the MITA Unshackled podcast, a cannabis industry podcast produced in collaboration with MITA. The podcast interviews industry leaders and provides a platform for cannabis brands to share their stories. The podcast won the Emjay Award for Cannabis Podcast of the Year at MJBizCon 2023. MJBizCon attracts over 35,000 attendees and 1,400 exhibitors.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Weber Shandwick: Global PR network and one of the largest agencies worldwide — broader incumbent that has been expanding dedicated cannabis, health, and regulated-industry practices, posing an encroachment threat to mid-sized specialists like Proven Media.
• Real Chemistry: Large healthcare-focused PR and marketing firm — directly relevant competitor in the med-tech vertical Proven Media targets, with broader data-driven marketing capabilities.

Direct peers

• PAN Communications: Mid-sized integrated PR and content marketing firm serving B2B tech and healthcare clients — similar size, service scope, and client profile to Proven Media.
• Walker Sands: B2B PR and integrated marketing agency similar in size, service mix, and client concentration in tech and emerging regulated verticals.
• Inkhouse: Mid-size integrated PR and content agency serving tech, healthcare, and consumer clients — directly comparable in scale and service portfolio including media relations, content, and thought leadership.
• Highwire PR: Mid-sized B2B PR agency focused on tech and regulated verticals with content marketing, media relations, and thought leadership capabilities — closely parallels Proven Media's enterprise B2B practice.
• 5W Public Relations: Independent full-service PR firm of comparable size offering media relations, crisis communications, content, and influencer marketing — closest direct peer to Proven Media's service mix and mid-market positioning.
• Red Havas: PR-led communications agency within the Havas network offering media relations, content, crisis, and earned-media work — directly comparable service portfolio to Proven Media.
• M Booth: Independent creative-led PR firm with deep earned-media, influencer, and integrated storytelling expertise — comparable to Proven Media on craft, positioning, and brand storytelling model.

Emerging players

• Crosswind Media & Public Relations: Mid-sized PR agency with strong focus on healthcare, health tech, and regulated industries — directly comparable to Proven Media's med tech vertical and editorial journalism approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ProvenMedia
• Facebookfacebook.com/provenmedia
• LinkedInlinkedin.com/company/proven-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proven Media