Lola Market

What Lola Market does

Lola Market was a Madrid-headquartered quick-commerce (q-commerce) start-up founded in 2015 (Lola Market, "Lola Market"). It operated an online platform that enabled consumers to purchase grocery and food products sourced from traditional markets, with delivery in under 30 minutes. The company was built around a hyperlocal, last-mile logistics layer anchored in Madrid and expanded via the October 2017 acquisition of Comprea to broaden its Spanish quick-commerce footprint (Acquisitions & Investments). One disclosed early-stage venture funding round closed on 2016-09-12 for approximately $3.4M from unspecified investors (Funding Rounds).

In September 2021, Glovo acquired Lola Market alongside Mercadão as part of its q-commerce strategy, intending to extend ultra-fast delivery capability beyond food and grocery. Following the acquisition, Lola Market ceased independent operations and became part of Glovo's q-commerce operations. Leadership at the time of the transaction consisted of founder and CEO Luis Perez del Val and Chief Product Officer Javier Berlana (Leadership & People).

Post-acquisition the lolamarket.com domain has been repurposed as a Spanish-market informational content site publishing editorial rankings, bonus comparisons, payment-method guides, and industry analysis covering DGOJ-licensed online casino operators (e.g., 888 Casino, Betway, Casumo, LeoVegas). The site also publishes game-modality guides (slots, live roulette, crash games, blackjack, baccarat) and tracks emerging technology themes including AI and immersive experiences as industry topics. No revenue model, customer roster, or pricing structure is disclosed for this current incarnation.

Name

Lola Market

Website

https://lolamarket.com

Company type

Private

Founded year

2015

Operating status

Acquired

Headcount range

51–100 employees

Short description

Originally a Madrid-based quick-commerce platform (founded 2015, 51–100 staff) delivering traditional-market groceries in under 30 minutes, Lola Market was acquired by Glovo in September 2021 and ceased independent operations; its domain now hosts a Spanish online-casino affiliate content site.

Ownership category

akta.pro rank

Product category

Online Casino Content & Reviews

NAICS

Other Gambling Industries (713290)

SIC

Services-Advertising (7310)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

• Online casino reviews
• Casino comparison portal
• IGaming affiliate content
• Gambling information platform
• Regulated casino listings

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Lola Market operates lolamarket.com as an informational content platform that publishes editorial reviews, ranked comparisons, and detailed guides covering legal online casino operators licensed by Spain's DGOJ. The platform delivers operator analyses, welcome-bonus comparisons, game modality explanations, and payment method information for Spanish-speaking adult consumers researching regulated online gambling options.

Product overview

Lola Market operates lolamarket.com as an informational content platform focused on the Spanish online casino market. The company produces editorial reviews, rankings, and comparative guides covering legal casino operators in Spain, game modalities, payment methods, and industry trends. The portfolio centers on content modules including operator rankings (888 Casino, Betway, LeoVegas, etc.), casino game guides, payment method information, and industry analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• Lola Market Website Spanish-language informational content platform at lolamarket.com that publishes editorial reviews, ranked comparisons, and educational guides covering legal online casino operators licensed by Spain's DGOJ. The site delivers operator analyses, welcome-bonus comparisons, game modality explanations, and payment method information targeted at Spanish-speaking adult consumers researching regulated online gambling options.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GlovocoreStrategic or Co-development Partner · 1 September 2021In September 2021, Glovo acquired Lola Market and Mercadão as part of its quick commerce (q-commerce) strategy to strengthen ultra-fast delivery operations. Lola Market operated as a quick commerce platform facilitating deliveries in under 30 minutes, and the acquisition was intended to expand Glovo's q-commerce capabilities beyond food and grocery.

Recent moves4 records

Expansion highlights3 records

Direct peers

• Catena Media: Public iGaming affiliate network operating casino and sportsbook review sites across EU/UK regulated markets. Direct peer as a casino-affiliate content publisher monetizing through operator referral partnerships in the same DGOJ-style regulated environment.
• Oddschecker: Odds-comparison and affiliate platform with growing online casino and slots content alongside its sports-betting core. Comparable as an affiliate-monetized content publisher in adjacent iGaming verticals, with a larger UK and European footprint.
• AskGamblers: Long-established online-casino review and player-community site with operator rankings, bonus comparisons and dispute-resolution features. Comparable to Lola Market's review-and-comparison content format for licensed online casinos.
• Gambling.com Group: Public iGaming affiliate operator running review and comparison sites across multiple regulated markets, including Spanish-language assets. Comparable as an affiliate-monetized content platform targeting licensed online casino operators, with broader geographic scale than Lola Market.
• Casino.org: Global online-casino information and review site covering licensed operators, games and payment methods. Comparable as a content-led affiliate platform in the same iCasino review vertical, with English-language breadth versus Lola Market's Spanish focus.
• BonusFinder: iGaming affiliate site producing localized bonus and operator reviews across multiple regulated jurisdictions including European markets. Comparable as a comparison-table-driven affiliate publisher monetizing referrals to licensed operators.

Emerging players

• SlotsUp: Online slots-focused review and free-play content site with operator comparisons. Comparable as a slot-games-emphasis affiliate site with overlapping content modules to Lola Market's game-guide offerings.

Regional players

• CasinosOnline.es: Spanish-market online-casino review and affiliate site covering DGOJ-licensed operators, bonus terms and game guides. Direct competitor in the same Spanish language and DGOJ-regulated scope as Lola Market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/lola-market

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lola Market