Tupu

What Tupu does

Tupu (图谱天下), headquartered in Beijing, is a SaaS provider of integrated recruitment business systems for large enterprises in China. Founded in 2010 and led by founder & CEO Bryan Wu, the company offers a full-lifecycle recruitment platform covering employer branding, social/campus/blue-collar/chain recruitment sourcing, AI-powered person-job matching, RPA-driven channel automation, talent pool operations, and onboarding. Its product portfolio includes Tupu WeChat Recruitment (图谱微招聘), Tupu Talent Search System (图谱寻才系统), Tupu Recruitment System (图谱招聘系统), AI Smart Talent Library, Tupu RPA Robot, and the Tupu Onboarding System, with deep integration into WeChat, Enterprise WeChat, and DingTalk environments.

The platform is differentiated by its combination of AI capabilities (bilingual resume parsing, multi-dimensional person-job matching, AI smart tags, and a 7x24 voice-enabled recruitment chatbot) and RPA automation (one-click job posting, resume collection, and candidate search across recruitment channels). The company claims 300+ Fortune 500 and China 500 customers, with named logos spanning automotive (BMW, Fiat Chrysler Asia Pacific), life sciences (Danaher), real estate (Swire Properties), and chain retail. Tupu is ISO27001 certified (since 2017) and has received multiple Chinese HR industry awards.

The business operates on a SaaS subscription model for the recruitment platform supplemented by professional services for employer brand operations and content marketing. Go-to-market is primarily direct enterprise field sales targeting Fortune 500/China 500 companies, with channel partnerships (notably Shanghai Yilu Software / 易路软件) extending reach. On October 28, 2024, Yilu Software acquired Tupu's integrated intelligent recruitment system business, with both parties committing to continue providing stable HR SaaS and recruitment SaaS services to enterprise customers. Tupu maintains offices in Beijing (headquarters), Shanghai, and Guangzhou, and remains a private company with reported headcount of 51-100 employees.

Name

Tupu

Legal name

图谱天下（北京）科技有限公司

Website

https://tupu360.com.cn

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Tupu (图谱天下) is a Beijing-based SaaS provider of integrated recruitment business systems offering AI-powered, full-lifecycle talent acquisition solutions — from employer branding and sourcing through onboarding — to 300+ Fortune 500 and China 500 enterprises across China.

Ownership category

akta.pro rank

Product category

Recruitment SaaS

NAICS

Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

akta.pro secondary industries

RPO Technology, ATS Administration & Recruitment Operations (BPACABAN), Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)

Keywords

• Recruitment SaaS
• Talent acquisition software
• AI resume matching
• HR technology platform
• Employer branding services

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: SaaS模式的招聘业务系统 (SaaS-mode recruitment business system) - subscription-based model providing access to the full recruitment lifecycle management platform including job posting, resume collection, candidate tracking, interview management, onboarding, and talent pool management.
2. Employer Brand Operations Services: Professional employer brand design and operational services including creative visual design, content operations, interactive operations, precision marketing, and gamified internal referral campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Tupu (图谱天下) provides a SaaS-based recruitment business system covering the entire recruitment lifecycle, from employer branding, social recruitment, multi-channel job posting, resume collection, AI-based candidate matching, interview management, and offer management, through onboarding and talent pool operations. The platform is built around proprietary RPA (Robotic Process Automation) and AI (person-job matching, smart tags, Mapping) technologies and is tightly integrated with WeChat, Enterprise WeChat, and DingTalk. Tupu has served more than 300 Fortune 500 and China 500 enterprises.

Product overview

图谱天下是SaaS模式的招聘业务系统提供商，提供从雇主品牌、招聘前端到入职后管理的完整招聘生命周期服务。核心产品组合包括：图谱微招聘（微信招聘平台）、图谱寻才系统（渠道整合与人才搜寻）、图谱招聘系统（一站式ATS）、AI智能人才库（图谱人才库运营）、图谱RPA机器人（流程自动化）和图谱入职系统（新员工入职管理）。解决方案覆盖社会招聘、校园招聘、蓝领直招、连锁行业招聘、移动招聘、雇主品牌运营和人才库精细化运营等垂直场景。

Differentiator

Problem solved

Functional benefit

Products and services

• 图谱微招聘 (Tupu WeChat Recruitment) A WeChat-based micro-recruitment platform combining employer brand design and WeChat operations to activate employee social networks and turn every employee into a recruiter. Designed for enterprises running WeChat-native candidate engagement and internal referral campaigns.
• 图谱寻才系统 (Tupu Talent Search System) A cross-platform high-efficiency recruitment system built on RPA robot technology, enabling one-click job posting, resume auto-ingestion, and multi-channel integration to support enterprise talent database building and ongoing operations.
• 图谱招聘系统 (Tupu Recruitment System / ATS) A one-stop AI recruitment software platform integrating multiple recruitment strategy models and artificial intelligence technology. Provides visible recruitment pipeline data, multi-role collaboration for HR/hiring managers/interviewers, and mobile interview workflows.
• AI智能人才库 (AI Smart Talent Pool) AI-based talent pool platform that activates a company's resume assets through automatic resume ingestion, AI intelligent analysis, person-job matching, personalized candidate relationship maintenance, and Mapping functionality to identify high-potential talent. Supports Chinese and English resumes.
• 图谱RPA机器人 (Tupu RPA Robot) Recruitment robot powered by Robotic Process Automation (RPA) that automates repetitive tasks including one-click job posting across recruitment sites and social media, one-click resume collection, one-click candidate search, and automated talent database building.
• 图谱入职系统 (Tupu Onboarding System) Onboarding management system that improves new-hire experience through cross-departmental collaboration, candidate health examination tracking, employer welcome, compliance requirements, pre-onboarding training, candidate engagement, and electronic contract signing.
• 人才库运营解决方案 (Talent Pool Operations Solution) Service solution for the refined operations and activation of enterprise talent pools, combining AI and human intelligence (AI+HI) to satisfy 30%-50% of job posting requirements from existing resume assets through personalized talent pool operations.
• 移动招聘解决方案 (Mobile Recruitment Solution) Mobile recruitment solution based on the WeChat, Enterprise WeChat, and DingTalk environments, providing AI + HI collaborative recruitment services for HR, interviewers, hiring managers, and other roles.
• 图谱雇主品牌运营 (Tupu Employer Brand Operations) Professional employer brand design and operations service combining technology, design, and operations, offering creative visual design, content operations, interactive operations, precision marketing, and gamified internal referral campaigns.
• 校园招聘解决方案 (Campus Recruitment Solution) Campus recruitment solution for large enterprises running annual campus hiring, helping improve employer brand, recruitment efficiency, and precise candidate recommendations through mobile resume submission, batch processing, and offer acceptance nurturing.
• 社会招聘解决方案 (Social Recruitment Solution) End-to-end social recruitment solution with precise coverage of target talent, serving Fortune 500 and domestic well-known internet enterprises with 200+ named accounts.
• 连锁行业招聘解决方案 (Chain Industry Recruitment Solution) Chain recruitment solution that breaks through regional limitations for chain retail, hotel, F&B, and supermarket enterprises, supporting store manager direct hiring and mobile recruitment.
• 蓝领直招解决方案 (Blue-Collar Direct Recruitment Solution) Blue-collar intelligent recruitment solution that uses an old-employee-brings-old-employee referral model on a brand-authority official WeChat platform to improve reach and recruitment effectiveness.
• 零接触招聘解决方案 (Zero-Contact Recruitment Solution) End-to-end zero-contact recruitment solution covering the full lifecycle from candidate attraction to onboarding, supporting AI video interviews and remote hiring workflows.
• 医药行业联合招聘平台 (Pharmaceutical Industry Joint Recruitment Platform) Pharmaceutical industry joint recruitment platform that supports WeChat Moments recruitment advertising joint placement and precise coverage of candidates across the pharmaceutical industry.

Quantifiable outcome

• Recruitment efficiency improvement through RPA automation - one case study shows recruitment cycle time reduced by half
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Shanghai Yilu Software (上海易路软件有限公司)coreStrategic or Co-development Partner · 28 October 2024Strategic partnership where Yilu Software actively promotes Tupu's recruitment system in customer projects. Yilu focuses on compensation management while Tupu excels in recruitment, creating complementary HR SaaS offerings. In October 2024, Yilu announced acquisition of Tupu's integrated intelligent recruitment system business.
• Shixiseng (实习僧)minorStrategic or Co-development PartnerStrategic partner in campus recruitment with over 10 million student users and 200,000+ enterprise users. Provides campus recruitment technology collaboration.
• Tencent TSA (腾讯TSA)minorGTM or Marketing PartnerTencent TSA industry partnership for recruitment solutions integration and marketing collaboration.
• HR Research (人力资源智享会)minorGTM or Marketing PartnerHR industry association partnership with co-founder testimonial praising Tupu's strong WeChat technology, recruitment data visualization, and user experience.
• HRClub (人力资源经理俱乐部)minorGTM or Marketing PartnerHR professional club partnership aiming to introduce more Tupu products to member enterprises for complete HR ecosystem.
• Fabao.com (法宝网)minorStrategic or Co-development PartnerLegal-tech partnership building legal HR ecosystem integration using Tupu's AI technology to connect legal and HR industries.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Beisen (北森): Leading Chinese cloud HCM platform with a strong talent acquisition/ATS module. Targets similar large enterprise (Fortune 500 / China 500) segment with a full-lifecycle suite, making it the closest direct competitor to Tupu's recruitment SaaS.
• Moka: China-based recruitment SaaS focused on enterprise ATS and candidate experience. Directly competes with Tupu's recruitment system product for mid-to-large enterprise hiring teams in China.
• Yilu Software (易路): Chinese HR SaaS provider specializing in compensation management and broader HR. Acquired Tupu's integrated intelligent recruitment system business in October 2024, making it both a former strategic partner and now the acquirer of Tupu's core recruitment product line.
• eCheng Technology (e成科技): AI-driven talent management and recruitment platform serving Chinese enterprises. Comparable to Tupu's AI-powered person-job matching, smart tags and talent pool offerings for enterprise hiring.
• iCIMS: Global enterprise talent acquisition SaaS platform. Directly comparable on ATS, candidate relationship management and enterprise hiring workflows, though without Tup's WeChat-native depth in China.
• SmartRecruiters: Global enterprise recruitment SaaS offering ATS, CRM and AI matching comparable to Tupu's recruitment system and AI talent products, primarily serving large multinational employers.

Broad incumbents

• Liepin / Bó Lè Networks (猎聘): Established Chinese professional recruitment and talent platform serving enterprise and mid-career hiring. A broader incumbent that overlaps with Tupu's enterprise recruitment use cases but operates a marketplace model alongside SaaS.
• 51Job (前程无忧): Long-standing Chinese recruitment services platform serving both employers and job seekers. A broad incumbent in the same HR/recruitment category though primarily job-board and RPO oriented rather than pure SaaS ATS.
• SAP SuccessFactors: Global HCM platform with a talent acquisition module, already listed as a friendly-link integration partner of Tupu. Overlaps in enterprise recruitment but as part of a much broader HCM portfolio rather than recruiting-specialized.
• Workday: Global cloud HCM and talent management suite including recruiting. Competes for the same Fortune 500 / China 500 enterprise procurement budgets as Tupu but offers recruiting as one component of a much broader finance-and-HR platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tupu