What Shixiseng does

Shixiseng (实习僧), operated by 成都萌想科技有限责任公司 (Chengdu Mengxiang Technology Co., Ltd.), is China's first and largest vertical recruitment platform focused on internships and campus recruitment, founded in November 2014 in Chengdu. The company runs a two-sided marketplace connecting 26M+ student users from 3,000+ universities (including 35% from Double First-Class institutions) with 360,000+ enterprise customers ranging from Fortune 500 multinationals to domestic SMBs. Its product ecosystem spans the full student-to-employment lifecycle: the core Shixiseng internship/campus job platform, 校园招 (campus recruitment), Shixiseng TV (live streaming virtual recruitment events), Shixiseng Education (pre-career training), 题库 (interview exam bank), 职位百科 (job encyclopedia), 职场说 (career community), and 前辈学院 (knowledge sharing).

The underlying technology stack combines a proprietary matching engine with big-data analytics for resume parsing, NLP-based recommendation, and location/industry-aware job matching. The platform integrates third-party SDKs across the Chinese mobile ecosystem — Tencent TRTC for video/live streaming, Baidu Cloud OCR for document scanning, Jiguang push for notifications, WeChat/QQ/Weibo for social login, and Alipay for payments. Enterprise-side infrastructure includes business license verification and facial-recognition-based identity authentication to reduce platform fraud, alongside a dedicated HR portal at hr.shixiseng.com.

The business model is freemium on the student side (free registration, browsing, and applications) and paid on the enterprise side, where customers purchase subscription packages (annual), transaction-fee-based value-added services (recruitment props, interview fast-passes, visibility tools), and professional services (employer brand consulting, campus recruitment campaign execution). The company monetizes a secondary revenue stream through career education and training courses sold to students and young professionals. Distribution is primarily digital self-serve for students across web, iOS/Android apps, and WeChat mini-programs; enterprise accounts are acquired through direct sales, account management, and virtual/in-person HR events. The company maintains offices in Chengdu (HQ), Beijing, Shanghai, and Guangzhou, and is led by CEO Rocky Zeng (曾舒煜), founder of HiAll, who has focused on campus recruitment since 2004.

Name

Shixiseng

Legal name

成都萌想科技有限责任公司

Website

https://shixiseng.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Shixiseng (实习僧) is China's largest vertical internship and campus recruitment platform, connecting 26M+ university students with 360,000+ enterprise employers via a freemium two-sided marketplace, complementary career education products, and live-streamed virtual recruitment events.

Ownership category

akta.pro rank

Product category

Campus Recruitment Platform

NAICS

Employment Placement Agencies (561311), Professional and Management Development Training (61143)

SIC

Services-Employment Agencies (7361), Services-Educational Services (8200)

akta.pro primary industry

Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL)

akta.pro secondary industries

Virtual Recruitment Events, Fairs & Webinar Platforms (EDAIACAF), Employer Relations & Recruiting (Career Fairs) (EDALABAH)

Keywords

• Campus recruitment platform
• Internship job matching
• Student career services
• Online recruitment marketplace
• Employer branding services

Headquarters

HQ city

Chengdu

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Recruitment Tools & Packages: Paid recruitment tools and subscription packages for employers to post jobs, access resume databases, and use promotional features on the platform. Includes recruitment props and bundles for campus and internship recruitment.
2. Online Value-Added Services: Digital goods including recruitment props, interview fast-passes, and premium visibility tools purchased by employers; and resume boost/promotion tools purchased by job seekers.
3. Career Education & Training Courses: Pre-career training courses and professional development content sold to students and young professionals on the platform.
4. Employer Brand Consulting Services: Managed HR consulting services including employer branding strategy and campus recruitment campaign execution for enterprise clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Shixiseng operates China's largest vertical recruitment marketplace dedicated to internships and campus recruitment, connecting millions of college students and recent graduates with enterprise employers for internship and entry-level positions. The platform offers AI-driven job matching, resume management, virtual live-streamed recruitment events through Shixiseng TV, employer-branding tools, and a suite of career-development content and pre-career training courses. Revenue is generated primarily from paid enterprise recruitment packages, value-added digital services, and career education, while student-facing access remains free.

Product overview

萌想科技 operates a comprehensive platform ecosystem focused on youth career development and campus recruitment. The core product is 实习僧 (Shixiseng), China's leading internship recruitment platform, supported by complementary modules including 校园招 for campus recruitment, 实习僧TV for live streaming recruitment events, 实习僧教育 for career training, 实习僧题库 for interview preparation, 职位百科 for job research, and 职场说 for career content. The company, through strategic merger with HiAll in 2016, offers employer branding services alongside its student-facing products. The platform connects 30万+ enterprises with 2100万+ students across 3000+ universities, providing end-to-end coverage from academic studies to employment.

Differentiator

Problem solved

Functional benefit

Brands

• 校园招: Campus recruitment section for full-time positions
• 实习僧教育
• 实习僧TV
• 实习僧题库
• 前辈学院
• 职场说
• 职位百科

Products and services

• Shixiseng (实习僧) China's leading internship and campus recruitment platform connecting college students and recent graduates with enterprise employers across web, mobile app, and WeChat channels. Offers job matching, resume management, and direct employer communication for internship and entry-level positions.
• Campus Recruitment (校招) Campus recruitment platform for full-time graduate hiring, featuring big-data-driven candidate matching, virtual campus talks, online application management, and comprehensive student job-search workflows.
• Shixiseng TV (实习僧TV) Live-streaming platform for enterprise virtual recruitment events, enabling employers to host online job fairs (空中宣讲会) and reach students nationwide without physical presence, with big-data-driven matching.
• Shixiseng Education (实习僧教育) Pre-career training and professional development platform offering paid courses, industry mentor guidance, and career consulting services for students and young professionals.
• Shixiseng Question Bank (实习僧题库) Interview preparation practice platform with a question bank that helps students prepare for top-company recruitment interviews through daily exercises and mock tests.
• Job Encyclopedia (职位百科) Career encyclopedia providing job-role descriptions, salary benchmarks, and career progression information to help students research and plan their career paths.
• 职场说 (Career Talk Community) Career content and Q&A community platform offering job-search tips, career-development resources, and peer discussion for students and young professionals.
• Shixiseng Enterprise Portal (实习僧企业端) Enterprise recruitment platform enabling corporate employers to post internship and campus positions, manage hiring workflows, access resume databases, purchase recruitment props, and run employer-branding campaigns. Sold via subscription packages.
• HiAll Employer Branding and Consulting Services Managed employer-branding strategy consulting and campus-recruitment campaign execution services for enterprise clients, inherited from HiAll after its 2016 merger with Shixiseng.

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

AI capability11 records

Feature6 records

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Zhilian Zhaopin (智联招聘): One of China's largest traditional online recruitment platforms, serving enterprise hiring across all levels. Overlaps directly with Shixiseng on campus recruitment and is a long-standing incumbent against which Shixiseng has built a niche vertical alternative.
• Liepin (猎聘): Mid-to-senior professional recruitment platform publicly listed in Hong Kong. Competes for enterprise HR budgets at the higher end of Shixiseng's enterprise base (e.g., ByteDance, Baidu, Xiaomi) and represents an alternative for graduate-program hiring.
• 51job (前程无忧): Long-established Chinese online recruitment incumbent now part of Recruit Holdings. Competes with Shixiseng for enterprise recruitment spend across experience levels, including campus and graduate hiring.
• LinkedIn (领英 China): Global professional network that operated a localized China presence until 2023. Competes with Shixiseng for enterprise recruiter spend on professional talent acquisition, including campus and graduate hiring programs.

Emerging players

• Maimai (脉脉): China's leading professional networking and anonymous workplace community, increasingly expanding into recruitment services. Overlaps with Shixiseng on enterprise hiring, especially for early-career tech and internet roles.
• WayUp: U.S.-focused internship and entry-level job marketplace serving students and recent graduates. Same internship-vertical recruitment model as Shixiseng and a relevant international benchmark for product strategy.

Direct peers

• Haitou (海投网): Campus-recruitment focused platform popular with Chinese university students for applying to graduate and intern programs. Closely mirrors Shixiseng's core product positioning and target user segment.
• BOSS Zhipin (BOSS直聘): China's leading direct-chat online recruitment platform with a much larger scale (hundreds of millions of users, public company on HKEX). Directly competes with Shixiseng for enterprise campus and early-career recruitment budgets, but serves the entire workforce spectrum rather than specializing in campus/internship hiring.
• Yingjiesheng (应届生求职网): China's first and historically dominant campus and graduate recruitment portal. The most directly comparable peer to Shixiseng — both serve the same university-student-and-recent-graduate user base on the same internship/campus-recruitment jobs, and compete head-to-head for enterprise campus-recruitment budgets.

Regional players

• Internshala: India's leading internship and online training platform with global ambitions. Directly comparable business model — vertical internship matching + paid training courses — but serves a different geography; useful benchmark for Shixiseng's potential cross-border expansion or monetization mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shixiseng