GitKraken
- Company typePrivate
- Founded2014
- HeadquartersScottsdale, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What GitKraken does
GitKraken (legal entity Axosoft, LLC dba GitKraken) is a Scottsdale, Arizona-based developer-tools company founded in 2014 that builds a suite of Git visualization, collaboration, and AI-orchestration products serving approximately 40 million developers across more than 100,000 organizations in 180+ countries. The portfolio centers on three flagship assets: GitKraken Desktop (a visual Git client for Windows, Mac, and Linux), GitLens (the leading Git extension for VS Code and other IDEs with 11 million+ active installs and 71 million+ downloads), and Git Integration for Jira (the top paid Git-Jira Atlassian Marketplace app, used by 3.6 million+ users at 10,000+ companies). Adjacent products include GitKraken CLI, GitKraken.dev (browser-based command center), GitKraken Insights (engineering intelligence with DORA, code quality, and AI impact metrics), the GitKraken MCP Server (Model Context Protocol bridge for AI assistants), and Kepler (an Agentic Development Environment for orchestrating multiple AI coding agents including Claude Code, Codex CLI, GitHub Copilot, Gemini CLI, and OpenCode). Underlying technology combines a visual commit graph and merge-conflict resolution engine, deep native integrations with GitHub, GitLab, Azure DevOps, Bitbucket, and Jira, and a multi-agent orchestration layer built atop third-party AI services rather than proprietary models.
The company operates a hybrid go-to-market motion combining product-led growth (freemium tiers across GitLens and GitKraken Desktop with self-serve download and onboarding), enterprise field sales (annual Pro and Enterprise tiers with SSO, security controls, and onboarding), and marketplace distribution (Atlassian Marketplace for the Jira plugin; VS Code Marketplace for GitLens). Revenue is generated primarily through recurring subscriptions across GitKraken Pro, GitLens+ Pro, GitLens+ Enterprise, GitKraken Enterprise, and the Atlassian Marketplace listing. The firm is privately held under Axosoft, LLC; the only disclosed institutional capital is a 2021 strategic investment from Resurgens Technology Partners, which funded the acquisitions of GitLens and BigBrassBand and a rebrand from Axosoft to GitKraken, with Matt Johnston as CEO and Eric Amodio (creator of GitLens) as CTO. Recent strategic activity includes the May 2024 acquisition of CodeSee and a major product pivot toward AI agent orchestration in 2025-2026, marked by the launch of Insights, MCP, Agent Mode, and the Code Flow framework.
GitKraken firmographics
Firmographics- Name
- GitKraken
- Legal name
- Axosoft, LLC
- Website
- https://gitkraken.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
GitKraken industry classification
Industry- Product category
- Developer Tools / DevEx Platform
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Developer Experience (DevEx) Tooling & Productivity Engineering (BPAEAKAM)
- akta.pro secondary industries
- Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where GitKraken is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
GitKraken business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - GitKraken Pro: Paid subscription model for GitKraken Desktop offering unlimited private repositories, advanced merge conflict resolution, access to Agentic Development Environment, and priority support
- Subscription - GitLens+ Pro: Paid subscription for GitLens+ providing access to premium features for private repositories, priority support, and additional benefits
- Subscription - GitLens+ Enterprise: Enterprise tier for large teams requiring professional onboarding, training, and advanced features like SSO support
- Git Integration for Jira: Enterprise-grade Jira plugin sold through Atlassian Marketplace, the most popular paid Atlassian Marketplace app for Git-Jira integration
- Freemium - GitLens Core: Core GitLens features remain free without an account for public repositories; GitLens+ free tier enables premium features on public repos
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | GitLens+ free tier for public repositories |
| Subscription | Monthly | GitLens+ Pro for private and public repositories |
| Subscription | Annual | GitLens+ Enterprise for large teams |
| Subscription | Annual | GitKraken Pro with 70% off legacy pricing |
| Subscription | Annual | GitKraken Enterprise |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels7 records
GitKraken product offering
Product offeringCore offering
GitKraken builds and sells a suite of Git-based developer productivity tools and a unified DevEx (Developer Experience) platform. Its products span a desktop Git client (GitKraken Desktop), an IDE Git extension (GitLens), a Jira integration app (Git Integration for Jira), a CLI tool, an Agentic Development Environment (Kepler) for orchestrating AI coding agents, an engineering intelligence platform (GitKraken Insights), an MCP server, a browser extension and a web-based command center (GitKraken.dev). Revenue is generated primarily through recurring subscriptions (Pro and Enterprise tiers) plus a freemium funnel that funnels individual developers into paid plans.
Product overview
GitKraken is a unified DevEx (Developer Experience) platform offering multiple integrated Git tools designed for different development workflows and environments. The core portfolio includes GitKraken Desktop (visual Git client for Windows/Mac/Linux with AI Agent Mode), GitLens (IDE extension for VS Code and other editors with 40M+ installs), Git Integration for Jira (Atlassian Marketplace plugin), GitKraken CLI (terminal-based Git), Kepler (Agentic Development Environment for AI agents), GitKraken Insights (engineering intelligence/DORA metrics), and GitKraken MCP (Model Context Protocol for AI assistants). Additional services include GitKraken.dev (web-based command center), Browser Extension, and team collaboration features (Launchpad, Code Suggest, Cloud Patches, Workspaces). The platform serves 40M+ developers across 100K organizations in 180+ countries, positioning itself as the 'Code Flow Platform' for the AI era.
Differentiator
Problem solved
Functional benefit
Brands
- GitLens: Git extension for Visual Studio Code and other IDEs providing rich code context, history, and authorship information
- GitKraken Desktop
- Git Integration for Jira
- GitKraken CLI
- GitKraken Insights
- Kepler
- GitKraken MCP
- GitKraken.dev
- GitKon
Products and services
- GitKraken Desktop Desktop Git client for Windows, Mac and Linux providing visual command of branches, commits and conflicts, with AI-powered features including Agent Mode for managing multiple AI coding agents.
- GitLens IDE Git extension providing rich code context, history and authorship directly within the IDE; available for VS Code, Cursor, Windsurf, Trae and Kiro, with over 40 million installs.
- Git Integration for Jira Enterprise-grade Jira plugin connecting Git commits, branches, pull requests and tags to Jira issues; supports Jira Cloud, Data Center and Server, with deep links for commits, branches and tags.
- GitKraken CLI Command-line interface for Git collaboration bringing pull requests, work-in-progress and issues to the terminal, with multi-repo command support.
- Kepler Agentic Development Environment (ADE) providing a purpose-built environment for collaborating with AI coding agents, enabling orchestration, observation and control of every agent in flight.
- GitKraken Insights Software engineering intelligence platform providing engineering metrics including DORA metrics, code quality, AI impact measurement and developer sentiment for engineering leaders.
- GitKraken MCP Model Context Protocol server connecting AI assistants to git context including history, branches, issues, pull requests and more.
- GitKraken.dev Browser-based command center providing PR and issue tracking, code suggestions, ramp-up tools for new developers and team management features.
- GitKraken Browser Extension Browser extension bridging GitHub, GitLab, Azure DevOps and Bitbucket with GitKraken Desktop and GitLens for faster code reviews and repository access.
Quantifiable outcome
- 96% of developers use AI tools in their development processes according to GitKraken research (May 2026)
- +4 more outcomes
Companies that use GitKraken
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles2 records
GitKraken technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability7 records
Feature8 records
GitKraken partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- CodeSeecoreGitKraken acquired CodeSee in May 2024 to enhance its developer experience platform with AI-driven code visualization and workflow automation tools.
- Eric Amodio (GitLens Creator)coreEric Amodio, creator of GitLens with 11M+ active users, joined GitKraken as CTO. GitLens continues to be supported and maintained as open-source under GitKraken.
- BigBrassBandcoreGitKraken acquired BigBrassBand, creator of Git Integration for Jira app used by over 10,000 companies. The acquisition brought 3.6M+ users and enabled enhanced Git productivity for teams using both Git and Jira.
- AtlassiancoreGit Integration for Jira is the most popular paid Atlassian Marketplace app. GitKraken is a Platinum Atlassian Marketplace Partner, Cloud Fortified and Data Center Approved.
- Microsoft (VS Code)coreGitLens is the #1 Git extension for VS Code with 11M+ installs. GitLens supports VS Code for the Web (vscode.dev and github.dev).
- Buddy.worksminorJoint webinar collaboration with Buddy.works for CI/CD demonstration and Jamstack development workflows.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
GitKraken competitors and assessment
Company assessmentDirect peers
- Tower: Commercial Git desktop client for Mac and Windows offering visual branching and merge conflict resolution directly comparable to GitKraken Desktop.
- SourceTree: Atlassian's free Git desktop client; the closest free alternative to GitKraken Desktop and a key substitute within the Atlassian ecosystem.
- Fork: Commercial Git client for Mac and Windows focused on speed and a clean UI; competes head-to-head with GitKraken Desktop on subscription pricing.
- SmartGit: Cross-platform Git client for Windows, Mac, and Linux targeting professional developers; overlaps directly with GitKraken Desktop's enterprise use cases.
- Sublime Merge: Git client from the Sublime Text team built on a high-performance diff engine; an IDE-adjacent competitor to GitKraken's visual client.
Broad incumbents
- GitLab: End-to-end DevOps platform with built-in Git hosting, CI/CD, and DORA reporting; competes broadly across developer workflows and offers bundled alternatives to GitKraken Insights and integration products.
- GitHub: Microsoft-owned Git hosting platform with native CI/CD, Copilot AI coding agent, and code review tools; a broad incumbent whose AI agent strategy directly competes with Kepler.
- Atlassian: Owner of Jira, Bitbucket, and Sourcetree; the strategic partner whose marketplace hosts Git Integration for Jira and whose tooling competes with GitKraken's developer productivity products.
Emerging players
- LinearB: Engineering intelligence platform offering DORA metrics, cycle time, and developer productivity analytics; directly comparable to GitKraken Insights.
- Jellyfish: Engineering management platform providing engineering metrics and AI impact measurement for engineering leaders; competes with GitKraken Insights for engineering leader budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
GitKraken social profiles
Digital presenceGitKraken compliance and trust
Trust signalCompliance4 records
GitKraken financial estimates
Financial estimateRevenue estimate
Valuation estimate
GitKraken leadership team
Management profileNumber of profiles
Profiles8 records
GitKraken subsidiaries and ownership
Company hierarchySubsidiaries3 records
GitKraken funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GitKraken M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GitKraken
What does GitKraken do?
GitKraken builds and sells a suite of Git-based developer productivity tools and a unified DevEx (Developer Experience) platform. Its products span a desktop Git client (GitKraken Desktop), an IDE Git extension (GitLens), a Jira integration app (Git Integration for Jira), a CLI tool, an Agentic Development Environment (Kepler) for orchestrating AI coding agents, an engineering intelligence platform (GitKraken Insights), an MCP server, a browser extension and a web-based command center (GitKraken.dev). Revenue is generated primarily through recurring subscriptions (Pro and Enterprise tiers) plus a freemium funnel that funnels individual developers into paid plans.
Is GitKraken a public or private company?
GitKraken is a private company. It is classified as private equity controlled and is currently operating.
When was GitKraken founded?
GitKraken was founded in 2014. It employs 51 to 100 people.
Where is GitKraken based?
GitKraken is headquartered in Scottsdale, United States, in the North America region.
How does GitKraken make money?
Five revenue lines are on record. Subscription - GitKraken Pro is the primary driver. The others are subscription - GitLens+ Pro, subscription - GitLens+ Enterprise, git Integration for Jira and freemium - GitLens Core.
Who are GitKraken's main competitors?
Direct peers on record are Tower, SourceTree, Fork, SmartGit and Sublime Merge. Broad incumbents are GitLab, GitHub and Atlassian. Emerging players are LinearB and Jellyfish.
Does GitKraken have an API?
Yes. GitKraken MCP Server connects AI assistants to git context including git history, branches, issues, pull requests, and more. The MCP enables AI coding agents to access real development context while maintaining workflow control. Developer documentation is at www.gitkraken.com/mcp.
What industry is GitKraken in?
GitKraken's product category is Developer Tools / DevEx Platform. Its primary akta.pro industry code is BPAEAKAM, Developer Experience (DevEx) Tooling & Productivity Engineering, with a secondary code of HDAEAKAI, Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals). Its NAICS code is 5132 and its SIC code is 7372.