GitKraken

What GitKraken does

GitKraken (legal entity Axosoft, LLC dba GitKraken) is a Scottsdale, Arizona-based developer-tools company founded in 2014 that builds a suite of Git visualization, collaboration, and AI-orchestration products serving approximately 40 million developers across more than 100,000 organizations in 180+ countries. The portfolio centers on three flagship assets: GitKraken Desktop (a visual Git client for Windows, Mac, and Linux), GitLens (the leading Git extension for VS Code and other IDEs with 11 million+ active installs and 71 million+ downloads), and Git Integration for Jira (the top paid Git-Jira Atlassian Marketplace app, used by 3.6 million+ users at 10,000+ companies). Adjacent products include GitKraken CLI, GitKraken.dev (browser-based command center), GitKraken Insights (engineering intelligence with DORA, code quality, and AI impact metrics), the GitKraken MCP Server (Model Context Protocol bridge for AI assistants), and Kepler (an Agentic Development Environment for orchestrating multiple AI coding agents including Claude Code, Codex CLI, GitHub Copilot, Gemini CLI, and OpenCode). Underlying technology combines a visual commit graph and merge-conflict resolution engine, deep native integrations with GitHub, GitLab, Azure DevOps, Bitbucket, and Jira, and a multi-agent orchestration layer built atop third-party AI services rather than proprietary models.

The company operates a hybrid go-to-market motion combining product-led growth (freemium tiers across GitLens and GitKraken Desktop with self-serve download and onboarding), enterprise field sales (annual Pro and Enterprise tiers with SSO, security controls, and onboarding), and marketplace distribution (Atlassian Marketplace for the Jira plugin; VS Code Marketplace for GitLens). Revenue is generated primarily through recurring subscriptions across GitKraken Pro, GitLens+ Pro, GitLens+ Enterprise, GitKraken Enterprise, and the Atlassian Marketplace listing. The firm is privately held under Axosoft, LLC; the only disclosed institutional capital is a 2021 strategic investment from Resurgens Technology Partners, which funded the acquisitions of GitLens and BigBrassBand and a rebrand from Axosoft to GitKraken, with Matt Johnston as CEO and Eric Amodio (creator of GitLens) as CTO. Recent strategic activity includes the May 2024 acquisition of CodeSee and a major product pivot toward AI agent orchestration in 2025-2026, marked by the launch of Insights, MCP, Agent Mode, and the Code Flow framework.

Name

GitKraken

Legal name

Axosoft, LLC

Website

https://gitkraken.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Developer Tools / DevEx Platform

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Developer Experience (DevEx) Tooling & Productivity Engineering (BPAEAKAM)

akta.pro secondary industries

Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• Git client tools
• Developer experience platform
• AI coding agent orchestration
• Software engineering intelligence
• Git-Jira integration

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - GitKraken Pro: Paid subscription model for GitKraken Desktop offering unlimited private repositories, advanced merge conflict resolution, access to Agentic Development Environment, and priority support
2. Subscription - GitLens+ Pro: Paid subscription for GitLens+ providing access to premium features for private repositories, priority support, and additional benefits
3. Subscription - GitLens+ Enterprise: Enterprise tier for large teams requiring professional onboarding, training, and advanced features like SSO support
4. Git Integration for Jira: Enterprise-grade Jira plugin sold through Atlassian Marketplace, the most popular paid Atlassian Marketplace app for Git-Jira integration
5. Freemium - GitLens Core: Core GitLens features remain free without an account for public repositories; GitLens+ free tier enables premium features on public repos

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

GitKraken builds and sells a suite of Git-based developer productivity tools and a unified DevEx (Developer Experience) platform. Its products span a desktop Git client (GitKraken Desktop), an IDE Git extension (GitLens), a Jira integration app (Git Integration for Jira), a CLI tool, an Agentic Development Environment (Kepler) for orchestrating AI coding agents, an engineering intelligence platform (GitKraken Insights), an MCP server, a browser extension and a web-based command center (GitKraken.dev). Revenue is generated primarily through recurring subscriptions (Pro and Enterprise tiers) plus a freemium funnel that funnels individual developers into paid plans.

Product overview

GitKraken is a unified DevEx (Developer Experience) platform offering multiple integrated Git tools designed for different development workflows and environments. The core portfolio includes GitKraken Desktop (visual Git client for Windows/Mac/Linux with AI Agent Mode), GitLens (IDE extension for VS Code and other editors with 40M+ installs), Git Integration for Jira (Atlassian Marketplace plugin), GitKraken CLI (terminal-based Git), Kepler (Agentic Development Environment for AI agents), GitKraken Insights (engineering intelligence/DORA metrics), and GitKraken MCP (Model Context Protocol for AI assistants). Additional services include GitKraken.dev (web-based command center), Browser Extension, and team collaboration features (Launchpad, Code Suggest, Cloud Patches, Workspaces). The platform serves 40M+ developers across 100K organizations in 180+ countries, positioning itself as the 'Code Flow Platform' for the AI era.

Differentiator

Problem solved

Functional benefit

Brands

• GitLens: Git extension for Visual Studio Code and other IDEs providing rich code context, history, and authorship information
• GitKraken Desktop
• Git Integration for Jira
• GitKraken CLI
• GitKraken Insights
• Kepler
• GitKraken MCP
• GitKraken.dev
• GitKon

Products and services

• GitKraken Desktop Desktop Git client for Windows, Mac and Linux providing visual command of branches, commits and conflicts, with AI-powered features including Agent Mode for managing multiple AI coding agents.
• GitLens IDE Git extension providing rich code context, history and authorship directly within the IDE; available for VS Code, Cursor, Windsurf, Trae and Kiro, with over 40 million installs.
• Git Integration for Jira Enterprise-grade Jira plugin connecting Git commits, branches, pull requests and tags to Jira issues; supports Jira Cloud, Data Center and Server, with deep links for commits, branches and tags.
• GitKraken CLI Command-line interface for Git collaboration bringing pull requests, work-in-progress and issues to the terminal, with multi-repo command support.
• Kepler Agentic Development Environment (ADE) providing a purpose-built environment for collaborating with AI coding agents, enabling orchestration, observation and control of every agent in flight.
• GitKraken Insights Software engineering intelligence platform providing engineering metrics including DORA metrics, code quality, AI impact measurement and developer sentiment for engineering leaders.
• GitKraken MCP Model Context Protocol server connecting AI assistants to git context including history, branches, issues, pull requests and more.
• GitKraken.dev Browser-based command center providing PR and issue tracking, code suggestions, ramp-up tools for new developers and team management features.
• GitKraken Browser Extension Browser extension bridging GitHub, GitLab, Azure DevOps and Bitbucket with GitKraken Desktop and GitLens for faster code reviews and repository access.

Quantifiable outcome

• 96% of developers use AI tools in their development processes according to GitKraken research (May 2026)
• +4 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CodeSeecoreStrategic or Co-development Partner · 1 May 2024GitKraken acquired CodeSee in May 2024 to enhance its developer experience platform with AI-driven code visualization and workflow automation tools.
• Eric Amodio (GitLens Creator)coreStrategic or Co-development Partner · 8 October 2021Eric Amodio, creator of GitLens with 11M+ active users, joined GitKraken as CTO. GitLens continues to be supported and maintained as open-source under GitKraken.
• BigBrassBandcoreStrategic or Co-development Partner · 21 September 2021GitKraken acquired BigBrassBand, creator of Git Integration for Jira app used by over 10,000 companies. The acquisition brought 3.6M+ users and enabled enhanced Git productivity for teams using both Git and Jira.
• AtlassiancoreTechnology or IntegrationGit Integration for Jira is the most popular paid Atlassian Marketplace app. GitKraken is a Platinum Atlassian Marketplace Partner, Cloud Fortified and Data Center Approved.
• Microsoft (VS Code)coreTechnology or IntegrationGitLens is the #1 Git extension for VS Code with 11M+ installs. GitLens supports VS Code for the Web (vscode.dev and github.dev).
• Buddy.worksminorGTM or Marketing PartnerJoint webinar collaboration with Buddy.works for CI/CD demonstration and Jamstack development workflows.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Tower: Commercial Git desktop client for Mac and Windows offering visual branching and merge conflict resolution directly comparable to GitKraken Desktop.
• SourceTree: Atlassian's free Git desktop client; the closest free alternative to GitKraken Desktop and a key substitute within the Atlassian ecosystem.
• Fork: Commercial Git client for Mac and Windows focused on speed and a clean UI; competes head-to-head with GitKraken Desktop on subscription pricing.
• SmartGit: Cross-platform Git client for Windows, Mac, and Linux targeting professional developers; overlaps directly with GitKraken Desktop's enterprise use cases.
• Sublime Merge: Git client from the Sublime Text team built on a high-performance diff engine; an IDE-adjacent competitor to GitKraken's visual client.

Broad incumbents

• GitLab: End-to-end DevOps platform with built-in Git hosting, CI/CD, and DORA reporting; competes broadly across developer workflows and offers bundled alternatives to GitKraken Insights and integration products.
• GitHub: Microsoft-owned Git hosting platform with native CI/CD, Copilot AI coding agent, and code review tools; a broad incumbent whose AI agent strategy directly competes with Kepler.
• Atlassian: Owner of Jira, Bitbucket, and Sourcetree; the strategic partner whose marketplace hosts Git Integration for Jira and whose tooling competes with GitKraken's developer productivity products.

Emerging players

• LinearB: Engineering intelligence platform offering DORA metrics, cycle time, and developer productivity analytics; directly comparable to GitKraken Insights.
• Jellyfish: Engineering management platform providing engineering metrics and AI impact measurement for engineering leaders; competes with GitKraken Insights for engineering leader budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/gitkraken
• LinkedInlinkedin.com/company/gitkraken
• Xx.com/gitkraken

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GitKraken