PiCode Education

What PiCode Education does

PiCode Education is a Brazilian EdTech company headquartered in Votorantim, São Paulo, that sells a subscription-based gamified learning platform to K-12 schools across Brazil. Founded in 2019, the company targets both public and private schools (ensino fundamental e médio) seeking to integrate computational thinking, programming, robotics, and AI literacy into their curricula in alignment with Brazil's Base Nacional Comum Curricular (BNCC). The company operates a consultative, demo-driven direct sales motion with quote-based school licensing and annual billing, and claims reach across all 22 Brazilian states plus the Federal District.

PiCode's product ecosystem consists of four integrated modules: Code Lab (a programming environment supporting both visual block-based and text-based editors with version history and collaboration), Vision Lab (a classroom computer vision/AI lab using pre-trained models and live camera input), Estoque Maker (real-time hardware inventory management with per-student loan tracking), and Trilhas BNCC (curriculum content, lesson plans, and competency-based assessment aligned to the national BNCC standard). The platform also includes Gamificação Financeira, a financial negotiation gamification mechanic, and Desempenho, an AI-driven performance analytics module. Schools access the platform via a web hub (hub.picode.com.br) with WhatsApp and contact-form-driven onboarding.

The business model is recurring subscription revenue from school contracts, with personalized proposals after lead capture through the website. No public pricing is disclosed. The company has been recognized as "Destaque na América Latina" by InovAtiva Brasil, holds AWS EdStart membership, and is affiliated with the Wadhwani Foundation, Anjos do Brasil, CriaBiz Ventures, and Poli Angels. Total disclosed funding is approximately $120,000 across two angel rounds in 2021 and 2022, and the company reports 50,000+ students impacted, 1,000+ teachers trained, and 100,000+ authorial student projects as cumulative impact metrics.

Name

PiCode Education

Legal name

PiCode Education

Website

https://picode.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

PiCode Education is a Brazilian EdTech company that sells a subscription-based, gamified learning platform integrating programming, AI/computer vision, maker hardware inventory, and BNCC-aligned curriculum to K-12 schools across Brazil.

Ownership category

akta.pro rank

Product category

K-12 EdTech Platform

NAICS

Educational Services (611), Educational Support Services (611710), Computer Training (611420)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYEDAFACAG

Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons)

Education/Education Technology (EdTech) & Digital Learning/Digital Curriculum, Courseware & Interactive Learning Content

SECONDARYEDAFAFAJ

Learning Data Infrastructure & Interoperability (LRS, xAPI/LTI/OneRoster, Data Pipelines)

Education/Education Technology (EdTech) & Digital Learning/Education Analytics, Adaptive Learning & AI Tutoring Platforms

SECONDARYEDAGALAK

Children’s & Youth Educational Entertainment (Edutainment)

Education/Educational Publishing & Learning Content/Educational Media & Multimedia (Video, Audio, Interactive)

Keywords

• K-12 EdTech platform
• Computational thinking curriculum
• Educational robotics solutions
• BNCC-aligned learning
• Maker kit management

Headquarters

HQ city

Sorocaba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. School Platform Subscription: PiCode offers its gamified platform, maker kits, and BNCC-aligned curriculum tracks to schools on a subscription basis. Schools pay for access to the platform, teacher training, and curriculum content, with the number of students/teachers likely determining pricing tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PiCode Education develops a gamified online EdTech platform that brings computational thinking, programming, robotics, and AI/computer vision into Brazilian K-12 classrooms. The offering bundles a programming environment (Code Lab), an AI/computer vision lab (Vision Lab), maker hardware inventory management (Estoque Maker), and a BNCC-aligned curriculum (Trilhas BNCC), sold to schools on an annual subscription that includes teacher training and student access.

Product overview

PiCode Education is a Brazilian EdTech company offering a unified ecosystem of four integrated products for teaching computational thinking, robotics, and programming in schools. The core platform combines Code Lab (a programming environment with visual and text editors, project organization, and collaboration features), Vision Lab (AI and computer vision experiments with pre-trained models and live camera integration), Estoque Maker (hardware inventory management for maker kits with real-time tracking and loan management), and Trilhas BNCC (BNCC-aligned curriculum with lesson plans and competency-based assessment). The platform also includes built-in gamification features for financial negotiation of items and AI-powered performance tracking for individual and collective student development monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• Code Lab A modern programming environment for students and teachers that organizes coding projects in folders, supports both visual block-based and text-based editors, and includes sharing, collaboration, and version history. Designed for use in Brazilian K-12 classrooms within the PiCode platform.
• Vision Lab An AI and computer vision lab offering pre-trained models, live camera integration, and guided projects for classroom use, integrated with PiCode maker kits. Enables students and teachers to run computer vision experiments without technical complexity.
• Estoque Maker A hardware inventory management system for school maker kits, providing real-time inventory tracking, per-student loan management, replacement alerts, and reporting. Built for school administrators and teachers managing didactic kits.
• Trilhas BNCC A computational thinking curriculum aligned with Brazil's Base Nacional Comum Curricular (BNCC), spanning Elementary through High School. Includes ready-to-use lesson plans, competency-based evaluation, teacher materials, and printable activities for K-12 classrooms.

Quantifiable outcome

• 50,000+ students impacted across 22 Brazilian states
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Wadhwani FoundationcoreStrategic or Co-development PartnerWadhwani Foundation is a global nonprofit focused on economic development through education and technology. PiCode Education is recognized on the Wadhwani Foundation's platform, indicating strategic alignment and support for advancing computational thinking education in Brazil.
• AWS EdStartcoreTechnology or IntegrationAWS EdStart is AWS's EdTech-specific accelerator and support program. PiCode Education is listed as an AWS EdStart member, indicating access to AWS cloud infrastructure, technical support, and credibility as a vetted EdTech startup.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Geek Education: Brazilian K-12 EdTech focused on teaching programming, robotics, and computational thinking to schools. Direct competitor to PiCode in the same BNCC-aligned K-12 coding/robotics category, with a similar school subscription model.
• Robomind: Brazilian EdTech focused on robotics and programming education in schools, combining kits, teacher training, and curriculum. Competes head-to-head with PiCode's maker kit and BNCC-aligned curriculum offering.
• Tynker: Global K-12 platform for teaching coding through visual block-based and text-based programming. Competes with PiCode's Code Lab on programming environment and curriculum, though Tynker is not BNCC-localized.
• Makeblock: Provider of STEAM education robotics kits and software (mBlock) for K-12 schools globally. Competes with PiCode on maker hardware + visual programming environment, although Makeblock is not BNCC-localized.

Broad incumbents

• Positivo On (Positivo Tecnologia): Educational technology arm of Positivo, one of Brazil's largest education groups, offering digital content and platforms to K-12 schools. Overlaps with PiCode on curriculum and content delivery but operates at much larger scale and with broader portfolio.
• Educacional: Established Brazilian educational content and platform provider serving K-12 schools. A broader incumbent with overlapping curriculum and digital learning capabilities, but not specialized in coding/robotics.
• Lego Education: Global K-12 STEAM/robotics education brand combining physical kits with curriculum and teacher resources. Overlaps with PiCode's maker hardware + curriculum approach at the high end of the market.

Emerging players

• Code.org: Nonprofit offering free K-12 computer science curricula and coding tools. Represents a free, well-known alternative to PiCode's Code Lab and curriculum offering in the K-12 coding space.
• Khan Academy (Brazil): Free online learning platform with growing K-12 content in Portuguese. While not focused on coding/robotics, it represents a free benchmark for digital curriculum adoption in Brazilian schools.

Regional players

• Arvore Educacao: Brazilian EdTech offering interactive digital textbooks, games, and adaptive learning for K-12. Overlaps with PiCode on digital curriculum and gamified learning but with a different content focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PiCode Education