endoscope-i

What endoscope-i does

endoscope-i Ltd is a Birmingham, UK-based medical device company founded in 2012 that designs and sells hardware and software enabling high-definition endoscopic imaging directly to a smartphone. Its core product is a range of mechanical adapters that align an iPhone's camera with the 32 mm eyepiece of conventional rigid and flexible fiberoptic nasendoscopes, paired with the e-i Pro iOS application for capture, adjustment, and sharing of procedure video. Supporting SKUs include a 5W rechargeable LED light source, an Olympus OES adapter for legacy fibre scopes, and a bundled Otoendoscope System (rigid endoscope, light wand, adapter, and Peli case) priced at £1,650. The company redesigns its adapter line for sustainability — its 2023 model uses 91% less CO2 and 95% less energy in manufacture and is 100% recyclable.

Commercially, endoscope-i runs a direct e-commerce storefront (endoscope-i.com and shop.endoscope-i.com) shipping globally via DHL, Royal Mail, and Exact Abacus, with PayPal and Stripe payment processing. Its go-to-market is product-led and clinician-self-serve, supplemented by an unusually large YouTube presence (approximately 500,000 subscribers and 400 million+ views) that functions as organic top-of-funnel content. The company also operates Rapid ENT, a nurse-led triage service that uses the adapter and e-i Pro app to deliver an average referral-to-diagnosis time of two weeks for patients with ear, nose, or head and neck symptoms, and during COVID-19 it developed SNAP, a clinician-protection adjunct for nasendoscopy.

The company is privately held, has 1–10 employees, and is funded primarily through a £1.125 million grant from SBRI Healthcare (awarded February 2022) as part of an NHS England / NHS Cancer Program early-cancer-diagnosis competition. There is no disclosed institutional equity, revenue, or unit volume, and the firm remains founder/independently owned with operations at Somerset House, Birmingham, and a trading office in Fradley, Staffordshire.

Name

endoscope-i

Legal name

endoscope-i Ltd

Website

https://endoscope-i.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

endoscope-i is a UK medical device company that makes iPhone adapters, LED light sources, and the e-i Pro app to enable HD endoscopic imaging for ENT clinicians, and runs the Rapid ENT nurse-led triage service for faster cancer diagnosis.

Ownership category

akta.pro rank

Product category

Endoscopic Imaging Devices

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Optical Instruments & Lenses (3827), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Endoscopy Systems & Accessories (Scopes, Cameras, Light Sources, Insufflation) (HLAHADAB)

Keywords

• Endoscopic imaging devices
• ENT medical equipment
• Smartphone endoscope adapters
• HD endoscopic imaging
• Otolaryngology instruments

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Hardware Sales: Sale of physical products including iPhone adapters, LED light sources, otoendoscope systems, and accessories. Products are sold at various price points with bulk discounts available.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Endoscope-i designs and manufactures proprietary hardware adapters that connect conventional 32mm endoscope eyepieces to iPhones, enabling HD endoscopic imaging directly to smartphone screens. The product portfolio includes iPhone adapters, an Ultra Bright LED Light Source, complete Otoendoscope Systems, and an Olympus OES Adapter for legacy fibre scopes, paired with the e-i Pro mobile application for capturing, recording, and sharing procedures.

Product overview

endoscope-i offers a modular portfolio of endoscopic imaging products designed to connect conventional endoscopes to smartphones for HD imaging. The core offering includes iPhone adapters that physically connect to 32mm eyepiece endoscopes, paired with the e-i Pro mobile application. Supporting products include the Ultra Bright LED Light Source for illumination, the Otoendoscope System (a complete rigid endoscope bundled with adapter and light source in a protective case), and the Olympus OES Adapter for legacy fibre scopes. The company also provides healthcare services including Rapid ENT clinics and safety products like SNAP.

Differentiator

Problem solved

Functional benefit

Brands

• Rapid ENT: Healthcare service employing advanced HD imaging with endoscope-i adapter and e-i Pro app, providing early disease diagnosis with average time from referral to diagnosis of just 2 weeks.
• SNAP
• e-i Pro

Products and services

• iPhone Adapter Smartphone adapter engineered to align an iPhone camera with the 32mm eyepiece of conventional rigid and flexible fibre-optic nasendoscopes, enabling HD endoscopic imaging directly to the phone screen for ENT clinicians.
• Ultra Bright LED Light Source

Quantifiable outcome

• Average time from referral to diagnosis reduced to 2 weeks with Rapid ENT service
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SBRI HealthcarecoreStrategic or Co-development Partner · 7 February 2022SBRI Healthcare, in partnership with NHS Cancer Program and Accelerated Access Collaborative, awarded over £9 million in funding to eight projects including endoscope-i's work aimed at improving early cancer diagnosis through innovative technologies.
• NHS Cancer ProgramcoreStrategic or Co-development PartnerPartnership focused on improving early cancer diagnosis in the UK through innovative AI, imaging, blood tests, and digital tools to enhance diagnostic efficiency and patient outcomes.
• Exact AbacusminorChannel Partner/ Reseller/ DistributorDistribution partner for order fulfillment and shipping of products to customers.
• DHLminorChannel Partner/ Reseller/ DistributorInternational shipping partner for delivery of products worldwide.
• Royal MailminorChannel Partner/ Reseller/ DistributorUK shipping partner for domestic delivery and delivery tracking services.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Visionflex: Telemedicine and clinical imaging provider offering portable examination cameras and video scopes for remote consultation. Comparable as an emerging player combining portable endoscopy-style hardware with remote-consultation workflows, overlapping with endoscope-i's Rapid ENT service.
• Clarius Mobile Health: Maker of portable, smartphone/tablet-connected ultrasound probes. Comparable as an emerging player in the broader 'smartphone-as-medical-imaging-display' category, sharing the same go-to-market logic of turning a clinician's phone into a medical imaging device.
• Butterfly Network: Portable, smartphone-connected whole-body ultrasound company. Comparable as an emerging player demonstrating that smartphone-coupled medical imaging can scale into a meaningful clinical category — the same thesis endoscope-i applies to ENT endoscopy.

Direct peers

• Firefly Global: Manufacturer of portable digital otoscopes, dermatoscopes, and video scopes that pair with computers and mobile devices. Comparable as the closest direct competitor in the portable, consumer-display-driven endoscopy/otoscopy category that endoscope-i also targets.

Broad incumbents

• Welch Allyn (Baxter): Established manufacturer of ENT and primary-care diagnostic instruments (otoscopes, ophthalmoscopes) now part of Baxter. Comparable as a broad incumbent in the core ENT diagnostic device category endoscope-i serves, and a likely reference customer account for any hospital evaluating endoscope-i's adapters.
• Stryker: Diversified medical device company with a significant endoscopy and visualization business. Comparable as a broad incumbent in endoscopy hardware whose integrated visualization platforms represent an alternative procurement path for hospitals evaluating endoscope-i.
• Fujifilm Healthcare: Endoscopy and medical imaging systems business of Fujifilm, competing across ENT, GI, and surgical endoscopy. Comparable as a large incumbent with full-stack endoscopy offerings and the ability to bundle connectivity features that could narrow endoscope-i's smartphone-portability advantage.
• Pentax Medical (HOYA): Endoscope and endoscopy tower manufacturer focused on GI and ENT applications. Comparable as a broad incumbent competitor in the same endoscopy hardware category, with resources to integrate smartphone or tablet connectivity into next-generation processor units.
• Olympus: Largest global endoscope and endoscopy tower manufacturer, serving ENT, GI, urology, and surgical specialties. Comparable as the dominant incumbent whose endoscope eyepieces endoscope-i adapters are designed to mate with (and for which endoscope-i sells an OES adapter). Olympus has the resources to add native smartphone-mirroring features that could compete directly with endoscope-i.
• KARL STORZ: Major endoscopy system manufacturer with broad ENT, GI, and surgical scope portfolios. Comparable as a large incumbent whose rigid and flexible endoscopes share the same 32mm-class eyepiece standard endoscope-i's adapters target, and whose integrated camera stacks represent the legacy alternative to endoscope-i's smartphone-based workflow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/endoscopei
• Xx.com/endoscope_i
• Facebookfacebook.com/147392802115617
• LinkedInlinkedin.com/company/endoscope-i-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about endoscope-i