SOBR Safe
SOBR Safe is a public developer of patented transdermal alcohol detection technology offering a stationary touch-based reader (SOBRcheck) and a wearable wristband (SOBRsure), serving behavioral wellness providers, individuals pursuing alcohol-free lifestyles, and enterprise workplaces.
- Company typePublic
- Founded2020
- HeadquartersGreenwood Village, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What SOBR Safe does
SOBR Safe, Inc. is a Nasdaq-listed (ticker: SOBR) Delaware-incorporated developer of non-invasive, transdermal alcohol detection technology headquartered in Greenwood Village, Colorado. The company's core technology detects alcohol vapor emitted through the skin via touch-based or wearable form factors, replacing breath, blood, and urine sampling. The product portfolio comprises two hardware platforms: SOBRcheck, a stationary touch-based reader launched in 2021 that delivers pass/fail alcohol status in approximately 10 seconds via two-finger scan with biometric identification for up to 1,000 enrolled users per unit; and SOBRsure, a fitness-style wristband launched in 2023 that performs transdermal readings every 15 seconds and streams results via Bluetooth to a paired mobile app. Both devices connect to a proprietary cloud-based software platform hosted on Microsoft Azure that delivers real-time alerts, historical reporting, and administrator dashboards.
The company's revenue model combines one-time hardware sales (SOBRsure priced at $199) with recurring SaaS subscriptions in Basic ($15.99-$39.99/month) and Plus ($29.99-$59.99/month) tiers, with discounts for 3-, 6-, and 12-month prepaid commitments. Go-to-market is split between direct-to-consumer e-commerce (Shopify storefront), celebrity/recovery advocate endorsements (notably TV personality Jason Wahler), and an emerging direct enterprise sales motion targeting safety-sensitive workplaces, behavioral health facilities, courts, and managed-care channels. The company has raised approximately $22M cumulatively across funding rounds from 2020 through 2025 and reports platform capacity supporting over 1 million device interactions per month.
In April 2026, SOBR Safe entered into a definitive agreement for a business combination with Clean World Ventures, Inc., a zero-carbon green energy technology manufacturer, under which CWV would own approximately 98% of the combined public company upon closing (expected Q3 2026). The transaction includes approximately $5.5M in committed pre-close financing and signals that SOBRsafe's alcohol detection business will be repositioned as a non-core asset exploring strategic alternatives post-close.
SOBR Safe firmographics
Firmographics- Name
- SOBR Safe
- Legal name
- SOBR Safe, Inc.
- Website
- https://sobrsafe.com
- Company type
- Public
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SOBR Safe is a public developer of patented transdermal alcohol detection technology offering a stationary touch-based reader (SOBRcheck) and a wearable wristband (SOBRsure), serving behavioral wellness providers, individuals pursuing alcohol-free lifestyles, and enterprise workplaces.
- Ownership category
- akta.pro rank
SOBR Safe industry classification
Industry- Product category
- Alcohol Monitoring Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Hydration, Nutrition & Metabolic Tracking Devices (Smart Bottles, Breath/Metabolic Analyzers) (CRACAQAI)
- akta.pro secondary industry
- Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)
Keywords
Where SOBR Safe is headquartered
LocationHeadquarters
- HQ city
- Greenwood Village
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SOBR Safe business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware Device Sales: SOBRsafe sells the SOBRsure wristband as a one-time hardware purchase (priced at $199), with the device bundled alongside a subscription plan. Pre-order model in place with $20 deposit and $179.99 balance due at fulfillment.
- Subscription Plans (SaaS): Recurring monthly subscription fees for access to the SOBRsafe mobile app, real-time alcohol monitoring, notifications, historical reporting, and cloud data platform. Available in Basic ($15.99-$19.99/month) and Plus ($29.99-$34.99/month) tiers, with discounts for longer commitment periods (3, 6, 12-month prepaid plans).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SOBRsure Basic - Real-time monitoring and alerts |
| Subscription | Monthly | SOBRsure Plus - Basic + historical reporting |
| Unit Pricing | Pay-as-you-go | SOBRsure Device - One-time hardware purchase |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
SOBR Safe product offering
Product offeringCore offering
SOBRsafe develops and sells patented non-invasive alcohol detection devices that use transdermal (touch-based) sensing to track alcohol vapor emitted through the skin. The portfolio includes SOBRcheck, a stationary touch-based reader for behavioral wellness settings, and SOBRsure, a wearable wristband that provides continuous passive monitoring. Both products pair with a cloud-based software platform and mobile app that deliver real-time alerts, band removal notifications, and historical reporting under Basic and Plus subscription tiers.
Product overview
SOBR Safe offers a unified alcohol monitoring platform centered on proprietary transdermal (touch-based) sensing technology that tracks alcohol presence through the skin without requiring breath, blood, or urine samples. The portfolio consists of two core hardware products: SOBRcheck, a stationary touch-based device launched in 2021 for behavioral wellness settings such as treatment facilities, and SOBRsure, a wearable wristband launched in 2023 for continuous personal accountability. Both products connect to the SOBRsafe cloud platform and mobile app, which delivers real-time alerts and historical reporting to users and designated administrators. Subscription tiers (Basic and Plus) provide tiered access to event notifications and reporting features.
Differentiator
Problem solved
Functional benefit
Brands
- SOBRsure: A sleek, fitness-style wristband designed to support individuals pursuing an alcohol-free lifestyle through transdermal alcohol detection technology.
- SOBRcheck
Products and services
- SOBRcheck Stationary touch-based alcohol detection device for installation at entryways in behavioral wellness and workplace settings. Users scan two fingers on the device, which confirms identity and provides alcohol status results within 10 seconds using proprietary transdermal sensing, without requiring breath, blood, or urine samples. Supports up to 1,000 enrolled users per unit via biometric identification (no fingerprint storage) and connects via Wi-Fi or Ethernet to the SOBRsafe cloud portal.
- SOBRsure Wearable wristband that provides continuous, passive alcohol monitoring through proprietary transdermal sensing technology. Tests every 15 seconds for up to 175,220 possible tests per month, with up to 4-day battery life, sweatproof design, Bluetooth connectivity to a mobile app, location awareness, and removal notifications. Streams real-time data to a paired app and administrator dashboard for users pursuing an alcohol-free lifestyle or under monitoring programs.
- SOBRsafe Mobile App and Cloud Platform Companion mobile application available on iOS and Android that connects via Bluetooth to SOBRsure and SOBRcheck for real-time alcohol status notifications, historical reporting, administrator controls, and account management. Backed by the SOBRsafe cloud platform hosted on Microsoft Azure with encryption, providing event alerts, band removal notifications, and downloadable activity reports across the Basic and Plus subscription tiers.
Quantifiable outcome
- 89-93% accuracy at 3-4 drinks; up to 99% accuracy at 5+ drinks
- +4 more outcomes
Companies that use SOBR Safe
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
SOBR Safe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
SOBR Safe partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Clean World Ventures, Inc. (CWV)coreSOBRsafe entered into a definitive agreement for a business combination with Clean World Ventures, a zero-carbon green energy technology manufacturing company. Upon closing, CWV would own approximately 98% of the combined public company, expected to operate under the name Clean World Ventures, Inc. The transaction is expected to close in Q3 2026, subject to due diligence, regulatory and shareholder approvals, and includes approximately $5.5 million in committed pre-close financing. SOBRsafe's alcohol detection business would explore strategic alternatives to monetize its technology post-merger.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
SOBR Safe competitors and assessment
Company assessmentDirect peers
- Soberlink: Soberlink provides remote alcohol monitoring devices used primarily in family law, child custody, and addiction treatment contexts. It targets the same behavioral wellness and accountability buyer as SOBRsafe, with a connected breath-based device model rather than transdermal.
- AlcoMate: AlcoMate (Hanwei) manufactures consumer and professional breath alcohol testers, including DOT-approved and premium fuel-cell models. It is a direct competitor in the personal and workplace alcohol detection space that SOBRsafe's SOBRcheck aims to displace.
- Smart Start: Smart Start is a global provider of ignition interlock and alcohol monitoring services for court, probation, and workplace programs. It overlaps with SOBRsafe's enterprise and behavioral wellness verticals, addressing similar compliance and monitoring buyers.
- BACtrack: BACtrack is a leading consumer and professional breathalyzer brand offering smartphone-connected and standalone alcohol detection devices. It competes with SOBRsafe's SOBRcheck stationary reader in workplace and personal-use segments where breath-based point-in-time testing is the incumbent solution.
- Intoxalock: Intoxalock is one of the largest providers of ignition interlock devices for DUI offenders in the US. It is comparable to SOBRsafe as a regulated alcohol monitoring solution, though focused on vehicle-mounted breath-based detection rather than transdermal wearables.
- SCRAM Systems: SCRAM Systems is the dominant transdermal alcohol monitoring provider, best known for its court-mandated SCRAM ankle bracelet. It is the most direct competitor to SOBRsafe's transdermal approach, operating in the same continuous-monitoring category with a focus on legal and corrections use cases.
Broad incumbents
- Abbott (formerly Alere) Toxicology: Abbott's diagnostics and toxicology businesses supply clinical alcohol and drug testing products used in hospitals, labs, and workplace programs. It is a broad incumbent in the alcohol testing category against which SOBRsafe competes in enterprise and managed-care channels.
Emerging players
- Kestrel Monitoring: Kestrel Monitoring offers remote alcohol monitoring services for treatment providers and family courts using connected breath-based devices. It is an emerging player addressing the same behavioral wellness use cases as SOBRsafe's SOBRcheck product.
- Lifeloc Technologies: Lifeloc Technologies designs and manufactures professional-grade breath alcohol testers used by law enforcement, workplaces, and treatment centers. It is comparable to SOBRsafe as an alcohol detection instrument maker targeting regulated and workplace buyers.
- Oura: Oura is a leading consumer health-tracking smart ring that emphasizes sleep, recovery, and metabolic insights. It is comparable to SOBRsure as a subscription-based wearable competing for the same sober-curious and wellness-minded consumer wallet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SOBR Safe social profiles
Digital presenceSOBR Safe financial estimates
Financial estimateRevenue estimate
Valuation estimate
SOBR Safe leadership team
Management profileNumber of profiles
Profiles4 records
SOBR Safe funding detail
Funding detailFunding overview
Funding rounds7 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SOBR Safe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SOBR Safe
What does SOBR Safe do?
SOBRsafe develops and sells patented non-invasive alcohol detection devices that use transdermal (touch-based) sensing to track alcohol vapor emitted through the skin. The portfolio includes SOBRcheck, a stationary touch-based reader for behavioral wellness settings, and SOBRsure, a wearable wristband that provides continuous passive monitoring. Both products pair with a cloud-based software platform and mobile app that deliver real-time alerts, band removal notifications, and historical reporting under Basic and Plus subscription tiers.
Is SOBR Safe a public or private company?
SOBR Safe is a public company. It is classified as public and is currently operating.
When was SOBR Safe founded?
SOBR Safe was founded in 2020. It employs 11 to 50 people.
Where is SOBR Safe based?
SOBR Safe is headquartered in Greenwood Village, United States, in the North America region.
How does SOBR Safe make money?
Two revenue lines are on record. Hardware Device Sales are the primary driver. The others are subscription Plans (SaaS).
Who are SOBR Safe's main competitors?
Direct peers on record are Soberlink, AlcoMate, Smart Start, BACtrack, Intoxalock and SCRAM Systems. Abbott (formerly Alere) Toxicology is listed as a broad incumbent. Emerging players are Kestrel Monitoring, Lifeloc Technologies and Oura.
Does SOBR Safe have an API?
No public API is recorded for SOBR Safe.
What industry is SOBR Safe in?
SOBR Safe's product category is Alcohol Monitoring Devices. Its primary akta.pro industry code is CRACAQAI, Hydration, Nutrition & Metabolic Tracking Devices (Smart Bottles, Breath/Metabolic Analyzers), with a secondary code of CRACAQAL, Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices). Its NAICS code is 334510 and its SIC code is 3841.