RideTo
RideTo is a UK-based online marketplace that connects learner motorcyclists with DVSA-approved training schools across 40+ cities, earning commissions on bookings and having facilitated over 1 million training hours since 2017.
- Company typePrivate
- Founded2017
- HeadquartersBrixton, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What RideTo does
RideTo is a UK-based online marketplace that aggregates DVSA-approved motorcycle training schools, allowing learner riders to search, compare, and book training courses through a self-serve website. Founded in 2017 by James Beddows after his personal frustration with the fragmented motorcycle licensing process, the platform operates across more than 40 UK cities and has facilitated over 1,000,000 hours of motorcycle training bookings since inception. Its product surface spans CBT (Compulsory Basic Training), introduction-to-motorcycling taster sessions, full A-licence progression, gear conversion courses, and CBT renewal, with pricing on a per-course basis ranging from approximately £150 for CBT to £890+ for full licence packages, with finance options available on full licence courses.
The platform's underlying technology stack is the proprietary ATB Booking Software developed and hosted by technology partner Connect MCT, which powers scheduling, school management, and consumer-facing booking flows. RideTo monetises primarily through marketplace commissions on each course booking facilitated between consumers and training schools, supplemented by adjacent revenue optionality through a rider gear storefront (store.rideto.com) and the SaaS-style licensing of its booking software to schools via ConnectMCT.com. The company serves primarily individual consumer learners aged 16+ — from complete beginners through progressive licence upgraders and CBT renewers — via a product-led, SEO-driven go-to-market motion, with brand reinforcement from an official partnership with Triumph Motorcycles (renewed in 2025), a charity partnership with Two Wheels For Life, and corporate membership in Road Safety GB.
RideTo firmographics
Firmographics- Name
- RideTo
- Legal name
- RideTo LTD
- Website
- https://rideto.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RideTo is a UK-based online marketplace that connects learner motorcyclists with DVSA-approved training schools across 40+ cities, earning commissions on bookings and having facilitated over 1 million training hours since 2017.
- Ownership category
- akta.pro rank
RideTo industry classification
Industry- Product category
- Motorcycle Training Marketplace
- NAICS
- Automobile Driving Schools (611692)
- SIC
- Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Bike Fit, Performance & Training Retail/Studios (CRAMAHAI)
Keywords
Where RideTo is headquartered
LocationHeadquarters
- HQ city
- Brixton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
RideTo business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Course Booking Commissions: RideTo generates revenue by facilitating bookings between customers and motorcycle training schools. The platform acts as an aggregator and marketplace, earning commissions on each course booking made through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | CBT Training in Glasgow - starting price |
| Unit Pricing | Pay-as-you-go | CBT Training in Birmingham |
| Unit Pricing | Pay-as-you-go | CBT Training in Manchester - starting price |
| Unit Pricing | Pay-as-you-go | Full Motorcycle Licence Training in Birmingham |
| Unit Pricing | Pay-as-you-go | Full Motorcycle Licence Training in Redditch |
| Unit Pricing | Pay-as-you-go | A2 Licence Training |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
RideTo product offering
Product offeringCore offering
RideTo operates a UK-wide online marketplace that aggregates DVSA-approved motorcycle training schools and enables learner riders to search, compare, and book motorcycle training courses — from Compulsory Basic Training (CBT) through to full A-licence training, gear conversion, and CBT renewal. The platform earns commissions on bookings facilitated between individual riders and third-party training schools across 40+ UK cities.
Product overview
RideTo is a UK-wide motorcycle training marketplace platform that connects new riders with DVSA-approved training schools. The platform operates as a booking marketplace with core course offerings including CBT Training (one-day compulsory basic training), Introduction to Motorcycling (taster sessions), Full Motorcycle Licence Training (A-licence progression), Gear Conversion Courses (manual riding skills), and CBT Renewal courses. The platform is powered by ATB Booking Software and supports training in 40+ cities across the UK. RideTo also offers a proprietary New Rider Journal educational resource and has a strategic partnership with Triumph Motorcycles for rider support programs.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 1,000,000 hours of motorcycle training booked through the platform
- +2 more outcomes
Companies that use RideTo
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
RideTo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RideTo partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Triumph MotorcyclesflagshipOfficial Partner with Triumph Motorcycles, the iconic British motorcycle brand. Partnership supports new riders through Triumph's Ticket to Ride programme offering up to £500 towards new Triumph bikes for riders who passed their test in the last 12 months. Triumph has renewed the partnership demonstrating continued commitment to supporting novice riders. Joint initiatives include the New Rider Journal publication and co-marketing content.
- Two Wheels For LifecoreCharity Partner supporting Two Wheels For Life, a UK-based charity that makes healthcare accessible to remote communities in Africa by funding programmes that use motorcycles to deliver vaccines, transport test samples, and carry patients to clinics. Partnership includes fundraising events such as the Coast to Coast Charity Challenge.
- Road Safety GBcoreCorporate Member of Road Safety GB, the professional body for road safety professionals in Great Britain. This membership demonstrates RideTo's commitment to road safety and supporting the broader road safety community.
- Connect MCT (ATB Booking Software)coreATB Booking Software by Connect MCT powers RideTo's booking infrastructure. Connect MCT also hosts the RideTo platform and provides the technology stack including the ConnectMCT.com software service used across the motorcycle training industry.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
RideTo competitors and assessment
Company assessmentDirect peers
- PassMeFast: UK-based platform that aggregates driving instructors and intensive crash courses for car licences. Directly comparable marketplace/aggregator model serving learner drivers, with similar commission-based monetization and SEO-led acquisition.
- MyDrivingSchool.co.uk: UK online directory and booking platform for driving instructors and schools. Comparable marketplace model that aggregates driving instructors, captures SEO-driven learner intent, and facilitates online booking similar to RideTo.
- InstructorFinder.co.uk: UK directory platform connecting learners with approved driving instructors. Comparable marketplace/directory model with similar SEO strategy targeting learner drivers, though narrower focus on individual instructors rather than schools.
- LocalDrivingSchool.com: UK driving school comparison and booking site aggregating instructors across the country. Closely comparable business model aggregating driving instructors into a searchable, bookable platform for UK learners.
Broad incumbents
- RED Driving School: One of the UK's largest driving school chains, owned by Acquisitions International. While it operates its own instructors rather than aggregating, it competes for the same pool of learner vehicle operators and has overlap in structured booking and franchise networks.
- BSM (British School of Motoring): Long-established UK driving school brand offering car, fleet, and instructor training. Comparable as a large incumbent providing structured vehicle training services across many UK locations, with broader portfolio reach.
- AA Driving School: UK driving school operated by the AA, leveraging strong brand recognition and existing roadside membership base. Comparable as a scaled, branded provider of driver training services targeting the same learner vehicle operator market.
Emerging players
- BookMyGarage: UK marketplace that aggregates MOT, servicing, and repair bookings for motorists. Comparable as a two-sided marketplace applying digital aggregation to a fragmented UK vehicle services market, with similar SEO and review-led acquisition.
- BikeSafe: UK motorcycle safety initiative run by police forces offering post-licence assessment rides for motorcyclists. Comparable as a motorcycle training-adjacent brand in the UK, though focused on advanced rider skills rather than initial licence training.
Others
- IAM RoadSmart: UK membership organization offering advanced driving and riding assessments and observer networks. Comparable as a road safety membership body serving UK motorcyclists, with overlap in lifelong rider training and certification rather than initial licence booking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RideTo social profiles
Digital presenceRideTo financial estimates
Financial estimateRevenue estimate
Valuation estimate
RideTo leadership team
Management profileNumber of profiles
Profiles1 record
RideTo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RideTo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RideTo
What does RideTo do?
RideTo operates a UK-wide online marketplace that aggregates DVSA-approved motorcycle training schools and enables learner riders to search, compare, and book motorcycle training courses — from Compulsory Basic Training (CBT) through to full A-licence training, gear conversion, and CBT renewal. The platform earns commissions on bookings facilitated between individual riders and third-party training schools across 40+ UK cities.
Is RideTo a public or private company?
RideTo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RideTo founded?
RideTo was founded in 2017. It employs 11 to 50 people.
Where is RideTo based?
RideTo is headquartered in Brixton, United Kingdom, in the Europe region.
How does RideTo make money?
One revenue line is on record: course Booking Commissions.
Who are RideTo's main competitors?
Direct peers on record are PassMeFast, MyDrivingSchool.co.uk, InstructorFinder.co.uk and LocalDrivingSchool.com. Broad incumbents are RED Driving School, BSM (British School of Motoring) and AA Driving School. Emerging players are BookMyGarage and BikeSafe. IAM RoadSmart is listed as an others.
Does RideTo have an API?
No public API is recorded for RideTo.
What industry is RideTo in?
RideTo's product category is Motorcycle Training Marketplace. Its primary akta.pro industry code is CRAMAHAI, Bike Fit, Performance & Training Retail/Studios. Its NAICS code is 611692 and its SIC code is 8200.