Police BikeSafe
Police BikeSafe is a UK non-profit, police-led motorcycle safety initiative delivering subsidised workshops — combining eLearning, theory, and observed rides with advanced police motorcyclists — across 38 UK and Ireland Police Forces and 100+ venues, serving individual full-licence motorcyclists.
- Company typePrivate
- Founded2000
- HeadquartersBromsgrove, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Police BikeSafe does
Police BikeSafe is a UK-based, non-profit, police-led motorcycle safety initiative founded in 2000 and delivered through 38 Police Forces across the UK and Ireland with 100+ workshop venues. Its core product is a half-day BikeSafe Workshop combining nine self-guided eLearning video modules (covering attitude, IPSGA, observation, cornering, overtaking, filtering, junctions, group riding, and hazard awareness), a 2–3 hour classroom or online theory session built on the National BikeSafe curriculum, a 2–3 hour on-road observed ride with advanced police motorcyclists, structured feedback (verbal, audio, or via the BikeSafe online feedback platform), and signposted next steps to accredited advanced training partners. The curriculum is grounded in the Police Roadcraft manual, Human Aspects of Police Driving, and The Highway Code, and workshops are delivered by serving advanced police motorcyclists with direct exposure to motorcycle incident causation.
The underlying technology stack is a commodity SaaS bundle rather than a proprietary platform: Takeabyte powers the postcode-based online booking system, Stripe processes £78 inc VAT workshop payments, Brevo handles email notifications, Vimeo hosts eLearning and overview videos, AWS provides encrypted backup, OVH Cloud hosts the website, and Enbecom provides managed services. Workshop delivery is human-led and venue-based; there is no native mobile app, API, or AI layer disclosed.
The business model is a subsidised non-profit. Participants pay a one-time £78 fee (£35 administration + £30 local), which is materially subsidised by participating Police Forces and volunteer time from Police Service Volunteers. The initiative is governed by UKROEd Ltd. (company number 8773977), the operating company of The Road Safety Trust (Charity Number 1156300), in collaboration with the NPCC Motorcycle Portfolio, and the BikeSafe trademark is registered to the National Police Chiefs' Council. Customer segments are individual full-licence motorcyclists — primary segment, plus returning riders, upgrading riders, and commuter motorcyclists — reached through event-driven go-to-market, postcode-based self-serve booking, social channels (Twitter/X, Facebook, Instagram), police force referral partnerships, and event presence at biker gatherings such as North West 200.
Police BikeSafe firmographics
Firmographics- Name
- Police BikeSafe
- Legal name
- UKROEd Ltd.
- Website
- https://bikesafe.co.uk
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Police BikeSafe is a UK non-profit, police-led motorcycle safety initiative delivering subsidised workshops — combining eLearning, theory, and observed rides with advanced police motorcyclists — across 38 UK and Ireland Police Forces and 100+ venues, serving individual full-licence motorcyclists.
- Ownership category
- akta.pro rank
Police BikeSafe industry classification
Industry- Product category
- Motorcycle Safety Training
- akta.pro primary industry
- Bike Fit, Performance & Training Retail/Studios (CRAMAHAI)
Keywords
Where Police BikeSafe is headquartered
LocationHeadquarters
- HQ city
- Bromsgrove
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Police BikeSafe business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Workshop Fees: BikeSafe workshop booking fee of £78 inc VAT, comprising £35 administration fee and £30 local fee. The organization operates on a non-profit basis with fees subsidized by Participating Police Forces and volunteer time contributions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Workshop - £78 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Police BikeSafe product offering
Product offeringCore offering
Police BikeSafe delivers a police-led motorcycle safety and skills workshop for full motorcycle licence holders across the UK and Ireland. The workshop combines online eLearning, theory sessions, on-road observed rides with advanced police motorcyclists, and personalised feedback with signposting to accredited advanced training. Workshops are booked online for £78 inc VAT and are subsidised by participating police forces and delivered by Police Service Volunteers on a non-profit basis.
Product overview
Police BikeSafe operates as a police-led motorcycle safety initiative offering a structured workshop program combined with partnerships to advanced training providers. The core offering is the BikeSafe Workshop, which combines eLearning, theory sessions, observed rides with advanced police motorcyclists, and feedback/assessment. This workshop serves as a gateway to further training through partner organizations including BMF Blue Riband, DVSA Enhanced Rider Scheme (ERS), IAM RoadSmart, and RoSPA. The program is coordinated nationally by UKROEd Ltd and delivered through 38 Police Forces across the UK and Ireland, with over 100 workshop venues. BikeSafe also complements its offering with the BikerDown program, a free safety workshop focused on post-crash response skills.
Differentiator
Problem solved
Functional benefit
Products and services
- BikeSafe Workshop A police-led motorcycle safety and skills workshop for full UK motorcycle licence holders, combining eLearning, theory sessions, observed rides with advanced police motorcyclists, and personalised feedback with next-steps recommendations to accredited advanced training. Typically delivered in person across the UK and Ireland, lasting up to six hours, and booked online for £78 inc VAT.
Quantifiable outcome
- Evaluation report highlights BikeSafe as a 'credible, valued, and impactful rider development intervention'
Companies that use Police BikeSafe
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles1 record
Police BikeSafe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Police BikeSafe partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, flagship and minor.
- UKROEd Ltd.coreNational coordination body for BikeSafe. UKROEd Ltd. (company number 8773977) operates as the operating company of The Road Safety Trust. Manages and administers BikeSafe on behalf of police services.
- NPCC Motorcycle PortfoliocoreGovernance partnership with National Police Chiefs' Council. The portfolio holder may change from time to time.
- 38 UK Police ForcescoreParticipating Police Forces deliver BikeSafe workshops locally. Forces include: Metropolitan, Greater Manchester, West Yorkshire, Hampshire, Kent, and 33 others across England, Wales, Scotland, and Northern Ireland.
- RoSPA (Royal Society for the Prevention of Accidents)flagshipReferral partner for advanced post-test motorcycle training. BikeSafe recommends RoSPA advanced riding courses as next steps for participants.
- IAM RoadSmartflagshipReferral partner offering 10% discount on Advanced Rider course for BikeSafe attendees. Courses delivered via local Groups and volunteer Observers.
- BMF (British Motorcyclists Federation)flagshipReferral partner offering Blue Riband Advanced Rider Award course. Concentrated course held over 1.5 days, costs £250 and includes assessment.
- DVSA Enhanced Rider Scheme (ERS)flagshipDVSA-sponsored training course ideal for newly qualified riders, returning riders, or those upgrading to more powerful motorcycles. Involves assessment leading to certificate of competence.
- BikerDownminorComplementary safety initiative providing free three-hour BikerDown workshops covering first aid, scene management, and helmet removal. Distributed at BikeSafe events.
- MedicAlertminorPartnership providing free helmet tags that display critical medical information for motorcyclists. Over 13,000 tags distributed. Partnership with BikerDown and Central Motorway Police Group.
- StripecorePayment gateway provider for BikeSafe course bookings. Collects and processes credit/debit card payments securely.
- TakeabytecoreProvides the course booking system for BikeSafe including workshop availability, prerequisites collection, and booking confirmation.
- BrevocoreEmail service provider for notification emails for BikeSafe course bookings and the mailing list.
- VimeocoreVideo hosting platform for BikeSafe training videos and overview content available on the website.
- AWScoreProvides data storage of encrypted back-up of BikeSafe websites and systems.
- OVH CloudcoreProvides hosting services for the BikeSafe website.
- Dorset and Wiltshire Fire and Rescue ServiceminorPartner venue provider hosting BikeSafe workshops at facilities such as Devizes Fire Station.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Police BikeSafe competitors and assessment
Company assessmentDirect peers
- IAM RoadSmart: UK's leading advanced driving and riding membership charity offering accredited Advanced Rider courses. BikeSafe funnels participants directly into IAM RoadSmart with a 10% discount, making it the closest downstream peer.
- RoSPA Advanced Motorcycle Training: Royal Society for the Prevention of Accidents delivers accredited advanced motorcycle training courses recommended as a post-BikeSafe pathway. Operates in the same UK advanced rider training category.
- BikeRight: UK provider of motorcycle and bicycle training, including CBT, DAS, and advanced rider courses. Competes in the UK motorcycle training market and overlaps with BikeSafe's rider-development audience.
- BMF Blue Riband: British Motorcyclists Federation offers the Blue Riband Advanced Rider Award, a 1.5-day assessment course recommended as a next-step for BikeSafe participants. Direct competitor in the post-test motorcycle training space.
Regional players
- Motorcycle Safety Foundation: US not-for-profit that develops motorcycle rider education and training curricula. Operates as a peer in function (national motorcycle safety training coordination) but in a different geography than BikeSafe.
- California Motorcyclist Safety Program: State-funded US motorcycle safety training program analogous to BikeSafe in its public-sector-led delivery model and standardized curriculum, but serving California riders.
Emerging players
- Phoenix Motorcycle Training: UK motorcycle training school delivering CBT through to advanced qualifications. Serves a similar UK motorcyclist audience but focuses on licensing pathways rather than police-led skills workshops.
- RideTo: UK motorcycle training marketplace connecting riders with CBT and licensing instructors. Touches the same UK motorcyclist audience but focuses on pre-test training and instructor discovery rather than police-led advanced skills.
Others
- National Driver Offender Retraining Scheme (NDORS): UK police-coordinated driver retraining scheme delivering courses such as Speed Awareness. Adjacent to BikeSafe in that it is police-led, road-safety-focused, and centrally coordinated, but focused on car drivers rather than motorcyclists.
Broad incumbents
- DVSA Enhanced Rider Scheme: Government-sponsored post-test motorcycle assessment run by the Driver and Vehicle Standards Agency. Targets the same rider segments (newly qualified, returning, upgrading) as BikeSafe but offers a formal certificate of competence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Customer concentration
Police BikeSafe social profiles
Digital presencePolice BikeSafe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Police BikeSafe leadership team
Management profileNumber of profiles
Police BikeSafe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Police BikeSafe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Police BikeSafe
What does Police BikeSafe do?
Police BikeSafe delivers a police-led motorcycle safety and skills workshop for full motorcycle licence holders across the UK and Ireland. The workshop combines online eLearning, theory sessions, on-road observed rides with advanced police motorcyclists, and personalised feedback with signposting to accredited advanced training. Workshops are booked online for £78 inc VAT and are subsidised by participating police forces and delivered by Police Service Volunteers on a non-profit basis.
Is Police BikeSafe a public or private company?
Police BikeSafe is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Police BikeSafe founded?
Police BikeSafe was founded in 2000. It employs 51 to 100 people.
Where is Police BikeSafe based?
Police BikeSafe is headquartered in Bromsgrove, United Kingdom, in the Europe region.
How does Police BikeSafe make money?
One revenue line is on record: workshop Fees.
Who are Police BikeSafe's main competitors?
Direct peers on record are IAM RoadSmart, RoSPA Advanced Motorcycle Training, BikeRight and BMF Blue Riband. Regional players are Motorcycle Safety Foundation and California Motorcyclist Safety Program. Emerging players are Phoenix Motorcycle Training and RideTo. National Driver Offender Retraining Scheme (NDORS) is listed as an others. DVSA Enhanced Rider Scheme is listed as a broad incumbent.
Does Police BikeSafe have an API?
No public API is recorded for Police BikeSafe.
What industry is Police BikeSafe in?
Police BikeSafe's product category is Motorcycle Safety Training. Its primary akta.pro industry code is CRAMAHAI, Bike Fit, Performance & Training Retail/Studios.