Lesson Plan
- Company typePrivate
- Founded2020
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Lesson Plan firmographics
Firmographics- Name
- Lesson Plan
- Legal name
- Lesson Plan Pte. Ltd
- Website
- https://lessonplan.com.sg
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Lesson Plan is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Lesson Plan business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction Commission: LessonPlan generates revenue by facilitating transactions between parents and educators. The platform acts as an intermediary/escrow, holding payments until services are delivered. Revenue is derived from commissions on class bookings processed through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Group Swimming Lessons - Entry Level |
| Unit Pricing | Pay-as-you-go | Private Swimming Lessons |
| Subscription | Monthly | Academic Tuition |
| Unit Pricing | Pay-as-you-go | Music Lessons |
| Unit Pricing | Pay-as-you-go | Specialized Classes |
| Subscription | Monthly | Online Language Classes |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Lesson Plan product offering
Product offeringCore offering
LessonPlan operates a two-sided online marketplace in Singapore that connects parents seeking enrichment classes with independent educators, coaches, and enrichment centres. The platform aggregates over 10,000 time slots across 60+ subjects including swimming, piano, music, mathematics, martial arts, taekwondo, tennis, robotics, and academics, enabling search by subject, location, and timing. Transactions are secured through an in-platform escrow payment system, with direct WhatsApp communication linking parents and vetted teachers.
Product overview
LessonPlan operates as a unified enrichment marketplace platform connecting parents with verified educators across Singapore. The core product is the LessonPlan Marketplace, which aggregates over 10,000 time slots across 60+ subjects. Supporting the marketplace are complementary services including an Escrow Payment System for secure transactions, a Coach Vetting Service ensuring quality assurance, and a Complimentary Personal Accident Insurance program. The platform also distinguishes between Private Lessons (tailored one-on-one learning) and Group Lessons (collaborative classroom settings), offering parents flexibility in choosing their preferred learning format. All offerings are accessible through web and mobile interfaces with integrated WhatsApp communication for instant school connections.
Differentiator
Problem solved
Functional benefit
Products and services
- LessonPlan Marketplace Singapore's enrichment marketplace platform enabling parents to search, discover, and book enrichment classes across 60+ subjects including swimming, music, academics, and robotics. Provides smart filters, interactive map views, reviews, and direct WhatsApp communication with vetted educators.
Quantifiable outcome
- 10,000+ time slots available across 60 subjects
- +1 more outcomes
Companies that use Lesson Plan
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Lesson Plan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Lesson Plan partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- ACE (Action Community for Entrepreneurship)minorLessonPlan is a member of ACE, Singapore's entrepreneurship community that supports startups with networking, resources, and mentorship opportunities for growth.
- GSIC (Global Sports Innovation Center)minorLessonPlan is associated with GSIC, a global hub for sports technology and innovation. This connection supports the platform's sports and fitness class offerings.
- CoachSGminorFeatured on CoachSG platform through a live stream collaboration, helping reach Singapore's coaching community and sports educators.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Lesson Plan competitors and assessment
Company assessmentDirect peers
- SmileTutor: Singapore-based tuition agency and marketplace connecting parents with private tutors across academic subjects. Directly competes with LessonPlan's tutoring/subject vertical in the same Singapore market.
- ChampionTutor: Singapore-focused tutor marketplace with verified tutors and direct parent-tutor matching. Closely comparable model and geography to LessonPlan's tutoring offerings.
- Snapask: Asia-wide on-demand 1:1 tutoring marketplace operating across Southeast Asia. Comparable marketplace model with instant tutor matching and similar parent/student target audience.
- Outschool: Online marketplace for live enrichment and academic classes taught by vetted educators. Directly comparable marketplace model spanning many subjects with similar self-serve booking experience.
- Superprof: Global instructor marketplace operating in Singapore, connecting students with tutors and coaches across academic and enrichment subjects. Same two-sided discovery and booking model as LessonPlan.
- TakeLessons: US-headquartered marketplace connecting students with vetted music, academic, and language instructors. Highly comparable marketplace model with vetted educators and integrated booking.
- Preply: Global online tutoring marketplace with tutor vetting, reviews, and direct student-tutor matching. Comparable in marketplace architecture and trust-building mechanisms to LessonPlan.
- Wyzant: US tutoring marketplace with vetted tutors, reviews, and direct booking. Comparable marketplace mechanics and tutor-verification emphasis to LessonPlan.
Emerging players
- ClassPass: Subscription-based marketplace for fitness and wellness classes globally. Similar marketplace architecture and audience mindset to LessonPlan, though focused on fitness rather than academic/enrichment.
Regional players
- Kfits: Singapore-based multi-pass platform for fitness, wellness, and enrichment classes. Comparable Singapore marketplace operating in an adjacent lifestyle/classes category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lesson Plan social profiles
Digital presenceLesson Plan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lesson Plan leadership team
Management profileNumber of profiles
Profiles1 record
Lesson Plan funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lesson Plan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lesson Plan
What does Lesson Plan do?
LessonPlan operates a two-sided online marketplace in Singapore that connects parents seeking enrichment classes with independent educators, coaches, and enrichment centres. The platform aggregates over 10,000 time slots across 60+ subjects including swimming, piano, music, mathematics, martial arts, taekwondo, tennis, robotics, and academics, enabling search by subject, location, and timing. Transactions are secured through an in-platform escrow payment system, with direct WhatsApp communication linking parents and vetted teachers.
Is Lesson Plan a public or private company?
Lesson Plan is a private company. It is classified as unknown and is currently operating.
When was Lesson Plan founded?
Lesson Plan was founded in 2020. It employs 1 to 10 people.
Where is Lesson Plan based?
Lesson Plan is headquartered in Singapore, Singapore, in the Asia region.
How does Lesson Plan make money?
One revenue line is on record: transaction Commission.
Who are Lesson Plan's main competitors?
Direct peers on record are SmileTutor, ChampionTutor, Snapask, Outschool, Superprof, TakeLessons, Preply and Wyzant. ClassPass is listed as an emerging player. Kfits is listed as a regional player.
Does Lesson Plan have an API?
No public API is recorded for Lesson Plan.