Colada

What Colada does

Colada is a Saudi Arabia-based, dual-sided restaurant commerce platform that operates a consumer mobile app for discovering restaurant offers (discounts up to 20%) and a restaurant partner portal providing digital ordering and loyalty tools. Consumers use the iOS/Android app to browse partner restaurants, order dine-in or takeaway, and accumulate cashback balances redeemable on future orders. The restaurant side offers a V-Kiosk self-ordering/payment system, a Pick Up queue-free pickup feature, a Dine-In digital menu and ordering module that replaces paper menus and captures customer data, a real-time analytics dashboard, and a profit calculator that benchmarks Colada against traditional marketing and competing delivery apps.

Technically, the platform is built as a mobile-first SaaS plus consumer marketplace: the consumer app is distributed via the Apple App Store (with Egypt/Saudi availability, listing id1608914841) and Google Play (com.coladaapp), while restaurant tools include customer-facing kiosk interfaces, order routing to nearest branches with preparation-time estimates, and a web-based onboarding flow with consultation booking. No proprietary AI models, APIs, or third-party integrations are publicly documented.

The business model combines subscription and transaction-fee revenue. Restaurants can pay 249 SAR/month on a month-to-month subscription, 2,475 SAR/year (discounted from 2,750 SAR) for an annual plan with no commissions, or a 7% commission per completed order with zero upfront fees. GTM is hybrid: product-led on the consumer side via app stores and app-driven cashback, and direct sales to restaurants via website contact form and profit calculator funnel. The company claims a footprint of 800-1,000 partner restaurants across Saudi Arabia and Egypt, with operational examples citing 47 daily orders, 12,500 SAR in revenue, and 23 new customers on a sample day. Colada is privately held, headquartered between Jeddah and Riyadh according to differing source attributions, employs 1-10 people, and has only one disclosed funding event — participation in the Flat6Labs Riyadh accelerator program (~$133,000) on 2024-11-27.

Name

Colada

Legal name

Colada

Website

https://coladaapp.io

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Colada operates a Saudi Arabia-based, dual-sided restaurant platform: a consumer mobile app for browsing restaurant deals and earning cashback, paired with a restaurant portal offering V-Kiosk self-ordering, queue-free pickup, digital dine-in menus, analytics, and subscriptions or 7% commissions.

Ownership category

akta.pro rank

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Restaurant Subscriptions - Monthly: Monthly subscription fee charged to restaurants for access to platform features, digital ordering tools, and customer acquisition tools. Priced at 249 SAR per month with no annual commitment.
2. Restaurant Subscriptions - Annual: Annual subscription plan offering the same features at a discounted rate of 2,475 SAR per year (vs 2,750 SAR regular price), billed as a one-time payment.
3. Commission-based Revenue: Per-transaction commission of 7% charged only on completed orders. No upfront costs required from restaurants. Suitable for restaurants preferring pay-as-you-grow model.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Colada operates a dual-sided restaurant platform: a consumer mobile app that lets diners discover exclusive offers (up to 20% off) at partner restaurants and earn reusable cashback on every order, and a restaurant partner suite (V-Kiosk, Pick Up, Dine-In, Restaurant Dashboard) that provides self-ordering kiosks, pickup routing, digital in-restaurant ordering, and analytics. Revenue is generated from restaurants via subscriptions (249 SAR/month or 2,475 SAR/year) and a 7% per-order commission alternative.

Product overview

Colada operates as a dual-sided platform consisting of a consumer-facing mobile app and a restaurant partner portal. The consumer app enables users to browse restaurant offers with discounts up to 20%, order for dine-in or delivery, and earn cashback rewards. The restaurant partner portal includes V-Kiosk (self-ordering/self-checkout system), Pick Up (curbside/in-store pickup management), Dine-In (digital menu and ordering for table service), a Restaurant Dashboard (analytics and metrics), and a Profit Calculator. The company offers three pricing models for restaurants: Monthly Subscription (249 SAR/month), Annual Subscription (2,750 SAR/year), and Commission Plan (7% per order).

Differentiator

Problem solved

Functional benefit

Products and services

• Colada Consumer App Mobile app (iOS and Android) that lets consumers browse exclusive restaurant and cafe offers (up to 20% off), place dine-in or takeaway orders, and earn reusable cashback on every purchase at 800+ partner restaurants.
• V-Kiosk Self-ordering and self-checkout kiosk solution for restaurants that supports cashless payments and smart offers without requiring customers to download a separate app, and includes order preparation tracking for in-store pickup.
• Pick Up Pickup management feature that directs customers to the nearest branch with estimated distance and preparation time, enabling queue-free order collection and helping restaurants increase orders while reducing operational costs.
• Dine-In In-restaurant digital menu and ordering system that captures customer data, handles billing directly, and integrates cashback rewards to drive repeat visits, replacing traditional paper menus.
• Restaurant Dashboard Analytics dashboard for restaurant partners that tracks daily orders, revenue, and new customer metrics with real-time data visualization.

Quantifiable outcome

• 65% profit margin for restaurants using Colada vs 45% with traditional delivery apps
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Jahez: Listed Saudi food delivery leader. Competes with Colada for the same restaurant relationships and diner mindshare; explicitly named as a competitor in Colada's profit calculator.
• Zomato: Global restaurant discovery, deals, and delivery platform with dine-in loyalty programs (e.g., Zomato Gold). Comparable as a scaled version of what Colada aspires to become in restaurant deals/loyalty.
• Careem: UAE-headquartered super-app (owned by Uber) operating food delivery, payments, and restaurant services. Represents a platform consolidation risk if it bundles dine-in deals and loyalty.
• HungerStation: Talabat-owned Saudi food delivery platform. Cited in Colada's profit calculator as the reference delivery-app competitor with a 45% margin baseline that Colada claims to beat.
• Talabat: Regional super-app for food delivery across MENA. Competes for restaurant partnerships and consumer frequency in the same geographies Colada targets.

Regional players

• Eatigo: Restaurant time-based discount platform active across Asia. Mirrors Colada's deal-discovery consumer model with a different geographic focus and similar SMB restaurant value proposition.
• Mrsool: Saudi on-demand delivery platform. Competes for the same restaurant partners and diners in KSA, and is a logical acquisition candidate or competitive threat.

Direct peers

• Foodics: Leading MENA restaurant-tech / POS SaaS provider. Comparable as a restaurant operational software vendor serving SMBs across the region, even if Colada sits further up the stack.
• The Entertainer: Dubai-headquartered two-for-one restaurant and lifestyle deals platform active across MENA. Closest direct peer to Colada's consumer-facing deal-discovery and merchant-acquisition model.

Emerging players

• Fave: Cashback and deals platform for offline merchants, originally Southeast Asia-focused. Comparable business model to Colada (consumer cashback + merchant acquisition) in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/colada_app
• LinkedInlinkedin.com/company/3laween

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colada