What Eatigo does

Eatigo is a restaurant reservation platform that connects diners with restaurant partners across seven Asian markets — Thailand, Singapore, Malaysia, Philippines, Hong Kong, Taiwan, and Japan — offering time-based discounts of up to 50% off the dining bill. The platform is positioned as 'Asia's No.1 Restaurant Reservation Platform' and was founded in 2013 with headquarters in Bangkok, Thailand, now operating as a brand within the FunNow Limited group of companies alongside sister brands FunNow, TableApp, and Niceday. Eatigo distributes through a consumer-facing website (eatigo.com) and native iOS and Android mobile applications, with an App-Exclusive Rewards program (up to MYR 30) layered on top of the core booking flow to drive direct mobile engagement.

The product is a two-sided marketplace: diners search by cuisine, theme, location, and time slot to discover restaurants; restaurant partners — including hotel F&B venues (Renaissance Johor Bahru, Novotel Johor Bahru, Sunway Big Box Hotel), casual dining chains, buffets, hot pot, and cafes — publish real-time availability and discount schedules. Discounts vary by time slot, day, and restaurant, with peak hours typically offering lower (e.g., 10%) discounts and off-peak hours offering up to 50%, creating a yield-management mechanic that fills underutilized capacity. The platform supports themed categories such as Hotel Dining, Romantic Dining, Mall Dining, and All-You-Can-Eat, indicating curation beyond a commoditized booking interface.

Eatigo earns revenue through a transaction-fee model, charging restaurant partners a commission for each completed reservation; consumer-side pricing is zero-cost, with discounts funded by restaurant partners. The company maintains wholly-owned local operating entities in each market (e.g., FUNNOW SEA Sdn. Bhd. in Malaysia, Eatigo Singapore Pte Ltd, Eatigo (Thailand) Company Limited, Eatigo Philippines Inc., Zoek Hong Kong Limited, Zoek Inc. in Taiwan, and FunNow Japan Ltd.), supporting localized transaction processing, customer support, and regulatory compliance. The company's go-to-market is product-led growth via the mobile apps and partner referrals from restaurant merchants, with cumulative disclosed equity funding of approximately $25.5M raised across 2016 and 2018 Series 2 rounds led by Tripadvisor, and one disclosed acquisition (Ressy) in 2017.

Name

Eatigo

Legal name

FunNow Limited

Website

https://eatigo.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Eatigo is a Southeast Asian restaurant reservation marketplace operating in seven markets that enables diners to book tables with time-based discounts of up to 50% and earns commission revenue from restaurant partners filling off-peak capacity, distributed via web and mobile apps under FunNow Limited.

Ownership category

akta.pro rank

Product category

Online Restaurant Reservation Marketplace

NAICS

Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)

akta.pro secondary industries

Dining Reservations & Restaurant Booking (HSACALAF), Restaurant/Table Reservation & Booking Engines (THALADAH)

Keywords

• Restaurant reservation platform
• Online table booking
• Restaurant discount marketplace
• Dining deals app
• Time-based discount booking

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Commission from Restaurant Partners: Eatigo earns revenue by charging restaurants a commission fee for each reservation completed through the platform. Restaurants gain guaranteed foot traffic and fill off-peak capacity.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Eatigo operates an online restaurant reservation platform in the Asia-Pacific region that lets diners book tables at discounts of up to 50%, with the discount percentage varying dynamically by time slot and restaurant. The platform aggregates third-party restaurant partners across multiple Asian markets and is delivered through a web platform as well as native iOS and Android mobile applications.

Product overview

Eatigo operates as a single unified restaurant reservation platform with accompanying mobile applications for Android and iOS. The core platform enables users to search for restaurants, make reservations, and receive discounts of up to 50% off at participating restaurants. The platform is available as both a website (eatigo.com) and native mobile apps, with an app-exclusive rewards program offering monetary benefits (up to MYR 30) to mobile users. Eatigo is part of the FUNNOW Group umbrella which also includes FunNow, TableApp, and Niceday brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Eatigo Online Restaurant Reservation Platform
• Eatigo iOS Mobile App
• Eatigo Android Mobile App

Quantifiable outcome

• Up to 50% discount on restaurant reservations
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• FUNNOW Group (Parent Company)coreStrategic or Co-development PartnerEatigo operates as part of the FunNow Group umbrella alongside brands including FunNow, TableApp, and Niceday. FunNow Limited is the parent company providing global platform development, AWS cloud infrastructure, and information security controls.
• FUNNOW SEA Sdn. Bhd.coreOthersFUNNOW SEA Sdn. Bhd. is the local operating entity responsible for Malaysia services, including transaction processing, customer support, and compliance with Malaysian legal and tax obligations.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• OpenTable: Global restaurant reservation platform owned by Booking Holdings. Directly comparable to Eatigo in core functionality (online table booking) though focused on North America/Europe and a broader portfolio of restaurant CRM, guest management, and POS integrations that Eatigo does not yet offer.
• TheFork: European restaurant reservation marketplace owned by Tripadvisor, Eatigo's own investor. Operates the same discount-and-booking model with promotions targeting off-peak demand, and is the closest global competitor in both product mechanics and investor alignment.
• Chope: Singapore-headquartered restaurant reservation and diner-acquisition platform active across Southeast Asia. Competes with Eatigo head-on for the same regional restaurant partners (notably in Singapore, Hong Kong, and Bangkok) and offers similar discount-led booking mechanics.
• Quandoo: Berlin-headquartered restaurant booking marketplace with Asia-Pacific presence (Singapore, Malaysia). Competes on the same time-based discount and online reservation model and was acquired by Playtech, giving it capital and cross-region distribution relevant to Eatigo.
• Resy: US-based restaurant reservation platform acquired by American Express in 2019. Highly comparable on product (curated restaurant discovery, time-slot booking, diner network effects) though focused on North American premium dining.

Emerging players

• SevenRooms: Restaurant CRM, reservation, and guest-experience platform. Overlaps with Eatigo on the booking layer but is differentiated by its depth in marketing automation, loyalty, and POS integrations — the natural next adjacency for Eatigo if it moves beyond discount-driven bookings.

Broad incumbents

• Yelp: US-centric reviews and local-discovery marketplace that once operated Yelp Reservations. A broad incumbent whose restaurant-booking product intersects with Eatigo's category but whose primary value is discovery, not time-based discount booking.
• Google MapsRestaurant Booking: Google's restaurant-booking integrations inside Search and Maps connect diners to reservation providers. A broad incumbent that could disintermediate specialist platforms by owning the discovery moment upstream of the booking transaction.

Others

• TableApp: Sibling brand within the FunNow Limited portfolio alongside Eatigo. Operates restaurant reservations in select markets and shares infrastructure, customer support, and merchant relationships with Eatigo, making it the closest internal comparator inside the group.
• Tripadvisor: Global travel marketplace and lead investor in Eatigo's Series B rounds. Comparable as an enabling ecosystem player driving inbound diner traffic to Eatigo via restaurant pages and reviews, and as the parent of direct competitor TheFork.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/eatigo_th
• Facebookfacebook.com/eatigo.thailand
• LinkedInlinkedin.com/company/eatigo

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eatigo