What Object 1 does

Object 1 is a Dubai-based design-led residential real estate developer and a subsidiary of TSZ Group, which has operated in the UAE real estate market since 2010. The company develops branded mid- to high-rise residential buildings and villas with a portfolio of 25-plus projects concentrated in Jumeirah Village Circle (JVC) and Jumeirah Village Triangle (JVT), and is expanding into Jumeirah Garden City, Abu Dhabi's Reem Island, and the Maresme coast of Barcelona, Spain. Its core technology is architectural and experiential rather than software-based, integrating nature-inspired materials, sustainable construction practices, and self-care/wellness concepts (for example, air purification and aromatherapy at OZONE 1, wood textures at 1WOOD, organic greenery at EVERGR1N HOUSE).

The company's revenue model is one-time residential unit sales, primarily of studios through three-bedroom apartments and select duplexes, with prices starting at approximately AED 558,000 (V1TER) and AED 635,000 (1WOOD), denominated in UAE Dirhams and supporting flexible payment plans up to 120 months as well as cryptocurrency settlement and remote purchase. Distribution is built around owned flagship Sales Galleries in Downtown Dubai (Emaar Square) and Abu Dhabi, where launch events have drawn over 1,000 attendees including government officials and VIPs, supplemented by a broker/partner network (notably the Reelly platform) and a multilingual content-marketing website. Target buyer segments include international property investors (5-7% rental yields, Golden Visa eligibility), expat families seeking proximity to international schools, digital nomads and remote workers, and short-term rental investors serving Dubai's tourism demand.

Name

Object 1

Legal name

Object One Real Estate Development LLC

Website

https://object-1.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Object 1 is a Dubai-based design-led residential real estate developer (TSZ Group subsidiary) building 25-plus branded apartment projects in Jumeirah Village Circle. It sells through flagship Sales Galleries to international investors and expat families, with recent expansion into Abu Dhabi and Spain.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Accessory Dwelling Units (ADUs) & Backyard Homes (IMAFABAK)

akta.pro secondary industry

Villas & Luxury Estates (THAMAAAC)

Keywords

• Residential real estate development
• Luxury apartment projects
• Property development services
• Real estate investment sales
• Design-led architecture

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Residential Property Sales: Primary revenue from direct sales of residential units including studios, 1-3 bedroom apartments, and duplexes. Properties are sold as primary residences or investment opportunities, with buyers able to pay via cryptocurrency and remotely.
2. International Property Sales: Revenue from international projects including Casa Barrio and Barrio De Oro in Barcelona, Spain, targeting buyers seeking Mediterranean properties.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Object 1 is a Dubai-based residential real estate developer that designs, builds, and sells branded contemporary apartment towers and villas under individually named projects (RA1N, V1TER, 1WOOD, OZONE 1, THE FIFTH TOWER, W1NNER, LUM1NAR, EVERGR1N, IR1DIAN PARK, A1LA, etc.). Units range from studios to 3-bedroom apartments and duplexes, featuring wellness amenities and nature-inspired architecture. The company sells directly to consumers and investors through owned Sales Galleries in Dubai and Abu Dhabi, with international projects in Barcelona.

Product overview

Object 1 is a contemporary real estate developer operating as part of TSZ Group since 2010, with a portfolio of 25+ branded residential projects primarily in Dubai and expanding into Abu Dhabi and internationally. The company develops individual residential buildings and complexes rather than a unified software platform. Projects span studio to 3-bedroom apartments and villas, featuring amenities like pools, gyms, coworking spaces, and family-oriented facilities. Core Dubai projects include RA1N, V1TER, 1WOOD, OZONE 1, THE FIFTH TOWER, W1NNER Tower, LUM1NAR Towers, EVERGR1N HOUSE, IR1DIAN PARK, and various other residences. Abu Dhabi hosts A1LA RESIDENCE, while international offerings include Barrio De Oro and Casa Barrio in Barcelona, Spain.

Differentiator

Problem solved

Functional benefit

Brands

• Sales Gallery: Physical showroom/location for property sales, with flagship locations in Downtown Dubai and Abu Dhabi.

Products and services

• RA1N Residence 1-2 bedroom residential apartments in Jumeirah Village Circle, Dubai, featuring a fresh architectural design concept inspired by rain in the desert. Targeted at end-buyers and investors; anticipated handover Q4 2025.
• V1TER Residence 25-story residential tower with studio to 3-bedroom apartments furnished with Italian furniture and appliances, multi-functional public area, swimming pool, sauna, and 3-story parking. Starting from 557,767 AED; 175 total units; handover Q3-Q4 2025.
• 1WOOD Residence 17-story residential development featuring fully furnished studio, 1- and 2-bedroom apartments with wood-textured interiors, dedicated coworking space, swimming pool, kids area, and 4-story parking. Starting price 635,136 AED; handover Q4 2025.
• OZONE 1 Residence 25-story residential tower in Jumeirah Village Circle, Dubai, built around a self-care concept featuring air purification systems, aromatherapy, yoga studio, sauna, and outdoor amenities. Studio and 1-2 bedroom apartments; handover Q2 2026.
• THE FIFTH TOWER 36-floor residential building focused on family living, with pools, creative children's playground, barbecue area, game room, and cinema. Targeted at families seeking community amenities.
• W1NNER Tower 26-story residential tower in Jumeirah Village Circle, Dubai, where aesthetics and design meet an active lifestyle, featuring outdoor gym, sports simulators, gaming consoles, and pool. 1-2 bedroom apartments.
• LUM1NAR Tower 1 Residential tower in Jumeirah Village Triangle, Dubai, exemplifying modern sophistication and enchantment through contemporary design. 1-1.5 bedroom apartments; anticipated handover Q3 2026.
• LUM1NAR Tower 2 Residential tower in District 2, Jumeirah Village Triangle, Dubai, featuring matte glass panels and a blend of warm wood with sophisticated dark accents. 1-2.5 bedroom apartments; anticipated handover Q3 2026.
• LUM1NAR Tower 3 Third tower in the LUM1NAR residential series, located in District 2, Jumeirah Village Triangle, Dubai, continuing the modern sophisticated design language.
• EVERGR1N HOUSE Modern residential building in Jumeirah Garden City, Dubai, combining contemporary design with serene natural beauty and green living integration. Studio to 2-bedroom apartments; anticipated handover Q2 2026.
• EVERGR1N HOUSE 2 Second phase of the EVERGR1N residential series in Dubai, extending the nature-inspired green living concept to additional units.
• V1STARA HOUSE Residential property within Object 1's Dubai project portfolio.
• V1STARA HOUSE 2 Second phase of the V1STARA residential project in Dubai.
• V1VID Tower Residential tower within Object 1's Dubai project portfolio.
• ESSENL1FE Residential project within Object 1's Dubai portfolio, positioned around redefining modern comfort living.
• VERDAN1A 1 Residential property within Object 1's Dubai portfolio.
• VERDAN1A 2 Second phase of the VERDAN1A residential project in Dubai.
• ALTA V1EW Skyhomes Sky homes residential project featuring elevated living with panoramic views.
• AUREL1A RESIDENCE Residential project within Object 1's Dubai portfolio.
• ELAR1S RISE Residential property within Object 1's Dubai portfolio.
• ELAR1S SKY Residential property within Object 1's Dubai portfolio.
• IR1DIAN PARK Residential development in Jumeirah Village Circle, Dubai, inspired by iridescence, featuring apartments with pool, clubhouse, gym, and kids amenities.
• S1LVIANA PARK LIVING Residential project within Object 1's Dubai portfolio focused on park living.
• TETR1S Tower Residential tower within Object 1's Dubai portfolio.
• A1LA RESIDENCE Boutique residence in Abu Dhabi (Reem Island area) inspired by 'Ayla' (soft celestial glow), featuring 1-3 bedroom apartments and 2-3 bedroom duplexes with sky pool, cinema, yoga studio, and premium wellness amenities. Anticipated completion Q4 2028.
• Casa Barrio International villa project in Barcelona's Maresme area (north coast of Spain) offering Mediterranean lifestyle access with gourmet restaurants, wineries, and outdoor activities.
• Barrio De Oro International project in Barcelona's Maresme area: a three-story villa in modern minimalist style on the north coast with 360-degree sea and mountain views.

Quantifiable outcome

• 55x development volume increase over 5 years demonstrating scaling capability
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered moderate, flagship and minor.

• Reelly PlatformmoderateGTM or Marketing Partner · 4 October 2024Object 1 collaborated with Reelly platform to host an event attracting property professionals. The event focused on current trends and strategies for effective collaboration between brokers and developers. Topics included technology for improving industry collaboration, client retention, and maintaining effective communication. Provided networking opportunities and knowledge sharing for market players.
• Sheikh Saeed Obaid Al MaktoumflagshipStrategic or Co-development PartnerSheikh Saeed Obaid Al Maktoum visited Object 1's Sales Gallery in Downtown Dubai, marking a significant milestone for the company. The high-profile visit underscores the company's growing prominence in Dubai's real estate market.
• RSEminorOthersRSE logo appears in footer of Object 1 website as a reseller/partner relationship.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• DAMAC Properties: DAMAC is a major Dubai-based luxury real estate developer with a diversified residential portfolio across the UAE and international markets. Comparable to Object 1 in targeting investor and end-user buyers for off-plan mid-rise and high-rise residential units, though at significantly larger scale and broader geographic footprint.
• Aldar Properties: Aldar is Abu Dhabi's largest listed real estate developer, with a growing Dubai and international portfolio. Comparable to Object 1's design-led residential strategy and especially relevant given Object 1's Abu Dhabi expansion (A1LA on Reem Island), though at materially larger scale and with broader asset-class exposure.
• Emaar Properties: Emaar is Dubai's flagship master developer behind Downtown Dubai, Dubai Marina, and Dubai Hills. Directly comparable in product type (off-plan residential apartments for sale) and customer base (international investors, expat families) but operates at vastly greater scale with master-planned communities vs. Object 1's individual tower strategy.
• Nakheel: Nakheel is a major Dubai-based master developer behind Palm Jumeirah and other landmark communities. Comparable in residential for-sale product targeting investors and end-users, though at much larger land-bank scale and with infrastructure-led master planning that Object 1 does not match.

Direct peers

• Binghatti Developers: Binghatti is a Dubai-based real estate developer focused on design-led branded residential towers targeting investors and end-users. Closest direct peer to Object 1 in terms of product positioning (branded towers, design-forward aesthetic, investor marketing) and Dubai-centric project concentration.
• Samana Developers: Samana is a mid-tier Dubai-based developer focused on investor-grade off-plan apartments in JVC, Arjan, and similar growth corridors. Closely comparable to Object 1's positioning (mid-tier investor-focused off-plan, JVC concentration, branded tower products, investor payment-plan marketing).
• Azizi Developments: Azizi is a Dubai-based residential developer with a large branded project portfolio concentrated in secondary growth corridors including JVC and Al Furjan. Directly comparable to Object 1 in product mix, target buyer (investors and end-users), and Dubai-centric project geography.
• Ellington Properties: Ellington is a Dubai-based design-led boutique developer focused on quality-finish residential apartments with a strong aesthetic identity. Directly comparable to Object 1's design-led, nature-inspired, wellness-themed positioning and mid-tier investor/end-user customer base.
• Deyaar Development: Deyaar is a Dubai-listed mid-tier real estate developer with residential projects in Business Bay, JVC, and other growth corridors. Comparable to Object 1 in scale, product type (off-plan apartments for sale), and Dubai secondary-corridor strategy.
• Tiger Group: Tiger Group is a Dubai-based developer with a portfolio of mid-rise branded residential projects targeting investors in growth corridors including JVC. Comparable to Object 1 in scale, product positioning, and customer base (international investors and expat end-users).

Market position

Strengths5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Object1.ae
• LinkedInlinkedin.com/company/object1-uae

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Object 1