Kakutoku

What Kakutoku does

Kakutoku (カクトク株式会社) operates a B2B sales outsourcing matching platform that connects Japanese enterprises and growth-stage companies with vetted freelance sales professionals and sales agencies. Founded in February 2016 in Beppu, Oita Prefecture, the company reports 7,400+ cumulative client companies (including TSE Prime and Standard listed firms) and approximately 20,000 registered sales professionals on its platform. Its core technology is a proprietary matching system layered with a 'Pro Sales' (プロ営業) certification process in which only approximately 5% of applicant sales agencies pass screening based on sales support achievements, operational systems, proposal capabilities, and sales management experience. The platform delivers an average of 12 proposals from vetted agencies within three business days of initial consultation, and is supported by an ISMS (ISO/IEC 27001:2022)-certified information security infrastructure (Certification No. GIJP-1995-IC) and online contracting systems.

The product portfolio extends well beyond the core matching marketplace and includes Kakutoku connect (free consulting and certified-partner matching), Fullcomm (フルコミ, performance-based sales outsourcing), Inside Sales (subscription from 50,000 JPY/month for SDR-type appointment acquisition), Pro director (full-cycle sales organization construction and management), Scout (direct inbound invitations to registered talent), Reference Check, a 3-month career coaching program, and the industry-first 'Kickoff Support System' offering a 3-month income guarantee to transitioning sales professionals. Supplementary media properties (SALES BRAIN for sales tech, kokoroe for freelance lifestyle) extend thought-leadership reach. The platform organizes external sales support into five proprietary frameworks (5-type support, 5-gap diagnostic, 5-step selection, internal-approval ringi framework) that serve as content marketing and methodology assets.

Revenue is generated through three primary streams: commission-based platform service fees on successful matches, performance-based Full-Commit fees on outcomes such as appointments or deal closures, and Inside Sales subscription fees (starting at 50,000 JPY/month, with minimum outsourcing compensation around 300,000 JPY as a reference). The go-to-market combines direct enterprise field sales with a certified partner channel of vetted sales agencies (pass rate under 10%), supported by content marketing (columns, SEO), webinars, and earned media (PIVOT, Nikkei, TechCrunch Japan, ASCII, SankeiBiz). The company maintains headquarters in Beppu (Oita Prefecture) and a Tokyo office in Marunouchi (WeWork), with CEO/Founder Seiya Mitsuta (満田 聖也) and CTO Sengoku Yu (仙石 祐, Doshisha University / Globis MBA, formerly DMM.com Lab and Leverages) leading a team of approximately 30 employees. Cumulative venture funding stands at approximately 400 million JPY (~$2.6M USD) across a Series A in April 2019 and a third-party allocation in October 2021, with shareholders including Daiwa Corporate Investment, Asahi Media Lab Ventures, VOYAGE VENTURES, Saison Ventures, iSGS Investment Works, and ANOBAKA. Revenue is not publicly disclosed.

Name

Kakutoku

Legal name

カクトク株式会社

Website

https://kakutoku.co.jp

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Kakutoku operates Japan's largest sales outsourcing matching platform, connecting 7,400+ client companies with approximately 20,000 vetted freelance sales professionals. Its proprietary platform screens sales agencies at a ~5% pass rate and delivers industry-specialized sales support across 40+ sectors, primarily to Japanese enterprises and growth-stage firms.

Ownership category

akta.pro rank

Product category

Sales Outsourcing Services

NAICS

All Other Business Support Services (561499)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)

Keywords

• Sales outsourcing platform
• B2B sales matching
• External sales support
• Appointment setting services
• Freelance sales staffing

Headquarters

HQ city

Beppu

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Platform Service Fees: Kakutoku charges service fees to companies matched with freelance sales professionals. The platform acts as an intermediary taking a commission on successful matches. Consulting, proposal requests, and selection are free; fees are charged only upon successful contracting.
2. Full-Commit (フルコミ) Performance-Based Service: A成果報酬型 (performance-based) sales outsourcing service where companies pay based on achieved results such as appointments or deal closures. The service draws from a database of approximately 7,400 freelance sales professionals and 500 sales agencies.
3. Inside Sales Service (月額5万円〜): Insidesales service starting from 50,000 JPY per month, offering appointment acquisition at industry-leading low cost levels. Specialized in SDR (response-based sales) focused on converting inquiries and requests for materials into appointments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Kakutoku operates a sales outsourcing matching platform that connects Japanese companies needing sales support (new business development, appointment setting, inside sales, full-cycle account management) with approximately 20,000 vetted freelance sales professionals and 500 certified sales agencies. Only about 5% of applicant sales agencies pass the proprietary Pro Sales certification review based on sales support achievements, operational systems, proposal capabilities, and management experience. The platform matches companies with vetted sales resources typically delivering 12 proposals from qualified agencies within 3 business days, and offers complementary Inside Sales (subscription from 50,000 yen/month) and Full-Commit (performance-based) sales outsourcing services that span telemarketing to strategic sales planning across 40+ industries.

Product overview

Kakutoku operates a matching platform connecting companies requiring sales support with approximately 20,000 registered sales professionals and over 7,400 client companies. The core platform features a rigorous certification system where only ~5% of applicants pass screening. The platform organizes support into 5 specialized types (strategy, industry, method, sales DX, partner), complemented by proprietary frameworks including the 5-Gap Diagnostic, Selection 5-Step, and Approval Framework. Additional offerings include Pro director (full management support), Full-commission (performance-based), Inside Sales (from 50,000 yen/month), reference checks, and Scout. The ecosystem includes two media properties covering freelance lifestyle and sales tech topics, plus a 3-month career coaching program. A certification partner system with <10% pass rate qualifies sales outsourcing companies.

Differentiator

Problem solved

Functional benefit

Brands

• フルコミ (Fullcomm): Results-based (成果報酬型) sales outsourcing service offering full-commission sales teams built from the platform's database of freelancers and sales agencies.
• カクトクconnect
• Pro director
• kakutoku インサイドセールス
• SALES BRAIN
• kokoroe
• カクトク scout

Products and services

• Kakutoku Sales Outsourcing Matching Platform (カクトク) Core matching platform connecting Japanese companies needing sales support (new business development, appointment setting, inside sales, full-cycle account management) with approximately 20,000 vetted freelance sales professionals and 500 sales agencies. Includes the Pro Sales certification (~5% acceptance), fast-matching (avg. 12 proposals within 3 business days), ISMS-certified security, and online contracting.
• Pro director (プロディレクター) — Sales Organization Management Service Outsourced sales-organization management service in which a Kakutoku-screened Pro director is assigned to a client to build, operate, educate, and manage the client's sales team — providing leadership capacity without permanent in-house hires.
• Kickoff Support System (キックオフ支援制度) Income-guarantee support program for sales professionals transitioning to freelance: Kakutoku provides a 3-month income guarantee while the new freelancer onboards onto the platform and acquires initial client engagements.
• kakutoku Inside Sales (カクトク インサイドセールス) Subscription-based inside sales service starting at 50,000 JPY/month that specializes in SDR-style response-based sales — converting inbound inquiries and whitepaper/document requests into qualified sales appointments for the client.
• Kakutoku connect (カクトクconnect) Free sales consulting and matching service that connects companies with vetted certified-partner sales agencies from a pool of 500+ sales outsourcing companies for ongoing sales support engagements.
• Full-commission / Full-commit Sales Outsourcing (フルコミ) Performance-based (成果報酬型) sales outsourcing service that assembles full-cycle sales teams from a database of approximately 7,400 freelance sales professionals and 500 sales agencies, charging based on outcomes achieved (appointments, deal closures).
• Reference Check Service (リファレンスチェック) Standalone reference-check service allowing companies to receive third-party evaluations and recommendations from former employers/colleagues regarding registered sales talent's track record, capabilities, and professional character before engagement.

Quantifiable outcome

• Appointment rates improved approximately 5x (e.g., Konica Minolta case)
• +4 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Kakuhan Co., Ltd. (カクトク認定パートナー)coreChannel Partner/ Reseller/ Distributor · 2 April 2026Kakuhan Co., Ltd. was certified as a Kakutoku Certified Partner in the sales support and sales agency field. The certification examination reportedly has a pass rate of less than 10%, based on sales support achievements, operational systems, proposal capabilities, and sales management experience. The partner aims to become the number one sales agency in Japan by customer satisfaction.
• SUDACHI少額短期保険株式会社 (Aflac Life Insurance Group)minorOthers · 4 October 2021Kakutoku partnered with SUDACHI少額短期保険株式会社 (a subsidiary of Aflac Life Insurance Group) to propose the 'Kakutoku Employment Income Insurance' (カクトク就労保険) to registered freelance sales professionals. The income guarantee insurance starts from 500 JPY/month (for ages 18-39) and provides coverage in case of illness or injury preventing work.
• DMM (合同会社DMM.com)minorGTM or Marketing Partner · 8 June 2021Kakutoku partnered with DMM to provide the DMM Virtual Office service to registered freelance sales professionals and sales agencies on the Kakutoku platform. The partnership offered Kakutoku's talent pool access to DMM's virtual office infrastructure, supporting remote work needs of freelance sales professionals.
• ベルフェイス株式会社 (BellFace)minorGTM or Marketing PartnerKakutoku supported BellFace (Japan's No.1 online sales system provider) in building its sales team through the Kakutoku platform, utilizing external sales talent to increase business negotiation volume.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Lancers (ランサーズ): Major Japanese freelance/crowdsourcing platform with a similar marketplace model. Comparable to Kakutoku as a two-sided platform matching corporate demand with freelance supply; differentiated by broader category coverage versus Kakutoku's sales-specific focus.
• CrowdWorks (クラウドワークス): Japan's largest online freelancer marketplace, connecting companies with freelance talent across categories. Comparable to Kakutoku as a two-sided marketplace intermediating freelance supply and corporate demand, though CrowdWorks spans all job categories whereas Kakutoku specializes in sales outsourcing.
• Cerebrus / SalesBrix (セレブリックス): Sales outsourcing specialist serving Japanese enterprises with dedicated sales representatives and SDR functions. Closest direct competitor to Kakutoku in the sales outsourcing category, though Cerebrus operates an employed-rep model while Kakutoku runs a marketplace.
• Tryseed (トライシード): Japanese sales outsourcing company providing field sales and telemarketing services to enterprises. Comparable to Kakutoku's Full-commi and Inside Sales offerings in target market (enterprise sales outsourcing) and category (B2B sales support services).

Regional players

• Upwork: Global freelance marketplace operating in North America, Europe, and parts of Asia (not Japan as a primary market). Comparable to Kakutoku as a two-sided freelance marketplace model but with global rather than Japan-specific focus; serves as a long-term international expansion reference point.

Broad incumbents

• Wantedly: Japanese recruiting platform focused on matching talent with companies via company-story content. Comparable to Kakutoku as a talent-matching platform with strong content-marketing DNA, though Wantedly targets permanent hires rather than freelance sales outsourcing.
• Persol Group (パーソルグループ): Major Japanese staffing and HR services group with established sales outsourcing and BPO capabilities. Comparable to Kakutoku in serving enterprise sales-staffing needs, though Persol operates a traditional staffing model at much larger scale; Persol Innovation is already a Kakutoku customer.
• BizReach: Japan's leading executive and professional recruitment platform. Comparable to Kakutoku as a high-end talent-matching platform serving Japanese enterprises, though BizReach focuses on direct-hire executives and senior professionals rather than sales outsourcing.
• Recruit Holdings: Japan's largest HR services and information services conglomerate with deep enterprise sales reach (Indeed, Airwork, Townwork, SUUMO). A credible competitive threat to Kakutoku in sales-talent intermediation given scale, capital, and enterprise relationships; also a Kakutoku customer, signaling both validation and risk.

Emerging players

• BellFace (ベルフェイス): Japan's leading online sales-meeting/presentations system provider for enterprise sales teams. Adjacent to Kakutoku in the sales-tech stack — BellFace provides sales execution tooling while Kakutoku provides sales-talent intermediation; already an active partner ecosystem member of Kakutoku.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=wUt5j3rOD40
• Xx.com/kakutoku_jp
• Facebookfacebook.com/kakutoku

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kakutoku