Kakuhan

What Kakuhan does

Kakuhan (株式会社kakuhan) operates the Apotorukun (アポ取るくん) brand, a Japan-focused B2B sales outsourcing service built around an appointment-guarantee (アポ確約) engagement model. The company targets Japanese B2B firms — explicitly SaaS, IT, consulting, and staffing — that need to build outbound pipeline but lack internal sales development capacity. The offering is delivered by hand-picked "professional sales consultants" with deep B2B experience, and the founder is reported to engage directly in client work.

The service is structured as a three-phase workflow: (1) design of an optimal target list matched to the client's ideal customer profile, (2) creation of an approach script and value proposition tailored to that list, and (3) execution of the outreach to secure qualified sales appointments. Kakuhan commits to a guaranteed number of appointments, which is unusual in the Japan B2B services market and functions as the core differentiator versus traditional retainer- or hourly-based agencies. The firm also maintains a Kakutoku certified-partner relationship (effective April 2026), positioning it within an established Japan sales-tool ecosystem.

The business model is a subscription-style recurring engagement billed monthly, with the appointment guarantee aligning vendor incentives to client outcomes. Pricing is not publicly disclosed. The company has reported 10+ cumulative B2B clients with a 100% continuation rate. There are no disclosed funding events, headcount figures, leadership bios, patents, or technology stack details in the available material, and the company operates exclusively in Japan with no disclosed geographic expansion plans.

Name

Kakuhan

Legal name

株式会社kakuhan

Website

https://apotorukun.com

Company type

Private

Operating status

Operating

Short description

Kakuhan (DBA: Apotorukun / アポ取るくん) is a Japan-based B2B sales outsourcing firm that delivers a guaranteed-appointment outbound service for SaaS, IT, consulting, and staffing companies, using hand-picked sales consultants on a monthly recurring billing model.

Ownership category

akta.pro rank

Product category

B2B Sales Outsourcing Services

NAICS

Telemarketing Bureaus and Other Contact Centers (561422), Telephone Call Centers (56142)

SIC

Services-Management Services (8741), Services-Help Supply Services (7363)

akta.pro primary industry

B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)

akta.pro secondary industries

Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD), Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)

Keywords

• B2B sales outsourcing
• Appointment guarantee services
• Outbound sales agency
• Lead generation services
• Sales agency Japan

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Sales Outsourcing Services: Provides appointment-guaranteed sales outsourcing services where they commit to achieving specific appointment numbers before considering a project complete. Revenue is generated through service fees for their external sales team services, with the guarantee that they continue working at no additional cost until targets are achieved.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Kakuhan operates the "Apotorukun" (アポ取るくん) sales outsourcing service, acting as an external B2B sales team that guarantees a contracted number of sales appointments. The service includes thorough client interviews, target design for new market development, custom talk script creation, multi-channel outbound strategy execution (beyond simple cold calling), and daily/weekly performance reviews to build winning patterns, with continued support at no additional cost until appointment targets are met.

Product overview

Kakuhan operates as a single unified product company offering the アポ取るくん (Apotorukun) service — a sales outsourcing solution with appointment guarantees for BtoB companies. The service functions as an 'external sales team' that guarantees a set number of appointments until targets are met. Key service components include thorough client interviews to identify challenges, target design for new market development, custom talk script creation, multi-channel strategy design beyond simple cold calling, and daily/weekly performance reviews to build winning patterns. The company primarily targets BtoB intangible service providers (SaaS, IT, consulting, HR), high-unit-price products with consideration periods, and growth-stage businesses creating new markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Apotorukun (アポ取るくん) - Appointment Guarantee Sales Outsourcing

Quantifiable outcome

• 100% post-contract continuation rate among clients
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• カクトク (Kakutoku) PlatformcoreGTM or Marketing Partner · 2 April 2026Kakuhan has been certified as a certified partner in the Kakutoku project acquisition platform's certification partner system, specifically in the sales support and sales agency field. The certification examination has a pass rate of less than 10%, evaluating candidates based on sales support achievements, operational systems, proposal capabilities, and sales management experience. This certification validates Kakuhan's expertise and market credibility in the Japanese sales agency industry.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Belkins: International B2B appointment setting and SDR outsourcing agency serving SaaS and IT clients, closely comparable in service scope (outbound, appointment guarantee-style commitments) to Kakuhan.
• SalesRoads: US-based B2B sales outsourcing company providing SDR and appointment setting services on a pay-for-performance model, conceptually similar to Kakuhan's appointment guarantee approach.
• CIENCE Technologies: Global B2B sales outsourcing and SDR-as-a-service provider combining outbound calling, lead research, and appointment setting for B2B technology clients, comparable in delivery model.
• Martal Group: B2B lead generation and appointment setting agency targeting SaaS, IT services, and consulting firms with outsourced SDR teams — comparable customer base and outsourced sales motion.
• フィールドマネージメント (Field Management): Japanese field sales and new-business development outsourcing firm focused on B2B appointment setting and customer acquisition, sharing Kakuhan's B2B sales outsourcing model and target verticals.
• セレブリックス (Sales Bricks): One of Japan's largest B2B sales outsourcing and new customer acquisition agencies, offering outsourced sales rep teams and appointment setting for SaaS, IT, and services firms — directly comparable to Kakuhan's core offering.

Emerging players

• Pearl Lemon B2B: Boutique B2B lead generation and appointment setting agency targeting SaaS and services firms, comparable to Kakuhan in size, niche focus, and outsourced outbound sales delivery model.

Broad incumbents

• ベルシステム24 (Bell System 24): Large Japanese contact center and BPO incumbent offering outsourced sales, telemarketing, and customer contact services across many verticals — overlaps with Kakuhan's outbound calling capability but at much broader scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kakuhan