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East2West

Full company profile

uuid0004mvt

Namestring
East2West
Legal namestring
East2west Network Tech. Co. Ltd.
Websiteurl
east2west.cn
Company typeenum
Private
Founded yearint
2010
Descriptiontext

East2West (legal entity: East2west Network Tech. Co. Ltd., also doing business as East2West Games) is a privately held Chinese game publisher founded on September 1, 2010, headquartered in Xi'an, Shaanxi, with a secondary office in Beijing's Changping District. The company specializes in licensing Western-developed and Japanese video games for the Chinese market, handling the full publishing stack — game localization, monetization optimization, and personalized marketing — and distributing titles across mobile (iOS, Android, H5), PC (Steam China), and console platforms. Its catalog exceeds 200 titles with active daily additions, and has reached dozens of millions of users cumulatively.

The company's portfolio includes named franchises such as Kingdom Rush 5 (with a culturally adapted Journey to the West DLC), Iron Marines, The Escapists 2, Mini Metro, 60 Seconds, Love You to Bits, Blasphemous Mobile, My Child: Lebensborn, and Song of Farca. Operational partnerships span Western and Japanese publishers including 505 Games, Team17, Ironhide Games, Alawar, and GungHo Online. The company runs a content portal at east2west.cn that functions as a 200+ game discovery database, localized across eight languages (Simplified Chinese, English, German, French, Russian, Dutch, Polish, Japanese).

East2West's business model is B2B licensing-and-royalty: it acquires publishing rights from Western/Japanese developers and shares revenue, with monetization, localization, and marketing delivered through its dedicated in-China teams. Total disclosed funding is approximately $4.96M across three rounds (2011, 2017, 2018), with the 2018 round led by Xiaomi. The firm is privately held with no parent company, subsidiaries, or institutional investor ownership disclosed beyond those rounds.

Short descriptiontext

East2West is a privately held Chinese game publisher that licenses Western-developed and Japanese video games, handling localization, monetization, and marketing for distribution across mobile, Steam China, and console platforms in the mainland China market.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersWeiyang, China
HQ citystring
Weiyang
HQ countrystring
China
HQ regionstring
Asia
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
game publishing services, game localization, mobile game distribution, Chinese market entry, game monetization optimization
Industry1 code
1Regional/Local Market Publishers & Distributors (Territory Rights, Localization-led Publishing)
CodeMPAFABAHPrimaryYes
Product category
Game Publishing Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Game Publishing Revenue
TypeLicensing Royalties
Description

East2West generates revenue by publishing Western-developed games in China, handling localization, monetization optimization, and distribution across mobile and PC platforms. They work with Western developers to improve revenue from their titles in the Chinese market.

east2west.cn
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Marketing or Sales, Operations, Technology or R&D
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

East2West is a B2B game publisher that licenses Western-developed games and publishes them inside China. It handles full-stack publishing responsibilities including localization into Chinese, China-specific monetization tuning, and personalized marketing/promotion, distributing the titles across mobile (iOS, Android, H5), PC (Steam), and console platforms. The company earns revenue via licensing/royalty arrangements with Western game developers and publishers such as 505 Games, Team17, Ironhide Games, Alawar, and GungHo Online.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

East2West is a games publisher specializing in bringing Western game titles to the Chinese market. The company operates as a single unified publishing platform offering game localization, monetization optimization, and personalized marketing services for Western developers. The portfolio includes a database of over 200 games spanning mobile platforms (iOS, Android, H5), PC/Steam, and console. Key published titles include The Escapists 2, Iron Marines, Kingdom Rush 5, The Escapists, Mini Metro, 60 Seconds, Love You to Bits, Give It Up!, My Child: Lebensborn, Song of Farca, Wulin Chess, and Blasphemous Mobile. The company maintains dedicated teams across China for right localization, monetization improvement, and customized promotional strategies.

Product and service1 record
1Game Publishing in China
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership5 partners
1505 Games
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

505 Games is a partner whose game titles are published and distributed by East2West in the Chinese market.

2Team17
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Team17 is a partner whose game titles are published and distributed by East2West in the Chinese market.

3Alawar
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Alawar is a partner whose game titles are published and distributed by East2West in the Chinese market.

4Ironhide Games
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Ironhide Games is a partner whose titles including Kingdom Rush series and Iron Marines are published and distributed by East2West in the Chinese market.

5GungHo Online
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

GungHo Online is a partner whose game titles are published and distributed by East2West in the Chinese market.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Lilith Games
TypeBroad incumbent
Description

China-headquartered developer/publisher (AFK Arena, Rise of Kingdoms) with growing global publishing. Operates in adjacent mobile publishing territory and competes for some of the same Western-IP licensing opportunities.

2Kabam (Netmarble subsidiary)
TypeRegional player
Description

Western mobile publisher that has historically pursued (and periodically retreated from) the Chinese market. Represents an alternative model where a Western publisher in-houses China localization rather than licensing via East2West.

3Bilibili Games
TypeBroad incumbent
Description

Chinese video platform with an increasingly active game publishing arm that licenses and localizes Japanese/Western titles for the Chinese market—overlapping with East2West's niche especially in premium and ACG-leaning titles.

4NetEase Games
TypeBroad incumbent
Description

Major Chinese publisher with Blizzard partnership history and growing global footprint. A likely direct competitor for premium/console Western titles and a potential partner for localized publishing on its platforms.

5Yuanjiang Technology (Locojoy)
TypeEmerging player
Description

Smaller Chinese mobile game publisher focused on indie and Western style games in China. Comparable in size and mission to East2West, often competing for the same localized-publishing deals.

6Yodo1
TypeDirect peer
Description

Beijing-based mobile game publisher that specializes in helping Western developers (e.g., Crossy Road, Alto's Adventure) reach Chinese consumers through localization, monetization, and distribution. Direct competitive peer—same customer segment, same functional role.

7Tencent Publishing / Tencent Games
TypeBroad incumbent
Description

China's largest game publisher and platform owner (WeChat/QQ distribution). Frequently publishes or co-publishes major Western titles in China directly, making it both a partner and an alternative to East2West for Western developers seeking scale distribution.

8Ohayoo (ByteDance)
TypeBroad incumbent
Description

ByteDance's casual and indie mobile publishing arm. Publishes a mix of Chinese and Western casual titles in China, representing both a competitor and an alternative route for Western developers.

9iDreamSky Technology
TypeDirect peer
Description

Hong Kong/China mobile game publisher that brought Temple Run, Fruit Ninja, and other Western hits to China. Operates in the same niche of bringing foreign titles to Chinese mobile stores with localization and live-ops.

10505 Games (Digital Bros subsidiary)
TypeOthers
Description

Italian publisher and an existing East2West channel partner; adjacent because it represents the upstream Western publisher type that East2West signs, useful for understanding the supply-side profile of East2West's customer base.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers5 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds3 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors3 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

East2West

Game Publishing Serviceseast2west.cn

East2West is a privately held Chinese game publisher that licenses Western-developed and Japanese video games, handling localization, monetization, and marketing for distribution across mobile, Steam China, and console platforms in the mainland China market.

What East2West does

East2West (legal entity: East2west Network Tech. Co. Ltd., also doing business as East2West Games) is a privately held Chinese game publisher founded on September 1, 2010, headquartered in Xi'an, Shaanxi, with a secondary office in Beijing's Changping District. The company specializes in licensing Western-developed and Japanese video games for the Chinese market, handling the full publishing stack — game localization, monetization optimization, and personalized marketing — and distributing titles across mobile (iOS, Android, H5), PC (Steam China), and console platforms. Its catalog exceeds 200 titles with active daily additions, and has reached dozens of millions of users cumulatively.

The company's portfolio includes named franchises such as Kingdom Rush 5 (with a culturally adapted Journey to the West DLC), Iron Marines, The Escapists 2, Mini Metro, 60 Seconds, Love You to Bits, Blasphemous Mobile, My Child: Lebensborn, and Song of Farca. Operational partnerships span Western and Japanese publishers including 505 Games, Team17, Ironhide Games, Alawar, and GungHo Online. The company runs a content portal at east2west.cn that functions as a 200+ game discovery database, localized across eight languages (Simplified Chinese, English, German, French, Russian, Dutch, Polish, Japanese).

East2West's business model is B2B licensing-and-royalty: it acquires publishing rights from Western/Japanese developers and shares revenue, with monetization, localization, and marketing delivered through its dedicated in-China teams. Total disclosed funding is approximately $4.96M across three rounds (2011, 2017, 2018), with the 2018 round led by Xiaomi. The firm is privately held with no parent company, subsidiaries, or institutional investor ownership disclosed beyond those rounds.

East2West firmographics

Firmographics
Name
East2West
Legal name
East2west Network Tech. Co. Ltd.
Website
https://east2west.cn
Company type
Private
Founded year
2010
Operating status
Operating
Headcount range
11–50 employees
Short description
East2West is a privately held Chinese game publisher that licenses Western-developed and Japanese video games, handling localization, monetization, and marketing for distribution across mobile, Steam China, and console platforms in the mainland China market.
Ownership category
akta.pro rank

East2West industry classification

Industry
Product category
Game Publishing Services
akta.pro primary industry
Regional/Local Market Publishers & Distributors (Territory Rights, Localization-led Publishing) (MPAFABAH)

Keywords

  • Game publishing services
  • Game localization
  • Mobile game distribution
  • Chinese market entry
  • Game monetization optimization

Where East2West is headquartered

Location

Headquarters

HQ city
Weiyang
HQ country
China
HQ region
Asia

Offices2 records

Markets served

East2West business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

  1. Game Publishing Revenue: East2West generates revenue by publishing Western-developed games in China, handling localization, monetization optimization, and distribution across mobile and PC platforms. They work with Western developers to improve revenue from their titles in the Chinese market.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

East2West product offering

Product offering

Core offering

East2West is a B2B game publisher that licenses Western-developed games and publishes them inside China. It handles full-stack publishing responsibilities including localization into Chinese, China-specific monetization tuning, and personalized marketing/promotion, distributing the titles across mobile (iOS, Android, H5), PC (Steam), and console platforms. The company earns revenue via licensing/royalty arrangements with Western game developers and publishers such as 505 Games, Team17, Ironhide Games, Alawar, and GungHo Online.

Product overview

East2West is a games publisher specializing in bringing Western game titles to the Chinese market. The company operates as a single unified publishing platform offering game localization, monetization optimization, and personalized marketing services for Western developers. The portfolio includes a database of over 200 games spanning mobile platforms (iOS, Android, H5), PC/Steam, and console. Key published titles include The Escapists 2, Iron Marines, Kingdom Rush 5, The Escapists, Mini Metro, 60 Seconds, Love You to Bits, Give It Up!, My Child: Lebensborn, Song of Farca, Wulin Chess, and Blasphemous Mobile. The company maintains dedicated teams across China for right localization, monetization improvement, and customized promotional strategies.

Differentiator

Problem solved

Functional benefit

Products and services

  • Game Publishing in China

Companies that use East2West

Customer profile

Named customers5 records

Segments1 record

Ideal customer profiles1 record

East2West technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

East2West partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core.

  • 505 GamescoreChannel Partner/ Reseller/ Distributor505 Games is a partner whose game titles are published and distributed by East2West in the Chinese market.
  • Team17coreChannel Partner/ Reseller/ DistributorTeam17 is a partner whose game titles are published and distributed by East2West in the Chinese market.
  • AlawarcoreChannel Partner/ Reseller/ DistributorAlawar is a partner whose game titles are published and distributed by East2West in the Chinese market.
  • Ironhide GamescoreChannel Partner/ Reseller/ DistributorIronhide Games is a partner whose titles including Kingdom Rush series and Iron Marines are published and distributed by East2West in the Chinese market.
  • GungHo OnlinecoreChannel Partner/ Reseller/ DistributorGungHo Online is a partner whose game titles are published and distributed by East2West in the Chinese market.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

East2West competitors and assessment

Company assessment

Broad incumbents

  • Lilith Games: China-headquartered developer/publisher (AFK Arena, Rise of Kingdoms) with growing global publishing. Operates in adjacent mobile publishing territory and competes for some of the same Western-IP licensing opportunities.
  • Bilibili Games: Chinese video platform with an increasingly active game publishing arm that licenses and localizes Japanese/Western titles for the Chinese market—overlapping with East2West's niche especially in premium and ACG-leaning titles.
  • NetEase Games: Major Chinese publisher with Blizzard partnership history and growing global footprint. A likely direct competitor for premium/console Western titles and a potential partner for localized publishing on its platforms.
  • Tencent Publishing / Tencent Games: China's largest game publisher and platform owner (WeChat/QQ distribution). Frequently publishes or co-publishes major Western titles in China directly, making it both a partner and an alternative to East2West for Western developers seeking scale distribution.
  • Ohayoo (ByteDance): ByteDance's casual and indie mobile publishing arm. Publishes a mix of Chinese and Western casual titles in China, representing both a competitor and an alternative route for Western developers.

Regional players

  • Kabam (Netmarble subsidiary): Western mobile publisher that has historically pursued (and periodically retreated from) the Chinese market. Represents an alternative model where a Western publisher in-houses China localization rather than licensing via East2West.

Emerging players

  • Yuanjiang Technology (Locojoy): Smaller Chinese mobile game publisher focused on indie and Western style games in China. Comparable in size and mission to East2West, often competing for the same localized-publishing deals.

Direct peers

  • Yodo1: Beijing-based mobile game publisher that specializes in helping Western developers (e.g., Crossy Road, Alto's Adventure) reach Chinese consumers through localization, monetization, and distribution. Direct competitive peer—same customer segment, same functional role.
  • iDreamSky Technology: Hong Kong/China mobile game publisher that brought Temple Run, Fruit Ninja, and other Western hits to China. Operates in the same niche of bringing foreign titles to Chinese mobile stores with localization and live-ops.

Others

  • 505 Games (Digital Bros subsidiary): Italian publisher and an existing East2West channel partner; adjacent because it represents the upstream Western publisher type that East2West signs, useful for understanding the supply-side profile of East2West's customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

East2West social profiles

Digital presence

East2West financial estimates

Financial estimate

Revenue estimate

Valuation estimate

East2West leadership team

Management profile

Number of profiles

Profiles2 records

East2West funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

East2West M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East2West

What does East2West do?

East2West is a B2B game publisher that licenses Western-developed games and publishes them inside China. It handles full-stack publishing responsibilities including localization into Chinese, China-specific monetization tuning, and personalized marketing/promotion, distributing the titles across mobile (iOS, Android, H5), PC (Steam), and console platforms. The company earns revenue via licensing/royalty arrangements with Western game developers and publishers such as 505 Games, Team17, Ironhide Games, Alawar, and GungHo Online.

Is East2West a public or private company?

East2West is a private company. It is classified as venture growth investor backed and is currently operating.

When was East2West founded?

East2West was founded in 2010. It employs 11 to 50 people.

Where is East2West based?

East2West is headquartered in Weiyang, China, in the Asia region.

How does East2West make money?

One revenue line is on record: game Publishing Revenue.

Who are East2West's main competitors?

Broad incumbents on record are Lilith Games, Bilibili Games, NetEase Games, Tencent Publishing / Tencent Games and Ohayoo (ByteDance). Kabam (Netmarble subsidiary) is listed as a regional player. Yuanjiang Technology (Locojoy) is listed as an emerging player. Direct peers are Yodo1 and iDreamSky Technology. 505 Games (Digital Bros subsidiary) is listed as an others.

Does East2West have an API?

No public API is recorded for East2West.

What industry is East2West in?

East2West's product category is Game Publishing Services. Its primary akta.pro industry code is MPAFABAH, Regional/Local Market Publishers & Distributors (Territory Rights, Localization-led Publishing).

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