Farm Connect

What Farm Connect does

FarmConnect (Farm Connect / 팜커넥트) is a South Korean agricultural AI and big-data analytics company founded in April 2019, headquartered in Daejeon with an R&D office in Seoul. The company's core offering is a greenhouse smart-farm AI analysis platform that delivers per-farm customized 24-hour forecasts on ventilation, irrigation, growth stage, and harvest timing, paired with a proprietary IoT sensor and gateway suite (data-collecting gateway, internal environment sensor, soil/growing-medium sensor, irrigation/drainage sensor, solar radiation sensor, external weather sensor). Two proprietary vertical modules extend the platform: ConnectBee, a computer-vision AI that classifies and tracks pollinating bees and quantifies pollen in real time to predict fruit growth and beehive replacement timing; and Connect Beehive, an environmental analysis and auto-control system for pollination beehives. A farmer-facing mobile app and an agriculture-administration console serve as the two delivery surfaces, and a third product, ConnectE, was completed in February 2025.

The business model blends project-based professional services (Smart Farm Control Center construction and sensor + LoRa network rollouts for Korean municipal and county agricultural technology centers), hardware sales of the proprietary sensor/gateway suite, AI-driven software subscriptions for farmers via agricultural management administration channels, and consulting/training engagements (including a 2020 Rural Development Administration contract to train 90 smart-agriculture instructors). Domestic customers include at least 10 Korean county/city agricultural technology centers (Cheongyang, Gwangju, Buyeo, Dangjin, Gongju, Hoengseong, Damyang, Cheonan, Boryeong) and Taean-gun Wonbuk-myeon, while international customers include the Azerbaijan Ministry of Agriculture (pilot 2021, MOU 2021) accessed via TrendTech as exclusive local partner.

Distribution combines direct enterprise field sales to government agricultural technology centers with international channel partnerships (TrendTech in Azerbaijan, Zhongnong Futong and StringAI in China, ARGOTEC in Spain) and farmer-facing delivery via local agricultural administration agencies. ETRI (Electronics and Telecommunications Research Institute) and ETRI Holdings are institutional investors (2020) and FarmConnect is registered as ETRI Research Company No. 1030. Revenue is not publicly disclosed and headcount is reported at 1-10 employees, implying the company is at an early scaling stage despite a six-year operating history and a reference base of municipal pilots plus an emerging international footprint.

Name

Farm Connect

Legal name

팜커넥트 주식회사 (Farm Connect Corporation)

Website

https://farmconnect.co.kr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

FarmConnect is a South Korean AI agriculture company that builds a per-farm customized greenhouse analytics platform with proprietary pollinator-activity computer vision, IoT sensor hardware, and AI forecasting, selling Smart Farm Control Center projects primarily to Korean municipal agricultural technology centers and select international agriculture ministries.

Ownership category

akta.pro rank

Product category

Smart Agriculture Software

NAICS

Farm Management Services (115116)

SIC

Agricultural Services (700)

akta.pro primary industry

IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water) (AFAAAFAC)

Keywords

• Smart farm AI platform
• Pollinating bee analytics
• Greenhouse IoT sensors
• Agricultural big data
• Precision agriculture software

Headquarters

HQ city

Daejeon

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Smart Farm Control Center project contracts: One-off and project-based revenue from municipal/county agricultural technology centers for design, supply, and installation of integrated smart farm monitoring/control systems (e.g., Cheongyang, Gwangju, Buyeo, Dangjin, Gongju, Hoengseong, Damyang, Cheonan, Boryeong).
2. Sensor and gateway hardware sales: Direct hardware sales of FarmConnect-developed Data Collecting Devices (gateways), internal environment sensors, soil sensors, irrigation/drainage sensors, solar radiation sensors, and external weather sensors. Includes a 100-farm sensor + LoRa supply contract with Cheongyang-gun Agricultural Technology Center.
3. AI software / analysis platform subscriptions for farmers: Farmer-facing app delivering real-time AI-driven greenhouse environmental analysis, 24-hour forecasting, and crop growth recommendations, distributed via agricultural management administration channels.
4. Smart agriculture consulting and instructor education: Revenue from consulting and training engagements (e.g., Rural Development Administration smart agriculture instructor hands-on training for 90 instructors across national agricultural technology centers).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

FarmConnect develops and sells an AI-based agricultural big-data analytics platform that delivers per-farm 1:1 customized algorithms and 24-hour environmental forecasts for greenhouse operators. Its commercial offering bundles proprietary software (ConnectBee pollinating-bee activity analysis, Connect Beehive environment control, ConnectE AI solution service, and the FARMCONNECT farmer mobile app and administration console) with an in-house IoT hardware suite (data-collecting gateway plus environmental, soil, irrigation/drainage, solar radiation and weather sensors) deployed via project-based contracts to municipal agricultural technology centers in South Korea and partner-driven pilots abroad.

Product overview

Farm Connect (팜커넥트) is an AI data-agriculture platform company whose offering combines a unified big-data AI analysis platform with several product modules: the ConnectBee (커넥트비) pollinating-bee activity analysis module, the Connect Beehive (커넥트 벌통) beehive environment-monitoring and control module, the ConnectE (커넥트E) AI solution service, a farmer-facing FARMCONNECT mobile app, an agriculture-administration FARMCONNECT Analysis System, and a proprietary sensor/hardware suite (Data Collecting Gateway, Internal Environment Sensor, Growing Medium/Soil Sensor, Irrigation & Drainage Sensor, Solar Radiation Sensor, External Weather Sensor). The AI analysis platform is the core, layered with the ConnectBee + Connect Beehive vertical modules for pollination management; the farmer app and administration console are the two delivery surfaces; and the hardware/sensor suite feeds the platform with real-time environmental and bee-activity data.

Differentiator

Problem solved

Functional benefit

Brands

• ConnectBee (커넥트비): AI-based smart bee activity analysis platform using video object recognition to track honey bee and bumblebee movements in real time and automatically detect pollen amounts based on the working status of pollinating bees. Launched May 2024.
• Connect Beehive (커넥트 벌통)
• ConnectE

Products and services

• ConnectBee (커넥트비) AI video and image object-recognition platform that tracks the real-time movements of honey bees and bumble bees in smart farms and automatically detects and quantifies pollen on bees' legs to monitor pollination activity and predict fruit growth stages. For greenhouse operators using pollinating bees and for agricultural technology centers managing smart farms.
• Connect Beehive (커넥트 벌통) Smart-beehive environment analysis and control system that measures the internal environment of pollinating-bee hives in real time and automatically controls cooling when high temperatures suppress bee activity, integrating with ConnectBee to extend bee lifespan and productivity. For greenhouse operators using honeybees or bumblebees for pollination.
• ConnectE (커넥트E) AI-based solution service developed in February 2025 for the agricultural sector, expanding FarmConnect's portfolio beyond bee-activity analysis to broader agricultural AI applications.
• FARMCONNECT AI Analysis System Big-data AI analysis platform delivering per-greenhouse 1:1 customized algorithms that provide real-time environmental analysis, 24-hour forecasts for ventilation, fog/humidity, sun screen and watering, growth-stage prediction (generative vs. vegetative), and harvest-date estimation. For greenhouse operators and agricultural technology centers.
• FARMCONNECT Farmer Mobile App Mobile app for individual farmers delivering real-time greenhouse environmental analysis, 24-hour forecasts, ventilation/watering/growth-stage recommendations, and harvest-date predictions powered by the FARMCONNECT AI analysis platform. Distributed via agricultural management administration channels.
• FARMCONNECT Administration Analysis System Web console for agricultural technology centers and government agricultural administration agencies that collects sowing-to-harvest data across all farms in their jurisdiction, monitors statuses centrally, and provides real-time auto-detection alerts on environmental anomalies per farm.
• Data Collecting Device (IoT Gateway) FarmConnect's proprietary IoT gateway hardware that aggregates sensor data from greenhouses and forwards it to the AI analysis platform via LoRa networks. Sold to agricultural technology centers and partner deployments (e.g., 100-farm sensor and LoRa contract with Cheongyang-gun Agricultural Technology Center).
• Internal Environment Sensor Proprietary greenhouse internal-environment sensor that feeds environmental data into the FarmConnect AI analysis platform.
• Growing Medium (Soil) Sensor Proprietary soil and growing-medium sensor that feeds substrate data into the FarmConnect AI analysis platform.
• Irrigation & Drainage Sensor Proprietary irrigation and drainage sensor that feeds water-flow data into the FarmConnect AI analysis platform.
• Solar Radiation Sensor Proprietary solar-radiation sensor that feeds sunlight data into the FarmConnect AI analysis platform.
• External Weather Sensor Proprietary external-weather sensor that feeds outdoor climate data into the FarmConnect AI analysis platform.
• Smart Farm Control Center Project Services Project-based design, supply, and installation of integrated Smart Farm Control Centers that bundle the FARMCONNECT AI platform, gateways, sensors and LoRa networks. Sold to municipal, county, and metropolitan agricultural technology centers in South Korea.
• Smart Agriculture Consulting & Instructor Training Consulting and hands-on training engagements for national and regional agricultural agencies, including a Rural Development Administration program that trained 90 smart agriculture instructors from national agricultural technology centers.

Quantifiable outcome

• Yield increased by more than 30% with no facility equipment investment, through data analysis alone
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, minor and flagship.

• TrendTech (Azerbaijan)coreChannel Partner/ Reseller/ DistributorExclusive Business Partnership for FarmConnect's platform export to Azerbaijan, formalized in October 2020. TrendTech is FarmConnect's local partner enabling its smart farm platform deployment in Azerbaijan.
• Azerbaijan Ministry of Agriculture (아제르바이잔 농림부)coreStrategic or Co-development PartnerIn 2021, a pilot project ran at a greenhouse under the Azerbaijan Ministry of Agriculture. The Minister of Agriculture was briefed and an MOU was signed in June 2021. In May 2022, discussions were held with the Deputy Minister of Agriculture regarding platform and sensor supply.
• Zhongnong Futong (中农富通, Chinese horticulture/facility company)coreChannel Partner/ Reseller/ DistributorMOU signed in September 2021 with the Chinese agricultural facility company Zhongnong Futong, enabling platform distribution and smart farm deployment in China.
• Naru Agriculture Consulting (나루농업컨설팅㈜)minorImplementation/ SI/ Consulting PartnerMOU signed in November 2021 with Naru Agriculture Consulting, a specialist Korean agricultural consulting firm, to support deployment and on-the-ground advisory services for FarmConnect solutions.
• ARGOTEC (Spain, agricultural sensor developer)coreTechnology or IntegrationTechnology partnership agreement signed in June 2020 with Spanish agricultural sensor developer ARGOTEC for joint sensor technology development.
• Sensor distribution partner (1,000 strawberry & tomato farms)minorChannel Partner/ Reseller/ DistributorIn May 2019, FarmConnect signed a business agreement (업무협약) with a sensor distribution partner covering approximately 1,000 strawberry and tomato farms, supporting its go-to-market via sensor resellers.
• Rural Development Administration (농촌진흥청) of South KoreaflagshipStrategic or Co-development PartnerIn 2020, FarmConnect won the contract to train 90 smart agriculture instructors from national agricultural technology centers. In 2021, it received Rural Development Administration support to analyze best-case farms among 200 farms across 160 regions.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Plantix: Germany-based AI crop disease and pest diagnosis platform using image recognition; comparable as an AI computer-vision agriculture application but targeting smallholder disease diagnosis rather than greenhouse optimization.
• Taranis: Israel-based AI precision agriculture platform using computer vision and aerial imagery for crop intelligence; comparable in AI-for-agriculture positioning but broader in scope (field crops vs. FarmConnect's greenhouse/pollination focus).

Direct peers

• Semios: Canada-based AI agtech platform for specialty crops (orchards, vineyards) combining IoT sensors, predictive analytics, and pest/management automation; closely comparable in combining IoT hardware + AI analytics for high-value crop monitoring.
• Manna CE: Korean smart farm / controlled environment agriculture company with comparable focus on greenhouse AI and IoT for the Korean agricultural technology center customer base.
• N.THING: Korean smart farm startup offering IoT-based modular farming solutions and data-driven crop management; the closest direct domestic peer to FarmConnect in combining AI/data analytics with controlled-environment agriculture.
• Green Labs: Korean agri-food tech company providing data-driven farming solutions and smart farm software to Korean growers; directly comparable in target customer (Korean farmers/agricultural technology centers) and AI platform business model.

Broad incumbents

• AeroFarms: US vertical farming operator with significant proprietary data, sensing, and AI controls for indoor agriculture; comparable in smart-farming technology stack but operates its own farms rather than selling the platform to third parties.
• John Deere (Blue River Technology): Major agriculture equipment incumbent whose Blue River Technology subsidiary applies computer vision and machine learning to crop management; broad incumbent in AI-for-agriculture that defines the competitive ceiling FarmConnect must defend against.
• Infarm: Germany-based vertical farming and smart-farming platform operator with IoT-controlled growing units deployed across retailers; comparable as a smart-farming IoT + AI platform but at significantly larger scale and capital intensity.
• Bayer Crop Science (Climate Corporation): Global agribusiness incumbent whose Climate FieldView platform is the dominant AI/precision agriculture offering for row crops; represents the broad incumbent benchmark FarmConnect would compete against if it expanded beyond greenhouse niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutu.be/zc2qJ8lcP_4
• Facebookfacebook.com/FarmConnectAI

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farm Connect