Byggmax

What Byggmax does

Byggmax Group AB is a Swedish-founded, Nasdaq Stockholm-listed discount retailer of building materials and DIY products, operating since 1993 across four Nordic countries (Sweden, Norway, Finland, and Denmark). The company runs a multi-channel platform combining a network of physical stores — anchored in Sweden but extended across the Nordics — with an e-commerce storefront offering home delivery and click-and-collect, plus a dedicated Studio showroom concept for higher-consideration kitchen, bath, and interior categories.

The product portfolio spans eight merchandising categories: house and building (timber, boards, tools, hardware), windows and doors, flooring, paint, kitchen and bathroom, garden and outdoor, interior, and garden buildings. Revenue is generated predominantly through one-time transactional retail sales (physical and online), supplemented by ancillary services including machine rental, free trailer loan, craftsman referrals, DIY guides, and the Byggmax Konto business account with consolidated invoicing for professionals. Distribution combines regional physical retail, own e-commerce storefronts, click-and-collect, and ancillary field services, with a horizontal segmentation targeting DIY consumers as the primary segment and professional craftsmen as a secondary segment.

FY 2025 net sales were SEK 6,133 million, a 2.5% increase year-over-year, with EBITA of SEK 361 million and EBITA margin of 5.9% (up from 3.9%), marking seven consecutive quarters of profitability improvement. Net debt was reduced to SEK 354 million (lowest in over a decade), supported by a SEK 500 million sustainability-linked revolving credit facility with Handelsbanken. The company is led by CEO Karl Sandlund and CFO Helena Nathhorst.

Name

Byggmax

Legal name

Byggmax Group AB

Website

https://byggmax.se

Company type

Public

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Byggmax is a Swedish-founded, Nasdaq Stockholm-listed discount retailer of building materials and DIY products, operating physical stores and e-commerce across Sweden, Norway, Finland, and Denmark for DIY consumers and professional craftsmen.

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Home Centers (444110), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

General Home Improvement & Hardware Stores (CRAIADAA)

Keywords

• Building materials retail
• DIY home improvement
• Construction supplies
• Nordic home improvement stores
• Tools and hardware

Headquarters

HQ city

Solna

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales - Physical Stores: Revenue generated from physical retail store sales of building materials, tools, and DIY products to consumers and professionals in Nordic markets.
2. E-commerce Sales: Online sales of building materials and DIY products with home delivery and click-and-collect options.
3. Additional Services: Revenue from ancillary services including machine rental, craftsman services, and trailer lending.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Byggmax sells building materials, tools, and DIY home improvement products directly to consumers and professional craftsmen through a Nordic network of physical retail stores and an owned e-commerce platform. The assortment spans house and building supplies, windows and doors, flooring, paint, kitchen and bathroom, garden and outdoor, interior products, and garden buildings. Complementary fee-based services include machine rental, trailer loans, craftsman referrals, and DIY project guides.

Product overview

Byggmax is a Nordic home improvement retailer operating both physical stores and an e-commerce platform. The company offers a comprehensive range of building materials and DIY products through multiple sales channels including traditional brick-and-mortar stores across Sweden, Norway, Denmark, and Finland, an online store with home delivery and click-and-collect options, and specialized Byggmax Studio concept stores for enhanced shopping experiences. The product portfolio spans eight main categories: House & Building (timber, construction boards, tools, hardware), Windows & Doors, Flooring (wood, laminate, vinyl), Paint & Decorating, Kitchen & Bathroom, Garden & Outdoor, Interior products, and Garden Buildings (sheds, greenhouses). The company also provides complementary services including machine rental, trailer loans, craftsman referrals, and DIY project guides. Founded in 1993, Byggmax Group AB (556656-3531) is headquartered in Stockholm with operations across the Nordic region.

Differentiator

Problem solved

Functional benefit

Brands

• Byggmax Studio: A showroom concept for Byggmax focusing on inspiration and project guidance, with dedicated studio stores in locations such as Hälla, Tornby, and Ersboda.

Products and services

• Byggmax Studio Showroom concept stores offering an enhanced shopping experience with curated product displays and design consultations for customers undertaking renovation and home improvement projects. Locations include Hälla, Tornby, and Ersboda.
• Byggmax Merch Branded merchandise line featuring workwear and promotional items sold to Byggmax customers.
• Maskinuthyrning (Machine Rental) Rental service for construction machines and tools offered at Byggmax physical store locations for DIY and professional projects.
• Släpvagnslån (Trailer Loan) Free trailer loan service allowing customers to borrow trailers for transporting purchased goods from Byggmax stores.
• Hantverkartjänster (Craftsman Services) Service connecting customers with professional craftsmen and contractors for home improvement projects.
• Gör-det-själv-guider (DIY Guides) Educational project guides and tutorials helping customers plan and execute DIY home improvement projects across indoor, outdoor, house and building, windows and doors, painting, and plumbing and electrical categories.
• Byggmax Konto (Business Account) Business account and invoicing service for corporate customers, including consolidated invoicing for tradespeople and small firms purchasing building materials from Byggmax.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hornbach: German-headquartered European DIY big-box retailer with stores in several European countries. Competes with Byggmax in building materials and project-driven DIY, with a stronger pro-customer orientation and larger average store footprint.
• Bauhaus: Large European DIY and home improvement chain operating specialist big-box stores across multiple European countries including the Nordics. Competes with Byggmax on assortment breadth and trade customer base but at much larger overall scale.
• Kingfisher (Castorama / Brico Dépôt): European and global home improvement retailer group owning Castorama and Brico Dépôt with significant market presence across Europe. Indirect Nordic competitor with much larger scale and broader assortment than Byggmax.
• Leroy Merlin: Global home improvement and DIY retailer with significant European presence, including Spain, France, Italy, Poland, and Portugal. Indirect comparator with substantially larger scale and stronger kitchen/bathroom and project-driven offering than Byggmax.

Direct peers

• Clas Ohlson: Swedish-founded Nordic home improvement, hardware, and DIY retailer operating physical stores and e-commerce across Sweden, Norway, Finland, and beyond. Closest direct competitor to Byggmax with overlapping low-/mid-price positioning and identical Nordic geographic footprint.
• Jula: Norway-headquartered Nordic discount DIY and home improvement chain with stores in Scandinavia and selected European markets. Competes head-to-head with Byggmax on low-price DIY, tools, and building materials, with a similar multi-channel model.
• Beijer Byggmaterial: Sweden's largest building-materials dealer chain serving both professional contractors and DIY consumers. Directly competes with Byggmax in Swedish building materials and overlaps significantly on the trade customer segment.
• Optimera: Leading Nordic building-materials distributor and retailer serving Norway, Sweden, Finland, and Denmark. Direct competitor to Byggmax in building materials, with strong trade-customer focus and complementary distribution model.

Regional players

• Woody Bygghandel: Norwegian chain of independent building-materials retailers operating under a joint brand. Competes with Byggmax primarily in Norway on building materials for both trade and DIY customers.
• Kesko (K-Rauta / Onninen): Finnish retail conglomerate operating K-Rauta home improvement stores and Onninen building-materials distribution across the Nordics and Baltics. Directly competes with Byggmax in Finnish DIY and overlaps in Finland, Sweden, and the Baltics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ByggmaxSverige
• Facebookfacebook.com/byggmaxsverige
• Instagraminstagram.com/byggmax_sverige
• Pinterestpinterest.se/byggmax
• Xx.com/byggmax_sverige
• LinkedInlinkedin.com/company/byggmax-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Byggmax