StudioNow

What StudioNow does

StudioNow is a managed creative production partner founded in 2007 and headquartered in Nashville, TN, employing 51–100 people. The company plans, produces, and ships video, photo, live event, and creator-driven content for brand, marketing, and corporate communications teams at leading enterprises. Its core offering is full-service production led by in-house producers who manage engagements from brief development through on-site or remote production and post-production, supported by specialized modules including Live Event Production, Branded Content, Brand Promotion, Localized Visuals, Corporate Communication, and Influencer & Media Management (operated under the sub-brand Bad Moon Media). The company curates a global roster of vetted creators and in-market teams to deliver localized visual content across multiple geographies.

The company operates a professional services revenue model with project-based, quote-based pricing. Clients share briefs and receive a recommended approach, budget, and producer-led team. Distribution combines enterprise field sales (via website CTAs 'Start a Project' and 'Contact Us') with a self-serve portal at app.studionow.com for smaller projects, suggesting a hybrid go-to-market spanning enterprise and mid-market segments. Notable enterprise clients include Coca-Cola, McDonald's, Google, Amazon, LinkedIn, Netflix, Walmart, Procter & Gamble, Heineken, Mars, Papa John's, Bridgestone, Rocket Mortgage, and Lyft, among others.

StudioNow has raised approximately $20.4M across six disclosed funding rounds between 2007 and 2018, with Claritas Capital, FCA Venture Partners, Clayton Associates, and Launch Tennessee as disclosed investors. The company has executed two acquisitions: Bluwave (October 2014) and Snapwire (June 2022), the latter expanding its creator marketplace and influencer capabilities. Core technology is not explicitly disclosed; StudioNow is positioned as a managed services company rather than a technology platform, with no public API, SDK, or AI capability disclosures. Leadership comprises founder and CEO David Mason (also Chairman), CFO John Philpott, and COO Chad Newell.

Name

StudioNow

Legal name

StudioNow

Website

https://corp.studionow.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

StudioNow is a managed creative production partner that plans, produces, and ships video, photo, live event, and creator-driven content for brand, marketing, and corporate communications teams at enterprise clients.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Motion Picture and Sound Recording Industries (512), Sound Recording Industries (5122)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industries

Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD), Creator Content Production & Co-Creation Studios (BPAFAHAD)

Keywords

• Creative production services
• Video production
• Photo production
• Live event production
• Branded content production

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Production Services: StudioNow generates revenue through managed creative production services, handling video, photo, live event, and creator-driven content for brand clients. The model is project-based professional services where producers lead engagements from brief through delivery. Clients share project briefs and receive recommended approaches, budgets, and teams.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

StudioNow is a managed creative production partner that plans, produces, and ships video, photo, live event, and creator-driven content for leading brands. In-house producers lead every engagement from brief and creative development through on-site or remote production and post-production, supported by a curated global roster of vetted creative talent for localized, multi-market delivery.

Product overview

StudioNow is a managed creative production partner offering a unified suite of content production services. The core offering is Full-Service Production, which encompasses video, photo, and live event production. This is supported by specialized modules including Live Event Production, Branded Content, Brand Promotion, Localized Visuals, Corporate Communication, Influencer & Media Management, and access to vetted Creatives. The service is anchored by in-house producers who manage engagements from brief through post-production, providing brands with a single partner rather than requiring them to coordinate across multiple freelancers or agencies.

Differentiator

Problem solved

Functional benefit

Brands

• Bad Moon Media: Influencer and media management services offered under the StudioNow umbrella.

Products and services

• Full-Service Production End-to-end video, photo, and live event production service led by in-house producers, covering creative development, on-site or remote production, and post-production for brand, marketing, and corporate communications teams.
• Live Event Production Immersive live event production including filming, live streaming, AV, staging, and post-event content creation for brand channels.
• Branded Content Branded video and photo content development aligned with brand values, designed to feel native to each channel and build long-term customer loyalty.
• Brand Promotion Promotional videos, photography, and social content produced by in-house teams and curated creative roster for brand marketing campaigns.
• Localized Visuals In-market video and photo teams handpicked from a curated global roster to capture local cultures and match specific audience demographics and locations.
• Corporate Communication Corporate video and internal content production for onboarding, town halls, and training series to keep distributed teams informed, aligned, and engaged.
• Influencer & Media Management Influencer and media management services connecting brands with creators for social-first content campaigns.
• Creators Access to a vetted roster of creators and producers for brand content projects.

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• B-Reel: Creative production and technology company producing digital, film, and branded content for global brands. Comparable in offering end-to-end creative production with integrated technology and content capabilities.
• Variable: Creative production agency producing branded video, digital content, and integrated campaigns. Comparable in offering full-service creative production with producer-led project management for enterprise brand clients.
• Barkley: Independent creative agency producing advertising, video, and branded content for enterprise clients. Comparable in independent ownership, creative production focus, and enterprise client targeting without holding-company affiliation.
• Lemonlight: Video production company offering managed production services to brands and agencies with a similar hybrid model combining dedicated producers and on-demand creator matching. Comparable customer profile of mid-market to enterprise marketing teams.
• Superside: Design and creative services company offering managed creative production through a subscription-like model with vetted global talent. Comparable in targeting enterprise marketing teams needing scalable creative output without managing freelancers.
• Gentleman Scholar: Creative production studio specializing in commercial film, branded content, and animation for brands and agencies. Comparable boutique-scale creative production model serving enterprise marketing teams.
• Plus1: Creative production and experiential agency providing video, photo, and live event production for brands. Directly comparable in service mix, managed-delivery model, and enterprise client targeting.
• Tool of North America: Independent creative production company serving major brands with end-to-end video, digital, and experiential production. Closely comparable to StudioNow in the managed creative production services model targeting enterprise marketing teams.

Broad incumbents

• Prodigious: Publicis Groupe's global production network offering content production, post-production, and adaptation services across formats. Overlaps with StudioNow in video and content production but operates as part of a larger integrated agency holding company.
• Hogarth Worldwide: WPP's global production company delivering advertising content production, adaptation, and transcreation at scale. Comparable in managed creative production targeting the same Fortune 500 client base StudioNow serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/studionow
• Facebookfacebook.com/studionow
• LinkedInlinkedin.com/company/studionow

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StudioNow