RepOne Strength
RepOne Strength designs and sells velocity-based training sensors, motorized resistance, and flywheel equipment integrated with athlete management software, serving professional sports teams, collegiate programs, and strength coaches.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What RepOne Strength does
RepOne Strength is a New York-based connected fitness hardware and software company founded in 2017 that designs, manufactures, and sells Velocity Based Training (VBT) systems and complementary smart exercise equipment. The company's core technology is research-grade VBT sensors that measure barbell velocity, force, and power output during resistance training, with proprietary algorithms supporting autoregulation. The product ecosystem includes the RepOne Tether VBT device, EStack motorized resistance equipment, RepOne Flywheel (Kratos) inertial training equipment, and digital weight products, all connected through the RepOne Connected platform and managed via StrengthOS athlete management software, RepOne Coach, and the free RepOne Personal app.
RepOne operates a hybrid go-to-market model combining product-led growth (the free RepOne Personal app, a 1-month StrengthOS free trial, and direct e-commerce) with enterprise field sales targeting professional sports teams, collegiate athletic programs, and individual coaches. Revenue is generated primarily through hardware sales, recurring software subscriptions for StrengthOS, and ancillary service plans such as the RepOne Protect extended warranty. Pricing is quote-based for hardware and a freemium model for software, with no publicly disclosed price list. The company has secured validation from NFL teams (Washington Commanders, Philadelphia Eagles, Carolina Panthers), an MLB team (Cleveland Indians), collegiate programs (UConn, Indiana Hoosiers, Iowa State Cyclones), and retail partner Sports Authority, alongside individual athlete and coach customers in the US, Singapore, and the United Kingdom. RepOne has raised $120,000 from Techstars in April 2022 and operates with 1-10 employees.
RepOne Strength firmographics
Firmographics- Name
- RepOne Strength
- Legal name
- RepOne Strength
- Website
- https://RepOneStrength.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RepOne Strength designs and sells velocity-based training sensors, motorized resistance, and flywheel equipment integrated with athlete management software, serving professional sports teams, collegiate programs, and strength coaches.
- Ownership category
- akta.pro rank
RepOne Strength industry classification
Industry- Product category
- Connected Strength Training Equipment
- NAICS
- Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Strength & Conditioning / Athletic Performance Training (HSADAEAB)
- akta.pro secondary industries
- Strength & Conditioning / Performance Training (EDALAIAI), Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB)
Keywords
Where RepOne Strength is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
RepOne Strength business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales - RepOne Tether VBT: Sale of velocity-based training hardware devices (RepOne Tether) that measure barbell velocity and provide performance data. Ships within 48 business hours.
- Connected Equipment Sales: Sale of connected exercise equipment including EStack (motorized resistance), Flywheel/Kratos (inertial training), and RepOne Connected digital weight products.
- Software Subscriptions - StrengthOS: Athlete management software platform with free 1-month trial available. Provides autoregulation tools for coaches managing athlete populations.
- RepOne Protect Plan: Extended warranty and preventative maintenance service plan providing additional 1-year coverage for RepOne Tether devices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | StrengthOS free trial for coaches and trainers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
RepOne Strength product offering
Product offeringCore offering
RepOne Strength develops and sells Velocity Based Training (VBT) hardware and connected exercise equipment, including the RepOne Tether sensor, EStack motorized resistance, and Flywheel/Kratos inertial devices. These are integrated with athlete management software (StrengthOS, RepOne Coach) to deliver real-time bar speed, force, and power data that enables coaches and athletes to optimize training loads, implement autoregulation, and monitor rep quality.
Product overview
RepOne Strength offers a unified ecosystem of connected smart exercise equipment centered around Velocity Based Training (VBT), flywheel training, and motorized resistance. The core hardware products include RepOne Tether (VBT device), EStack (motorized resistance), and Flywheel/Kratos (inertial training), all connected via the RepOne Connected platform. This hardware integrates with software solutions including StrengthOS (team/coach athlete management with autoregulation tools), RepOne Coach (coaching interface), and RepOne Personal App (individual tracking). The ecosystem enables coaches and athletes to access performance data and implement data-driven training protocols.
Differentiator
Problem solved
Functional benefit
Brands
- RepOne Tether: Velocity Based Training (VBT) device for measuring barbell/weight velocity
- EStack
- StrengthOS
- RepOne Coach
- RepOne Personal
- RepOne Protect Plan
Products and services
- RepOne Tether Velocity Based Training (VBT) device that measures bar speed and provides research-grade performance data for optimizing training loads and implementing autoregulation. Designed for professional sports teams, collegiate programs, coaches, and individual athletes.
- EStack Motorized resistance exercise equipment designed for high demand environments, integrating with the RepOne Connected ecosystem for digital resistance training.
- RepOne Flywheel (Kratos) Flywheel training equipment for inertial-based resistance training, part of the RepOne Connected ecosystem.
- RepOne Connected Ecosystem platform that connects all RepOne smart exercise equipment (VBT, Flywheel, Motorized Resistance, and Digital Weight) to training software for coaches and athletes.
- StrengthOS Athlete management software that gives coaches and personal trainers the tools to implement autoregulation for every athlete in every workout. Available with a free 1-month trial.
- RepOne Coach Training software tightly integrated with the RepOne Tether VBT device that helps coaches train athletes with real-time performance data.
- RepOne Protect Plan Extended warranty and preventative maintenance service plan providing an additional 1-year warranty for one RepOne Tether device.
- Throwback Edition RepOne Tether Limited-run translucent red special edition of the RepOne Tether VBT system.
Quantifiable outcome
- Improved training efficiency and effectiveness by knowing exact bar speed for training quality
- +2 more outcomes
Companies that use RepOne Strength
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
RepOne Strength technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
RepOne Strength partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
RepOne Strength competitors and assessment
Company assessmentDirect peers
- GymAware: GymAware is the established market-leading linear position transducer for velocity-based training, used by many of the same NFL, collegiate, and Olympic strength programs that RepOne targets. It is the most direct head-to-head competitor on the core Tether product line.
- PUSH (Push Strength): PUSH makes a wearable velocity-based training sensor paired with a coaching app, competing directly with the RepOne Tether + RepOne Coach bundle in both collegiate and pro weight rooms as well as individual-athlete use cases.
- Hawkin Dynamics: Hawkin Dynamics provides force plate and VBT systems used by elite collegiate and professional sports programs, overlapping with RepOne in the S&C coach buyer and the same autoregulation/load-monitoring use cases RepOne addresses with StrengthOS.
- Vitruve: Vitruve manufactures a velocity-based training linear transducer and coach app, directly comparable to RepOne Tether and RepOne Coach on functionality, target buyer (strength coaches), and pricing tier.
- Exxentric: Exxentric is the leading flywheel (inertial) resistance training equipment maker, directly comparable to RepOne's Kratos flywheel product in both product category and the elite-sports strength & conditioning buyer.
Broad incumbents
- Eleiko: Eleiko is a major established strength training equipment manufacturer (bars, racks, platforms, platforms) selling into the same collegiate, professional, and Olympic weight room customers as RepOne, with broader product breadth and deeper distribution.
- Catapult Sports: Catapult is the dominant athlete tracking and performance analytics platform across elite professional and collegiate sports, addressing adjacent S&C buyer use cases and increasingly overlapping with VBT-driven load monitoring ecosystems like RepOne Connected.
- VALD Performance: VALD Performance sells force decks, NordBord, and HumanTrak systems to the same elite sports S&C market as RepOne, often displacing or complementing VBT offerings inside the same weight rooms and competing for the same enterprise budget.
- Kistler Group: Kistler is a global manufacturer of precision force, pressure, and acceleration measurement instruments used in biomechanics and sports performance research, comparable to the sensing/measurement layer of RepOne's Tether technology at a much larger industrial scale.
Emerging players
- Tonal: Tonal makes connected, AI-driven strength training equipment for the home market; while positioned at a different buyer (consumer vs. elite S&C), it shares the connected-equipment + software ecosystem thesis RepOne is pursuing with the RepOne Connected platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RepOne Strength social profiles
Digital presenceRepOne Strength financial estimates
Financial estimateRevenue estimate
Valuation estimate
RepOne Strength leadership team
Management profileNumber of profiles
Profiles1 record
RepOne Strength funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RepOne Strength M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RepOne Strength
What does RepOne Strength do?
RepOne Strength develops and sells Velocity Based Training (VBT) hardware and connected exercise equipment, including the RepOne Tether sensor, EStack motorized resistance, and Flywheel/Kratos inertial devices. These are integrated with athlete management software (StrengthOS, RepOne Coach) to deliver real-time bar speed, force, and power data that enables coaches and athletes to optimize training loads, implement autoregulation, and monitor rep quality.
Is RepOne Strength a public or private company?
RepOne Strength is a private company. It is classified as venture growth investor backed and is currently operating.
When was RepOne Strength founded?
RepOne Strength was founded in 2017. It employs 1 to 10 people.
Where is RepOne Strength based?
RepOne Strength is headquartered in New York, United States, in the North America region.
How does RepOne Strength make money?
Four revenue lines are on record. Hardware Sales - RepOne Tether VBT is the primary driver. The others are connected Equipment Sales, software Subscriptions - StrengthOS and repOne Protect Plan.
Who are RepOne Strength's main competitors?
Direct peers on record are GymAware, PUSH (Push Strength), Hawkin Dynamics, Vitruve and Exxentric. Broad incumbents are Eleiko, Catapult Sports, VALD Performance and Kistler Group. Tonal is listed as an emerging player.
Does RepOne Strength have an API?
No public API is recorded for RepOne Strength.
What industry is RepOne Strength in?
RepOne Strength's product category is Connected Strength Training Equipment. Its primary akta.pro industry code is HSADAEAB, Strength & Conditioning / Athletic Performance Training, with a secondary code of EDALAIAI, Strength & Conditioning / Performance Training. Its NAICS code is 33992 and its SIC code is 3949.