GymAware
GymAware designs Velocity Based Training hardware and cloud software, including the GymAware RS linear position transducer and FLEX laser barbell tracker, serving elite sports teams, universities, high schools, and individual athletes worldwide. The company operates from Australia and recently joined VALD Performance.
- Company typePrivate
- Founded2002
- HeadquartersBraeton, Jamaica
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What GymAware does
GymAware is an Australian sports technology company that designs and sells hardware devices and cloud software for Velocity Based Training (VBT), serving strength and conditioning professionals across elite sport, university, high school, and consumer segments. Its core hardware consists of the GymAware RS Linear Position Transducer, which uses proprietary x-axis correction to measure vertical barbell displacement with a stated error margin of approximately 0.05 m/s, and the FLEX laser-optic barbell tracker, a portable consumer-accessible device available on iOS and Android without mandatory subscription. The product portfolio is completed by the ANCORE Data Plate (cable-machine VBT), the GymAware Cloud SaaS platform, and dedicated mobile apps for teams and individuals.
The company monetizes through a hybrid hardware-plus-subscription model. RS and FLEX units are sold outright, with optional GymAware Cloud subscriptions at $995/year (Pro) or $1,095/year (Premium, with AMS API connectivity). Bulk packages such as the FLEX High Schools Package and Integration Package bundle hardware with multi-year cloud licenses. Go-to-market is multi-motion: product-led growth for FLEX consumers, enterprise field sales for elite teams and universities, an eight-country international reseller network, and an API-first strategy enabling native integration with major Athlete Management Systems (FusionSport, TeamBuildr, Kinduct, CoachMePlus). Marketing relies on content (blog, courses), industry partnerships (NSCA, ASCA, CSCCA), and heavy US trade show attendance.
GymAware is operated by Kinetic Performance Technology Pty Ltd, founded in Canberra in 2002, and in August 2026 announced it has joined VALD Performance, bringing its VBT technology into VALD's broader Human Performance Ecosystem. The company claims the world's largest repository of strength-related data, accumulated over more than 15 years of coach usage, and is validated by the Australian Institute of Sport.
GymAware firmographics
Firmographics- Name
- GymAware
- Legal name
- Kinetic Performance Technology Pty Ltd
- Website
- https://gymaware.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GymAware designs Velocity Based Training hardware and cloud software, including the GymAware RS linear position transducer and FLEX laser barbell tracker, serving elite sports teams, universities, high schools, and individual athletes worldwide. The company operates from Australia and recently joined VALD Performance.
- Ownership category
- akta.pro rank
GymAware industry classification
Industry- Product category
- Sports Performance Technology
- NAICS
- Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors) (CRAMADAH)
- akta.pro secondary industry
- Fitness Equipment & Performance Accessories Retail (CRAMABAD)
Keywords
Where GymAware is headquartered
LocationHeadquarters
- HQ city
- Braeton
- HQ country
- Jamaica
- HQ region
- Latin America
Offices2 records
Markets served
GymAware business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Hardware Sales - FLEX: FLEX barbell sensor sold as individual unit, package, or in bundles. No subscription required for core functionality. Includes FLEX Stronger app access.
- Hardware Sales - GymAware RS: GymAware RS Linear Position Transducer sold directly. Professional/elite-grade device with team-focused features.
- GymAware Cloud Subscription - Pro Tier: Annual subscription at $995/year for GymAware Cloud Pro. Includes Teams Cloud features, advanced metrics, athlete management, printable reports, API connectivity, expanded leaderboards, and data export capabilities.
- GymAware Cloud Subscription - Premium Tier: Annual subscription at $1,095/year for GymAware Cloud Premium. Includes Standard features plus all advanced capabilities for seamless AMS connectivity.
- Professional Services - In-house Training: In-house training services offered to clients. Representatives continually across US with heavy trade show attendance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | GymAware Cloud Pro - Annual Subscription |
| Subscription | Annual | GymAware Cloud Premium - Annual Subscription |
| Unit Pricing | One time/ perpetual license | FLEX High Schools Package |
| Unit Pricing | One time/ perpetual license | Integration Package |
| Unit Pricing | One time/ perpetual license | FLEX Device - Standalone |
Go-to-market motion5 records
Distribution channels12 records
Marketing channels8 records
GymAware product offering
Product offeringCore offering
GymAware designs, manufactures, and sells hardware devices and software for tracking barbell velocity, power, and movement in strength and velocity-based training (VBT). Its core offering includes the GymAware RS Linear Position Transducer (gold standard for elite teams and research), the FLEX laser optic barbell tracker (for individuals, high schools, and personal trainers), the ANCORE Data Plate (for cable training), and the GymAware Cloud SaaS platform for reporting, leaderboards, and athlete management. The hardware is sold through direct e-commerce, international resellers, and enterprise sales, with optional cloud subscriptions for team management and AMS integration.
Product overview
GymAware is a Velocity Based Training (VBT) technology company offering a portfolio of hardware devices and cloud/software platforms. The core products include GymAware RS (Linear Position Transducer using x-axis correction) and FLEX (laser optic barbell tracker), both delivering accurate velocity, power, and force measurements. These devices are complemented by the GymAware Cloud SaaS platform providing data synchronization, reporting, leaderboards, and athlete management features. The ecosystem includes dedicated iOS/Android mobile apps (FLEX Stronger App, GymAware iPad App), the ANCORE Data Plate for cable training measurement, and specialized packages (Integration Package combining RS and FLEX, FLEX High Schools Package). All devices can optionally connect to GymAware Cloud for advanced team management, with Premium/Pro tiers offering AMS API connectivity for integration with athlete management systems.
Differentiator
Problem solved
Functional benefit
Brands
- GymAware RS: Gold standard Linear Position Transducer (LPT) for velocity based training, featuring x-axis correction technology for measuring barbell and free weight exercises with the highest accuracy.
- FLEX
- GymAware Cloud
- ANCORE Data Plate
Products and services
- GymAware RS Linear Position Transducer (LPT) device that measures barbell velocity and power using direct measurement of time and distance. Features x-axis correction for horizontal movement, making it the gold standard for scientific research and elite teams worldwide. Aimed at elite sports teams, professional coaches, universities, and research institutions.
- FLEX Laser optic barbell tracker that measures vertical and horizontal bar position relative to the ground for highly accurate velocity measures. Designed for individuals, high schools, and personal trainers with wireless, portable technology. No subscription required for core functionality.
- ANCORE Data Plate Hardware technology that brings VBT measurement to cable training movements, extending measurement capabilities beyond free weights to include exercises on cable machines. Developed in collaboration with ANCORE and PLNU.
- GymAware Cloud Cloud-based SaaS platform that synchronizes data among devices and provides management, insights, and reporting tools. Offers reporting functions, training boards, leaderboards, analytics, fatigue monitoring, readiness assessment, force/velocity profiling, and 1RM estimation. Available in Pro ($995/year) and Premium ($1,095/year) tiers with AMS API connectivity.
- Integration Package Combined bundle including 1x GymAware RS zip kit, 3x FLEX systems, 3x FLEX Rack holders, 1x GymAware base plate, VBT Fundamentals Course access, and 1x Annual GymAware Cloud Premium license ($1,095/yr). Designed for integrating RS and FLEX devices with full AMS connectivity.
- FLEX High Schools Package Package including 6x FLEX Barbell Sensor Kits, 6x FLEX Rack holders, and 1x Annual GymAware Cloud Pro license ($995/yr). Designed for cost-effective team VBT solutions in high school settings.
- FLEX Package Standard package containing FLEX barbell sensor kit and accessories for individual or small group use by athletes, personal trainers, and small gym settings.
Quantifiable outcome
- Accuracy error margin of approximately 0.05 m/s for GymAware RS velocity measurements
- +2 more outcomes
Companies that use GymAware
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
GymAware technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature7 records
GymAware partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, strategic, community and regional.
- VALD PerformancecoreGymAware joined VALD Performance, bringing World's Gold-Standard Velocity Based Training Technology into VALD's Human Performance Ecosystem. This represents a significant consolidation of elite sports technology capabilities.
- USA CyclingcoreFour-year partnership to advance USA Cycling's Track Sprint Program. GymAware provides state-of-the-art training equipment for elite cyclist performance monitoring.
- FusionSportcoreAPI integration partner enabling seamless strength training data flow into FusionSport's Athlete Management System.
- TeamBuildrcoreAPI integration partner enabling seamless strength training data flow into TeamBuildr's training platform.
- KinductcoreAPI integration partner enabling seamless strength training data flow into Kinduct's athlete performance platform.
- CoachMePluscoreAPI integration partner enabling seamless strength training data flow into CoachMePlus's athlete management system.
- Point Loma Nazarene University (PLNU)strategicAll PLNU Athletics strength and conditioning programs use GymAware FLEX. Research lab employs GymAware RS for graduate-level projects. Collaboration with ANCORE on Data Plate research for cable training movements.
- ANCOREstrategicCollaboration on Data Plate technology that brings VBT measurement to cable training movements. Joint research initiative with PLNU for rotational movement analysis.
- NSCA (National Strength and Conditioning Association)communityCommunity partnership supporting the S&C professional community. GymAware is part of the NSCA partner ecosystem.
- ASCA (Australian Strength and Conditioning Association)communityCommunity partnership supporting Australian strength and conditioning professionals.
- CSCCA (College Strength and Conditioning Coaches Association)communityCommunity partnership supporting college strength and conditioning coaches.
- Perform Better UKcoreUK's most innovative supplier of Performance Training and Monitoring equipment. Primary reseller for GymAware products in the UK professional sports market.
- S & C Corporation JapancoreJapanese distributor providing sports performance analysis equipment and sports science measurement technology information.
- Yanding ChinacoreBeijing Yanding Huachuang Sports Development Co., Ltd - pioneering sports technology company covering athletics, medical, tactical training, and education sectors in China.
- EcoLifestyle Fitness SingaporeregionalLeading fitness solutions provider in Asia introducing latest fitness concepts and innovations.
- Accuratus TaiwanregionalTaiwan distributor focusing on sports science, injury prevention, and rehabilitation.
- ProCare NetherlandsregionalDutch distributor for GymAware PowerTool enabling simple force and speed measurement during weightlifting.
- Pullsh GermanyregionalGerman distributor founded 2008 by Marek Joschko, serving the German fitness and sports technology market.
- Sorinex United StatescoreUS-based fitness testing equipment supplier with strong presence in professional and collegiate sports market.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
GymAware competitors and assessment
Company assessmentBroad incumbents
- Polar Electro: Polar is a global incumbent in heart-rate monitors, GPS watches, and training technology. Adjacent to GymAware through its Vantage/Ignite lines that integrate strength training features, but does not specialize in barbell VBT.
- WHOOP: WHOOP makes wearable recovery and strain monitors for athletes, and has begun expanding into strength training features. Operates in adjacent training-tech retail category to GymAware FLEX but with a different measurement modality.
- Catapult Sports: Catapult is a leading athlete monitoring platform (GPS wearables, load management) for elite team sports. Overlaps with GymAware in the elite sports analytics ecosystem but focuses on external load rather than barbell VBT.
Direct peers
- VALD Performance: VALD Performance manufactures force plates, dynamometers, and VBT equipment for elite sport and rehabilitation. GymAware joined VALD in August 2026, making VALD both a direct peer (overlapping VBT product category) and its strategic acquirer. Most directly comparable company in VBT and athlete performance measurement.
- Hawkin Dynamics: Hawkin Dynamics makes force plates and barbell velocity measurement systems used in elite strength and conditioning and research. Directly comparable to GymAware RS in the high-accuracy VBT/force measurement category.
- Perch Fitness: Perch offers camera-based and sensor-based VBT technology for weight rooms, targeting college and professional sports programs. Competes with GymAware in the team/enterprise VBT market.
- Tendo Sports: Tendo produces a barbell velocity sensor that attaches to the barbell and provides real-time velocity, power, and reps data. Direct competitor to GymAware FLEX in the consumer-accessible VBT device category.
- Push Health: Push produces wearable strength sensors (wrist/ankle) that measure velocity, power, and reps during lifts. Direct competitor to GymAware FLEX with a different form factor but overlapping consumer/prosumer VBT use case.
Others
- Sorinex: Sorinex is a US-based strength equipment manufacturer and GymAware's US distribution partner. Comparable ecosystem participant in the strength and conditioning community; shares customer base but does not directly compete in VBT sensors.
Emerging players
- KinaTrax: KinaTrax provides markerless motion capture and biomechanics analysis for baseball and sports performance. Adjacent player in the elite athlete measurement category, intersecting with GymAware's research and performance customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GymAware social profiles
Digital presenceGymAware financial estimates
Financial estimateRevenue estimate
Valuation estimate
GymAware leadership team
Management profileNumber of profiles
Profiles1 record
GymAware funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GymAware M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GymAware
What does GymAware do?
GymAware designs, manufactures, and sells hardware devices and software for tracking barbell velocity, power, and movement in strength and velocity-based training (VBT). Its core offering includes the GymAware RS Linear Position Transducer (gold standard for elite teams and research), the FLEX laser optic barbell tracker (for individuals, high schools, and personal trainers), the ANCORE Data Plate (for cable training), and the GymAware Cloud SaaS platform for reporting, leaderboards, and athlete management. The hardware is sold through direct e-commerce, international resellers, and enterprise sales, with optional cloud subscriptions for team management and AMS integration.
Is GymAware a public or private company?
GymAware is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GymAware founded?
GymAware was founded in 2002. It employs 11 to 50 people.
Where is GymAware based?
GymAware is headquartered in Braeton, Jamaica, in the Latin America region.
How does GymAware make money?
Five revenue lines are on record. Hardware Sales - FLEX is the primary driver. The others are hardware Sales - GymAware RS, gymAware Cloud Subscription - Pro Tier, gymAware Cloud Subscription - Premium Tier and professional Services - In-house Training.
Who are GymAware's main competitors?
Broad incumbents on record are Polar Electro, WHOOP and Catapult Sports. Direct peers are VALD Performance, Hawkin Dynamics, Perch Fitness, Tendo Sports and Push Health. Sorinex is listed as an others. KinaTrax is listed as an emerging player.
Does GymAware have an API?
Yes. GymAware's API enables Athlete Management Systems (AMS) to seamlessly integrate strength training data. The API allows developers to build applications that access GymAware data, with API tokens for authentication, rate limits enforced, and monitoring for quality and compliance. An integration guide is available at the Zendesk help center. Both GymAware RS and FLEX devices can connect to the GymAware Cloud, which supports API connectivity for AMS integration. Developer documentation is at gymaware.zendesk.com/hc/en-us/articles/360001396875.
What industry is GymAware in?
GymAware's product category is Sports Performance Technology. Its primary akta.pro industry code is CRAMADAH, Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors), with a secondary code of CRAMABAD, Fitness Equipment & Performance Accessories Retail. Its NAICS code is 33992 and its SIC code is 3949.