Vitruve
Vitruve designs and sells the Vitruve Force VBT encoder device and accompanying software (Builder, Labs, Hub) for strength and conditioning coaches across colleges, high schools, professional sports teams, and private training facilities globally.
- Company typePrivate
- Founded2017
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Vitruve does
Vitruve (legally SPEED4LIFTS S.L.) is a sports technology company founded in 2017 and headquartered in Móstoles, Madrid, Spain. The company designs, manufactures, and distributes velocity-based training (VBT) hardware and software for strength and conditioning (S&C) coaches. Its flagship hardware, Vitruve Force, is a portable encoder that combines force plate, jump mat, and velocity encoder functionality in a single device, validated against VICON 3D motion capture systems and traditional force plates for accuracy. The software ecosystem comprises Vitruve Builder (drag-and-drop training program design with thousands of pre-built exercises and modular templates), Vitruve Labs (an Athlete Management System aggregating VBT data with external wearable and force plate integrations), Vitruve Hub (web-based account and organization management), and mobile apps for both individual athletes and coaching teams.
The company operates a hardware-plus-software business model with a product-led go-to-market strategy. Vitruve Force hardware is sold direct-to-consumer globally via the company's Shopify-powered e-commerce storefront and through a distributor and affiliate network. Bundled with the hardware is a free Vitruve Athlete app that supports VBT training, jump metrics, and real-time charts indefinitely without subscription. Paid functionality is delivered through Vitruve Teams software in BASIC, ELITE, and PROFESSIONAL subscription tiers, with a 30-day free trial and no hard cap on athlete management. Vitruve Labs integrates data from Garmin, Whoop, Apple Health, Fitbit, Polar, Vald, and Hawkin force plates. The company also runs the Vitruve Academy educational platform with free and premium VBT courses.
Vitruve's customer base spans colleges, high schools, private training facilities, professional sports organizations, and online coaches, with publicly disclosed enterprise logos including Real Madrid, FC Barcelona, Detroit Pistons, Inter Miami CF, LA Galaxy, and the UFL. The company claims over 7,000 coaches using its platform globally. Distribution occurs through direct e-commerce, enterprise sales, a distributor program, and an affiliate program. The firm has received ~$1.02M in disclosed funding across 2019 and 2022 from Spanish public development entities (CDTI, ENISA) and an undisclosed lead investor.
Vitruve firmographics
Firmographics- Name
- Vitruve
- Legal name
- SPEED4LIFTS S.L.
- Website
- https://vitruve.fit
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vitruve designs and sells the Vitruve Force VBT encoder device and accompanying software (Builder, Labs, Hub) for strength and conditioning coaches across colleges, high schools, professional sports teams, and private training facilities globally.
- Ownership category
- akta.pro rank
Vitruve industry classification
Industry- Product category
- Sports Performance Technology
- NAICS
- Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ)
- akta.pro secondary industry
- VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG)
Keywords
Where Vitruve is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Vitruve business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Vitruve Force Hardware Device: Sale of the Vitruve Force portable encoder device — a physical hardware product combining force plate, jump mat, and velocity encoder. Ships globally. The device pairs with the free app and paid software platforms.
- Vitruve Builder (Software): Team module for creating and managing comprehensive training programs. Enables building, assigning, and scaling training across hundreds of athletes. Sold as a subscription tier within Teams packages.
- Vitruve Teams (VBT Team Management): Team management module for managing hundreds of athletes and measuring jump height, bar speed, and other VBT metrics. Available in BASIC, ELITE, and PROFESSIONAL tiers. 30-day free trial. Data export allowances vary by tier (30 days, 180 days, or all data). Security PIN lock available from ELITE tier upwards.
- Vitruve Labs (AMS Subscription): Athlete Management System integrating all training, recovery, and health data (VBT, sleep, HRV, wearables). Integrates external data from Garmin, Whoop, Apple Health, Fitbit, Polar, Vald, and Hawkin. Sold as a tier within the Teams packages.
- Free Vitruve Athlete App: Free app bundled with Vitruve Force hardware purchase. Enables VBT training, vertical jump metrics tracking, and real-time charts. No subscription required. Serves as the entry point for product-led growth conversion to paid Teams tiers.
- Vitruve Academy (Education): Free VBT Course and premium courses for strength and conditioning coaches. Revenue generated through course enrollments and educational content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier — Basic VBT training with Vitruve Force device |
| Subscription | Monthly or Annual | BASIC — Entry-level team management subscription |
| Subscription | Monthly or Annual | ELITE — Mid-tier team subscription with advanced features |
| Subscription | Annual or Multi-year contract | PROFESSIONAL — Full-featured enterprise team subscription |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Vitruve product offering
Product offeringCore offering
Vitruve sells the Vitruve Force, a portable velocity-based training encoder that combines the functionality of a force plate, jump mat, and velocity encoder into a single device validated against VICON 3D, paired with a cloud-based subscription platform (Builder for programming, Labs for athlete management, Teams app for coaches) that supports unlimited athletes across individual coaches, collegiate, high school, professional team, and private facility deployments.
Product overview
Vitruve is an all-in-one Strength and Conditioning platform comprising hardware devices and software modules. The core product is Vitruve Force, a portable VBT encoder that combines force plate, jump mat, and velocity measurement capabilities. The software ecosystem includes Vitruve Builder for programming and training management, Vitruve Labs as an Athletic Management System aggregating VBT data with external wearable integrations (Garmin, Whoop, Vald, Hawkin), and Vitruve Hub as the central web platform for account and organization management. Individual athletes use the Vitruve Athlete App, while coaches managing multiple athletes use the Vitruve Teams App. The platform serves colleges, high schools, professional sports teams, private facilities, and online coaching operations.
Differentiator
Problem solved
Functional benefit
Brands
- Vitruve Force: Portable force encoder device measuring bar speed, jump height, and power in real-time.
- Vitruve Builder
- Vitruve Labs
- Vitruve Academy
Products and services
- Vitruve Force Portable Velocity-Based Training (VBT) encoder device that measures bar speed, jump height, power, jump test metrics, and other athletic performance metrics in real time. Combines the functionality of a force plate, jump mat, and velocity encoder into a single device, validated against VICON 3D and force plate systems. Ships globally with a free Athlete App for core VBT use.
- Vitruve Builder Team programming module that allows coaches to build, assign, and scale training programs using drag-and-drop blocks, thousands of pre-built exercises, and modular templates. Replaces static spreadsheets and enables deployment of training phases to hundreds of athletes with a single click.
- Vitruve Labs Athlete Management System (AMS) that integrates VBT precision, training load, and recovery signals into one platform. Combines Vitruve device data with external integrations from Garmin, Whoop, Vald, Hawkin force plates, Apple Health, Fitbit, and Polar, and covers Performance, Health (sleep, HRV, body), and TeamSight modules.
- Vitruve Hub Web-based platform for account, subscription, athlete and team management, multi-encoder connection, assessments, and leaderboards. Serves as the central administration hub for managing all Vitruve products and users.
- Vitruve Athlete App Mobile application for individual athletes or self-coaching users, available on iOS (minimum iOS 12.1) and Android (minimum Android 6.0). Enables athletes to train independently, track VBT metrics, jump metrics, and real-time charts, and connect with coaching organizations. Free to use.
- Vitruve Teams App Mobile application for coaches managing multiple athletes, available on iOS (minimum iOS 12.1). Features athlete management, team programming, multi-encoder connection (up to three encoders simultaneously), real-time leaderboards, wellness questionnaires, and progress tracking. Offered in BASIC, ELITE, and PROFESSIONAL subscription tiers.
Quantifiable outcome
- Validated with VICON 3D and a force plate
- +3 more outcomes
Companies that use Vitruve
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Vitruve technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature10 records
Vitruve partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- GarmincoreVitruve Labs integrates with Garmin wearable devices to bring health and activity data (heart rate, sleep, activity metrics) into the Vitruve athlete management ecosystem.
- WhoopcoreVitruve Labs integrates with Whoop wearable data to incorporate recovery and strain metrics into athlete monitoring alongside VBT training data.
- ValdcoreVitruve Labs integrates with Vald force plates, allowing users to combine Vitruve's VBT data with Vald's force plate measurements within the unified Labs platform.
- HawkincoreVitruve Labs integrates with Hawkin force plates, enabling athletes using Hawkin equipment to consolidate their data into the Vitruve ecosystem.
- Apple HealthcoreVitruve app integrates with Apple Health to collect health data (heart rate, sleep, body metrics, nutrition) for generating personalized performance reports and wellness insights within the platform.
- FitbitcoreVitruve integrates with Fitbit to incorporate sleep quality, heart rate, activity, and other physiological data from Fitbit devices into athlete health and wellness monitoring.
- PolarcoreVitruve integrates with Polar wearable devices to bring heart rate variability (HRV), sleep, and activity data into the Vitruve Labs athlete management system.
- VICONcoreVitruve Force has been validated against VICON 3D motion capture system for accuracy verification of its measurements. VICON 3D is the gold standard in motion analysis.
- Dr. Matt Casturo (The Movement System)minorDr. Matt Casturo (Doctor of Physical Therapy, CSCS, founder of The Movement System) serves as the instructor for Vitruve Academy's premium VBT course. Course is designed for S&C coaches managing large groups of athletes.
- Fundación UAPOminorFundación UAPO uses Vitruve for scientific evidence supporting VBT use in cancer patients, evaluating and contrasting strength improvements safely and quantifying/adapting training load based on patient readiness.
- UFL (United Soccer League)minorUFL (United Soccer League) is highlighted as a customer of Vitruve and an organization whose athletes benefit from Vitruve's VBT platform.
- ShopifyminorShopify powers the shop.vitruve.fit e-commerce storefront for selling Vitruve Force hardware and accessories.
- Stripe and PayPalminorStripe and PayPal are used as payment processors for the Vitruve e-commerce store.
- Active CampaignminorActive Campaign LLC provides email marketing and newsletter services for Vitruve's customer communications and campaigns.
- OVH HISPANOminorOVH HISPANO provides web hosting services for the Vitruve website and platform infrastructure.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Vitruve competitors and assessment
Company assessmentDirect peers
- GymAware: GymAware is one of the original velocity-based training (VBT) encoder products, offering linear position transducers paired with software for bar-speed tracking and load-velocity profiling. It directly competes with Vitruve Force in the S&C coach market across colleges, professional teams, and private facilities.
- Hawkin Dynamics: Hawkin Dynamics makes portable force plates for jump, sprint, and change-of-direction testing used by pro and collegiate teams. Vitruve lists Hawkin as an integration partner, indicating overlapping measurement categories, but Hawkin's standalone hardware and cloud platform compete directly for the same testing budget.
- VALD Performance: VALD Performance sells force plates, dynamometers, and other human-measurement hardware with its TeleHab/Summary data platform, serving pro sports, colleges, and clinical settings. Vitruve explicitly integrates with VALD's hardware but VALD is a well-funded direct competitor in the broader athlete-measurement category.
- Bar Sensei: Bar Sensei is a VBT barbell velocity sensor and software platform aimed at strength and conditioning coaches. It offers overlapping functionality to Vitruve Force (bar speed capture, e1RM estimation, training dashboards) and competes for the same coaching-customer wallet share.
- Tendo Sports Technologies: Tendo provides a barbell velocity sensor plus app ecosystem used by S&C coaches for VBT and load-velocity profiling. It is a direct alternative to Vitruve Force in the encoder + software category, and it sells into similar college, pro team, and private facility segments.
Emerging players
- Push (PUSH Sports): Push makes a wearable band that measures bar speed, velocity, and power during strength training, paired with its own coaching app. It competes with Vitruve in capturing set-by-set velocity data, though it uses a wrist/band form factor instead of a bar-mounted encoder.
Broad incumbents
- Catapult Sports: Catapult is a leading sports wearable and athlete monitoring platform serving elite and professional teams with GPS trackers and analytics. While its focus is on-field load monitoring rather than S&C barbell velocity, it competes for the same athlete-management-system budget in professional and collegiate sports organizations.
Others
- Polar Electro: Polar makes heart-rate monitors, watches, and sports wearables whose HRV and recovery data Vitruve Labs integrates with. Polar is adjacent infrastructure (sensor and data source) rather than a direct competitor, but its own app ecosystem overlaps with parts of Vitruve's athlete-monitoring value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Vitruve social profiles
Digital presenceVitruve financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vitruve leadership team
Management profileNumber of profiles
Vitruve funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vitruve M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vitruve
What does Vitruve do?
Vitruve sells the Vitruve Force, a portable velocity-based training encoder that combines the functionality of a force plate, jump mat, and velocity encoder into a single device validated against VICON 3D, paired with a cloud-based subscription platform (Builder for programming, Labs for athlete management, Teams app for coaches) that supports unlimited athletes across individual coaches, collegiate, high school, professional team, and private facility deployments.
Is Vitruve a public or private company?
Vitruve is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vitruve founded?
Vitruve was founded in 2017. It employs 1 to 10 people.
Where is Vitruve based?
Vitruve is headquartered in Madrid, Spain, in the Europe region.
How does Vitruve make money?
Six revenue lines are on record. Vitruve Force Hardware Device is the primary driver. The others are vitruve Builder (Software), vitruve Teams (VBT Team Management), vitruve Labs (AMS Subscription), free Vitruve Athlete App and vitruve Academy (Education).
Who are Vitruve's main competitors?
Direct peers on record are GymAware, Hawkin Dynamics, VALD Performance, Bar Sensei and Tendo Sports Technologies. Push (PUSH Sports) is listed as an emerging player. Catapult Sports is listed as a broad incumbent. Polar Electro is listed as an others.
Does Vitruve have an API?
No public API is recorded for Vitruve.
What industry is Vitruve in?
Vitruve's product category is Sports Performance Technology. Its primary akta.pro industry code is EDAFAJAJ, Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators), with a secondary code of MPAFAGAG, VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics). Its NAICS code is 33992 and its SIC code is 3949.