OVO Vodka
OVO Vodka is a privately held premium spirits company that produces a single ultra-premium, gluten-free corn vodka with a sustainability mission tied to ocean plastic removal, sold direct-to-consumer online and through regional distributors across the United States.
- Company typePrivate
- Founded2020
- HeadquartersHoboken, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What OVO Vodka does
OVO Vodka is a privately held spirits company founded in 2020 by British expatriates Jon Dunnington (COO) and Anthony Packwood (CEO) during the COVID-19 pandemic. The company produces a single SKU — an ultra-premium, gluten-free vodka made from 100% American corn sourced from Iowa, distilled six times, filtered with activated charcoal, and finished with a subtle rose infusion claimed to eliminate the typical vodka afterburn. The product is positioned at $29.50 per 750ml bottle and contains 40% alcohol by volume, zero carbs/sugar/fat/sodium, and 65 calories per 1oz serving.
The company's core technology is its co-packing arrangement with CoreBev and Connecticut Distilling in Waterbury, Connecticut (relocated from Jacksonville, Florida in May 2026), which provides integrated distilling, blending, bottling, and co-packing capabilities. Distribution operates through a multi-channel model: direct-to-consumer e-commerce shipping to 45 US states via ovo.vodka; local delivery through Uber Eats and Drizly; regional wholesale distribution via eight-plus partners across Connecticut, Massachusetts, New Hampshire, Rhode Island, New Jersey, Florida, Northern California, Southern California, Washington DC, and Maryland; and on-premise placement in hotels, bars, and restaurants.
OVO Vodka monetizes through one-time bottle sales with a sustainability-linked value proposition: $2 from every bottle sold is donated to the Bye Bye Plastic Foundation, funding the removal of 12 plastic bottles from the ocean per bottle purchased. The brand serves three primary customer segments — eco-conscious consumers (primary), premium bar/restaurant venues, and premium retail consumers — and has accumulated 16+ industry accolades including a Double Gold at the 2024 San Francisco World Spirits Competition. The company operates from Hoboken, New Jersey with a small founding-era team (3 people as of January 2023) and has raised approximately $500,000 in seed funding.
OVO Vodka firmographics
Firmographics- Name
- OVO Vodka
- Legal name
- OVO Vodka LLC
- Website
- https://ovo.vodka
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OVO Vodka is a privately held premium spirits company that produces a single ultra-premium, gluten-free corn vodka with a sustainability mission tied to ocean plastic removal, sold direct-to-consumer online and through regional distributors across the United States.
- Ownership category
- akta.pro rank
OVO Vodka industry classification
Industry- Product category
- Premium Vodka / Spirits
- NAICS
- Distilleries (312140), Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling) (AFAFAAAH)
Keywords
Where OVO Vodka is headquartered
LocationHeadquarters
- HQ city
- Hoboken
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
OVO Vodka business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Bottle Sales: OVO Vodka sells its ultra-premium vodka directly through its website (ovo.vodka/shopovo.vodka) to consumers in 45 US states for delivery via courier.
- Retail and On-Premise Distribution: Products sold through liquor stores, bars, restaurants, and hotels via regional distribution partners across multiple US states.
- Local Delivery Partnerships: OVO Vodka is available for local delivery through Uber Eats and Drizly marketplace platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard 750ml bottle |
Go-to-market motion3 records
Distribution channels12 records
Marketing channels5 records
OVO Vodka product offering
Product offeringCore offering
OVO Vodka produces and sells a single ultra-premium, gluten-free vodka made from 100% high-grade American corn, distilled six times, filtered with activated charcoal, and finished with a proprietary subtle rose infusion intended to eliminate the typical vodka afterburn. The product is sold in 750ml bottles at 40% ABV (80 proof) across the United States, with the brand's signature sustainability hook linking every bottle purchased to the removal of 12 plastic bottles from the ocean through the Bye Bye Plastic Foundation partnership.
Product overview
OVO Vodka is a single-product spirits brand offering one core SKU: its flagship ultra-premium vodka. The product is positioned as an eco-conscious spirit, with environmental impact built into its value proposition—every bottle purchased funds the removal of 12 plastic bottles from oceans through the Bye Bye Plastic Foundation partnership. The brand also offers signature cocktails recipes on its website and hosts community cleanup events, though these are marketing/community initiatives rather than separate product offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- OVO Vodka (flagship ultra-premium vodka, 750ml) Ultra-premium, gluten-free vodka at 40% alcohol by volume (80 proof) in a 750ml bottle, made from 100% high-grade American corn, distilled six times, filtered with activated charcoal, and finished with a proprietary rose infusion the brand credits with eliminating typical vodka afterburn. Keto-friendly with zero carbs, sugar, fat, and sodium, and 65 calories per 1oz serving. Each bottle sold contributes $2 to Bye Bye Plastic Foundation and removes the equivalent of 12 plastic bottles from the ocean. Targeted at legal-age individual spirit consumers and on-premise bar/restaurant accounts across 45 US states.
Quantifiable outcome
- 12 plastic bottles removed from the ocean per bottle of OVO Vodka purchased
- +2 more outcomes
Companies that use OVO Vodka
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
OVO Vodka technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
OVO Vodka partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, primary and minor.
- CoreBev / Connecticut DistillingcoreOVO Vodka relocated distillation operations from Jacksonville, Florida to Waterbury, Connecticut, partnering with CoreBev and Connecticut Distilling. The partnership provides integrated distilling, blending, bottling, and co-packing capabilities with sustainability-driven approach including waste reduction, water-conscious cleaning practices, and energy-efficient equipment.
- WC BeverageprimaryWC Beverage is OVO Vodka's distribution partner for the Washington DC and Maryland markets, providing strong regional support and positioning OVO Vodka among premium choices across cocktail bars and retail venues.
- Sustainable JCminorSustainable JC partnered with OVO Vodka for the Jersey City Waterfront Cleanup Series, supporting community environmental action.
- DC BeverageprimaryDC Beverage is OVO Vodka's primary distribution partner in Northern California, helping expand reach to more consumers and retailers across the state.
- Mina DistributorsprimaryMina Distributors is OVO Vodka's exclusive distribution partner in the Connecticut market, helping expand reach and make OVO Vodka accessible to more consumers.
- Park Street ImportsprimaryPark Street Imports handles self-distribution for OVO Vodka's Southern California launch, bringing the brand to eco-conscious SoCal consumers.
- Baystate Wine & SpiritsprimaryBaystate Wine & Spirits is a full-service wholesaler based in West Bridgewater, Massachusetts representing OVO Vodka in Massachusetts, Rhode Island, and New Hampshire markets.
- North American Beverage SelectionsprimaryNorth American Beverage Selections is OVO Vodka's distribution partner for Connecticut.
- Green Light DistributionprimaryGreen Light Distribution is OVO Vodka's distribution partner for the Florida market.
- Kohler Distributing CompanyprimaryKohler Distributing Company signed with OVO Vodka as a distribution partner for multi-state coverage.
- Bye Bye Plastic FoundationcoreOVO Vodka's primary charity partner. For every bottle of OVO Vodka purchased, $2 is donated to Bye Bye Plastic Foundation, resulting in 12 plastic bottles being removed from the oceans. The foundation harnesses music events to create positive ripple effects in how people treat and repair the planet, cutting single-use plastics at festivals and throughout the music industry.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
OVO Vodka competitors and assessment
Company assessmentEmerging players
- Reyka Vodka: Icelandic craft vodka with sustainability/clean-process brand story, a comparable niche craft premium vodka competitor to OVO's sustainability-led positioning.
- Deep Eddy Vodka: Texas-based craft vodka that scaled from startup to national distribution, the clearest analog for OVO's stage-by-stage growth trajectory.
Direct peers
- Crystal Head Vodka: Premium celebrity-founded craft vodka competing with OVO in the ultra-premium tier and on-premise placements, often at similar price points.
- Hangar 1 Vodka: California-based craft vodka maker with a similar small-batch, story-driven premium positioning; competes in the same regional distribution and premium retail environment.
- Belvedere Vodka: Polish ultra-premium rye-based vodka competing in the same premium price tier and on-premise accounts; one of the closest direct competitors OVO faces at $30+ retail.
- Chopin Vodka: Small-batch premium potato/rye vodka marketed on craft and provenance, similar to OVO's positioning as a differentiated craft spirit.
Broad incumbents
- Grey Goose: Iconic ultra-premium vodka positioned above OVO's price point; addresses the same ultra-premium consumer at bars and retail, with established global distribution that OVO's emerging footprint is building against.
- Tito's Handmade Vodka: America's largest premium/craft vodka by volume; competes head-on with OVO in premium positioning and on-premise accounts, but operates at vastly greater scale and a much broader SKU lineup.
- Absolut Vodka: Mass-market premium vodka from Pernod Ricard; competes for the same at-home and on-premise occasions but at significantly lower price and vastly larger scale.
- Ketel One: Mainstream premium vodka brand from Diageo with strong cocktail-program presence; competes for the same on-premise and at-home premium pouring occasions as OVO.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
OVO Vodka social profiles
Digital presenceOVO Vodka financial estimates
Financial estimateRevenue estimate
Valuation estimate
OVO Vodka leadership team
Management profileNumber of profiles
Profiles2 records
OVO Vodka funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OVO Vodka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OVO Vodka
What does OVO Vodka do?
OVO Vodka produces and sells a single ultra-premium, gluten-free vodka made from 100% high-grade American corn, distilled six times, filtered with activated charcoal, and finished with a proprietary subtle rose infusion intended to eliminate the typical vodka afterburn. The product is sold in 750ml bottles at 40% ABV (80 proof) across the United States, with the brand's signature sustainability hook linking every bottle purchased to the removal of 12 plastic bottles from the ocean through the Bye Bye Plastic Foundation partnership.
Is OVO Vodka a public or private company?
OVO Vodka is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OVO Vodka founded?
OVO Vodka was founded in 2020. It employs 1 to 10 people.
Where is OVO Vodka based?
OVO Vodka is headquartered in Hoboken, United States, in the North America region.
How does OVO Vodka make money?
Three revenue lines are on record. Direct Bottle Sales are the primary driver. The others are retail and On-Premise Distribution and local Delivery Partnerships.
Who are OVO Vodka's main competitors?
Emerging players on record are Reyka Vodka and Deep Eddy Vodka. Direct peers are Crystal Head Vodka, Hangar 1 Vodka, Belvedere Vodka and Chopin Vodka. Broad incumbents are Grey Goose, Tito's Handmade Vodka, Absolut Vodka and Ketel One.
Does OVO Vodka have an API?
No public API is recorded for OVO Vodka.
What industry is OVO Vodka in?
OVO Vodka's product category is Premium Vodka / Spirits. Its primary akta.pro industry code is AFAFAAAH, Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling). Its NAICS code is 312140 and its SIC code is 2080.