Vermont Public
Vermont Public is an independent, community-supported nonprofit public media organization operating as a joint NPR/PBS licensee serving Vermont through broadcast radio, television, digital streaming, podcasts, and educational programming, funded by member donations, corporate underwriting, and philanthropy.
- Company typePrivate
- Founded1977
- HeadquartersColchester, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Vermont Public does
Vermont Public is an independent, community-supported nonprofit public media organization founded in 1977 and headquartered at 365 Troy Avenue in Colchester, Vermont. Operating as a joint licensee for both public radio and public television, the organization follows the ethics guidance of both NPR and PBS and operates a network of more than 15 FM radio stations (including WVPS, WVPR, WRVT) and three television stations (WETK, WVTB, WVER) across Vermont, supplemented by live digital streaming via StreamGuys, video streaming at video.vermontpublic.org, and podcast distribution across Apple, Spotify, and Google platforms. As of May 2024, the organization employed 114 staff (104 full-time, 10 part-time), with a Board of Directors of which 25% identify as BIPOC.
The product portfolio is multi-platform and includes Vermont Public Radio (news, classical music, BBC World Service, Friday Night Jazz), Vermont Public Television (live TV, VOD, PBS KIDS), and a substantial original podcast network spanning The Frequency (daily news), Vermont Edition, Brave Little State (listener-driven journalism), But Why (children), Homegoings (race and culture), Rumble Strip, and All Things Gardening. Underlying technology is built on Amazon Web Services for web applications, NPR's shared content management system for the public-facing site, StreamGuys for live audio streaming, Engaging Networks for membership and email, and Microsoft Clarity and Google Analytics for site optimization. The organization also distributes educational resources through PBS Learning Media and offers Vermont Public Passport, a PBS-Passport-style membership benefit.
Revenue is generated through a diversified nonprofit model: individual member donations and monthly recurring gifts, philanthropy including legacy giving, corporate underwriting and the premium Corporate Circle partnership tier, vehicle donations through Good News Garage, and likely Corporation for Public Broadcasting grants. The go-to-market motion is community-led, anchored by annual fundraising campaigns including the 11th annual Giving Tuesday partnership with Vermont Foodbank and Vermont Community Foundation. Leadership comprises Scott Finn (President and CEO), Brendan Kinney (COO), Brendan Leonard (CFO), and Lesli Hill Blount (Director of Business Sponsorships).
Vermont Public firmographics
Firmographics- Name
- Vermont Public
- Legal name
- Vermont Public
- Website
- https://vermontpublic.org
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Vermont Public is an independent, community-supported nonprofit public media organization operating as a joint NPR/PBS licensee serving Vermont through broadcast radio, television, digital streaming, podcasts, and educational programming, funded by member donations, corporate underwriting, and philanthropy.
- Ownership category
- akta.pro rank
Vermont Public industry classification
Industry- Product category
- Public Broadcasting and Media
- NAICS
- Radio Broadcasting Stations (51611), Television Broadcasting Stations (516120), Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832), Television Broadcasting Stations (4833)
- akta.pro primary industry
- National Public Radio Networks & Member Stations (NPR-style) (MPABADAB)
- akta.pro secondary industries
- National Public Television Networks & Member Stations (PBS-style) (MPABADAA), Public Media Digital Platforms & Streaming (Apps, On-demand, Podcasts) (MPABADAG), Public/Noncommercial Radio Broadcasting (NPR, Community, Campus) (MPAIAEAB)
Keywords
Where Vermont Public is headquartered
LocationHeadquarters
- HQ city
- Colchester
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Vermont Public business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Membership and Donations: Community-supported through member donations, monthly gifts, and annual contributions
- Business Sponsorship: Corporate underwriting and business sponsorship of programming
- Philanthropy: Major gifts and philanthropy programs including legacy giving
- Vehicle Donation Program: Vehicle donations through Good News Garage partnership
- Corporate Circle: Premium corporate partnership tier with enhanced benefits
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Membership/Donation-based support |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Vermont Public product offering
Product offeringCore offering
Vermont Public is a community-supported nonprofit public media organization operating as a joint licensee for public radio and public television. It produces and distributes local news, classical music, jazz, children's programming, and original podcasts across multiple FM radio stations, TV channels, digital streaming platforms, and podcast networks serving Vermont and broader audiences.
Product overview
Vermont Public is an independent, community-supported media organization operating as a joint licensee with both public radio and public television services under NPR and PBS ethics guidelines. The organization offers a multi-platform content portfolio including: Vermont Public Radio (broadcast radio with news, classical music, and BBC World Service); Vermont Public Television (live TV streaming and video on demand with PBS KIDS); and an extensive podcast network featuring shows such as The Frequency (daily Vermont news), Vermont Edition (conversational news show), Brave Little State (listener-driven journalism), Vermont This Week (political coverage), The Sports Rapport, Rumble Strip, All Things Gardening, Homegoings (race and culture conversations), and But Why (kids content). Additional offerings include Classical programming with Friday Night Jazz, the Made Here local film showcase, and membership benefits through Vermont Public Passport. The organization also provides educational resources via PBS Learning Media and operates a network of FM and TV broadcast stations across Vermont.
Differentiator
Problem solved
Functional benefit
Brands
- Homegoings: A seasonal podcast featuring fearless conversations about race and storytelling with soul.
- Brave Little State
- Vermont Public Classical
- Vermont Edition
- The Frequency
Products and services
- Vermont Public Radio Flagship radio broadcasting news, classical music, and BBC World Service to Vermont listeners across multiple FM stations.
- Vermont Public Television (Video Streaming)
Quantifiable outcome
- Over 140,000 meals if 2,000 gifts received in Giving Tuesday campaign
Companies that use Vermont Public
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Vermont Public technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Vermont Public partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Vermont Foodbankcore11th annual Giving Tuesday partnership to mobilize funds supporting Vermonters facing food insecurity
- Vermont Community FoundationcoreGiving Tuesday partnership with matching funds to support food insecurity initiatives
- NPRcoreContent partnership for national and world news; Vermont Public website uses shared content management system from National Public Radio
- PBScorePublic television content partnership including PBS KIDS programming
- StreamGuyscoreLive streaming services for Vermont Public News, Classical, BBC and Replay stations
- Engaging NetworkscoreEmail and membership web experiences powered by Engaging Networks
- Amazon Web ServicescoreWeb applications served using Amazon Web Services infrastructure
- Good News GarageminorVehicle donation program partner converting donated vehicles into support for public media
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Vermont Public competitors and assessment
Company assessmentDirect peers
- Maine Public: Maine Public is a joint public radio and television licensee serving a neighboring small rural New England state. Its dual-licensee structure and statewide broadcast footprint make it one of the closest operational analogues to Vermont Public.
- Connecticut Public Broadcasting: Connecticut Public operates a similar joint NPR/PBS licensee model serving a small New England state with broadcast radio, TV, and digital content. Comparable community-supported nonprofit structure and statewide mission make it a direct peer.
- New Hampshire Public Radio (NHPR): New Hampshire Public Radio is a similarly-sized regional public radio licensee serving a small New England state with comparable news, music, and podcast programming. NHPR is the most direct regional comparable for Vermont Public's radio operations and member-supported nonprofit model.
Broad incumbents
- KQED (San Francisco): KQED is the largest NPR/PBS member station in the Bay Area, offering news, classical, and television programming plus podcasts. As a major-market joint licensee, it is a benchmark for Vermont Public's community-supported public media model at scale.
- WNYC (New York Public Radio): WNYC is the flagship New York public radio station and one of the largest U.S. public radio operators. It shares the NPR member-supported model and podcast distribution strategy but operates at much larger scale and in a major metro market.
- WGBH (Boston): WGBH is a large, established Boston-based public broadcaster and the largest producer of PBS content nationally. As a much larger New England public media incumbent, it overlaps with Vermont Public's public broadcasting mission while operating at significantly greater scale.
- Minnesota Public Radio / American Public Media: Minnesota Public Radio is a large multi-station public radio network with national content distribution via American Public Media. Comparable in operating multi-format classical/news programming and producing nationally distributed podcasts like Marketplace.
Others
- PBS (Public Broadcasting Service): PBS is the national television network supplying content including PBS KIDS programming carried by Vermont Public. As the parent content network for Vermont Public's television operations, PBS is a key enabling ecosystem participant rather than a direct competitor.
- NPR (National Public Radio): NPR is the national network that supplies Vermont Public with national and world news content and shares its content management system. As a content distributor and partner rather than a local competitor, NPR is an ecosystem participant central to Vermont Public's operations.
- Vermont Community Foundation: The Vermont Community Foundation is a recurring strategic partner in Vermont Public's Giving Tuesday campaigns for food insecurity. As a regional philanthropic institution, it is an adjacent ecosystem enabler rather than a peer broadcaster.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks2 records
Key highlights7 records
Customer concentration
Vermont Public social profiles
Digital presenceVermont Public financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vermont Public leadership team
Management profileNumber of profiles
Profiles5 records
Vermont Public funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vermont Public M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vermont Public
What does Vermont Public do?
Vermont Public is a community-supported nonprofit public media organization operating as a joint licensee for public radio and public television. It produces and distributes local news, classical music, jazz, children's programming, and original podcasts across multiple FM radio stations, TV channels, digital streaming platforms, and podcast networks serving Vermont and broader audiences.
Is Vermont Public a public or private company?
Vermont Public is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Vermont Public founded?
Vermont Public was founded in 1977. It employs 51 to 100 people.
Where is Vermont Public based?
Vermont Public is headquartered in Colchester, United States, in the North America region.
How does Vermont Public make money?
Five revenue lines are on record. Membership and Donations are the primary driver. The others are business Sponsorship, philanthropy, vehicle Donation Program and corporate Circle.
Who are Vermont Public's main competitors?
Direct peers on record are Maine Public, Connecticut Public Broadcasting and New Hampshire Public Radio (NHPR). Broad incumbents are KQED (San Francisco), WNYC (New York Public Radio), WGBH (Boston) and Minnesota Public Radio / American Public Media. Others are PBS (Public Broadcasting Service), NPR (National Public Radio) and Vermont Community Foundation.
Does Vermont Public have an API?
No public API is recorded for Vermont Public.
What industry is Vermont Public in?
Vermont Public's product category is Public Broadcasting and Media. Its primary akta.pro industry code is MPABADAB, National Public Radio Networks & Member Stations (NPR-style), with a secondary code of MPABADAA, National Public Television Networks & Member Stations (PBS-style). Its NAICS code is 51611 and its SIC code is 4832.