Supermiro
Supermiro is a Luxembourg-based geolocation-driven event discovery platform serving 83,000+ monthly users across the Greater Region. It aggregates 3,750+ monthly events for consumers while offering paid promotion, advertising, and API licensing to event organizers, venues, and brands.
- Company typePrivate
- Founded2014
- HeadquartersLuxembourg, Luxembourg
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Supermiro does
Supermiro (legally SPMO SA) is a Luxembourg-based event discovery and local lifestyle platform operating across the Greater Region (Luxembourg, eastern Belgium, Lorraine in France, and adjacent German border areas). Founded in 2014, the company aggregates events, activities, restaurants, and points of interest into a searchable directory built around geolocation-based personalization. The platform serves two distinct customer groups: individual consumers (residents and expats) looking for things to do nearby, and business customers (event organizers, venues, brands, municipalities) seeking local audience reach.
The core product is the Supermiro Platform, available via web (supermiro.lu) and mobile apps on iOS and Android. The system lists 3,750+ events monthly and serves 83,000+ monthly active users across the Greater Region, generating 250,000 monthly page views and 52,000+ social media followers across Instagram, Facebook, TikTok, YouTube, and LinkedIn. Underlying the consumer experience is a location-based personalization layer that filters content by proximity and user behavior, with curated guides segmented by mood and occasion (today, tonight, weekend, family, etc.).
Monetization follows a hybrid freemium and advertising model. Event discovery and event publishing are free for both consumers and organizers. Revenue is generated through Supermiro Pro, a paid B2B module offering event boosting, bannering, publireportages, and social media promotion, plus an API that allows hotels, municipalities, and enterprises to embed the event calendar on their own websites or digital signage. UniPop, an integrated sub-brand, extends the platform into educational courses and formations (wellness, arts, cooking, technology). Brand sponsorships (Eltrona, Casino 2000, RTL Lëtzebuerg, Enovos) provide additional advertising revenue.
Supermiro firmographics
Firmographics- Name
- Supermiro
- Legal name
- SPMO SA
- Website
- https://supermiro.lu
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Supermiro is a Luxembourg-based geolocation-driven event discovery platform serving 83,000+ monthly users across the Greater Region. It aggregates 3,750+ monthly events for consumers while offering paid promotion, advertising, and API licensing to event organizers, venues, and brands.
- Ownership category
- akta.pro rank
Supermiro industry classification
Industry- Product category
- Event Discovery Platform
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- akta.pro primary industry
- Travel Super-Apps & Multi-Service Marketplaces (THAKAAAM)
Keywords
Where Supermiro is headquartered
LocationHeadquarters
- HQ city
- Luxembourg
- HQ country
- Luxembourg
- HQ region
- Europe
Offices1 record
Markets served
Supermiro business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Free event discovery: Basic event listing and discovery is free for all users. Event organizers can publish events at no cost.
- Event promotion and boosting: Paid options to boost events and increase visibility. Pro packages for event organizers, venues, and brands to reach qualified local audience through bannering, publireportages, and social media promotion.
- API licensing: B2B API integration for hotels, municipalities, and businesses to embed Supermiro's event agenda on their own websites or digital signage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free event discovery |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Supermiro product offering
Product offeringCore offering
Supermiro operates a location-based event and venue discovery platform for Luxembourg and the Greater Region, aggregating 3,750+ monthly events and local businesses (restaurants, bars, museums, shops) into a personalized directory accessible via web and mobile apps. The company monetizes through Supermiro Pro (paid event promotion and advertising for organizers, venues, and brands) and an embeddable API that powers event calendars for hotels, municipalities, and enterprises. A separate sub-brand, UniPop, lists educational courses and workshops on the platform.
Product overview
Supermiro is a unified event discovery and local lifestyle platform operating in Luxembourg and the Greater Region. The core product is the Supermiro Platform, which aggregates events, activities, and local businesses (restaurants, bars, museums, shops) into a searchable directory with location-based discovery features. Supermiro Pro is a professional add-on module offering event promotion, establishment listing, and advertising services for businesses and event organizers. UniPop is a complementary sub-brand focused on educational courses and formations. The platform also features a free event posting system called 'Mirettes' with optional paid promotion tiers. Together, these products serve both consumer discovery and business promotion needs in the regional events ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- UniPop: A section of Supermiro dedicated to courses and training/formations, offering workshops in areas such as health, psychology, art, cooking, fitness, and technology.
- Supermiro Pro
Products and services
- Supermiro Platform
Quantifiable outcome
- 83,000+ monthly active users in the Greater Region
Companies that use Supermiro
Customer profileSegments3 records
Ideal customer profiles3 records
Supermiro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Supermiro partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- EltronaminorBrand sponsor and advertising partner on the Supermiro platform.
- Casino 2000minorBrand sponsor and advertising partner on the Supermiro platform.
- RTL LëtzebuergminorBrand sponsor and advertising partner on the Supermiro platform.
- EnovosminorBrand sponsor and advertising partner on the Supermiro platform.
- UniPopcoreUniPop is a course and training platform whose events and courses are listed on Supermiro. Supermiro serves as a distribution channel for UniPop's educational offerings including psychology courses, cooking classes, yoga, and wellness workshops.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Supermiro competitors and assessment
Company assessmentDirect peers
- Eventbrite: Global self-service event ticketing and discovery platform. Directly comparable as a two-sided marketplace connecting event organizers with attendees, though operating at much larger scale and broader geographic reach than Supermiro.
- Meetup: Community-driven platform for local events and group activities. Comparable in that it aggregates local experiences and serves a discovery-oriented consumer use case, with overlap in event categories like social, cultural, and educational gatherings.
- Fever: Experiences marketplace focused on local events, concerts, and unique activities. Closely comparable to Supermiro in monetizing event discovery and ticketing for venues, with similar curated event discovery model.
- Time Out: Global city-guide media brand curating events, restaurants, and things to do. Comparable as a city-level curated lifestyle and events discovery platform, though operating at global scale with editorial-led content and broader categories.
- Bandsintown: Live music event discovery platform with geolocation features. Comparable in location-based event recommendation for concerts and shows, though narrower in vertical focus (music only) compared to Supermiro's broader scope.
- AllEvents.in: Event discovery aggregator covering local activities across multiple categories. Comparable as a free local event listing and discovery platform with similar two-sided marketplace dynamics between organizers and consumers.
Broad incumbents
- Yelp: Established local business discovery platform with reviews for restaurants, bars, and venues. Comparable in local lifestyle discovery and venue search, though Yelp's scope is broader (all local businesses) and its event listings are less central to the product.
Regional players
- Resident Advisor: Global electronic music event discovery platform with strong European presence. Comparable in event listing and ticketing for nightlife/electronic events, though focused on a narrower music vertical and operating across multiple countries.
- Visit Luxembourg: Official Luxembourg tourism board destination portal listing events, attractions, and activities. Comparable as a curated Greater Region event and venue discovery resource serving a similar audience of residents, expats, and visitors.
- Le Bonbon: French local media brand covering events, openings, and lifestyle in French cities. Comparable in curating hyperlocal events and lifestyle content for a regional audience, with similar editorial-plus-events hybrid model in adjacent Greater Region cities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Supermiro social profiles
Digital presenceSupermiro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Supermiro leadership team
Management profileNumber of profiles
Profiles1 record
Supermiro funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Supermiro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Supermiro
What does Supermiro do?
Supermiro operates a location-based event and venue discovery platform for Luxembourg and the Greater Region, aggregating 3,750+ monthly events and local businesses (restaurants, bars, museums, shops) into a personalized directory accessible via web and mobile apps. The company monetizes through Supermiro Pro (paid event promotion and advertising for organizers, venues, and brands) and an embeddable API that powers event calendars for hotels, municipalities, and enterprises. A separate sub-brand, UniPop, lists educational courses and workshops on the platform.
Is Supermiro a public or private company?
Supermiro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Supermiro founded?
Supermiro was founded in 2014. It employs 1 to 10 people.
Where is Supermiro based?
Supermiro is headquartered in Luxembourg, Luxembourg, in the Europe region.
How does Supermiro make money?
Three revenue lines are on record. Free event discovery is the primary driver. The others are event promotion and boosting and API licensing.
Who are Supermiro's main competitors?
Direct peers on record are Eventbrite, Meetup, Fever, Time Out, Bandsintown and AllEvents.in. Yelp is listed as a broad incumbent. Regional players are Resident Advisor, Visit Luxembourg and Le Bonbon.
Does Supermiro have an API?
Yes. Supermiro offers an API that allows third parties to integrate their event calendar into their own websites, applications, or digital signage. According to the Pro page, this is described as 'Intègre notre API' - integrating their agenda to inspire visitors of hotels, dynamize municipalities, or guide employees in the region. The API enables embedding Supermiro's event catalog with customizable criteria.
What industry is Supermiro in?
Supermiro's product category is Event Discovery Platform. Its primary akta.pro industry code is THAKAAAM, Travel Super-Apps & Multi-Service Marketplaces. Its NAICS code is 54185.