Simplenight
- Company typePrivate
- Founded2013
- HeadquartersMiami, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Simplenight firmographics
Firmographics- Name
- Simplenight
- Website
- https://simplenight.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Simplenight industry classification
Industry- Product category
- Travel Booking Platform
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Direct Booking Platforms & Booking Engines for Hosts/Managers (THAMALAE)
Keywords
Where Simplenight is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Markets served
Simplenight business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Transaction-based Ancillary Revenue: Simplenight captures a portion of over 2 trillion dollars of ancillary revenue consumer spend by enabling partners to offer bookable experiences. Revenue is generated through transaction fees on bookings processed through the platform.
- Supplier Distribution Services: Provides distribution, inventory management, payment processing, and analytical reporting tools to suppliers. The platform provides real-time access to Demand Partners around the world. No upfront or recurring fees mentioned, suggesting commission-based revenue from suppliers.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels2 records
Simplenight product offering
Product offeringCore offering
Simplenight operates a Global Experience Platform that provides customizable bookability, cloud-based distribution, dynamic packaging and merchandising, and an Internet Booking Engine (IBE). The company delivers this through a universal API and a white label booking solution, acting as merchant of record for booking, fulfillment and customer support. It offers real-time access to over 2 million bookable products across 30+ categories (accommodations, air, transportation, tours, dining, wellness, medical and more) in 2,000 cities across 190 countries, and provides suppliers with inventory, yield, payment and analytics tooling.
Product overview
Simplenight is a global technology company operating a unified Global Experience Platform that combines customizable bookability, cloud-based distribution, dynamic packaging and merchandising, and an Internet Booking Engine (IBE). The platform offers white label and API-powered booking solutions, enabling partners to embed access to over 2 million bookable products across accommodations, transportation, tours, dining, events, and other lifestyle categories. Suppliers utilize inventory and yield management tools while demand partners access the distribution network through Google, automotive platforms, hospitality providers, and other channels.
Differentiator
Problem solved
Functional benefit
Brands
- Global Experience Platform®: Global Experience Platform referred to in marketing materials.
Products and services
- Global Experience Platform (GEP) Core unified platform enabling real-time bookability of over 2 million products across 30+ categories in 2,000 cities across 190 countries, powering ancillary revenue and customer loyalty for enterprise partners.
- White Label Booking Solution Fully customizable white label interface that allows partners to offer bookable experiences under their own brand identity, including customizable booking flows and brand-matched styling.
- Universal API Developer-facing API that enables partners to build custom booking experiences or power their own user interface with access to the full Simplenight inventory and booking capabilities, implementable in a few lines of code.
- Inventory & Yield Management Platform Supplier-facing platform for hosting and managing product inventory, display, availability, and pricing with full control from any device, including intuitive reporting on booking trends and payment status, and access to Simplenight's demand partner network with no upfront or recurring fees.
Companies that use Simplenight
Customer profileSegments10 records
Ideal customer profiles5 records
Simplenight technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Simplenight partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- GooglecoreGoogle distributes Simplenight's bookable experiences to its users through search and travel products. This is a key demand partner channel that reaches more than 500 million people globally through Google's platforms.
- AirlinescoreAirlines integrate Simplenight's API to offer ancillary experience bookings to passengers. These partners access Simplenight's network of over 2 million products to provide expanded offerings to travelers.
- HotelscoreHotel partners integrate Simplenight to offer guests bookable local experiences, dining, transportation, and services. Partners benefit from increased guest satisfaction and ancillary revenue opportunities.
- Over 100 million cars and homes worldwidemajorAutomotive partners including connected car platforms and home sharing providers integrate Simplenight's booking technology. This network represents substantial distribution capacity reaching millions of consumers.
- Supplier NetworkcoreSimplenight aggregates inventory from a global supplier network including tour operators, restaurants, entertainment venues, and experience providers. These suppliers gain access to Simplenight's demand partner distribution channels.
- Demand Partner NetworkcoreThe demand partner network includes Google, airlines, hotels, automotive, government, SMB, smart home, hospitality, enterprise, and startup segments. These partners distribute Simplenight's bookable experiences to their customers.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Simplenight competitors and assessment
Company assessmentEmerging players
- Peek.com: Peek operates an experience marketplace with a partner API (Peek Pro) used by hotels, resorts, and tourism boards to embed bookable activities. It is comparable to Simplenight's hospitality and partner-channel orientation within experiences.
- Musement: Musement is a tours-and-activities platform with B2B distribution APIs for hotels, airlines, and OTAs. It targets the same supplier inventory and ancillary-revenue use case as Simplenight, particularly in EMEA.
Direct peers
- Klook: Klook is an Asia-led experiences and travel services platform with a B2B API and white-label offering for partners including airlines, hotels, and OTAs. It overlaps directly with Simplenight's multi-category booking engine and Asia-Pacific demand focus.
- Viator (Tripadvisor Experiences): Viator is the largest dedicated tours, activities, and experiences marketplace, operating both consumer-facing and a B2B API for partners. It directly competes with Simplenight's experience booking and distribution offering for the same supplier inventory and demand-partner integrations.
- GetYourGuide: GetYourGuide runs a global experiences marketplace with a partner API and supply network spanning thousands of operators. It competes head-to-head with Simplenight for supplier inventory and demand-partner distribution, particularly through airlines and OTAs.
Broad incumbents
- Travelport+: Travelport is a global distribution system providing travel APIs and merchandising tools used by airlines, hotels, agencies, and TMCs. It is comparable to Simplenight in the sense of being a B2B distribution/booking infrastructure layer, although focused on traditional travel commerce.
- Amadeus (Hospitality & Travel APIs): Amadeus provides enterprise-grade booking, distribution, and merchandising APIs for airlines, hotels, and travel sellers globally. It represents the incumbent 'rails' provider that Simplenight competes alongside or against in the partner-supplied booking stack.
- Expedia Group (including Expedia, Hotels.com, Vrbo): Expedia Group runs a global B2B2C travel marketplace with APIs for partners and a wide product catalog spanning accommodations, activities, and packages. Its broad scale and partner integrations make it a structural incumbent similar to where Simplenight positions.
- Booking Holdings (Booking.com / OpenTable / Kamekona): Booking Holdings operates the largest accommodations distribution platform and has expanded into attractions, dining, and ground transport. It is a broad incumbent that overlaps with Simplenight's partner-supplied demand and merchant-of-record model.
- Sabre (SynXis, Sabre Travel Solutions): Sabre offers GDS plus hospitality APIs (SynXis) enabling booking and merchandising for hotels, airlines, and agencies. It is comparable to Simplenight in the B2B bookability/inventory layer that partners integrate into their own experiences.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Simplenight social profiles
Digital presenceSimplenight financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simplenight leadership team
Management profileNumber of profiles
Profiles2 records
Simplenight funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simplenight M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simplenight
What does Simplenight do?
Simplenight operates a Global Experience Platform that provides customizable bookability, cloud-based distribution, dynamic packaging and merchandising, and an Internet Booking Engine (IBE). The company delivers this through a universal API and a white label booking solution, acting as merchant of record for booking, fulfillment and customer support. It offers real-time access to over 2 million bookable products across 30+ categories (accommodations, air, transportation, tours, dining, wellness, medical and more) in 2,000 cities across 190 countries, and provides suppliers with inventory, yield, payment and analytics tooling.
Is Simplenight a public or private company?
Simplenight is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simplenight founded?
Simplenight was founded in 2013. It employs 51 to 100 people.
Where is Simplenight based?
Simplenight is headquartered in Miami, United States, in the North America region.
How does Simplenight make money?
Two revenue lines are on record. Transaction-based Ancillary Revenue is the primary driver. The others are supplier Distribution Services.
Who are Simplenight's main competitors?
Emerging players on record are Peek.com and Musement. Direct peers are Klook, Viator (Tripadvisor Experiences) and GetYourGuide. Broad incumbents are Travelport+, Amadeus (Hospitality & Travel APIs), Expedia Group (including Expedia, Hotels.com, Vrbo), Booking Holdings (Booking.com / OpenTable / Kamekona) and Sabre (SynXis, Sabre Travel Solutions).
Does Simplenight have an API?
Yes. Simplenight offers a public-facing API that enables developers to implement the platform with a few lines of code. The API powers white label and custom booking interfaces, enabling partners to embed real-time bookability of experiences across accommodations, activities, dining, transportation, and other categories into their own applications.
What industry is Simplenight in?
Simplenight's product category is Travel Booking Platform. Its primary akta.pro industry code is THAMALAE, Direct Booking Platforms & Booking Engines for Hosts/Managers. Its NAICS code is 5132.