What Expedia Group does

Expedia Group is a publicly traded online travel marketplace company headquartered in Seattle, Washington, founded in 1996 and operating a portfolio of consumer brands including Expedia, Hotels.com, Vrbo, Hotwire, Orbitz, Travelocity, CheapTickets, ebookers, trivago, and CarRentals. The company connects travelers with global travel inventory across hotels, flights, vacation rentals, car rentals, activities, and vacation packages, serving 3.6 million lodging properties in 200+ countries with 16,000 employees and $119.6 billion in gross bookings. Revenue is generated through transaction commissions averaging 15-30% of booking values (rising to 30-40% with premium visibility fees), advertising through the Travel Media Network ($758 million in 2025, up 19% YoY), and B2B technology distribution via Rapid API serving 75,000 partners and processing 21 billion API calls daily.

The company's technology stack is anchored by approximately 200 petabytes of first-party travel data, AI-powered recommendation engines driving $6.5 billion in incremental revenue, and a B2B API infrastructure including Rapid Car API (190 countries), Rapid Flight API (400+ airlines), and Rapid Activities API. Expedia recently launched an MCP server and Intelligent Experience Platform to enable third-party AI agents and B2B partners to access travel inventory through structured connections. The platform supports multiple go-to-market motions: self-serve consumer booking, an enterprise B2B business growing at 25% YoY versus 8% for consumer, a Travel Agent Affiliate Program serving 200,000+ advisors, embedded commerce through partnerships with Uber, Meta, and TikTok, and advertising monetization through TravelAds and an offsite partnership with Magnite.

Expedia monetizes a two-sided network where consumer demand attracts supply and supply breadth attracts consumers. The business model combines transaction fees, advertising, B2B licensing and data monetization. Q1 2026 revenue of $3.43 billion grew 15% year-over-year and adjusted EBITDA margin reached a 15-year high of 15.8%. Strategic priorities include expanding B2B through acquisitions of Tiqets and CarTrawler, broadening distribution into social and ride-hailing platforms, and positioning AI agents as a new audience and infrastructure layer for travel commerce.

Name

Expedia Group

Legal name

Expedia, Inc.

Website

https://expediagroup.com

Company type

Public

Founded year

1996

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Expedia Group operates a global two-sided online travel marketplace across consumer brands (Expedia, Hotels.com, Vrbo) and a B2B Rapid API platform, monetizing 3.6M+ lodging properties and 75,000+ partners through transaction commissions, advertising, and AI-powered distribution reaching travelers in 200+ countries.

Ownership category

akta.pro rank

Product category

Online Travel Agency and Travel Marketplace

NAICS

Travel Agencies (56151), Tour Operators (561520), Passenger Car Rental and Leasing (53211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Hotel & Accommodation Booking Platforms (THALAFAB)

akta.pro secondary industries

Tours, Activities & Experiences Booking Marketplaces (THALAFAF), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Vacation Rental & Short‑Term Stay Marketplaces (THALAFAC)

Keywords

• Online travel agency
• Travel marketplace platform
• Vacation rental distribution
• B2B travel API
• Hotel booking platform

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Infrastructure, Operations

Revenue model

1. Transaction Commissions: Expedia earns commissions on bookings made through its platform, averaging 15-30% and rising to 30-40% with added visibility fees. Revenue is generated when travelers book hotels, flights, car rentals, activities, and vacation packages.
2. Advertising and Media: Expedia generates advertising revenue through TravelAds sponsored listings, display advertising, and offsite advertising via partnerships like the one with Magnite. The company reported $758 million in advertising and media revenue in 2025, up 19% year over year.
3. B2B Technology and API Services: Revenue from Rapid API distribution, white-label travel platforms, and B2B partner solutions. The B2B segment generated 25% revenue growth in Q1 2026 and represents 38% of total revenue, growing three times faster than the consumer business.
4. Data Monetization: Expedia monetizes its approximately 200 petabytes of first-party data through adtech partnerships, allowing advertisers to target Expedia's audiences across streaming TV, online video, display, and audio.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Expedia Group operates a global online travel marketplace connecting travelers with hotels, flights, vacation rentals, car rentals, activities, and cruises through consumer brands such as Expedia, Hotels.com, and Vrbo. It also provides a B2B technology platform anchored by Rapid API that serves over 75,000 partners and processes 21 billion API calls daily across 3.6 million lodging properties in 200+ countries. The company's two-sided model monetizes transactions via 15-30% commissions, advertising, and B2B technology licensing.

Product overview

Expedia Group operates a multi-brand travel marketplace platform comprising consumer-facing brands (Expedia, Hotels.com, Vrbo), B2B technology solutions (Rapid API, Intelligent Experience Platform, Partner Central), and travel media/advertising (Travel Media Network). The portfolio includes specialized tools for partners including Travel Agent Affiliate Program (TAAP) serving 200,000+ advisors, AI-powered planning tools (Activity Planner, Property Expert, Compare), and loyalty program One Key. B2B services process 21 billion API calls daily across 75,000+ partners, while consumer brands offer flights, hotels, vacation rentals, car rentals, activities, and vacation packages. The company also offers white-label travel platform solutions and advertising services targeting booked travelers.

Differentiator

Problem solved

Functional benefit

Brands

• One Key: Expedia Group's unified loyalty program that rewards travelers across Expedia, Hotels.com, and Vrbo
• Rapid API
• Expedia Group Travel Media Network
• TravelAds
• Expedia Trails Fund

Products and services

• Expedia.com (Consumer Brand) Primary consumer-facing online travel agency brand enabling travelers to book flights, hotels, vacation rentals, car rentals, activities, and vacation packages. Targeted at individual leisure and business travelers globally.
• Hotels.com Hotels-focused online travel booking platform with loyalty rewards program for frequent hotel guests. Targets individual travelers seeking specialized hotel booking experiences.
• Vrbo Vacation rental platform connecting travelers with property owners and managers for short-term rental accommodations. B2B vacation rental distribution doubled year-over-year. Targets both consumers seeking vacation rentals and property managers seeking distribution.
• Hotwire Discount online travel brand offering opaque and discounted travel deals across flights, hotels, and car rentals for price-sensitive consumers.
• Orbitz Online travel agency brand offering flights, hotels, vacation packages, and car rentals to individual consumers.
• Travelocity Online travel agency brand offering flights, hotels, and vacation packages to individual consumers.
• CheapTickets Online travel agency brand offering discounted flights, hotels, and travel packages to price-sensitive consumers.
• ebookers UK-focused online travel agency offering flights, hotels, and travel packages to European consumers.
• trivago Hotel metasearch platform comparing hotel prices across multiple booking sites, driving traffic to Expedia Group brands and partner hotels.
• CarRentals.com Online car rental booking platform aggregating inventory from multiple car rental suppliers for individual travelers.
• Expedia Cruises Cruise booking service offering cruise vacations across major cruise lines for individual consumers and travel advisors.
• Rapid API B2B technology platform enabling partners to access Expedia's travel inventory including hotels, flights, car rentals, and activities through APIs. Currently serves 75,000+ partners and processes 21 billion API calls daily. Supports Rapid Car API across 190 countries, Rapid Flight API connecting to 400+ airlines, and Rapid Activities API for global experience bookings.
• Travel Agent Affiliate Program (TAAP) B2B affiliate platform serving over 200,000 travel advisors worldwide with commission-based booking capabilities. NPS reached 51 in 2025, up 750%+ over three years.
• Travel Media Network (TravelAds) Advertising and media platform enabling travel brands and advertisers to target Expedia's audiences through TravelAds sponsored listings and offsite advertising via Magnite partnership. Reported $758 million in advertising and media revenue in 2025, up 19% year over year.
• Partner Central Partner management dashboard for hotel and travel suppliers to manage listings, pricing, availability, and operations across Expedia's platforms.
• One Key Rewards Unified loyalty program across Expedia, Hotels.com, and Vrbo allowing members to earn and redeem rewards across hotels, flights, and vacation rentals. Includes the One Key co-brand credit card with Wells Fargo and Mastercard.
• Tiqets Amsterdam-based activities and experiences platform offering online booking for museums, attractions, tours, and experiences globally. Integrated into Expedia Group's Rapid API ecosystem.
• CarTrawler Ireland-based B2B platform for car rental, ground transport, and Insurtech solutions connecting 550+ car rental suppliers and 500+ mobility suppliers with 300+ travel brands worldwide. Acquisition pending close.
• Intelligent Experience Platform AI-powered platform designed to let B2B brands offer and distribute travel under their own banner through a single connection, reducing operational complexity for partners. Announced at Explore 2026.

Quantifiable outcome

• 81% of fully connected hotels report improved occupancy, ADR, or RevPAR
• +12 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability11 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core, minor and flagship.

• BMO (Bank of Montreal)coreStrategic or Co-development Partner · 2 June 2026BMO Blue Rewards loyalty program powered by Expedia Group for flight and hotel reservations in Canada. Partnership includes Accor hotel brands (Fairmont, Novotel, SLS Hotels), MTY Group restaurant chains, and Instacart.
• CarTrawlercoreStrategic or Co-development Partner · 20 May 2026Agreement to acquire Ireland-based CarTrawler, a B2B platform for car rental, ground transport, and Insurtech solutions. CarTrawler connects 550+ car rental suppliers and 500+ mobility suppliers with 300+ travel brands worldwide. Transaction expected to close H2 2026, valued at approximately $350 million.
• CLEARcoreStrategic or Co-development Partner · 19 May 2026Partnership announced at Explore 2026 to enhance airport experiences. OneKey members receive tier-based pricing and faster airport security through Clear+ integration.
• MetacoreGTM or Marketing Partner · 19 May 2026AI-powered conversation ads letting travelers access Expedia chat directly from social media. Also includes AI-powered in-feed travel planning tools and testing new advertising capabilities for social media-based discovery and booking.
• AllTrailsminorStrategic or Co-development Partner · 19 May 2026Partnership announced at Explore 2026 for outdoor trail integration, part of Expedia Trails Fund commitment to restore trails at 11 U.S. locations.
• International Workplace Group (IWG)minorStrategic or Co-development Partner · 19 May 2026Partnership announced at Explore 2026 to expand workspace offerings within the travel ecosystem.
• TikTokcoreGTM or Marketing Partner · 14 May 2026TikTok Go travel booking feature with Expedia Group as early partner, launching in the U.S. Part of TikTok's strategic push to expand beyond brand discovery into direct commerce actions within the app ecosystem.
• UberflagshipStrategic or Co-development Partner · 29 April 2026Two-way partnership where Expedia powers hotel bookings in the Uber app (access to 700,000+ properties), and Uber integrates rides into the Expedia app starting June 2026. Uber One members receive 10% back in credits and 20% discounts on select hotels. Both companies frame the integration as creating incremental demand for hotel partners. CEOs of both companies have prior connection (Uber CEO Dara Khosrowshahi previously led Expedia).
• IShowSpeed (Darren Watkins Jr.)coreGTM or Marketing Partner · 29 April 2026Yearlong partnership with livestreamer IShowSpeed (Darren Watkins Jr.) for social-first marketing targeting Gen Z travelers. Launched with Caribbean island-hopping tour across Dominica, Guadeloupe, St. Kitts and Nevis, and St. Maarten via 12-hour livestream on Twitch and YouTube.
• MagnitecoreTechnology or Integration · 16 April 2026Adtech partnership allowing advertisers to target Expedia's audiences across streaming TV, online video, display, and audio using Expedia's approximately 200 petabytes of first-party data. Expands Expedia's advertising business to include offsite ads on the open web.
• TiqetscoreStrategic or Co-development Partner · 1 February 2026Acquisition of Amsterdam-based activities platform Tiqets completed in February 2026. Expands Rapid API beyond lodging to include activities and experiences distribution.
• Wells Fargo / Mastercard (OneKey Credit Card)coreStrategic or Co-development Partner · 1 January 2024OneKey co-brand credit card partnership with Wells Fargo and Mastercard, offering travel rewards and benefits to cardholders.

Scale indicators16 records

Recent moves8 records

Expansion highlights8 records

Direct peers

• Booking Holdings: Largest global OTA competitor (Booking.com, Priceline, Agoda, Kayak, OpenTable). Together with Expedia controls ~42% of global OTA market; directly comparable on hotel booking, flights, and alternative accommodations with overlapping inventory and traveler base.
• Airbnb: Primary competitor in alternative accommodations/vacation rentals, directly challenging Expedia's Vrbo. Comparable on two-sided marketplace dynamics, host/supply acquisition, and trust infrastructure for short-term stays.
• Trip.com Group: Global OTA (Trip.com, Ctrip, Skyscanner, Qunar) with strong Asia-Pacific presence. Comparable as a multi-brand travel platform serving both consumer and B2B segments with similar commission-based revenue model.

Broad incumbents

• Amadeus IT Group: Largest travel technology GDS serving airlines, hotels, and travel agencies globally. Comparable as B2B travel infrastructure provider but focused on GDS/booking systems rather than consumer-facing OTA marketplace.
• Sabre Corporation: Travel technology company providing GDS, airline IT, and hospitality solutions. Comparable as B2B travel distribution infrastructure competitor with overlapping airline and hotel connectivity offerings, though narrower consumer brand presence.
• Travelport (now part of private ownership): Global distribution systems and travel commerce platform serving travel agencies, airlines, and hotels. Comparable as B2B travel technology infrastructure provider with API-based distribution similar to Expedia's Rapid API ecosystem.

Emerging players

• Hopper: AI-driven travel app specializing in flight and hotel price prediction, fintech (Hopper Cloud), and B2B white-label. Comparable as emerging player in mobile-first travel booking with strong AI/predictive analytics focus overlapping Expedia's AI roadmap.
• Wanderu: Ground transportation booking platform for bus and rail travel in North America. Comparable as a travel inventory aggregator using B2B API partnerships and consumer-facing booking, similar in distribution model but narrower in product scope.

Regional players

• MakeMyTrip: Leading OTA in India (also owns Goibibo and redBus) operating under Trip.com Group. Comparable multi-brand OTA model serving a distinct geographic market with similar flights, hotels, and packages product mix.

Others

• Google Travel: Indirect competitor through Google Search, Hotel Ads, and Google Travel product surfaces. Not a transactional OTA but mediates travel discovery and influences demand funnel that OTAs must pay to access via performance marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/expediagroup
• Facebookfacebook.com/expedia.co.in
• LinkedInlinkedin.com/company/expedia
• Instagraminstagram.com/expediagroup/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries13 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A27 records

Investments26 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expedia Group