As You Are
As You Are is a Mumbai-based mobile dating app founded in 2020 that targets lesbian, gay, and queer users in India. The company operates with a lean founding team and has raised $250,000 in seed funding.
- Company typePrivate
- Founded2020
- HeadquartersMumbai, India
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
As You Are firmographics
Firmographics- Name
- As You Are
- Website
- https://asyouare.in
- Company type
- Private
- Founded year
- 2020
- Headcount range
- 1–10 employees
- Short description
- As You Are is a Mumbai-based mobile dating app founded in 2020 that targets lesbian, gay, and queer users in India. The company operates with a lean founding team and has raised $250,000 in seed funding.
- Ownership category
- akta.pro rank
As You Are industry classification
Industry- Product category
- Online Dating
- akta.pro primary industry
- Dating & Relationship Networks (BPAMABAF)
Keywords
Where As You Are is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Markets served
As You Are business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
As You Are product offering
Product offeringCore offering
As You Are operates AYA, a single mobile dating application for lesbian, gay, and queer users in India. The app provides a consolidated LGBTQ+ dating experience within the Indian market, headquartered in Mumbai and launched in 2020.
Differentiator
Problem solved
Functional benefit
Products and services
- AYA Dating App
Companies that use As You Are
Customer profileIdeal customer profiles1 record
As You Are technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
As You Are competitors and assessment
Company assessmentDirect peers
- Grindr: Grindr is the world's largest LGBTQ+ dating app, directly comparable as the dominant global queer-dating platform that AYA targets in India. Both serve gay, bi, trans and queer users with location-based matching, chat, and community features.
- Scruff: Scruff is a global LGBTQ+ dating and social networking app aimed largely at gay, bi, trans and queer men. It is directly comparable to AYA in niche focus, mobile-first product, and community-led growth.
- Romeo (Planet Romeo): Romeo is a long-standing LGBTQ+ dating and social network with strong presence in Europe and emerging markets. Comparable to AYA in serving queer users with chat, community and location features outside the US-centric incumbent ecosystem.
- TrulyMadly: TrulyMadly is one of India's leading homegrown dating apps focused on serious relationships. It is directly comparable to AYA as an India-centric, mobile-first dating startup competing for the same English-speaking urban Indian singles segment.
- Aisle: Aisle is an Indian dating app targeting urban Indians seeking meaningful matches, with curated communities and vernacular expansion. Directly comparable to AYA as an India-based, community-led dating product chasing differentiated positioning versus Tinder/Bumble.
- Woo (FreeCharge/FraudLabs-backed): Woo is a well-known Indian dating app founded in Mumbai and focused on young urban professionals in India. Comparable to AYA in geography, target audience, and mobile dating product category.
Broad incumbents
- Tinder (Match Group): Tinder is the largest mainstream dating app globally with a substantial Indian user base and increasingly LGBTQ-inclusive orientation features. It is broadly comparable as the dominant horizontal dating destination that AYA's niche product must differentiate against.
- Bumble: Bumble is a publicly-traded mainstream dating app (with BFF and Bizz modes) operating in India with inclusive matching. Comparable as a broad incumbent whose same-sex matching flows and brand safety compete for the same Indian queer users AYA targets.
- Hinge (Match Group): Hinge is Match Group's relationship-focused dating app, expanding in India with prompts-based matching. Comparable as a broad incumbent in the same relationship-intent category AYA competes in, with substantially larger user-acquisition budget.
Emerging players
- Alrighty (and other India LGBTQ+ apps): Alrighty is one of a handful of emerging India-focused LGBTQ+ social/dating apps. Comparable to AYA as a niche Indian queer community platform pursuing similar underserved-market thesis.
Market position
Customer concentration
As You Are social profiles
Digital presenceAs You Are financial estimates
Financial estimateRevenue estimate
Valuation estimate
As You Are leadership team
Management profileNumber of profiles
Profiles3 records
As You Are funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
As You Are M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about As You Are
What does As You Are do?
As You Are operates AYA, a single mobile dating application for lesbian, gay, and queer users in India. The app provides a consolidated LGBTQ+ dating experience within the Indian market, headquartered in Mumbai and launched in 2020.
When was As You Are founded?
As You Are was founded in 2020. It employs 1 to 10 people.
Where is As You Are based?
As You Are is headquartered in Mumbai, India, in the Asia region.
Who are As You Are's main competitors?
Direct peers on record are Grindr, Scruff, Romeo (Planet Romeo), TrulyMadly, Aisle and Woo (FreeCharge/FraudLabs-backed). Broad incumbents are Tinder (Match Group), Bumble and Hinge (Match Group). Alrighty (and other India LGBTQ+ apps) is listed as an emerging player.
Does As You Are have an API?
No public API is recorded for As You Are.
What industry is As You Are in?
As You Are's product category is Online Dating. Its primary akta.pro industry code is BPAMABAF, Dating & Relationship Networks.