What TrojanTrack does

TrojanTrack is an Irish equine-technology startup that has built an AI-powered mobile application for biomechanical gait analysis in horses. Founded by engineer Stephen O'Dwyer and headquartered in Naas, County Kildare, the company uses a proprietary neural-network model and computer-vision pipeline to analyse a standard 10-second smartphone walk video, extracting 52 biomechanical data points including stride lengths, stride times, joint angles, and stance/swing distribution across all limbs. The system compares each scan against the individual horse's own baseline to flag asymmetries and early signs of lameness, often before changes are visible to the naked eye, and delivers results to the user's phone as Red/Amber/Green indicators with a plain-language summary and longitudinal trend views. No wearables or specialist equipment are required.

The company's go-to-market is mobile-first and product-led: the app is live on iOS and Android with a free trial entry point, targeting horse trainers, riders, and owners. Distribution is augmented by a brand-ambassador and partnership strategy involving elite showjumpers (John Whitaker, Shane Breen, Mark McAuley) and institutional partners including Hickstead (home of British Showjumping) and Horse Sport Ireland, with the technology already being used in stallion selection assessments. TrojanTrack operates a subscription-based revenue model with tiered plans; specific pricing is not publicly disclosed.

The company is venture-backed at an early stage, having raised approximately €500,000 in pre-seed funding in 2025 and an additional ~€50,000 from Enterprise Ireland in 2022. It is currently raising a €1.3 million seed round ahead of a planned full commercial launch in Ireland and the UK in Q1 2026, building on a soft-launch phase during which more than 200 horses were onboarded onto the platform. TrojanTrack won the 'One to Watch' award at the 2025 UCD AI Ecosystem Accelerator.

Name

TrojanTrack

Legal name

Trojan Track Ltd

Website

https://trojantrack.ie

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

TrojanTrack is an Irish AI-powered mobile application that performs equine gait analysis from a 10-second smartphone video, capturing 52 biomechanical data points to detect early lameness and injury. It serves horse trainers, riders, and owners via a subscription app on iOS and Android.

Ownership category

akta.pro rank

Headquarters

HQ city

Kildare

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Mobile App Subscription: TrojanTrack generates revenue through a mobile app available on iOS and Android. The app offers biomechanical gait analysis for horse owners, trainers, and riders on a subscription or per-use basis. The website references 'Plans' and 'Start a Free Trial' suggesting a tiered subscription model for continued platform access and analysis reports.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

TrojanTrack is a mobile application that performs AI-powered equine gait analysis using only a standard smartphone camera. From a 10-second walk video, the system captures and analyses 52 biomechanical data points — including stride lengths, stride times, joint angles, and stance/swing distribution — and compares each horse against its own baseline to flag movement asymmetries and early signs of lameness or injury. The app is available on iOS and Android and delivers results as Red/Amber/Green indicators with plain-language summaries and trend views.

Product overview

TrojanTrack is a single unified product — an AI-powered equine gait analysis mobile application. The product uses smartphone cameras to record a 10-second walk video, which the AI analyzes to compare each horse against its own baseline and detect early signs of lameness. Available as a mobile app on iOS and Android platforms, it delivers biomechanical reports with Red/Amber/Green indicators and trend views.

Differentiator

Problem solved

Functional benefit

Products and services

• TrojanTrack Mobile App AI-powered equine gait analysis mobile application that uses a smartphone camera to record a 10-second walk video, captures and analyses 52 biomechanical data points, and compares each horse against its own baseline to flag asymmetries and early signs of lameness. Delivers Red/Amber/Green reports with plain-language summaries and trend views. For horse owners, trainers, and riders.

Quantifiable outcome

• Captures and analyses 52 key biomechanical data points from a 10-second smartphone walk video
• +3 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• HicksteadcoreStrategic or Co-development Partner · 1 January 2025TrojanTrack has partnered with Hickstead, the home of British Showjumping, to bring movement analysis to the heart of British Showjumping. A dedicated demo area has been set up at Hickstead where visitors can trial the TrojanTrack system in person during events, showcasing the technology to an audience of elite riders and trainers.
• Shane Breen / The Breen TeamcoreGTM or Marketing Partner · 1 January 2025Shane Breen, one of Ireland and Britain's most successful showjumpers, and The Breen Team have joined TrojanTrack to champion early detection and improved performance in horses. The partnership promotes TrojanTrack's smartphone-based gait analysis to the professional equestrian community through Breen's profile and network.
• Horse Sport IrelandflagshipStrategic or Co-development Partner · 1 January 2025Horse Sport Ireland, the governing body for equestrian sport in Ireland, has engaged with TrojanTrack. The technology has been used in stallion selection assessments, providing elite-level validation and integration into official equestrian performance programmes.
• John WhitakercoreGTM or Marketing PartnerJohn Whitaker, a world-renowned British showjumper, has partnered with TrojanTrack and provided a testimonial endorsement, describing the technology as a 'game-changer' for detecting movement issues earlier and supporting faster horse recovery. His endorsement leverages his credibility within the global equestrian community.
• Mark McAuleyminorGTM or Marketing PartnerMark McAuley, a professional showjumper, has tested and endorsed TrojanTrack, describing the ability to receive full movement reports remotely as a significant advantage for yard management and horse welfare monitoring.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Equinosis (Lameness Locator): Equinosis sells the Lameness Locator, an inertial-sensor system that quantifies equine lameness — the established clinical-grade competitor to TrojanTrack. It directly competes on objective gait analysis for horses, with TrojanTrack's main differentiator being a wearable-free, smartphone-based approach.
• Equisense: Equisense produces connected motion sensors for horses (Equisense Motion) to analyse gaits, jumps and asymmetries, sold to amateur and professional riders. Like TrojanTrack, it targets objective gait and performance tracking, but relies on a wearable sensor rather than a smartphone-only approach.
• Horsepal: Horsepal offers horse health and welfare monitoring tools for owners and trainers, with a focus on data-driven equine management. It is comparable to TrojanTrack as a subscription software product serving the same equestrian owner/trainer segment.
• NightWatch: NightWatch provides smart monitoring technology (e.g., horse distress/colic alerts) for stables, applying connected-device technology to equine health. It is comparable to TrojanTrack as another equine-monitoring technology targeting welfare and early detection, though focused on vital signs rather than gait.

Emerging players

• EquiGait: EquiGait is a research-oriented gait analysis platform used in equine locomotion studies, comparing objective lameness and asymmetry metrics. It overlaps with TrojanTrack's biomechanics value proposition but is primarily positioned for veterinary research rather than mass-market horse owners.
• EquiMoves: EquiMoves develops IMU-based objective gait analysis tools for horses, focused on sport-horse performance and rehabilitation. It competes with TrojanTrack on the analytics layer but, like Equinosis and Equisense, depends on wearable sensors.
• Piavital: Piavital builds remote monitoring and behavioural-analysis tools for animals, with overlap in applying continuous sensor/AI monitoring to animal welfare. It is comparable as an adjacent animal-tech peer using objective measurement to detect health changes.
• Epona Biotec: Epona Biotec develops AI-driven equine health and movement analysis tools for vets and trainers. It is a direct adjacent peer working at the intersection of AI and equine biomechanics, sharing TrojanTrack's objective-gait thesis.
• Stride (equestrian performance platform): Stride-type equestrian performance software platforms aggregate training, health and performance data for horse owners and trainers. They are comparable to TrojanTrack as subscription data products serving the same equestrian professional persona.

Broad incumbents

• Centurion Service Animal Health (Equi-Tech solutions): Broader equine health and veterinary diagnostics incumbents offer objective lameness and imaging tools used by clinicians. They are comparable as large incumbents operating in the same end market (equine soundness diagnostics) where TrojanTrack is attempting a software-led disruption.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/trojantrack

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TrojanTrack