Rally Foundation

What Rally Foundation does

Rally Foundation for Childhood Cancer Research is a 501(c)(3) nonprofit founded in 2005 in Atlanta, Georgia by Dean Crowe, focused on funding early-stage pediatric oncology research, advocating for federal funding, and providing direct financial assistance to families of children in cancer treatment. Its core offering is the Collaborative Pediatric Cancer Research Awards Program, which has awarded $47.5 million across 781 research projects in 54 U.S. cities and 18 international cities since 2006, administered through ProposalCentral and governed by a Medical Advisory Board-led dual peer-review process. Surrounding programs include the Rally Kid ambassador network, Rally Kid Research Funds (named family funds without separate 501(c)(3) formation), the Rally Family Emergency Fund (capped at $500 annually and $750 lifetime per patient), the Rally Good Meals hospital-meal program (148,000 meals served), advocacy leadership of the DOD CDMRP Peer Reviewed Cancer Research Program ($356 million secured over nine years, 298 federally funded projects), and grassroots fundraising vehicles (Rally Fit 47 Challenge, 4 Quarters 4 Research, "I Have An Idea!" intake).

The organization's revenue model combines individual donations (one-time and recurring monthly giving), tiered corporate partnerships (Premier, Diamond, Platinum, Gold, Silver) with named partners including Delta Vacations, Forbes Travel Guide, ShareCare, and Dillard's, Young Professionals membership dues across chapters in Atlanta, Tennessee, and South Carolina, foundation grants, and special-event fundraising. Distribution runs through an owned digital ecosystem (werally.io donation portal, fundraise.rallyfoundation.org peer-to-peer platform), TFAForms and Wufoo for forms, direct mail, social channels, and three regional chapters (Rally Tennessee, Rally Gulf Coast, Rally New York). Rally holds a Charity Navigator four-star 100/100 rating (2021–2025), a Candid Platinum Transparency seal, and Great Nonprofits Top-Rated status, and reports that 93 cents of every donated dollar supports the mission.

Name

Rally Foundation

Legal name

Rally Foundation for Childhood Cancer Research

Website

https://rallyfoundation.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Rally Foundation is a 501(c)(3) nonprofit founded in 2005 that funds early-stage childhood cancer research, advocates for federal pediatric cancer funding, and provides emergency financial assistance and hospital meals to affected families across the United States.

Ownership category

akta.pro rank

Product category

Nonprofit Childhood Cancer Research Funding

NAICS

Grantmaking Foundations (813211)

SIC

Services-Social Services (8300)

akta.pro primary industry

Health & Medical Research Grantmaking Foundations (BPAGAKAL)

akta.pro secondary industries

Disease-Specific Research & Support (e.g., Cancer, Diabetes, ALS) (BPAGACAA), Community Health & Prevention Program Funding (HLAJALAF)

Keywords

• Childhood cancer research
• Nonprofit fundraising
• Research grant funding
• Family financial assistance
• Cancer advocacy

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Individual Donations: One-time and recurring monthly donations from individuals through online giving pages (werally.io/mg-topnav, fundraise.rallyfoundation.org), direct mail, and tribute funds in honor/memory of loved ones.
2. Corporate Sponsorships: Tiered corporate partnership program (Premier, Diamond, Platinum, Gold, Silver) with engagement packages including employee fundraising, customer round-up giving, Rally Fit wellness programs, hospital meal sponsorships, and Young Professionals support.
3. Community Fundraising Events: Grassroots and signature event fundraising including Rally Fit 47 Challenge, 4 Quarters 4 Research, Rally Kid Research Funds, school/church/youth group campaigns, and corporate matching events.
4. Young Professionals Membership Dues: Annual membership dues from Rally YP members (active professionals in mid-20s to early 40s) in Atlanta, Tennessee, and South Carolina chapters, with goal of fully funding at least one research grant per year.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Rally Foundation is a 501(c)(3) nonprofit that funds early-stage childhood cancer research through a Collaborative Pediatric Cancer Research Awards Program (administered via ProposalCentral and governed by a dual peer-review Medical Advisory Board), while also delivering direct emergency financial assistance to families of children in cancer treatment, advocating for federal research funding through the DOD CDMRP Peer Reviewed Cancer Research Program, and operating community, volunteer, and corporate fundraising programs (Rally Fit, 4 Quarters 4 Research, Rally Young Professionals). Since 2006, Rally has awarded $47.5 million across 781 research projects and secured $356 million in federal funding over nine years.

Product overview

Rally Foundation is a 501(c)(3) nonprofit rather than a single SaaS product; its offering is a unified mission platform composed of multiple interconnected programs that together fund childhood cancer research and support affected families. At the core is the Rally-Funded Research Grants Program (the Collaborative Pediatric Cancer Research Awards Program, administered via ProposalCentral), which has awarded $47.5M across 781 projects since 2006 and is governed by the Rally Medical Advisory Board's dual peer-review process. Layered around it are family-facing programs (Rally Kids ambassador program, Rally Kid Research Funds, and the Rally Family Emergency Fund), advocacy (Rally Advocacy / DOD CDMRP Campaign), grassroots fundraising (Rally Fit / 47 Challenge, 4 Quarters 4 Research, "I Have An Idea!"), volunteer and corporate networks (Rally Young Professionals, Rally Corporate Partnerships), and awareness/education assets (the #GOLDSTRONG Awareness Tools and Goldie, the homepage virtual-assistant chat widget).

Differentiator

Problem solved

Functional benefit

Brands

• Rally Kids: A program where children fighting cancer are featured as ambassadors to inspire fundraising and awareness for childhood cancer research.
• Rally Fit
• Rally Young Professionals (Rally YP)
• Rally Family Emergency Fund

Products and services

• Rally-Funded Research Grants Program (Collaborative Pediatric Cancer Research Awards Program) Rally's flagship program providing philanthropic seed funding for early-stage, high-risk childhood cancer research submitted via ProposalCentral; since 2006 it has awarded $47.5 million across 781 research projects at hospitals and institutions worldwide. Targets postdoctoral/clinical research fellows and research scientists (M.D., D.O., Pharm.D., Ph.D.).
• Rally Kid Research Fund

Quantifiable outcome

• 93¢ of every dollar supports the mission
• +9 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature4 records

Partnerships

18 partnerships are on record, tiered diamond-tier strategic partner, platinum-tier strategic partner, gold-tier strategic partner, silver-tier strategic partner, core operational technology partner and flagship federal advocacy partner.

• Delta Vacationsdiamond-tier strategic partnerGTM or Marketing PartnerDelta Vacations is listed as a Diamond Partner of Rally Foundation, supporting the mission to defeat the #1 disease killer of kids in America through cause-marketing and corporate engagement.
• Forbes Travel Guidediamond-tier strategic partnerGTM or Marketing PartnerForbes Travel Guide is listed as a Diamond Partner of Rally Foundation, lending its brand to support Rally's childhood cancer research mission.
• ShareCarediamond-tier strategic partnerGTM or Marketing PartnerShareCare is listed as a Diamond Partner of Rally Foundation, supporting the Foundation's childhood cancer research and family assistance programs.
• Fakes & Hooker Lumberdiamond-tier strategic partnerGTM or Marketing PartnerFakes & Hooker Lumber is a Diamond Partner of Rally Foundation, supporting the Gulf Coast regional mission through corporate partnership.
• Chord Real Estateplatinum-tier strategic partnerGTM or Marketing PartnerChord Real Estate is a Platinum Partner of Rally Foundation, supporting employee engagement and fundraising initiatives in the Atlanta metro area.
• LocumTenensplatinum-tier strategic partnerGTM or Marketing PartnerLocumTenens is a Platinum Partner of Rally Foundation, supporting the childhood cancer research and family assistance mission through corporate engagement.
• Minuteman Pressplatinum-tier strategic partnerGTM or Marketing PartnerMinuteman Press is a Platinum Partner of Rally Foundation, supporting awareness and fundraising programs.
• Syfan Logisticsplatinum-tier strategic partnerGTM or Marketing PartnerSyfan Logistics is a Platinum Partner of Rally Foundation, supporting logistics-related fundraising and employee engagement.
• Dillard's (Cordova Mall, Pensacola)gold-tier strategic partnerGTM or Marketing PartnerDillard's Cordova Mall Pensacola store (Store #0242) is a Gold Partner of Rally Foundation, supporting the Gulf Coast regional mission through customer round-up giving and corporate giving.
• Pensacola Ice Flyersgold-tier strategic partnerGTM or Marketing PartnerThe Pensacola Ice Flyers minor league hockey team is a Gold Partner of Rally Foundation, supporting the Gulf Coast regional mission through cause-marketing at games.
• Yardigold-tier strategic partnerGTM or Marketing PartnerYardi is a Gold Partner of Rally Foundation, supporting the childhood cancer research mission through corporate engagement.
• Larry H. Miller Dealershipsilver-tier strategic partnerGTM or Marketing PartnerLarry H. Miller Dealership is a Silver Partner of Rally Foundation, supporting the childhood cancer research mission.
• Nalleysilver-tier strategic partnerGTM or Marketing PartnerNalley is a Silver Partner of Rally Foundation.
• National Distributing Companysilver-tier strategic partnerGTM or Marketing PartnerNational Distributing Company is a Silver Partner of Rally Foundation.
• Olympic Printingsilver-tier strategic partnerGTM or Marketing PartnerOlympic Printing is a Silver Partner of Rally Foundation.
• Penske Truck Leasing Rental Logicssilver-tier strategic partnerGTM or Marketing PartnerPenske Truck Leasing Rental Logics is a Silver Partner of Rally Foundation.
• ProposalCentralcore operational technology partnerTechnology or IntegrationProposalCentral powers Rally Foundation's A Collaborative Pediatric Cancer Research Awards Program, providing the platform for grant application submission, peer review, and management across multiple childhood cancer organizations.
• U.S. Department of Defense Congressionally Directed Medical Research Program (DOD CDMRP)flagship federal advocacy partnerStrategic or Co-development PartnerRally Foundation leads the advocacy charge for the DOD CDMRP Peer Reviewed Cancer Research Program (PRCRP), securing $356M over 9 years and resulting in 298 new federally funded research projects for pediatric, adolescent, and young adult cancers.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Alex's Lemonade Stand Foundation: One of the largest childhood cancer research grantmaking foundations in the US, funding research grants and family support programs. Directly comparable to Rally in mission focus on pediatric oncology research seed funding and donor-driven family support.
• Children's Oncology Group: The world's largest childhood and adolescent cancer research organization, running cooperative group clinical trials across 200+ institutions. Comparable to Rally as a pediatric cancer research funding and coordinating entity, though much larger and focused on trial infrastructure.
• St. Baldrick's Foundation: Major US childhood cancer research grantmaker, funding cooperative research trials and individual researcher grants. Comparable to Rally in seed funding of pediatric oncology research, head-shaving fundraising events, and federal advocacy for childhood cancer research funding.
• American Childhood Cancer Organization: National nonprofit supporting children with cancer and their families through advocacy, education, and research funding. Comparable to Rally in advocacy and family support, though more focused on awareness and policy work than research grants.
• Pediatric Cancer Research Foundation: Pediatric cancer research nonprofit funding investigator-initiated research at leading institutions. Directly comparable to Rally in seed funding pediatric oncology research and providing training grants to early-career researchers.
• CureSearch for Children's Cancer: National nonprofit accelerating childhood cancer research through grant programs and advocacy. Directly comparable to Rally in funding pediatric oncology research, advocating for federal funding, and supporting affected families.
• Bear Necessities Pediatric Cancer Foundation: Mid-sized pediatric cancer nonprofit funding research and providing direct family support through Bear Hugs and other programs. Comparable to Rally in combining research grants with direct financial/emotional family assistance.
• National Pediatric Cancer Foundation: Pediatric cancer research nonprofit funding collaborative research and clinical trials. Comparable to Rally in mission focus, multi-institutional research funding approach, and family support programs.

Emerging players

• National Children's Cancer Consortium: Smaller-scale pediatric cancer research consortium funding collaborative studies. Comparable to Rally as a niche peer in the pediatric oncology research grantmaking space, though with more limited public footprint.

Broad incumbents

• Ronald McDonald House Charities: Large-scale nonprofit supporting families of seriously ill children through housing near hospitals. Comparable to Rally as adjacent childhood illness family-support organization, though much larger and focused on lodging rather than research funding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rallyfoundation
• YouTubeyoutube.com/channel/UCY6tbeNkMoZSW62MAXxd3CQ
• Facebookfacebook.com/rallyfoundation
• LinkedInlinkedin.com/company/rally-foundation-for-childhood-cancer-research
• Instagraminstagram.com/RallyFoundation

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rally Foundation