Wicklow Wolf Brewing

What Wicklow Wolf Brewing does

Wicklow Wolf Brewing Company is an independently owned Irish craft brewery founded in 2014, headquartered at a custom-built 17,000 sq ft facility in Newtown Mount Kennedy, Co. Wicklow, with an associated Hop Farm in Roundwood. The company operates a single brewing site producing a portfolio of craft beers organised into four named ranges: the Alpha Pack core range (including flagship Elevation Pale Ale and heritage American Amber), the Endangered Species series of small-batch limited releases, the Crossbreed Series of collaboration beers, and the sustainability-led Locavore Project. Distribution flows through an on-site Taproom open seven days a week, a network of independent Irish off-licences and online alcohol retailers (O'Brien's Wines, Molloys, Craft Central, Martins, The Cru, Craft Beers Delivered, McHughs, Bradleys, Drink Store, Matsons, The Wine Centre), and a direct-to-consumer e-commerce store shipping glassware, apparel, accessories, and gift cards nationwide via UPS.

The business is differentiated by an unusually deep sustainability stack: 100% renewable electricity, a 120kW rooftop solar array generating 107,000 kWh per year (30% electricity reduction, 30 tonnes CO2 saved annually), brewhouse heat energy recovery systems, and a 5,500+ sapling native Irish tree-planting initiative in partnership with ReWild Wicklow across 7 acres. In September 2024 Wicklow Wolf became the first brewery in Ireland to achieve B Corp Certification following completion of the B Impact Assessment administered by B Lab. Notable process and product innovations include the proprietary Batch Brew technique substituting surplus Brennans bread for 15% of the malt bill, the Double Trouble Imperial Stout collaboration with coffee roaster Never A Days Trouble, and a refreshed 2026 packaging design across the core range.

Revenue is generated across five streams: canned and draft craft beer sales (core, limited, and collaboration releases), Taproom beverage and food sales (including Firehouse Pizza), branded merchandise and gift cards via e-commerce, Saturday brewery tours (€20 per person), and an annual Wicklow Wolf Running Club subscription (€75/year, 100+ members with Athletics Ireland affiliation). The GTM combines direct-to-consumer, channel partner, event-driven, and community-led motions; co-founders Quincey Fennelly (Managing Director) and Simon Lynch (Head of Sustainability) lead a privately held company with no disclosed equity investors beyond an early Enterprise Ireland / HBAN-related event.

Name

Wicklow Wolf Brewing

Legal name

Wicklow Wolf Brewing Company

Website

https://wicklowwolf.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Wicklow Wolf Brewing is an Irish craft brewery founded in 2014, operating a 17,000 sq ft brewery in Co. Wicklow producing Alpha Pack core beers, limited releases, and collaboration beers distributed through independent Irish off-licences, its on-site Taproom, and an e-commerce store.

Ownership category

akta.pro rank

Headquarters

HQ city

Wicklow

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Craft Beer Sales: Core revenue from sales of canned and draft craft beer (Alpha Pack core range plus limited Endangered Species and Crossbreed Series releases), distributed through own Taproom, independent off-licences, and online retailers across Ireland.
2. Merchandise and Apparel Sales: Direct-to-consumer revenue from branded merchandise including clothing (T-shirts, hoodies, quarter zip sweatshirts from €25–€60), glassware (€4–€7.50), accessories such as caps, beanies, socks, and sticker packs, sold via own e-commerce storefront.
3. Brewery Tours and Tastings: Saturday guided brewery tours followed by tutored tastings of the Alpha Pack range, priced at €20 per person, including a welcome Elevation Pale Ale.
4. Gift Cards: Online gift cards redeemable in-store or online for merchandise, priced in tiers from €10 to €200.
5. Wicklow Wolf Running Club Membership: Annual membership subscription for the Wicklow Wolf Running Club at €75 per calendar year, including a beer selection, pint glass, technical T-shirt, 10% Taproom discount, monthly coached runs, and Athletics Ireland insurance via Glendalough AC.
6. Limited Edition and Collaboration Beer Releases: Revenue from special release beers such as the Heimirken limited edition, American Amber 10th Anniversary reissue, Bray Jazz Lager, and the Endangered Species / Crossbreed Series one-offs which support premium pricing and event tie-ins.

Pricing tiers

Go-to-market motion5 records

Distribution channels4 records

Marketing channels8 records

Core offering

Wicklow Wolf is an independent Irish craft brewery that produces, packages and sells a portfolio of canned and draft craft beers — organised into the Alpha Pack core range, Endangered Species limited series, Crossbreed collaboration series and the Locavore Project — brewed at its 17,000 sq ft brewery in Newtownmountkennedy and distributed through independent Irish off-licences and online retailers. The company also operates an on-site Taproom, runs paid brewery tours and tastings, and sells branded merchandise, glassware and gift cards direct-to-consumer via its e-commerce store.

Product overview

Wicklow Wolf Brewing Company operates as a single integrated craft brewery business rather than a multi-product software platform. Its core offering is a portfolio of independently brewed craft beers organised into four named ranges: the Alpha Pack (core range, including the flagship Elevation Pale Ale and the heritage American Amber), the Endangered Species series of limited small-batch releases, the Crossbreed Series of collaboration beers (e.g. Batch Brew with Brennans Bread, Double Trouble with Never A Days Trouble, Bray Jazz Lager), and the sustainability-led Locavore Project. These beers are brewed at the company's custom-built 17,000 sq ft brewery in Newtownmountkennedy (NTMK) using 100% renewable electricity and a 120kW rooftop solar array, with hops grown on its own Hop Farm in Roundwood. Surrounding the beer portfolio, Wicklow Wolf runs three on-site and community products: the Wicklow Wolf Taproom (hospitality venue with Firehouse Pizza), Brewery Tours & Beer Tastings (€20 guided experience with vouchers available), and the Wicklow Wolf Running Club (annual membership including coached trail runs, branded pack and 10% Taproom discount). A direct-to-consumer e-commerce shop on wicklowwolf.com sells Branded Glassware (Pint, Half Pint, Teku, Tulip, IPA, Stemmed Pint), a Clothing Range of organic-cotton hoodies, T-shirts, quarter-zip sweatshirts, caps, beanies and socks, Wicklow Wolf Sticker Packs, and Wicklow Wolf Online Gift Cards (€10–€200). The whole portfolio is anchored by the company's Certified B Corporation status (achieved September 2024) and its "Independent By Nature / Beer Brewed Better" brand positioning.

Differentiator

Problem solved

Functional benefit

Brands

• Alpha Pack: Core range of exceptional craft beers produced by Wicklow Wolf (e.g., Elevation Pale Ale).
• Endangered Species
• Crossbreed Series
• The Locavore Project
• Extinct Beers

Products and services

• Alpha Pack (Core Range) Wicklow Wolf's core range of independently brewed craft beers, including the flagship Elevation Pale Ale, sold in single cans, four-packs and on draft across Ireland. The range is featured in brewery tour tastings and is the foundation of the company's standard portfolio, marketed under the "Elevate Your Day" campaign.
• American Amber Wicklow Wolf's first-ever beer, originally released in 2014 and re-released in April 2026 with a new and improved recipe under the refreshed Wicklow Wolf brand design. Features sweet caramel richness, tropical fruit tones and a bright tang of citrus hops; available as a limited release at the Wicklow Wolf Taproom and through independent off-licences in Ireland.
• Endangered Species Series

Quantifiable outcome

• 30% reduction in electricity usage from on-site solar generation
• +4 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

20 partnerships are on record, tiered flagship, core and minor.

• Brennans BreadflagshipStrategic or Co-development Partner · 1 June 2026Four-year Crossbreed Series collaboration. Latest release, Batch Brew, is a light fruit-forward Pale Ale brewed using surplus Brennans Batch White Loaf as a substitute for malted barley (15% of the malt bill), with bread mixed into the mash tun. Packaged using electricity from the 120kW brewery solar array. Sold nationwide via all good beer retailers.
• Outwest ClothingcoreGTM or Marketing Partner · 1 March 2026Fellow B Corp partner for joint community activations including a trail run at Ticknock Woods in March 2026 (B Corp Month) and a B Corp hike in the Wicklow Mountains with Vagabond Ireland and Dublin Wicklow Mountain Rescue Team, raising €1,000 for DWMrt.
• Never A Days TroublecoreStrategic or Co-development Partner · 1 December 2025Multi-touch partnership: Wicklow Wolf is Never A Days Trouble's first wholesale customer, and together they brewed "Double Trouble," a 10% Imperial Stout inspired by an Italian affogato, brewed with Fazenda Lagoa Brazilian coffee, vanilla, and lactose. NDT also supplies coffee served in the Wicklow Wolf Taproom.
• ReWild WicklowcoreStrategic or Co-development PartnerNew partnership supporting the planting of native Irish woodlands in the Wicklow Mountains, with a contribution from every pack of Batch Brew sold. Over 5,500 native Irish saplings (Oak, Hazel, Scots Pine, Mountain Ash) planted across 7 acres to date.
• AstatinecoreTechnology or IntegrationSolar panel provider who installed the 120kW array on the brewery roof in 2022, covering the entire 17,000 sq ft brewery footprint and producing 107,000 kWh per year (30% reduction in electricity usage, saving 30 tonnes of carbon emissions annually).
• Vagabond IrelandminorGTM or Marketing PartnerPartner providing tour bus transport for the B Corp Month hike from the brewery to the Hop Farm in Roundwood and onwards in the Wicklow Mountains.
• Dublin Wicklow Mountain Rescue TeamminorGTM or Marketing PartnerCharity partner supported via the Wicklow Wolf x Outwest hike; €420 in ticket sales was raised plus a Wicklow Wolf top-up of €580 to bring the total donation to €1,000. DWMrt also guided the hike.
• Glendalough DistilleryminorGTM or Marketing PartnerCo-sponsor alongside Wicklow Wolf of the 25th Anniversary Bray Jazz Festival, with both brands providing drinks across festival venues during the May Bank Holiday Weekend.
• Bray Jazz FestivalminorGTM or Marketing PartnerSponsored festival occasion for which Wicklow Wolf brewed a limited edition Bray Jazz Lager, available exclusively across festival venues during the May Bank Holiday Weekend.
• Butlers ChocolatesminorStrategic or Co-development PartnerCollaboration release "Truffle Shuffle" with Butlers Chocolates, listed on the Wicklow Wolf blog alongside other collaboration beers.
• Black Hops BrewingminorStrategic or Co-development Partner"Call of Juicy" 10th Anniversary collaboration release with Black Hops Brewing, a Black IPA launched to celebrate Wicklow Wolf's 10 years.
• Yakima Chief HopsminorStrategic or Co-development Partner"After Midnight" collaboration — an India Export Stout brewed with Yakima Chief Hops using their experimental hop HBC 472.
• Boundary BrewingminorStrategic or Co-development Partner"Underwater Welding" collaboration brew with Boundary Brewing, featured on the Wicklow Wolf blog.
• Dot BrewminorStrategic or Co-development Partner"Hitchhiker's Guide" collaboration brew with Dot Brew, featured on the Wicklow Wolf blog.
• NobóminorStrategic or Co-development Partner"Apex Nobó" collaboration release with Nobó, featured on the Wicklow Wolf blog.
• James Vincent McMorrowminorStrategic or Co-development Partner"Grapefruit Season" collaboration with musician James Vincent McMorrow, featured on the Wicklow Wolf blog.
• Runningcoach.ie (Rene Borg)coreImplementation/ SI/ Consulting PartnerRunning coach Rene Borg of Runningcoach.ie organises and leads all Wicklow Wolf Running Club runs and provides ongoing coaching support to members as part of the €75 annual membership.
• Glendalough Athletic ClubminorOthersGlendalough AC facilitates Athletics Ireland membership (and accompanying AAI insurance) for Wicklow Wolf Running Club members who are not already AAI members.
• Biking.ie (Trails Cafe)minorGTM or Marketing PartnerHost venue (Biking.ie Trails Cafe in Ticknock Woods) for the Wicklow Wolf Running Club x Outwest trail run; Niall from Biking.ie attended as a guest.
• Solar Panel providers (Astatine) and 100% Renewable Electricity SupplierscoreTechnology or IntegrationWicklow Wolf has sourced 100% renewable electricity since moving into the new brewery in 2019, supplementing it with on-site solar generation installed by Astatine in 2022.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hope Beer: Dublin-based Irish craft brewery with a core range, limited releases and nationwide off-trade distribution. Comparable to Wicklow Wolf in scale, channel mix (off-licences, on-trade, DTC) and positioning as an independent Irish craft brand.
• Kinnegar Brewing: Independent Irish craft brewery based in Donegal, distributing nationwide through independent off-licences and on-trade. Directly comparable to Wicklow Wolf as a similarly sized, independent, values-driven Irish craft brewer competing for the same shelf and tap real estate.
• Eight Degrees Brewing: Independent Irish craft brewery founded in 2011 in Mitchelstown, Co. Cork, producing a core range plus seasonal and barrel-aged releases distributed nationwide. Comparable to Wicklow Wolf as an established Irish craft peer of similar vintage and scale competing across the same channels.
• Whiplash Beer (Land and Vessel): Dublin-based independent craft brewery known for hazy IPAs and limited-edition collaborations distributed across Ireland. Comparable to Wicklow Wolf as a peer Irish craft brewery leaning heavily on limited releases, collaborations, and DTC/independent off-trade.
• Stone Barrel Brewing Company: Independent craft brewery in Co. Cork producing core and seasonal beers for the Irish market. Comparable to Wicklow Wolf in being a regionally rooted, independent Irish craft brewer with nationwide ambition through independent channels.
• White Hag Brewery: Independent craft brewery based in Ballymote, Co. Sligo, with a strong sustainability and provenance narrative and nationwide Irish distribution. Comparable to Wicklow Wolf in scale, sustainability positioning, and independent off-trade channel mix.
• Trouble Brewing: Independent Irish craft brewery based in Kildare with a core range and limited releases sold through independent off-licences and on-trade. Comparable to Wicklow Wolf as a similar-sized, founder-led Irish craft brand targeting the same independent trade.

Broad incumbents

• BrewDog: Large global craft beer incumbent operating BrewDog bars and a wide canned/draught portfolio across Europe and beyond. Comparable to Wicklow Wolf as a craft beer category leader, but at vastly greater scale with broader portfolio, own retail estate, and international footprint that defines the competitive ceiling for Irish independents.

Others

• Glendalough Distillery: Wicklow-based craft distillery and existing co-marketing partner (joint sponsorship of Bray Jazz Festival). Comparable as a peer Irish craft beverage brand with overlapping sustainability, tourism, and Wicklow-identity narrative, and a relevant commercial partner for Wicklow Wolf's experience-led GTM.

Regional players

• Hilden Brewery: Northern Ireland's oldest independent brewery, operating a brewpub and producing bottled and canned beers primarily for the NI/UK market. Comparable to Wicklow Wolf as a peer independent craft brewery on the island of Ireland with a similar product portfolio, though it serves a different geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WWolfBrewery
• Facebookfacebook.com/wicklowwolf
• LinkedInlinkedin.com/company/wicklow-wolf-brewing-company
• Instagraminstagram.com/wicklowwolf

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wicklow Wolf Brewing