Love Lane Brewing
Love Lane Brewing is a Liverpool-based craft brewery and distillery operating a single combined brewery, gin distillery, taproom, kitchen and event venue in the Baltic Triangle, serving craft beer and gin enthusiasts, diners, and event hirers through on-site sales, experiences, e-commerce and wholesale trade.
- Company typePrivate
- Founded2016
- HeadquartersLiverpool, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Love Lane Brewing does
Love Lane Brewing Ltd is a UK private limited company that operates a vertically integrated craft brewery, distillery, bar, kitchen and event venue at a single site in Liverpool's Baltic Triangle. Its physical asset base centres on an 18,000 hectolitre brewery (capable of producing up to 3.2 million pints per year), converted in 2016 from an old rubber factory, which co-locates beer production, gin distillation, a taproom and restaurant under one roof. The company produces a multi-style beer range (Pale Ale, Lager, Session IPA, New England IPA, Baltic Porter, Imperial Stout, DDH variants) under the Love Lane brand, the revived historic Higson's brand, and a distilled gin line (Dry Gin, Pomegranate Pink Gin and Passion Flower variants) under the Ginsmiths of Liverpool sub-brand.
The business operates a multi-stream direct-to-consumer revenue model. On-site sales from the Bar & Kitchen (including Sunday roasts, brunch, dinner and cocktails) form the primary stream, supplemented by ticketed experiences such as Gin School (£95/head), brewery tours, weddings and corporate venue hire. A dedicated Accounts and Trade Sales department handles wholesale distribution, while an online shop extends reach via click & collect and delivery for beer cases, gin bottles, growlers, merchandise, and gift cards branded 'Love Tokens'. Pricing across streams is transactional, with gift cards covering the full venue offering. Customer segments are dominated by end consumers — craft beer and gin enthusiasts, food and drink diners, and event hirers — with the LDCC cricket partnership and LCR Pride sponsorship functioning more as brand-building sponsorships than B2B revenue anchors.
The company is founder-led (Stephen Crawley as Founder & CEO) with a 1–10 employee headcount, limited to a single Liverpool location with restricted opening hours (Fri-Sat 12pm-10pm, Sun 12pm-6pm). It has raised approximately $1.39M in disclosed funding (March 2019), with no subsequent rounds recorded. While the multi-revenue-stream structure and brand portfolio (Love Lane, Ginsmiths of Liverpool, Higson's) provide diversification, the absence of disclosed revenue, small employee count, and single-site footprint indicate a sub-scale craft beverage operator rather than a high-growth platform; the dominant strategic variable is throughput utilization against the 18,000 hl nameplate capacity and conversion of on-site experience revenue into repeatable off-trade wholesale revenue.
Love Lane Brewing firmographics
Firmographics- Name
- Love Lane Brewing
- Legal name
- Love Lane Brewing Ltd
- Website
- https://lovelanebrewing.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Love Lane Brewing is a Liverpool-based craft brewery and distillery operating a single combined brewery, gin distillery, taproom, kitchen and event venue in the Baltic Triangle, serving craft beer and gin enthusiasts, diners, and event hirers through on-site sales, experiences, e-commerce and wholesale trade.
- Ownership category
- akta.pro rank
Love Lane Brewing industry classification
Industry- Product category
- Craft Brewery and Distillery
- NAICS
- Breweries (31212), Breweries (312120), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Beverages (2080)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Microbreweries & Craft Breweries (THAFALAC), Beer Brewing & Brands (CRADAIAA), Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Spirits/Cocktail Bars Operated by Producers (THAFALAJ), Craft Beer Bars & Taprooms (THAFAEAG)
Keywords
Where Love Lane Brewing is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Love Lane Brewing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- On-site food and beverage sales: Direct sales through the brewery taproom, bar and kitchen including beers, gins, cocktails, and food.
- Online shop and merchandise: Direct e-commerce sales of beer cases, gins, growlers, merchandise, and gift cards/vouchers.
- Experiences (Gin School, tours): Ticketed experiences including Gin School at £95 per person and brewery tours with food pairings.
- Venue hire and events: Private event bookings including weddings, corporate events, with minimum spend requirements and deposit-based booking system.
- Trade/wholesale sales: Accounts and Trade Sales department handling wholesale distribution of beers and gins.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Gin School experiences |
| Other | Pay-as-you-go | Sunday Roast special |
| Unit Pricing | Pay-as-you-go | Growler refills (3.33 pints) |
| Other | Pay-as-you-go | Rooted Rebel Yoga and Gin events |
| Other | Pay-as-you-go | Exclusive whisky tasting events |
| Other | Pay-as-you-go | Valentine's dining |
| Other | Multi-year contract | Venue hire |
| Other | Pay-as-you-go | Love Tokens gift cards |
| Other | Pay-as-you-go | Mother's Day special |
| Other | Pay-as-you-go | Tryanuary promotion |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Love Lane Brewing product offering
Product offeringCore offering
Love Lane Brewing operates a combined brewery and distillery in Liverpool's Baltic Triangle, producing a range of craft beers under the Love Lane and revived Higson's brands alongside gins under the Ginsmiths of Liverpool brand. The business sells these products directly through an on-site taproom, bar and kitchen, an e-commerce shop, and wholesale channels, and offers ticketed experiences such as Gin School workshops and brewery tours, plus venue hire for weddings and private events.
Product overview
Love Lane Brewing operates as a combined brewery, distillery, bar, restaurant, and event venue in Liverpool's Baltic Triangle. The core products include a range of craft beers (Pale Ale, Lager, Session IPA, New England IPA, Baltic Porter, Imperial Stout) brewed on-site at their 18,000 hectolitre facility, plus distilled gins under the Ginsmiths of Liverpool brand including Dry Gin and flavored variants. The business operates a bar and kitchen venue offering food service, weekend opening, and Sunday roasts. Additional revenue streams include gin-making experiences (Gin School), brewery tours, growler fills, venue hire for events and weddings, and an e-commerce shop for beer, gin, and merchandise sales. They also revived the historic Higson's beer brand.
Differentiator
Problem solved
Functional benefit
Brands
- The Ginsmiths of Liverpool: Gin brand distilled at Love Lane Brewery in Liverpool's Baltic Triangle, featuring hand-foraged Sea Holly and local botanicals.
- Higson's
Products and services
- Love Lane Pale Ale Core pale ale from Love Lane Brewery, served on tap at the taproom and available for takeaway in cans, cases and growler refills.
- Love Lane Lager Lager beer brewed on-site at the Liverpool brewery, available on tap and for growler fills.
- Love Lane Session IPA Session-strength India Pale Ale available in cases and for growler refills.
- Love Lane New England IPA Hazy New England style IPA available in cases for takeaway.
- Love Lane DDH (Double Dry Hopped) Double dry-hopped craft beer variant available in cases and for growler refills.
- Love Lane Baltic Porter 6% Baltic Porter fermented with lager yeast, with notes of coffee, chocolate and sweet malt.
- Love Lane Imperial Stout Strong stout beer featured in recipes and available in cans.
- Baltic Haze V2 and V3 Hazy beer variants in the Baltic Haze series sold in cans and selection boxes.
- Higson's Beer Historic Liverpool beer brand revived by Love Lane, served at the brewery and bar.
- Ginsmiths of Liverpool Dry Gin Signature distilled gin made with hand-foraged Sea Holly along the Liverpool coastline, bottled at 43% ABV.
- Ginsmiths of Liverpool Pomegranate Pink Gin Pomegranate-flavoured gin variant available in single bottles or multi-packs.
- Ginsmiths of Liverpool Passion Flower Gin Passion-flower flavoured gin in the Ginsmiths of Liverpool range, also used as the basis for signature cocktails.
- Gin School Experience Ticketed Saturday gin-making workshop where participants learn about botanicals, create their own gin blend, and take home a distilled bottle; £95 per person or £125 per couple.
- Brewery Tours Guided tours of the brewery and distillery production facility with informal beer tasting and a pint included.
- Love Lane Bar & Kitchen On-site bar and restaurant serving Love Lane beers, Ginsmiths of Liverpool gins, cocktails, and a full food menu including brunch, lunch, dinner and Sunday roasts.
- Growler Refill Service Refillable 3.33-pint growler container (£20) plus refill pricing across Pale Ale, Lager, Session IPA, NEIPA, DDH, Baltic Haze and Baltic Porter.
- Venue Hire (Weddings and Private Events) Whole-venue or Mezzanine-exclusive hire for weddings, corporate events and private parties, with a free hire policy subject to a £10 per head non-refundable deposit and minimum spend on food and drink.
- Love Tokens Gift Cards Gift cards in £25–£100 denominations, redeemable against cocktails, gins, tours, beer, food, experiences and merchandise.
- Love Lane Online Shop Own e-commerce store selling beer cases, gin bottles, growlers, merchandise and gift items, with click & collect and delivery options across the UK.
Companies that use Love Lane Brewing
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Love Lane Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Love Lane Brewing partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Toxteth ChocolateminorLocal chocolatier partnership for Christmas gift offerings. Toxteth Chocolates are included in Love Lane's 'grown-up' selection boxes alongside beer products. Supports local independent businesses.
- Elliot Brown WatchesminorSponsorship of Project Vertical (Fergus Crawley's Ben Nevis climbing challenge for Movember). 26 ambassadors from Elliot Brown joined the hike to summit Ben Nevis.
- Love Lane LDCC (Liverpool District Cricket Clubs)coreECB Premier League sponsorship covering 35 member cricket clubs with 1000+ adult players. Sponsorship deal runs for 2021 and 2022 with option to continue.
- Kiehl'sminorSponsor of Rooted Rebel Yoga and Gin Nights events. Provides complimentary goody bags and mini treatment vouchers for Liverpool One boutique to event attendees.
- Veterans HQminorCharity partnership for pub quizzes and fundraising events. LoveBeerFest Pub Quiz with all proceeds going to Veterans HQ. Quiz prizes include brewery tours and beer cases.
- LCR Pride Foundationcore2-year partnership (Love and Pride) supporting LCR Pride Foundation. Includes community support for LGBT+ family, group inclusion projects, pro-active staff awareness training, and sponsorship of Pride events. Love Lane hosted initial launch event at their Brewery, Bar & Kitchen.
- Tate LiverpoolminorOfficial drinks partner for Keith Haring exhibition launch at Tate Liverpool. Provided drinks for the premiere event.
- Liverpool Beer WeekminorParticipation in Liverpool Beer Week events as host venue with brewery tours, beer pairing events, and meet the brewer sessions.
Scale indicators2 records
Recent moves8 records
Expansion highlights5 records
Love Lane Brewing competitors and assessment
Company assessmentRegional players
- Liverpool Gin Distillery: Liverpool-based craft gin producer with distillery experiences and tours; comparable to Love Lane's Ginsmiths of Liverpool gin and Gin School experiential offering.
- Black Lodge Brewing: A craft brewery and taproom also based in Liverpool's Baltic Triangle, directly comparable in product (craft beer), DTC taproom model, and local market.
- Top Rope Brewing: Liverpool-based independent craft brewery with taproom operations, competing in the same city and craft-beer segment for the same local enthusiasts.
Emerging players
- Sipsmith: UK craft gin distillery with tours and brand-led experiences; overlaps with Love Lane's distillery and gin-experience side of the business.
Broad incumbents
- BrewDog: Large UK craft brewer operating a national bar/taproom chain and e-commerce; overlaps heavily on craft beer, taprooms, and experiences but far larger and multi-site.
- Beavertown Brewery: Established UK craft brewer with taproom and national distribution; overlaps on craft beer production and brand-led DTC but operates at much greater scale.
Direct peers
- Thornbridge Brewery: Independent UK brewery combining production, taproom, tours, and own-pub estate; comparable across brewing, hospitality, and experiences.
- Camden Town Brewery: UK urban craft brewery with brewery-taproom and broad beer range; comparable in brewing model and DTC plus wholesale distribution, at larger scale.
- Northern Monk Brew Co: Northern England craft brewery with a refectory taproom, events, and online shop; closely comparable on product, experiential venue, and DTC/wholesale mix.
- Cloudwater Brew Co: Manchester-based independent craft brewery with taproom and strong online sales; a near-regional competitor in the same North West craft-beer market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Love Lane Brewing social profiles
Digital presenceLove Lane Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Love Lane Brewing leadership team
Management profileNumber of profiles
Profiles3 records
Love Lane Brewing funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Love Lane Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Love Lane Brewing
What does Love Lane Brewing do?
Love Lane Brewing operates a combined brewery and distillery in Liverpool's Baltic Triangle, producing a range of craft beers under the Love Lane and revived Higson's brands alongside gins under the Ginsmiths of Liverpool brand. The business sells these products directly through an on-site taproom, bar and kitchen, an e-commerce shop, and wholesale channels, and offers ticketed experiences such as Gin School workshops and brewery tours, plus venue hire for weddings and private events.
Is Love Lane Brewing a public or private company?
Love Lane Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Love Lane Brewing founded?
Love Lane Brewing was founded in 2016. It employs 1 to 10 people.
Where is Love Lane Brewing based?
Love Lane Brewing is headquartered in Liverpool, United Kingdom, in the Europe region.
How does Love Lane Brewing make money?
Five revenue lines are on record. On-site food and beverage sales are the primary driver. The others are online shop and merchandise, experiences (Gin School, tours), venue hire and events and trade/wholesale sales.
Who are Love Lane Brewing's main competitors?
Regional players on record are Liverpool Gin Distillery, Black Lodge Brewing and Top Rope Brewing. Sipsmith is listed as an emerging player. Broad incumbents are BrewDog and Beavertown Brewery. Direct peers are Thornbridge Brewery, Camden Town Brewery, Northern Monk Brew Co and Cloudwater Brew Co.
Does Love Lane Brewing have an API?
No public API is recorded for Love Lane Brewing.
What industry is Love Lane Brewing in?
Love Lane Brewing's product category is Craft Brewery and Distillery. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of THAFALAC, Microbreweries & Craft Breweries. Its NAICS code is 31212 and its SIC code is 2082.