OptiWatti
OptiWatti Oy, founded in 2013 and based in Finland, sells a wireless smart energy management system that self-learns room thermal behavior and optimizes electric heating and cooling using weather and spot-price data for Finnish homeowners, holiday resorts, and small commercial sites.
- Company typePrivate
- Founded2013
- HeadquartersEspoo, Finland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What OptiWatti does
OptiWatti Oy is a Finnish private company, founded in 2013 by Juha Marjetta, that sells a wireless smart energy management system for room-level optimization of electric heating and cooling in homes and small commercial properties. The platform uses a central unit communicating with sensors and actuators via 868 MHz wireless radio, integrating electric radiators, underfloor, ceiling and window heating, air-source heat pumps, boilers, and electric car heaters regardless of brand, with an IR transmitter enabling control of existing heat pumps. Its core intelligence is a self-learning model that characterizes the thermal behavior of each room and combines that with outdoor temperature, weather forecasts, and hourly spot electricity prices to schedule heating and cooling during the most affordable and efficient hours, claimed to deliver up to ~40% energy savings in installed references. Auxiliary capabilities include property monitoring for water leaks, motion, and CO2, with weekly schedules cached locally to continue operating during internet outages.
The company generates revenue through three streams: direct hardware and system sales to end customers (homeowners and businesses), a utility-channel model in which Finnish electricity retailers bundle OptiWatti with spot-price contracts in exchange for load-management platform services, and installation services delivered via authorized electrical contractors. Pricing is quote-based and not publicly disclosed. OptiWatti's reference base spans single-family homes, Finnish holiday resorts (Tundrea in Lapland, Reposaari floating villas), and real-estate developments (MastonAitio in Ruka), with booking-system integrations (Sportum, Ski-Inn) enabling automated occupancy-based control in short-term rentals. The company is privately held by operating management together with Taaleri Kiertotalous and Butterfly Ventures, operates exclusively in Finland, and won the KasvuOpen 2016 award as Finland's most potential growth company.
OptiWatti firmographics
Firmographics- Name
- OptiWatti
- Legal name
- OptiWatti Oy
- Website
- https://optiwatti.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OptiWatti Oy, founded in 2013 and based in Finland, sells a wireless smart energy management system that self-learns room thermal behavior and optimizes electric heating and cooling using weather and spot-price data for Finnish homeowners, holiday resorts, and small commercial sites.
- Ownership category
- akta.pro rank
OptiWatti industry classification
Industry- Product category
- Smart Energy Management / Building Automation
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Smart Climate & Air Quality (Thermostats, HVAC, Purifiers, IAQ Sensors) (HSAPAQAD)
- akta.pro secondary industries
- Heat Pump & Smart HVAC Controller Integration (HSAOANAD), Smart Thermostat & HVAC Automation Integration (HSAHADAC), Energy Management Systems & Plant Controllers (PPC, AGC Participation, Curtailment Control) (EUAMAIAI)
Keywords
Where OptiWatti is headquartered
LocationHeadquarters
- HQ city
- Espoo
- HQ country
- Finland
- HQ region
- Europe
Markets served
OptiWatti business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Hardware and system sales: Revenue from selling the OptiWatti smart energy management hardware and system to end customers (homeowners and businesses), as evidenced by direct contact/sales forms and case studies. One-time purchase plus ongoing usage.
- Utility channel sales and load management platform: Revenue through Finnish utility partners that bundle OptiWatti with electricity contracts, plus platform services for impactful load management; supports customer retention and reduces churn for utilities.
- Installation services via authorized partners: Installation work is performed by electrical contractors authorized by OptiWatti in Finland, generating associated service revenue tied to system deployment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Quote-based pricing |
Go-to-market motion1 record
OptiWatti product offering
Product offeringCore offering
OptiWatti develops and sells a wireless smart energy management system that automatically optimizes room-level electric heating and cooling. A central unit communicates with wireless room sensors and an infrared heat-pump transmitter via 868 MHz radio to control radiators, floor/ceiling/window heating, air-source heat pumps, boilers, and electric car heating. The system self-learns each room's thermal behaviour and combines weather forecasts with hourly spot electricity prices to schedule heating and cooling during the most affordable and efficient hours, with documented savings of up to 40% on heating and cooling energy.
Differentiator
Problem solved
Functional benefit
Products and services
- OptiWatti Smart Energy Management System Wireless smart energy management system consisting of a central unit, room sensors, and an infrared heat-pump transmitter that automatically optimizes room-level electric heating and cooling, delivering up to 40% energy savings and integrating radiators, floor/ceiling/window heating, air-source heat pumps, boilers, and car heating from any brand. Sold to Finnish homeowners, holiday resorts, and real estate developers.
- OptiWatti Load Management Platform for Utilities Platform service for Finnish electricity utilities that combines OptiWatti hardware with software for residential demand-side load management, delivered as a bundled offering with utility electricity contracts on a recurring basis.
- OptiWatti Installation Services (Authorized Partner Network) Professional installation and commissioning of the OptiWatti smart energy management system delivered through electrical contractors authorized by OptiWatti in Finland, available to homeowners and businesses deploying the system.
Companies that use OptiWatti
Customer profileIdeal customer profiles4 records
OptiWatti technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature6 records
OptiWatti partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
OptiWatti competitors and assessment
Company assessmentDirect peers
- tado°: Munich-based smart-thermostat and climate-control company selling across Europe. Highly comparable to OptiWatti: room-level heating control, multi-vendor heat-pump and boiler integration, and an app-driven subscription model for energy optimization.
- Ngenic: Swedish smart-energy company offering self-learning heating optimization for homes. Closest Nordic peer to OptiWatti: same self-learning approach, weather/price-aware scheduling, and electric-heating focus.
- Netatmo: European smart-home company (Legrand-owned) with smart thermostats and indoor air quality sensors. Comparable on wireless multi-room climate control and IAQ/sensor integration, serving residential and prosumer customers.
- Plugwise: Dutch energy management platform with smart thermostats, zone control, and integration with dynamic energy tariffs. Comparable on room-level electric heating optimization, spot-price awareness, and utility-channel sales.
- Niko (Niko Home Control): Belgian/Dutch smart-home controls specialist with heating, lighting, and energy modules. Comparable on whole-home automation including heating, and on installer-led distribution in Benelux.
Broad incumbents
- Danfoss (Smart Heating / Icon): Large Danish HVAC components and smart-heating-controls provider (Icon, Ally, New Link). Comparable as a smart-thermostat and radiator-control competitor, but operating at significantly greater scale and with a much broader HVAC portfolio.
- Honeywell Home (Resideo): Global incumbent in residential HVAC controls (T-series thermostats, evohome). Directly comparable on multi-zone residential heating control, but vastly larger scale, global footprint, and installer channel.
- Google Nest: Mass-market smart thermostat from Google. Directly comparable on the core smart-thermostat use case, with substantially stronger brand, ecosystem integration, and marketing spend.
Regional players
- Tibber: Nordic dynamic-price electricity retailer that also sells a smart home device (Watty) for in-home energy awareness. Comparable on price-aware optimization in the Nordic market, and a natural channel partner or competitor depending on go-to-market.
Emerging players
- Awair: Indoor air quality monitoring company whose Omni/Element devices combine temperature, CO2, and chemical sensing. Comparable on the multi-sensor (CO2, temperature) property monitoring layer of OptiWatti, but focused on IAQ rather than HVAC control.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
OptiWatti social profiles
Digital presenceOptiWatti financial estimates
Financial estimateRevenue estimate
Valuation estimate
OptiWatti leadership team
Management profileNumber of profiles
Profiles1 record
OptiWatti funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OptiWatti M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OptiWatti
What does OptiWatti do?
OptiWatti develops and sells a wireless smart energy management system that automatically optimizes room-level electric heating and cooling. A central unit communicates with wireless room sensors and an infrared heat-pump transmitter via 868 MHz radio to control radiators, floor/ceiling/window heating, air-source heat pumps, boilers, and electric car heating. The system self-learns each room's thermal behaviour and combines weather forecasts with hourly spot electricity prices to schedule heating and cooling during the most affordable and efficient hours, with documented savings of up to 40% on heating and cooling energy.
Is OptiWatti a public or private company?
OptiWatti is a private company. It is classified as venture growth investor backed and is currently operating.
When was OptiWatti founded?
OptiWatti was founded in 2013. It employs 11 to 50 people.
Where is OptiWatti based?
OptiWatti is headquartered in Espoo, Finland, in the Europe region.
How does OptiWatti make money?
Three revenue lines are on record. Hardware and system sales are the primary driver. The others are utility channel sales and load management platform and installation services via authorized partners.
Who are OptiWatti's main competitors?
Direct peers on record are tado°, Ngenic, Netatmo, Plugwise and Niko (Niko Home Control). Broad incumbents are Danfoss (Smart Heating / Icon), Honeywell Home (Resideo) and Google Nest. Tibber is listed as a regional player. Awair is listed as an emerging player.
Does OptiWatti have an API?
No public API is recorded for OptiWatti.
What industry is OptiWatti in?
OptiWatti's product category is Smart Energy Management / Building Automation. Its primary akta.pro industry code is HSAPAQAD, Smart Climate & Air Quality (Thermostats, HVAC, Purifiers, IAQ Sensors), with a secondary code of HSAOANAD, Heat Pump & Smart HVAC Controller Integration. Its NAICS code is 334512 and its SIC code is 3822.