elago
elago is a Carlsbad, California-based consumer electronics accessories brand selling cases, chargers, and stands for Apple, Samsung Galaxy, Google, and Nintendo Switch 2 devices direct-to-consumer via elago.com and Amazon.
- Company typePrivate
- Founded2002
- HeadquartersCarlsbad, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What elago does
elago is a Carlsbad, California-based consumer electronics accessories brand (legal entity ELYEL CORPORATION) that designs and sells protective cases, charging solutions, stands, and lifestyle accessories for Apple, Samsung Galaxy, Google, and Nintendo Switch 2 devices. The product portfolio spans iPhone cases across generations 12 through 17, AirPods cases, Apple Watch stands and Ultra cases, iPad/MacBook accessories, AirTag holders, Apple TV and Apple Vision Pro accessories, Galaxy S21–S26 series cases, Galaxy Buds and Galaxy Watch stands, Google Nest mounts and Pixel Buds cases, and gaming-focused accessories such as the NW5 Game Case for Nintendo Switch 2. The portfolio also includes design-forward sub-collections such as a retro-inspired line (Macintosh-styled Watch stands, cassette-tape AirPods cases) and licensed collaborations with LINE FRIENDS, BT21, Harvard, Yale, and independent artists under the 'elago Meets' series. Products are differentiated by retro-nostalgic industrial design and broad multi-ecosystem coverage rather than proprietary technology.
The business operates a direct-to-consumer e-commerce model with no subscription or recurring revenue. Primary distribution is through elago.com (the DTC storefront) and the Amazon marketplace, supplemented by a South Korean regional storefront at elago.co.kr. Pricing is unit-based across a range of approximately $11–$122, with budget silicone cases around $15–$20, mid-range leather and hybrid cases around $25–$29, and premium charging stands and hubs up to $121.99. A 10% first-order coupon (WELCOME10) and free shipping above $25 are standard DTC incentives, and a membership rewards program and affiliate program provide additional retention and acquisition channels. Marketing relies on the elago.com blog/news content, Amazon deal exposure (e.g., 9to5toys coverage), and IP-driven brand collaborations rather than disclosed paid advertising.
elago is privately held with no disclosed institutional investors, funding rounds, M&A activity, or leadership changes. Headcount is reported in the 11–50 range, founder Andrew Lee serves as founder/CEO, and the company has operated continuously since its 2002 founding with an extensive product catalog spanning multiple device generations.
elago firmographics
Firmographics- Name
- elago
- Legal name
- ELYEL CORPORATION
- Website
- https://elago.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- elago is a Carlsbad, California-based consumer electronics accessories brand selling cases, chargers, and stands for Apple, Samsung Galaxy, Google, and Nintendo Switch 2 devices direct-to-consumer via elago.com and Amazon.
- Ownership category
- akta.pro rank
elago industry classification
Industry- Product category
- Consumer Electronics Accessories
- NAICS
- Electronics and Appliance Retailers (44921), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Electronic Components & Accessories (3670), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)
- akta.pro secondary industries
- Wearable Accessories & Bands (straps, chargers, cases) (CRACAIAK), Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK), Luxury Tech Accessories (Phone Cases, Watch Straps, AirPods Cases) (CRAKAEAH)
Keywords
Where elago is headquartered
LocationHeadquarters
- HQ city
- Carlsbad
- HQ country
- United States
- HQ region
- North America
Markets served
elago business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Hardware Sales — Phone & Device Cases: elago's primary revenue stream is the sale of physical device accessories — silicone, leather, hybrid clear, and MagSafe-compatible cases for iPhone, Samsung Galaxy, and other devices. Products are sold at one-time purchase prices ranging from approximately $10 to $35 per unit. The company sells through its own e-commerce site and Amazon marketplace.
- Hardware Sales — Audio & Wearable Accessories: Sale of AirPods, AirPods Pro, Galaxy Buds, Apple Watch, and related protective and accessory products (cases, ear hooks, dust guards, straps, lanyards). Revenue is generated through one-time product sales across multiple price points.
- Hardware Sales — Charging & Desk Accessories: Sale of charging stations, MagSafe wireless charging pads, stands, desk mats, cable management, and smart home mount accessories. These products are sold as one-time hardware purchases through the e-commerce site and Amazon.
- Hardware Sales — Gaming & Lifestyle Accessories: Sale of Nintendo Switch 2 carrying cases and accessories, as well as lifestyle-oriented products like keyrings, carabiners, card holders, and travel accessories. New products such as the NW5 Case Keyring (Nintendo Switch 2) are launched in line with new device releases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget silicone cases |
| Unit Pricing | Pay-as-you-go | Mid-range hybrid, clear, and leather cases |
| Unit Pricing | Pay-as-you-go | Premium desk and charging accessories |
| Unit Pricing | Pay-as-you-go | Gaming and lifestyle accessories |
| Unit Pricing | Pay-as-you-go | AirTag and remote tracking accessories |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
elago product offering
Product offeringCore offering
elago designs, manufactures, and sells protective cases and tech accessories for consumer electronics, primarily Apple devices (iPhone, AirPods, Apple Watch, iPad, MacBook, Apple TV, AirTag), Samsung Galaxy products (Galaxy S-series phones, Galaxy Buds, Galaxy Watch), Google Nest and Pixel Buds, and gaming consoles (Nintendo Switch 2). The portfolio includes silicone, leather, hybrid clear, and MagSafe-compatible cases, charging stands and hubs, desk organization accessories, and licensed collaboration products (BT21, LINE FRIENDS, Harvard, Yale).
Product overview
elago is an accessory manufacturer offering a broad portfolio of protective cases and tech accessories primarily for Apple devices (iPhone, AirPods, Apple Watch, iPad, MacBook, Apple Pencil, AirTag, Apple TV, HomePod, Vision Pro), Samsung Galaxy products (Galaxy S series phones, Galaxy Buds, Galaxy Watch, Galaxy Tab), Google Nest devices, and gaming consoles (Nintendo Switch 2). The product lineup centers on protective phone and earbud cases as core offerings, complemented by charging solutions (MagSafe chargers, wireless charging stands, multi-device charging hubs), device stands (Apple Watch, Galaxy Watch, iPad, Apple Pencil), and lifestyle accessories (desk mats, cable management, phone lanyards, carabiners). The portfolio includes branded sub-collections featuring retro-inspired designs (Macintosh aesthetics, cassette tapes), artist collaborations (elago Meets with Naul, Shuto, Hong 10), character licensing (BT21, LINE FRIENDS), and monthly limited editions. Elago positions its accessories as affordable alternatives to first-party products with competitive feature sets including MagSafe compatibility, premium materials (silicone, leather, armor), and functional designs (carrying cases with game card storage, tracking-enabled remote cases).
Differentiator
Problem solved
Functional benefit
Products and services
- iPhone Cases Protective cases for iPhone models from iPhone 12 through iPhone 17 series (including Pro Max, Pro, Plus, e, and mini variants) in silicone, leather, hybrid clear, and armored materials with MagSafe compatibility, designed for individual consumers seeking device protection and personalization.
- AirPods Cases Cases and accessories for the AirPods lineup including AirPods Pro 3, Pro 2, AirPods 4, 3, 2/1, and AirPods Max, featuring clear hang, silicone, cassette tape, pager-style, and carabiner designs for everyday consumer use.
- Apple Watch Cases and Stands Protective cases and charging stands for Apple Watch and Apple Watch Ultra, including W2-W10 stand models in aluminum, silicone, and champagne gold materials.
- Galaxy S26 Cases Protective cases for Samsung Galaxy S26, S26 Plus, and S26 Ultra featuring Magnetic Silicone, Magnetic Ridge, Magnetic Armor, Magnetic Leather, and Hybrid Clear options with magnetic accessory compatibility.
- Galaxy Buds Cases Cases for Samsung Galaxy Buds series including Galaxy Buds 4/4 Pro, Buds 3/3 Pro/3 FE, Buds Pro/2/2 Pro/Live/FE, and Buds/Plus, in Clear Hang, Duo Hang, Silicone Hang, Cassette Tape, Pager, Armor Hang, and EDC styles.
- Galaxy Watch Stands Charging stands for Samsung Galaxy Watch models including GW2-GW5 stand series in various colors, compatible with Galaxy Watch 3/4/5/6/7/8 and Ultra variants.
- MagSafe Charging Products MagSafe-compatible charging solutions including 15W MagSafe Wireless Charging Pad ($29.99), MS2/MS3/MS4/MS5 Charging Stands ($19.99-$27.99), Magnetic Leather Card Holder ($26.99-$28.99), and Magnetic Suction Phone Mount.
- Charging Stations and Hubs Multi-device charging solutions including 3 in 1 Charging Hub ($27.99-$34.99), 2 in 1 Charging Dock ($17.99), 6 in 1 Ethernet HDMI Multi Hub USB-C ($41.99), and Wireless Charging Aluminium Stand ($121.99).
- AirTag Accessories AirTag tracking accessories including AirTag Ball Series (4 styles) and Siri Remote AirTag Case for Apple TV remote protection and tracking.
- iPad and Apple Pencil Accessories Accessories for iPad and Apple Pencil including Magnetic Stand for iPads ($111.99), Apple Pencil stands and cases, Ultra Slim Hard Cases for MacBook Air and Pro, and Paper Touch Glass Screen Protectors.
- Lifestyle Office Collection Desk setup accessories including Smart Magnetic Desk Mat ($38.99), Smart Magnetic Pencil Tray ($11.99-$24.99), Smart Magnetic Folio Board ($30.99), Magnetic Cable Management ($14.99-$20.99), and Magnetic Cable Tie ($12.99).
- NW5 Game Case for Nintendo Switch 2 Mini Game Boy-inspired carrying case for Nintendo Switch 2 offering storage for up to three Switch game cards and microSD cards, priced at $12.99-$16 MSRP.
- Clear Carabiner Case for AirPods Pro 3 Clear case with built-in carabiner for AirPods Pro 3, designed for precise fitting and everyday protection, priced at $11 on Amazon.
- Retro Collection Retro-inspired accessory designs paying tribute to classic tech aesthetics, including Macintosh-inspired Apple Watch stands and AirPods cases, cassette tape cases, and other vintage-styled designs for nostalgic consumers.
- elago Meets Collection Collaborative artist collection featuring limited edition cases designed with artists including Naul, Shuto, Hong 10, and Jay Flow, including artist-designed iPhone cases ($43.99) and AirPods Pro 3 cases ($35.99).
- LINE FRIENDS Collection Licensed character accessories featuring LINE FRIENDS characters including BT21, with products including Magnetic Leather Card Holder ($26.99), Cable Anchor ($12.99), Magnet Cable Tie ($14.99), and Lanyard Wrist Strap.
- BT21 Collection BT21 character-themed accessories including Magnetic Clear Card Pocket DDP ($26.99), Lanyard Wrist Strap (7 styles, $15.99), and various lifestyle accessories.
- Car and Travel Accessories Mobile mounting and travel solutions including MagSafe Suction Phone Mount, Car Mounts, Chargers, Carabiner/Strap accessories, and Travel Essentials.
Companies that use elago
Customer profileSegments6 records
Ideal customer profiles4 records
elago technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
elago partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- LINE FRIENDScoreelago has an ongoing product collaboration with LINE FRIENDS, licensing the brand's characters (BROWN, CONY, SALLY, etc.) for use on accessories including cable anchors, magnetic leather card holders, magnet cable ties, and magnetic clear card pockets. Products are sold as part of the 'Collabo' collection on elago.com.
- BT21coreelago holds a product collaboration with BT21 (the BTS-inspired IP by Line Corporation), producing lanyard wrist straps, magnetic clear card pockets, and other lifestyle accessories. BT21 collaboration products are featured prominently in seasonal marketing campaigns and new arrival sections.
- Harvardminorelago offers a Harvard-branded collection, one of the university IP collaborations within the 'Collabo' section of the website.
- Yaleminorelago offers a Yale-branded collection within the 'Collabo' section, part of its university IP licensing partnerships.
- Monamiminorelago collaborated with Monami (a South Korean stationery brand) on an Apple Pencil USB-C case, sold as the 'elago x Monami Case'.
- Rocklandminorelago has a product collaboration with Rockland (a luggage and travel gear brand), listed within the 'Collabo' collection.
- Hansenminorelago has a collaboration with Hansen listed within the 'Collabo' collection.
- Naul (elago Meets)minorelago has an 'elago Meets' artist collaboration series featuring Naul (a South Korean artist), producing artist-designed cases for iPhone 16 Pro and AirPods Pro 3, including 'Naul Case' and 'Naul Music Industry Case' designs sold at $35.99–$43.99.
- Hong 10 (elago Meets)minorelago's 'elago Meets' artist collaboration series includes Hong 10 (South Korean B-Boy champion and artist), with products featured in the 'elago Meets' collection.
- Shuto (elago Meets)minorelago's 'elago Meets' artist collaboration series includes Shuto, with products featured in the 'elago Meets' collection on elago.com.
- Jay Flow (elago Meets)minorelago's 'elago Meets' artist collaboration series includes Jay Flow, with products featured in the 'elago Meets' collection on elago.com.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
elago competitors and assessment
Company assessmentDirect peers
- Casetify: Direct competitor in fashion-forward, design-driven smartphone and AirPods cases with strong licensed-IP collaborations. Highly comparable on premium positioning, DTC + marketplace model, and celebrity/artist collab strategy.
- Speck Products: Direct peer offering protective cases and MagSafe-compatible accessories primarily for Apple devices. Comparable product mix and DTC plus retail distribution.
- Incipio: Direct peer in cases, charging, and screen protection for smartphones and wearables. Overlaps on product categories and mass-market retail distribution.
- Native Union: Premium design-led accessories brand for Apple ecosystem including MagSafe chargers, watch stands, and leather cases. Closely comparable on design-forward aesthetic, premium ASPs, and DTC-led model.
- OtterBox: Major protective-case brand overlapping on iPhone and Galaxy cases and accessories. Comparable on category leadership, multi-channel retail, and broad accessory portfolio (chargers, screen protectors).
- Nomad Goods: Premium accessories maker of leather iPhone cases, Apple Watch bands, and MagSafe charging. Comparable on premium materials positioning and Apple-ecosystem focus.
- Spigen: Leading direct competitor in protective phone cases and screen protectors across iPhone and Galaxy lineups. Comparable on broad SKU breadth, Amazon-led marketplace presence, and value-tier positioning.
Broad incumbents
- Anker: Large-scale consumer electronics accessories brand with overlapping charging and hub products. Comparable on category presence and marketplace dominance, though much broader portfolio.
- Belkin: Large incumbent in consumer electronics accessories including chargers, MagSafe solutions, and cases. Comparable on charging hubs and MagSafe-compatible products, though broader and more retail-distributed.
Emerging players
- PopSockets: Phone grip and lifestyle accessory brand with strong licensed-IP and pop-culture collaborations. Comparable on licensed-partnership strategy and DTC + marketplace model, though narrower product scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
elago social profiles
Digital presenceelago financial estimates
Financial estimateRevenue estimate
Valuation estimate
elago leadership team
Management profileNumber of profiles
Profiles1 record
elago funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
elago M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about elago
What does elago do?
elago designs, manufactures, and sells protective cases and tech accessories for consumer electronics, primarily Apple devices (iPhone, AirPods, Apple Watch, iPad, MacBook, Apple TV, AirTag), Samsung Galaxy products (Galaxy S-series phones, Galaxy Buds, Galaxy Watch), Google Nest and Pixel Buds, and gaming consoles (Nintendo Switch 2). The portfolio includes silicone, leather, hybrid clear, and MagSafe-compatible cases, charging stands and hubs, desk organization accessories, and licensed collaboration products (BT21, LINE FRIENDS, Harvard, Yale).
Is elago a public or private company?
elago is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was elago founded?
elago was founded in 2002. It employs 11 to 50 people.
Where is elago based?
elago is headquartered in Carlsbad, United States, in the North America region.
How does elago make money?
Four revenue lines are on record. Hardware Sales — Phone & Device Cases are the primary driver. The others are hardware Sales — Audio & Wearable Accessories, hardware Sales — Charging & Desk Accessories and hardware Sales — Gaming & Lifestyle Accessories.
Who are elago's main competitors?
Direct peers on record are Casetify, Speck Products, Incipio, Native Union, OtterBox, Nomad Goods and Spigen. Broad incumbents are Anker and Belkin. PopSockets is listed as an emerging player.
Does elago have an API?
No public API is recorded for elago.
What industry is elago in?
elago's product category is Consumer Electronics Accessories. Its primary akta.pro industry code is CRACALAH, Mobile Device Accessories (Cases, Screen Protectors, Mounts), with a secondary code of CRACAIAK, Wearable Accessories & Bands (straps, chargers, cases). Its NAICS code is 44921 and its SIC code is 3670.