Crate to Plate

What Crate to Plate does

Crate to Plate operates indoor vertical hydroponic and aeroponic farms in London, producing leafy greens, herbs, microgreens, and specialty mushrooms for direct-to-consumer delivery and wholesale supply to London restaurants. Founded around 2020, the company runs a Shopify-powered e-commerce storefront selling curated subscription boxes (Mixed Variety Box £38, Salad Box £21, Shroom Box, Sauces & Dressings Mix £18-£32) at weekly, bi-weekly, or monthly cadence, alongside individual produce purchases (Mixed Salad, Rocket, Wasabi Rocket, Toscano Kale, Genovese Basil, Coriander, Garlic Chives, microgreens, and oyster/shiitake/lion's mane mushrooms). Next-day delivery is offered across all London postcodes for orders placed before 12pm, with free delivery on orders over £30, in reusable plastic-free crates.

The company runs an on-site production kitchen adjacent to its farms that converts harvested produce into fresh sauces, dressings, pestos, and condiments (London Basil Pesto, Rocket & Garlic Chive Pesto, Salad Dressing, Herb Spread). A curated set of partner products (organic pasta from Cornwall Pasta Co, sourdough from Layers Bakery, snacking cheese from Serious Pig) is resold to lift basket size, and specialty mushrooms are sourced from a strategic partner, Merit Mushrooms. Revenue is generated through three streams: recurring DTC subscriptions, one-off DTC e-commerce purchases, and B2B wholesale orders to London restaurants via a dedicated [email protected] channel.

The business serves two principal segments: health- and sustainability-minded London consumers seeking premium, pesticide-free, locally-grown produce delivered within 24 hours of harvest, and professional chefs/restaurants requiring consistent-quality fresh ingredients. The company emphasises sustainability credentials (up to 95% less water usage than traditional farming, zero pesticides, reduced food miles) and has accumulated earned media coverage in Forbes, Country & Town House, and London on the Inside, alongside a 4.6-4.8 Trustpilot rating. Crate to Plate raised approximately £970K via a March 2022 equity crowdfunding round on Crowdcube, remains privately held, and operates with 1-10 employees. No follow-on institutional funding round, M&A activity, or geographic expansion beyond London is disclosed.

Name

Crate to Plate

Legal name

Crate to Plate

Website

https://cratetoplate.farm

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Crate to Plate operates indoor vertical hydroponic farms in London, producing and delivering leafy greens, microgreens, specialty mushrooms, and house-made sauces to London consumers via subscription boxes and to restaurants via a dedicated wholesale channel.

Ownership category

akta.pro rank

Product category

Vertical Farming & Fresh Produce

NAICS

Other Food Crops Grown Under Cover (111419)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Leafy Greens & Salad Processing Packhouses (Fresh-Cut) (AFAOAGAI)

akta.pro secondary industries

Mushroom Grading & Packing Facilities (AFAOAGAJ), Fresh Produce Packhouses (Fruits & Vegetables) (AFAOAGAA)

Keywords

• Vertical hydroponic farming
• Urban agriculture
• Leafy greens delivery
• Subscription produce boxes
• Fresh mushroom supply

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchases of individual products including leafy greens, mushrooms, sauces, and partner products through the e-commerce platform
2. Subscription Boxes: Recurring subscription model with Mixed Variety Box (£38), Salad Box (£21), Shroom Box, and Sauces & Dressings Mix available on weekly, bi-weekly, or monthly cadence. Auto-renews with ability to skip or cancel anytime
3. Wholesale B2B: Bulk sales of fresh produce to London restaurants and hospitality businesses with dedicated wholesale pricing and delivery

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Crate to Plate operates indoor vertical hydroponic and aeroponic farms in London to grow leafy greens, herbs, microgreens, and gourmet mushrooms, and uses an on-site production kitchen to turn that produce into fresh sauces, dressings, and condiments. It sells this produce direct-to-consumers across London through an online store and recurring subscription boxes, and supplies restaurants and hospitality businesses through a wholesale channel.

Product overview

Crate to Plate operates a portfolio of vertical hydroponic farms in London producing premium fresh leafy greens, mushrooms, and microgreens. The core product portfolio consists of: (1) subscription boxes including Mixed Variety Box, Salad Box, Shroom Box, Asian Greens Box, and Sauces & Dressings Mix; (2) fresh produce directly sold including leafy greens (Mixed Salad, Rocket, Toscano Kale, Wasabi Rocket, Genovese Basil, Coriander, Garlic Chives), microgreens (Pea Shoots, Rioja Radish, Lemon Clover, Cavolo Nero Kale, Greek Basil), and mushrooms (Blue Oyster, Yellow Oyster, Pink Oyster, King Oyster, Shiitake, Lion's Mane, Grey Oyster); (3) sauces and dressings made in-house (London Basil Pesto, London Rocket & Garlic Chive Pesto, London Salad Dressing, London Herb Spread); and (4) partner products including organic pasta from Cornwall Pasta Co, sourdough from Layers Bakery, and snacking cheese from Serious Pig. The company uses indoor vertical hydroponic farming technology to grow produce year-round with up to 95% less water than traditional farming, delivering products within 24 hours of harvest.

Differentiator

Problem solved

Functional benefit

Products and services

• Mixed Variety Box A weekly, bi-weekly, or monthly subscription box including Mixed Salad, Wasabi Rocket, Pea Shoots, Micro Radish, oyster and shiitake mushrooms, and basil and rocket pestos, for London households.
• Salad Box A subscription box of Mixed Salad, Wasabi Rocket, Pea Shoots, and Micro Radish delivered to London households on a recurring cadence.
• Shroom Box A subscription box of Blue Oyster, Yellow Oyster, Pink Oyster, King Oyster, Shiitake, and Lion's Mane mushrooms delivered weekly, bi-weekly, or monthly.
• Asian Greens Box A subscription box of Asian greens including Green Pak Choi, Red Pak Choi, Thai Basil, Shiso, and Coriander, grown in London hydroponic farms.
• Sauces & Dressings Mix A subscription box of London Basil Pesto, Rocket & Garlic Chive Pesto, Salad Dressing, and Herb Spread delivered on a recurring cadence.
• Individual Leafy Greens & Herbs Individually priced hydroponically grown produce including Mixed Salad (£7.00), Rocket (£2.90/70g), Toscano Kale (£2.90/70g), Wasabi Rocket (£5.00/50g), Genovese Basil (£4.00/50g), Coriander (£2.70/20g), Garlic Chives, Pea Shoots, and specialty microgreens for home cooks and chefs.
• Specialty Mushrooms A range of specialty mushrooms including Blue Oyster, Yellow Oyster, Pink Oyster, King Oyster, Shiitake, Lion's Mane, and Grey Oyster (each 150g), grown in partnership with Merit Mushrooms in London.
• Sauces, Dressings & Condiments In-house London Basil Pesto, Rocket & Garlic Chive Pesto, Salad Dressing, and Herb Spread produced in the on-site kitchen from Crate to Plate's own produce, sold individually or via the Sauces & Dressings Mix subscription.
• Wholesale Produce Supply A dedicated wholesale channel supplying bulk fresh lettuce, leafy greens, microgreens, mushrooms, and sauces to London's restaurants and hospitality businesses via [email protected].
• Partner Products Range A curated range of partner products including organic pasta from Cornwall Pasta Co, sourdough breads from Layers Bakery, and snacking cheeses from Serious Pig, sold alongside the farm's own produce.

Quantifiable outcome

• Up to 95% less water usage compared to traditional farming
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Merit MushroomscoreStrategic or Co-development PartnerMerit Mushrooms is a London-based mushroom growing partner that supplies specialty mushrooms (Oyster, Shiitake, Lion's Mane varieties) to Crate to Plate. The partnership enables Crate to Plate to offer a comprehensive mushroom range alongside their own leafy greens and herbs. Mushrooms are grown in Merit Mushrooms' London farms using the same quality standards.
• Cornwall Pasta CominorChannel Partner/ Reseller/ DistributorBritish pasta company sharing Crate to Plate's values of premium quality and sustainability. Products sold through Crate to Plate's platform include Organic Classic Radiators, Organic Wholegrain Radiators, and Organic Chestnut Gnocchi. Products sourced from regenerative and organic producers.
• Layers BakeryminorChannel Partner/ Reseller/ DistributorIndependent London bakery providing sourdough bread products. Supplies Classic White Sourdough, Dark Brown Sourdough, and Rye Sourdough varieties. Baked fresh with 48-hour fermentation process.
• Serious PigminorChannel Partner/ Reseller/ DistributorSnacking cheese brand whose products are featured alongside Crate to Plate's produce. Products include Snacking Cheese with Truffle, Rosemary, Caramelised Onion, and Classic varieties. Award-winning with two gold stars at Great Taste Awards.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Farmdrop: UK online marketplace connecting consumers directly with local farms for fresh produce delivery. Comparable farm-to-door model with sustainability positioning, though operates as a multi-farm marketplace rather than a single integrated grower.
• Plenty: US vertical farming company building large indoor farms for leafy greens using proprietary vertical towers. Comparable indoor-farm technology and leafy-greens product mix, but with significantly larger funding base and US retail partnerships.
• AeroFarms: US-based vertical farming incumbent using aeroponic technology to grow leafy greens at scale for retail. Same core technology stack (aeroponics) and product category but operates at much larger scale across multiple US states.
• Bowery Farming: US-based vertical farming operator serving retailers with pesticide-free leafy greens, herbs and berries. Overlapping indoor hydroponic farming and DTC/retail leafy-greins product, though at much larger commercial scale.
• Abel & Cole: UK organic grocery subscription box service delivering fresh produce, salads and meal kits to households. Comparable premium-DTC fresh-produce subscription offering for UK consumers, with much larger scale and broader product range.
• Riverford Organic Farmers: UK organic farm-to-door subscription box operator delivering vegetables, salads and recipe ingredients nationwide. Directly comparable subscription-DTC produce model serving UK households, though sourced from traditional farms rather than vertical farms.

Direct peers

• Growing Underground: London-based vertical farm (in repurposed WWII tunnels) growing microgreens and salad leaves for UK retailers and restaurants. Directly comparable urban vertical-farming model serving London chefs and consumers with pesticide-free leafy greens.
• Infarm: Berlin-headquartered vertical-farming company that operated in-store farming units across European supermarkets including the UK. Same indoor hydroponic model for fresh herbs and leafy greens; demonstrates the unit-economics risk for the category.
• Jones Food Company (JFC): UK-based vertical farm operator producing herbs and leafy greens at industrial scale, supplying Ocado and others. Same hydroponic vertical-farming category with overlapping customer base (UK retailers/hospitality) but at materially larger scale.

Emerging players

• Merit Mushrooms: London-based indoor mushroom farm that is Crate to Plate's strategic mushroom supply partner. Closely related indoor-farming operator in the same geography with overlapping specialty-mushroom category, though focused exclusively on fungi.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/cratetoplate
• Facebookfacebook.com/cratetoplateUK
• LinkedInlinkedin.com/company/green-nation-systems-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crate to Plate