Serious Pig

Name

Serious Pig

Legal name

Serious Pig Ltd

Website

https://seriouspig.london

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Serious Pig is a UK-based gourmet snack brand producing premium cured meat, cheese, pickled, and keto/high-protein snacks alongside co-branded craft beer hampers, sold primarily through direct-to-consumer e-commerce to beer enthusiasts, health-conscious snackers, and corporate gifting buyers.

Ownership category

akta.pro rank

Product category

Gourmet Savoury Snacks

NAICS

Animal Slaughtering and Processing (3116)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Jerky & Meat Snacks (CRADABAK)

akta.pro secondary industry

Shelf-Stable Processed Meats (Canned, Retort Pouches, Jerky/Meat Snacks) (AFANAEAJ)

Keywords

• Gourmet savoury snacks
• Cured meat snacks
• Craft beer gift hampers
• High protein snacks
• Keto low carb snacks

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct-to-Consumer (D2C) Snack Sales: The company generates revenue primarily through direct-to-consumer e-commerce sales of gourmet pub snacks including cured meats (Snackalami), cheese snacks, pickled snacks, and curated gift hampers (beer hampers, snack hampers). This is a one-time purchase model with repeat customer potential.
2. Trade / B2B Snack Sales: Revenue from trade customers (retailers, pubs, bars) alongside D2C growth strategy. The company also offers corporate hampers for B2B gifting.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Serious Pig is a UK-based gourmet savoury snack brand that manufactures and sells premium cured meat snacks (salami and cured ham made with outdoor-reared British pork), snacking cheese, pickled snacks, and crisps through its own D2C e-commerce storefront. The product range is complemented by curated beer and snack gift hampers, including co-branded sets developed with partner British breweries such as BrewDog, Beavertown, Vocation, and Guinness.

Product overview

Serious Pig is a UK-based gourmet snack brand and foodtech company offering a diversified portfolio of premium savoury snacks and curated gift sets. The core product range spans multiple categories — Snacking Cheese (pure cheese baked to a golden crunch), Cured Meat Snacks and Charcuterie (salami and cured ham made with outdoor-reared British pork), Pickled Snacks (pickled gherkins and vegetables), and Olives, Crisps & Corn Snacks — alongside health-positioned lines including High Protein Snacks and Low Carb Keto Snacks (with some products containing zero carbohydrates). The portfolio is complemented by Beer Hampers and Snack Hampers (gourmet gift boxes), including co-branded offerings developed with partner British breweries such as BrewDog, Beavertown, and Guinness. The company also sells Greeting Cards and Corporate Hampers for B2B trade customers. The brand is positioned around natural ingredients, innovation, and sustainability, and is community-owned by nearly 4,000 shareholders.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Selection Box A curated introduction gift box featuring a range of Serious Pig snacks designed to showcase the brand's portfolio across cheese snacks, charcuterie, and pickled snacks. Aimed at new consumers and gifting buyers.
• Snacking Cheese / Cheese Snacks Pure cheese baked to a golden crunch, marketed as a high-protein snack with a clean ingredient list and positioned as keto-friendly and low-carb. Targeted at health-conscious snackers and consumers seeking premium savoury snacks.
• Cured Meat Snacks / Charcuterie (Snackalami) Salami and cured ham snacks hand-made with outdoor-reared British pork, marketed under the charcuterie and high-protein snack categories. Available as individual products and within gift sets.
• Pickled Snacks Perfectly pickled gherkins and pickled vegetable snacks positioned as vegetarian and vegan-friendly options within the portfolio, appealing to consumers seeking natural, premium ingredients.
• Olives, Crisps & Corn Snacks A plant-based snack sub-category including olives, hand-cooked crisps, puffed corn, and roasted nuts, targeted at vegetarian and vegan consumers seeking premium at-home snacking experiences.
• High Protein Snacks A product category encompassing protein-dense snacks including salami and cured ham made with outdoor-reared British pork, targeting fitness-conscious and low-carb consumers.
• Low Carb Keto Snacks (Zero & Low Carb) Zero and low carb snack offerings, with some snacks containing zero carbohydrates, positioned for the keto and low-carb market segment.
• Beer Hampers (Pub in the Post) Pre-curated gift sets pairing Serious Pig snacks with craft beers from partner British breweries, designed for gifting occasions such as Father's Day and as a 'pub in the post' at-home experience.
• Snack Hampers Gourmet snack gift boxes and hamper sets marketed as premium gifts for men, featuring an assortment of the brand's savoury snacks.
• Serious Pig + BrewDog Gift Set A co-branded gift set collaboration with BrewDog, pairing BrewDog beers with Serious Pig snacks to bring the pub experience home for a 'big night in'.
• Serious Pig + Guinness Gift Set A co-branded gift set pairing three classic Guinness varieties with four Serious Pig snacks, positioned as a premium at-home drinking and snacking experience.
• Serious Pig + Beavertown Beer Gift Box A co-branded gift set created in partnership with Beavertown brewery, pairing their beers with Serious Pig snacks for a curated pub-at-home gifting experience.
• Corporate Hampers Corporate gifting hampers targeting business clients and trade customers, available through the trade enquiries and corporate gift hampers sections of the website for staff gifts and client hampers.
• Greeting Cards Greeting cards sold as an adjacent product category alongside the core snack and hamper offerings, complementing the brand's gifting proposition.

Quantifiable outcome

• 73% sales growth in 2023
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• BeavertowncoreGTM or Marketing PartnerSerious Pig partnered with Beavertown brewery to create co-branded beer gift box hampers, combining Beavertown beer with Serious Pig gourmet snacks for an unrivalled tasting experience. These are marketed as excellent gifts for beer lovers.
• VocationcoreGTM or Marketing PartnerSerious Pig partnered with Vocation brewery to create co-branded beer gift hampers, pairing Vocation beers with Serious Pig's premium snacks for at-home entertaining and gifting occasions.
• BrewdogcoreGTM or Marketing PartnerSerious Pig collaborated with Brewdog to create multiple gift sets including 'Serious Pig + Brewdog Big Night In' hamper, pairing Brewdog beer with Serious Pig snacks. Brewdog is one of the best-known UK craft breweries.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Snaffling Pig: UK-based premium pork-based snack brand selling flavoured pork scratchings, crackling, and charcuterie snacks direct to consumers. Snaffling Pig is the closest direct peer given the shared British pork snack D2C model, premium pub-snack positioning, and gifting-led product strategy.
• Graze: UK-originated D2C snack subscription brand offering portion-controlled premium snacks via online ordering. Graze pioneered the UK online snacking D2C model and remains the benchmark for scale D2C snacking commerce, with overlapping dietary-segment positioning (high protein, low sugar).
• Tyrrells: British premium hand-cooked crisp brand sold through UK grocery, pubs, and premium food service channels. Tyrrells shares Serious Pig's premium, natural-ingredient, pub-channel positioning and gift-hamper adjacency, though at a much larger scale.
• The Curators: UK premium meat snack brand offering flavoured salami and cured-meat snacks through retail and D2C. The Curators is a near-categorical overlap with Serious Pig's Snackalami and charcuterie lines, both targeting premium savoury snacking.
• Two Farmers: British premium hand-cooked crisps brand sold through delis, farm shops, and pubs. Two Farmers shares the premium British ingredients, sustainability-led positioning, and pub/snack adjacency Serious Pig uses.
• Forest Feast: UK-based premium natural snack brand specializing in dried fruit, nuts, and snacking formats sold via major retailers. Forest Feast competes in the same premium at-home snacking occasion with similar natural-ingredient and B Corp-style credentials.
• Fairfields Farm Crisps: Essex-grown and produced premium hand-cooked crisps sold through UK pub, farm shop, and grocery channels. Direct competitor in premium British snacks with overlapping craft-beer/snack pub occasions.

Emerging players

• Pip & Nut: Premium UK nut butter and snack brand sold D2C and through premium grocery. Comparable as a UK-founded, premium DTC food brand of similar scale and growth-stage, though in a different product category.
• Charcuterie Live (formerly The Charcuterie Board Co): UK specialty salami and cured meat DTC brand with similar premium ingredient sourcing and gift-hamper offerings. Emerging direct peer in the charcuterie-snack category with comparable trade and gifting channels.

Regional players

• BrewDog (outfit: BrewDog Outpost / food collabs): Largest UK craft brewery and a key Serious Pig partner through co-branded gift sets. Included as a partner rather than competitor, but relevant because BrewDog's branded e-commerce and pub estate extends the same craft-beer-and-snack occasion Serious Pig targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SeriousPig
• LinkedInlinkedin.com/company/serious-pig-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serious Pig