HOPR

What HOPR does

HOPR (legal entity CycleHop LLC, Florida) is a private micro-mobility platform operating shared bike and scooter services across 15+ markets in the United States and Canada. The company deploys a three-component offering: a proprietary retrofit smart lock with GPS tracking and 4G connectivity, the HOPR Transit mobile application (iOS and Android) for locating, unlocking, and paying for vehicles, and three vehicle SKUs — the HOPR 3 (3-speed pedal bike), HOPR E (electric-assist bike), and HOPR S (electric scooter). The platform supports a turnkey service model for cities, university campuses, hospitality operators, and independent franchisees, combining hardware, software, and 24/7 operations.

The business operates a hybrid revenue model: usage-based per-minute rentals and subscription/membership plans (monthly and annual passes with daily ride allocations and per-minute overages) for the direct-to-consumer book, supplemented by managed-services revenue from B2B contracts with municipalities and campuses. Pricing varies materially by market — e.g., $1.00 unlock + $0.10/min in Los Angeles versus $2.50 unlock + $0.25/min in Santa Barbara — and the company offers an Access Pass at $5/month for income-qualified riders. Go-to-market is dual-track: a D2C mobile app for individual riders and a field-sales approach targeting municipal transit authorities through competitive public bid processes, exemplified by the June 2021 Rochester award (500 vehicles, CMAQ-funded). Key customers include RTS and the City of Rochester, LouVelo (Louisville), Relay (Atlanta), Coast (Tampa Bay/St. Pete), UCSB, and UBC.

HOPR traces its technological heritage to a 1997 U.S. patent for an Automated Bicycle Rental Station held by founder Josh Squire, with the operating entity CycleHop launching in 2017. The company is privately held with no disclosed institutional investors beyond approximately $3.9M in cumulative funding raised between 2015 and 2017, and no parent company or public listing. Most recent disclosed operating activity is the June 2021 Rochester launch, and there is a meaningful post-2021 data gap limiting visibility into current scale.

Name

HOPR

Legal name

CycleHop LLC

Website

https://gohopr.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

HOPR (CycleHop LLC) is a private U.S. micro-mobility platform operating shared bikes and electric scooters across 15+ markets via its HOPR Transit app, serving cities, university campuses, and hospitality operators under usage-based, subscription, and managed-services contracts.

Ownership category

akta.pro rank

Product category

Shared Micro-Mobility Services

NAICS

Recreational Goods Rental (532284)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Station-Based Bike Rentals (Bikeshare) (THADAGAD)

akta.pro secondary industries

E-Bike Rentals (THADAGAE), Bikeshare (Station-Based/Docked) (TLAFAMAE)

Keywords

• Micro-mobility services
• Shared bike programs
• Electric scooter rentals
• Bike share platform
• Transit technology solutions

Headquarters

HQ city

Miami Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Bike and Scooter Rentals: Revenue generated from per-minute usage charges for bike and scooter rentals. Users pay unlock fees plus per-minute rates, with pricing varying by location.
2. Subscription/Membership Plans: Monthly and annual subscription plans offering fixed daily ride time allocations with per-minute overage charges. Plans include unlimited unlocks for monthly subscribers and discounted per-minute rates.
3. B2B Partnership Revenue: Revenue from partnerships with cities, campuses, and hospitality operators who contract HOPR to deploy and operate micro-mobility systems. Includes technology upgrades for existing bike share programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

HOPR operates a micro-mobility platform providing shared bikes (HOPR 3) and electric scooters (HOPR E, HOPR S) accessible through the HOPR Transit mobile app. The company offers usage-based rentals and subscription passes to individual consumers, while also delivering turnkey managed mobility programs to cities, university campuses, hospitality operators, and independent bike share operators. Its proprietary smart lock hardware with GPS and 4G connectivity underpins fleet operations across more than 15 locations in the U.S. and Canada.

Product overview

HOPR is a complete micro-mobility platform offering shared bikes and electric scooters through the HOPR Transit mobile app. The product portfolio consists of the HOPR Transit App (the core software platform for locating, unlocking, and paying for vehicles) and three vehicle types: the HOPR 3 (3-speed pedal bike), HOPR E (electric bike), and HOPR S (electric scooter). These are deployed through partner programs for cities, campuses, hospitality, and independent operators. HOPR also offers a Hospitality Solution module for hotel partners.

Differentiator

Problem solved

Functional benefit

Brands

• Coast Bike Share: Bike share program operated by HOPR in St. Pete, Florida and Tampa, Florida. Fleet includes electric bikes added to the existing Coast Bike Share network.
• LouVelo Bike Share

Products and services

• HOPR Transit App Mobile application (iOS and Android) that allows end users to locate available HOPR vehicles, scan QR codes to unlock bikes or scooters, conduct safety inspections, manage payment, and end rides at designated HOPR Ponds.
• HOPR 3 (3-Speed Pedal Bike) A traditional 3-speed pedal bike designed for shared-use urban mobility, equipped with a HOPR smart lock and integrated into the HOPR platform for use by individual riders and B2B partner programs.
• HOPR E (Electric Bike) Pedal-assist electric bike (e-bike) providing motorized assistance for shared use within HOPR's micro-mobility fleet, deployed across multiple city and partner programs.
• HOPR S (Electric Scooter) Standing electric scooter providing motorized shared mobility, part of HOPR's broader fleet offering for consumer use and B2B municipal deployments.
• HOPR Hospitality Solution A hotel amenity program providing bikes and scooters for hospitality partners, with options for e-bikes, pedal bikes, and scooters, including 24/7 maintenance and customer service, customizable as standalone or package-included services.

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• RTS (Rochester Transit System)flagshipStrategic or Co-development Partner · 4 June 2021HOPR partnered with RTS to bring micro-mobility services to Rochester, NY and surrounding areas. RTS CEO Bill Carpenter stated that a growing number of people want mobility solutions to reach important destinations. HOPR deployed 500 vehicles under this partnership following a competitive public bid process.
• City of RochesterflagshipStrategic or Co-development Partner · 4 June 2021The City of Rochester joined the regional micro-mobility program, contributing CMAQ funding and granting HOPR exclusive access to public spaces after a competitive bidding process. Mayor Lovely A. Warren emphasized improved access to employment centers and support for the Equity and Recovery Agenda.
• Independent OperatorscoreChannel Partner/ Reseller/ DistributorIndependent operators leverage HOPR's platform, technology, and brand to operate bike share programs in their markets. HOPR provides the complete micro-mobility solution while operators manage local operations.
• University CampusescoreChannel Partner/ Reseller/ DistributorUniversity campuses partner with HOPR to provide student and staff transportation. HOPR offers dedicated student pricing tiers and campus-specific operational policies.
• Hospitality OperatorscoreChannel Partner/ Reseller/ DistributorHotels partner with HOPR to provide bikes and scooters as guest amenities. HOPR handles operations including maintenance and 24/7 customer service, creating a zero-risk amenity for hotels.
• LouVelo Bike Share (Louisville)coreChannel Partner/ Reseller/ DistributorHOPR operates LouVelo Bike Share in Louisville, which has been running since 2017. HOPR expanded services to micromobility in 2020.
• Relay Bike Share (Atlanta)minorChannel Partner/ Reseller/ DistributorHOPR provides technology upgrades for Atlanta's Relay Bike Share, including smart lock retrofitting and new app with improved 4G connectivity.
• Coast Bike Share (Tampa Bay/St. Pete)coreChannel Partner/ Reseller/ DistributorHOPR operates Coast Bike Share in Tampa Bay and St. Petersburg, Florida. Added 100 electric bikes to the St. Pete fleet in February 2021.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BCycle: BCycle (operated by Trek) runs station-based bike share systems in dozens of U.S. cities, including many university campuses. It is one of the closest direct peers to HOPR in the docked/station-based public bike share model.
• Veo: Veo deploys mixed fleets of e-scooters, e-bikes, and pedal bikes, with a strong focus on university campuses and mid-size U.S. cities. It directly mirrors HOPR's campus and municipality GTM and competes for similar university contracts.
• TIER Mobility: TIER (now merged with Dott) operates a multi-modal micro-mobility platform of e-scooters, e-bikes, and pedal bikes across European and select U.S. markets. It is a direct peer to HOPR in operating shared urban mobility fleets and partnering with cities.
• Superpedestrian: Superpedestrian (Link scooter platform) supplies and operates shared e-scooters with a strong safety and self-diagnostic technology stack, targeting U.S. cities and campuses. It is a direct peer in the operator/managed-service micro-mobility category.
• Bird: Bird rents shared e-scooters and e-bikes through its mobile app in cities and on campuses across North America and Europe. It directly overlaps with HOPR's scooter and e-bike product line and competes for the same municipal permits and rider demand.
• Spin: Spin (acquired by Ford, then later by TIER) operates shared e-scooters and e-bikes across U.S. campuses and cities, including university-focused deployments. It directly overlaps with HOPR's product mix and target customer segments.
• Lime: Lime operates shared e-bikes, e-scooters, and mopeds across multiple U.S. and global cities via its own mobile app. It is a direct competitor to HOPR in the app-based micro-mobility rental category and shares the same municipal, campus, and direct-to-consumer distribution playbook.

Broad incumbents

• Lyft (Bikes): Lyft operates large-scale bike share systems (e.g., Citi Bike, Bay Wheels, Divvy) acquired via its Motivate acquisition, embedded inside a much larger rideshare platform. It is a broad incumbent peer to HOPR in city bike share contracts and competes for the same municipal RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/go_hopr
• Facebookfacebook.com/GoHOPRApp
• Instagraminstagram.com/go_hopr
• LinkedInlinkedin.com/company/cyclehop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOPR