MUFMI.com

What MUFMI.com does

MUFMI.com is a Spanish demand-responsive transport (DRT) operator and service manager, legally constituted as avionline s.l. and headquartered in Beas de Granada, Spain. The company designs and manages on-demand public transport services for regional governments, transport consortia, and municipalities — most notably for the Junta de Comunidades de Castilla-La Mancha (a 112-locality rural DRT network in Cuenca province) and the Consorcio de Transporte Metropolitano del Área de Málaga (urban DRT in Alhaurín de la Torre and Cártama). Its core product is a managed mobility service that lets passengers request pickups via mobile app or call center, with the platform grouping riders with similar origins and destinations in real time to optimize vehicle occupancy and cost per trip.

The underlying technology is the ioki digital ridepooling platform, a subsidiary of Deutsche Bahn (German Railways), already deployed in 25+ European cities. MUFMI acts as ioki's exclusive representative in Spain and layers its own service-management, operator-partnering, and public-procurement capabilities on top of the platform. Vehicles and drivers are supplied by contracted local bus operators (Rubiocar in Cuenca, Autocares Vázquez Olmedo in Málaga); MUFMI does not own fleet. The service integrates with existing public transport tariffs, schedules, line headers, interchangers, and rail connections, positioning MUFMI as a complement — not a competitor — to fixed-route public transport.

MUFMI monetizes primarily through managed-services contracts with public transport authorities, rather than passenger fares (which flow through consortium prepaid cards). Distribution combines direct enterprise sales to government buyers with white-label arrangements to local bus operators and a product-led passenger-facing mobile app. The company is a founding member of AMSIR.org (Alianza por la Movilidad Sostenible y la Innovación Rural), a national Spanish alliance of transport companies and associations, and is establishing an Operational Control Center in Guadix (Granada) under a Living Lab agreement with the local municipality. MUFMI received the Premio Nacional de Movilidad 2021 and is led by CEO Rainer Uphoff, who also serves as president of AMSIR.

Name

MUFMI.com

Legal name

avionline s.l.

Website

https://mufmi.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

MUFMI.com manages demand-responsive public transport services in Spain for regional governments and transport consortia, using the ioki digital ridepooling platform (Deutsche Bahn) and partnering with local bus operators to deliver on-demand mobility in rural and peri-urban zones.

Ownership category

akta.pro rank

Product category

Demand-Responsive Public Transport Services

NAICS

Bus and Other Motor Vehicle Transit Systems (485113), Interurban and Rural Bus Transportation (48521), Special Needs Transportation (485991), Taxi and Ridesharing Services (485310)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)

akta.pro primary industry

On-Demand Microtransit & Vanpool (App-Dispatched Shuttles) (THAIAGAF)

akta.pro secondary industries

Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ), Corporate Micro-Mobility Sharing (E-bikes, Bikes, Scooters) (TLABALAG)

Keywords

• Demand-responsive transport
• Public mobility services
• Shared transit platform
• Rural transport solutions
• On-demand bus services

Headquarters

HQ city

Granada

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Managed Transport Services for Public Authorities: MUFMI designs operational models and manages demand-responsive transport services contracted by government entities (regional governments, municipalities, transport consortia). Revenue comes from service management contracts with public transport authorities who pay for the operational service.
2. Platform Licensing (via ioki): While MUFMI acts as service manager and operator partner, the underlying technology is provided by ioki (Deutsche Bahn subsidiary). MUFMI serves as ioki's representative in Spain, implying a technology licensing or partnership arrangement.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

MUFMI is a managed demand-responsive shared mobility service that operates public transport routes using the ioki digital ridepooling platform (Deutsche Bahn). Passengers request trips via a mobile app or phone; the platform automatically groups riders with similar origins and destinations into shared minibus rides, integrating with existing public transport tariffs, schedules, and interchanges. MUFMI contracts its services to Spanish public transport authorities, consortia, and municipalities and partners with local bus operators to run the vehicles.

Product overview

MUFMI is a single, unified demand-responsive mobility service built on the ioki digital platform (a subsidiary of Deutsche Bahn). The product consists of one core service offering that integrates shared rides into existing public transport networks—connecting passengers with similar routes, optimizing costs and travel speeds. The platform organizes trips automatically, groups multiple travelers, and integrates with public transport tariffs and schedules.

Differentiator

Problem solved

Functional benefit

Products and services

• MUFMI Demand-Responsive Mobility Service A managed demand-responsive shared mobility service for Spanish public transport, allowing passengers to request on-demand rides between points in a defined zone via mobile app or phone. The ioki platform automatically groups riders with similar origins and destinations into shared minibus trips, integrating with public transport schedules, tariffs, and interchanges. Sold primarily to regional governments, transport consortia, and municipalities through managed-services contracts, with bus operators executing vehicle operations under the platform.

Quantifiable outcome

• Up to 112 localities connected in Cuenca province
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, flagship and major.

• Junta de Comunidades de Castilla-La ManchacoreOthers · 1 April 2022Regional government that commissioned and funds the broadest demand-responsive transport network in Spain (Cuenca province, 112 localities, 10 microbuses operated by Rubiocar). Represents MUFMI's flagship government contract.
• RubiocarcoreChannel Partner/ Reseller/ Distributor · 1 April 2022Bus operator operating 10 minibuses in the Cuenca province demand-responsive service. Connects 112 rural localities and pedanías under the MUFMI/ioki platform.
• AMSIR (Alianza por la Movilidad Sostenible y la Innovación Rural)flagshipStrategic or Co-development Partner · 1 April 2022MUFMI is a founding member of AMSIR, a national alliance bringing together hundreds of transport companies and associations. AMSIR established its headquarters in Guadix (Granada) and MUFMI will create its Operational Control Center for demand-responsive transport there as part of the Living Lab agreement.
• Ayuntamiento de GuadixcoreOthers · 1 April 2022Guadix municipality signed Living Lab agreement with AMSIR/MUFMI. The town provides municipal space for AMSIR's national headquarters and MUFMI's Operational Control Center, positioning Guadix as a hub for rural mobility innovation.
• ioki (Deutsche Bahn subsidiary)coreTechnology or Integrationioki is the technology platform provider for MUFMI's demand-responsive transport services. As a subsidiary of Deutsche Bahn (German Railways), ioki provides the digital platform, app, and operating system that powers ridepooling in 25+ European cities. MUFMI serves as ioki's representative in Spain and manages services using the ioki platform.
• Autocares Vázquez OlmedocoreChannel Partner/ Reseller/ DistributorLocal bus operator contracted to provide on-demand service in Alhaurín de la Torre and Cártama area. Operates 2 microbuses during service hours (Mon-Fri 9:00-14:00, 16:30-19:30) on CTMAM lines M101, M102, M136.
• Consorcio de Transporte Metropolitano del Área de MálagacoreOthersMetropolitan transport authority for Málaga area. MUFMI's Alhaurín de la Torre service is part of the CTMAM network, with integration into schedules, tariffs (consortium prepaid card), and connections to airport and coastal lines.
• Deutsche Bahn (German Railways)majorTechnology or IntegrationParent company of ioki, the technology platform powering MUFMI services. Deutsche Bahn's backing provides technological maturity, stability, and proven track record from 25+ European city deployments.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Via Transportation: Via operates a demand-responsive transit and ridepooling platform used by hundreds of public agencies worldwide. It is the largest scaled DRT software competitor to ioki/MUFMI in public procurements.
• Padam Mobility: Padam Mobility (owned by Transdev) offers a demand-responsive transport platform deployed across Europe, including rural and on-demand shuttles. It competes head-to-head with ioki/MUFMI in Spanish and EU public procurements.
• ioki: ioki is a Deutsche Bahn subsidiary that provides the demand-responsive transport platform powering MUFMI's services. It is both MUFMI's technology provider and a direct competitor in the European DRT platform market, operating in 25+ cities.
• Shotl: Shotl provides an on-demand transit and ridepooling platform for public transport operators and authorities, with deployments in Europe and beyond. It targets the same DRT procurement market as MUFMI.

Broad incumbents

• Moovit: Moovit (owned by Intel) provides multimodal journey planning, transit data, and MaaS capabilities for cities and operators. It overlaps with MUFMI's public-transport integration layer but at a broader, data-centric level.
• Citymapper: Citymapper offers a multimodal urban mobility app and MaaS platform. While not a DRT operator, it competes for the same end-passenger attention and municipal MaaS contracts that anchor MUFMI's positioning.
• Free2Move: Free2Move (Stellantis) operates a multi-modal mobility platform spanning carsharing, ride-hailing, and fleet services across Europe. It is a broader incumbent in shared and demand-responsive mobility.

Regional players

• Cabify: Cabify is a Spanish-headquartered ride-hailing and mobility platform operating primarily in Spain and Latin America. It is a regional mobility-services competitor and potential public-transit partner in the same geography.
• ALSA: ALSA (National Express Group) is Spain's largest private bus operator and runs intercity, regional, and urban transport concessions. It is both a competitor (for bus concessions) and a potential white-label partner for MUFMI's technology.
• Avanza (Movilidad): Avanza is one of Spain's largest urban and interurban bus operators, operating metropolitan and regional concessions. It competes with MUFMI for bus concession contracts and could adopt ioki as a white-label platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/mufmi1
• Facebookfacebook.com/mufmi1
• LinkedInlinkedin.com/company/mufmi
• Instagraminstagram.com/mufmi_movilidad

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MUFMI.com