PowerA
PowerA is a privately held gaming accessories subsidiary of ACCO Brands that designs and distributes officially licensed controllers, headsets, and peripherals across Xbox, PlayStation, Nintendo, PC, Meta Quest, and mobile platforms.
- Company typePrivate
- Founded2010
- HeadquartersWoodinville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What PowerA does
PowerA is a gaming accessories company that designs, manufactures, and distributes officially licensed controllers, headsets, charging solutions, and protection accessories across all major gaming platforms, including Xbox, PlayStation, Nintendo Switch and Switch 2, PC, Meta Quest VR, and mobile devices. The company's product portfolio is organized around sub-brands including LucidSound (gaming audio), MOGA (mobile and cloud gaming controllers), FUSION (premium RGB controllers), and Lumectra (programmable lighting technology). Core technical differentiators include Hall Effect magnetic thumbstick sensors that eliminate stick drift, patent-pending Quick-Twist adjustable thumbsticks, Lumectra RGB lighting with multiple programmable zones, and impulse trigger haptics; companion apps (Gamer HQ for Xbox, PC HQ for OPS Series) allow end-user customization of audio, triggers, rumble, dead zones, and lighting.
PowerA operates a B2C hardware-sales model with pricing spanning $12.99 entry-level accessories to $169.99 premium wireless controllers, positioned at 40-60% below first-party console alternatives. Revenue derives from controller sales (wired and wireless across platforms), audio (LucidSound headsets from $14.99 to $109.99), accessories (charging, protection, cables), and licensing royalties tied to officially licensed branded products featuring franchises such as Fortnite, Borderlands, Pokemon, Mario, Zelda, and Kirby. Distribution spans PowerA.com direct-to-consumer e-commerce, Amazon, Costco, major electronics retailers (including Best Buy), PlayStation Direct, and specialty gaming stores, with manufacturing based in Asia (primarily China and Vietnam). The company is a privately held wholly owned subsidiary of ACCO Brands Corporation (NYSE: ACCO), benefiting from the parent's global supply chain and distribution infrastructure while maintaining independent brand and product development.
PowerA firmographics
Firmographics- Name
- PowerA
- Legal name
- ACCO Brands Corporation
- Website
- https://powera.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PowerA is a privately held gaming accessories subsidiary of ACCO Brands that designs and distributes officially licensed controllers, headsets, and peripherals across Xbox, PlayStation, Nintendo, PC, Meta Quest, and mobile platforms.
- Ownership category
- akta.pro rank
PowerA industry classification
Industry- Product category
- Gaming Accessories
- NAICS
- Electric Lighting Equipment Manufacturing (33513)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Gaming Controllers & Gamepads (HDACANAC)
- akta.pro secondary industries
- Charging, Power & Battery Accessories (Docks, Chargers, Battery Packs) (HDACANAG), Handheld & Mobile Gaming Hardware (Dedicated Handhelds, Accessories) (MPAFAGAB), Power Delivery & Fast-Charging Accessories (GaN, PD/QC, PPS) (CRACATAI)
Keywords
Where PowerA is headquartered
LocationHeadquarters
- HQ city
- Woodinville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PowerA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Hardware Sales - Controllers: Primary revenue stream from gaming controllers for Xbox, PlayStation, Nintendo, and PC platforms. Includes wired, wireless, and specialized gaming controllers with various price points from $31.99 to $149.99.
- Hardware Sales - Audio: Gaming headsets under LucidSound brand and FUSION audio line. Products include wired and wireless headsets ranging from $14.99 to $109.99 MSRP.
- Hardware Sales - Accessories: Charging solutions, protection cases, cables, and mobile gaming clips. Includes Meta Quest accessories, MOGA mobile controllers, and platform-specific peripherals.
- Licensed Product Royalties: Revenue derived from officially licensed branded products featuring intellectual property from game publishers and console manufacturers including Fortnite, Borderlands, Pokemon, Mario, Zelda, Kirby, and other franchises.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | LucidSound LS500 Wireless Gaming Headset - Budget Premium Tier |
| One time/ perpetual license | Pay-as-you-go | PowerA Protection Case for PlayStation Portal |
| One time/ perpetual license | Pay-as-you-go | Wired Controller for Xbox Series X|S - Entry Tier |
| One time/ perpetual license | Pay-as-you-go | Advantage Wired Controller - Mid Tier |
| One time/ perpetual license | Pay-as-you-go | FUSION Pro 4 Wired Controller - Premium Tier |
| One time/ perpetual license | Pay-as-you-go | XP-ULTRA Wireless Controller - Premium Wireless |
| One time/ perpetual license | Pay-as-you-go | Mario Kart World Switch 2 Pro Controller |
| One time/ perpetual license | Pay-as-you-go | GameCube-style Switch 2 Controller - Budget Gaming |
| One time/ perpetual license | Pay-as-you-go | Nintendo Switch 2 Licensed Accessories Lineup |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
PowerA product offering
Product offeringCore offering
PowerA designs, manufactures, and distributes officially licensed gaming controllers, headsets, charging solutions, protection cases, and accessories for Xbox, PlayStation, Nintendo Switch/Switch 2, PC, Meta Quest, and mobile platforms. The company sells under sub-brands including LucidSound (audio), MOGA (mobile gaming), FUSION (premium controllers), and Lumectra RGB (lighting), with proprietary hardware technologies such as Hall Effect magnetic thumbsticks, Quick-Twist adjustable sticks, and programmable RGB lighting.
Product overview
PowerA is a gaming accessories company creating officially licensed controllers, headsets, and peripherals across Xbox, PlayStation, Nintendo (Switch/Switch 2), PC, Meta Quest, and mobile platforms. The product portfolio is organized around distinct sub-brands and product lines: the core Advantage wired/wireless controller tiers (from entry-level wired at ~$31.99 to premium Fusion Pro Wireless at ~$150); the Lumectra RGB sub-brand for programmable lighting; LucidSound as the dedicated audio sub-brand offering wired and wireless headsets (LS500 at $69.99, LS500P, LS10, LS15P, LS25, LS41); the MOGA sub-brand for mobile/cloud gaming controllers (XP5-X Plus at $79.99, XP-ULTRA at $99.99); and OPS Series controllers for PC. Hall Effect thumbstick technology is available across multiple controller tiers. New products include the Project X-Ray Flight Deck wireless flight controller (with Meridian GMT partnership), Mario Kart World Switch 2 Pro controller, GameCube-style Switch 2 controller, and the LucidSound LS500 headset. PowerA is a subsidiary of ACCO Brands.
Differentiator
Problem solved
Functional benefit
Brands
- LucidSound: Gaming audio sub-brand under PowerA offering wireless and wired gaming headsets for Xbox, PlayStation, PC, and multiplatform use.
- MOGA
- FUSION
- Lumectra RGB
- Hall Effect Controllers
- Gamer HQ
- PC HQ
Products and services
- PowerA Advantage Wired Controller for Xbox
Quantifiable outcome
- LS500 headset delivers excellent all-day comfort and crisp directional audio at $69, competing favorably against more expensive Turtle Beach alternatives
- +2 more outcomes
Companies that use PowerA
Customer profileSegments5 records
Ideal customer profiles6 records
PowerA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
PowerA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Meridian GMTflagshipStrategic partnership announced at FlightSimExpo 2026 in St. Paul, Minnesota to develop Project X-Ray Flight Deck Wireless Controller for PC and Xbox Series X|S. The collaboration combines Meridian GMT's flight simulation hardware expertise with PowerA's global accessory manufacturing and distribution capabilities. The 'Fueled by PowerA' initiative aims to bring specialized gaming experiences to players worldwide through this modular handheld flight system with interchangeable controls for different aircraft types.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
PowerA competitors and assessment
Company assessmentDirect peers
- PDP (Performance Designed Products): Direct competitor producing officially licensed third-party controllers, charging solutions, and accessories for Xbox, PlayStation, and Nintendo. Overlaps with PowerA on core gaming controllers, licensed designs, and big-box retail distribution.
- Hori: Japan-based third-party gaming accessory manufacturer with a strong Nintendo focus, producing licensed controllers, fight pads, and charging accessories. Directly comparable product overlap, especially in Nintendo Switch controllers and GameCube-style form factors.
- 8BitDo: Third-party controller maker specializing in retro and modern wireless controllers for Nintendo, Xbox, and PC. Comparable premium-positioned product lines with Hall Effect-equivalent technology and licensed designs.
- Nacon: Bigben Interactive's gaming division producing officially licensed third-party controllers for PlayStation, Xbox, and Switch. Directly comparable licensed console accessory portfolio with premium eSports positioning.
Broad incumbents
- Turtle Beach: Incumbent in gaming audio with the HyperX acquisition expanding into controllers and PC peripherals. Direct competitor in the headset category (LucidSound LS500 vs Turtle Beach Stealth lines) and broader gaming peripheral market.
- Razer: Premium gaming peripherals maker with controllers (Wolverine), headsets, keyboards, and mice. Competes with PowerA in the premium controller and audio categories with stronger brand equity in the enthusiast segment.
- Logitech G: Gaming division of Logitech producing PC and console peripherals including controllers, headsets, and racing/flight simulation hardware. Overlaps with PowerA on controllers and headsets and competes in the simulation category that PowerA entered via Meridian GMT.
- SteelSeries: Gaming peripherals maker focused on headsets, controllers, and mice. Overlaps with PowerA in console headsets and PC controllers, particularly the Arctis Nova line vs LucidSound.
Emerging players
- Scuf Gaming (Corsair): Premium controller maker acquired by Corsair, specializing in customizable pro controllers for Xbox and PlayStation. Directly comparable premium controller tier (FUSION Pro, XP-ULTRA) with stronger enthusiast brand positioning.
- Victrix by PDP: Premium gaming accessories sub-brand of PDP focused on competitive/fight stick controllers and pro-grade peripherals. Comparable to PowerA's premium FUSION Pro and Project X-Ray Flight Deck categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PowerA social profiles
Digital presencePowerA financial estimates
Financial estimateRevenue estimate
Valuation estimate
PowerA leadership team
Management profileNumber of profiles
Profiles2 records
PowerA subsidiaries and ownership
Company hierarchySubsidiaries4 records
PowerA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PowerA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PowerA
What does PowerA do?
PowerA designs, manufactures, and distributes officially licensed gaming controllers, headsets, charging solutions, protection cases, and accessories for Xbox, PlayStation, Nintendo Switch/Switch 2, PC, Meta Quest, and mobile platforms. The company sells under sub-brands including LucidSound (audio), MOGA (mobile gaming), FUSION (premium controllers), and Lumectra RGB (lighting), with proprietary hardware technologies such as Hall Effect magnetic thumbsticks, Quick-Twist adjustable sticks, and programmable RGB lighting.
Is PowerA a public or private company?
PowerA is a private company. It is classified as corporate owned and is currently operating.
When was PowerA founded?
PowerA was founded in 2010. It employs 11 to 50 people.
Where is PowerA based?
PowerA is headquartered in Woodinville, United States, in the North America region.
How does PowerA make money?
Four revenue lines are on record. Hardware Sales - Controllers are the primary driver. The others are hardware Sales - Audio, hardware Sales - Accessories and licensed Product Royalties.
Who are PowerA's main competitors?
Direct peers on record are PDP (Performance Designed Products), Hori, 8BitDo and Nacon. Broad incumbents are Turtle Beach, Razer, Logitech G and SteelSeries. Emerging players are Scuf Gaming (Corsair) and Victrix by PDP.
Does PowerA have an API?
No public API is recorded for PowerA.
What industry is PowerA in?
PowerA's product category is Gaming Accessories. Its primary akta.pro industry code is HDACANAC, Gaming Controllers & Gamepads, with a secondary code of HDACANAG, Charging, Power & Battery Accessories (Docks, Chargers, Battery Packs). Its NAICS code is 33513 and its SIC code is 3600.